Ana Gregurec, Designer in Varaždin, Croatia
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Ana Gregurec

Verified Expert  in Design


Varaždin, Croatia
Toptal Member Since
January 23, 2015

Ana is a professional graphic designer with a master's degree in graphic arts and more than ten years of experience. She has been active with all kinds of new media. Lately, her major focus has been on UX design and motion graphics. She is not an expert in front-end development. Still, she has a good understanding of how it works and is able to keep it in mind when designing and communicating effectively with developers.


Work Experience

Art Director

2017 - PRESENT
Vizart Studio
  • Filmed and edited promotional videos for a factory and for small farmers.
  • Created technical drawings for new products, closely collaborating with clients during the process.
  • Provided web design, web development, and SEO services.
Technologies: CSS, Product Design, Technical Drawing, AutoCAD, Autodesk Fusion 360, CNC Programming, Photography, 3D Printing, Search Engine Optimization (SEO), Video Editing, Promotional Videos, Filming, HTML, iOS, Responsive Web Design (RWD), Design, 2D, Mobile Apps, Digital Filters, Mobile UI, Figma, Brand Design, Logo Design, Website Redesign, Websites, UI Prototyping, Brand Strategy, After Effects CC, Premiere Pro CC, Video Production, Responsive UI, Miro, Web Pages, Photoshop Design

Multimedia Designer

2012 - 2019
  • Designed promotion materials for a building company.
  • Built brand identity for a creative multimedia organization.
  • Designed games for multiple platforms. Created personas, game script, business plans, and more.
Technologies: CSS, User Experience (UX), Interactive Prototypes, Information Architecture (IA), App Design, Catalog Design, User Interface (UI), HTML, Unity3D, Character Animation, Character Design, Game Design, Personas, Promotion, Animation, Promotional Videos, Filmmaking, Graphic Design, Video Editing, Photography, Illustration, Web Design, Responsive Web Design (RWD), Design, 2D, Mobile UI, Brand Design, Logo Design, Website Redesign, Websites, UI Prototyping, Brand Strategy, Visual Design, Video Production, Responsive UI, Visual Storytelling, Internal Communications, Newsletter Design, Layout Design, Web Pages, Photoshop Design, InDesign CC, Adobe Suite, Notebook Cover Design


2016 - 2017
School of Graphics, Design, and Media Projects
  • Planned and presented lectures.
  • Art directed workshops.
  • Monitored and mentored student work.
  • Handled administration tasks and project grading.
Technologies: CSS, Information Architecture (IA), Graphic Design, Illustration, Motion Design, Icon Design, UX Design, HTML, Web Design, Photography, Motion Graphics, Video Editing, 3D Modeling, 3D Animation, Interactive Media Design, Media, Animation, Responsive Web Design (RWD), Design, 2D, Mobile UI, Brand Strategy, Photoshop Design

Graphic Designer

2013 - 2017
Farmacies of Zagreb County
  • Developed visual identity with illustrations for a few projects.
  • Designed posters and brochures.
  • Designed an interactive calendar used to motivate users to stop smoking.
  • Designed a loyalty card and communicated specifications to the print studio.
  • Collaborated with the copywriter.
  • Designed flyers for the purpose of a nutritionist consultant.
Technologies: Product Design, Prototyping, Graphic Design, Photography, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design, 2D, B2B, Print, Photoshop Design, InDesign CC, Adobe Suite, Notebook Cover Design

Cinematographer, Editor, and Graphic Designer

2011 - 2017
Brut d.o.o.
  • Recorded and edited video footage.
  • Designed motion graphics.
  • Wrote synopses for video, developing them to storyboard level.
  • Produced promotional videos for TV commercials and presentations.
  • Created animations in Flash and developed characters.
Technologies: Graphic Design, Photography, Motion Graphics, Video Editing, Cinema 4D, Flash, Adobe After Effects, 2D, Videos, Video Production, B2B, Ad Design, Photoshop Design

Web Developer

2016 - 2016
  • Worked on an art deco style website for the oldest hairstyle salon in Zagreb.
  • Did HTML and CSS coding for a responsive website with just a few pages for primary information about a salon without a CMS.
  • Handled photo editing of low quality photography from the client archive. Old photographies were scanned and edited in Photoshop.
  • Provided SEO for the website.
Technologies: Illustration, Web Design, Adobe Illustrator, Adobe Photoshop, HTML, CSS, 2D, Mobile UI, Websites, B2B, Responsive UI, Web Pages

Animation Designer

2015 - 2016
Fabula j.d.o.o.
  • Designed the animation of Green Riding Hood & Wolf, a Green Story for Fabula organic pencil.
  • Designed a promotional video made as a collage animation of vector-based, beautiful illustration and video materials.
  • Created animations from illustrations made in Illustrator, animated in Flash, and edited in Premier.
  • Collaborated with coworkers; we did lots of rethinking after the animation was done, so we have about five final versions of the promotional video made for different occasions.
Technologies: Graphic Design, Animation, Motion Design, Motion Graphics, Video Editing, Adobe Premiere Pro, Flash, Adobe Illustrator, Videos, Video Production, Visual Storytelling

UI Designer

2015 - 2015
  • Collaborated with the client while designing wireframes.
  • Chose a color scheme and typography.
  • Designed the UI for an application. Created it from a raw to a more detailed design and illustrated pictograms.
  • Designed/Illustrated an application icon.
  • Designed the UI for a web portal with the same style as the application.
  • Created the design of transitions (motion graphic/animation design) for an application.
Technologies: Interactive Prototypes, Information Architecture (IA), Graphic Design, Illustration, Motion Design, Icon Design, UX Design, Web Design, Motion Graphics, Interactive Media Design, Adobe Photoshop, Hype, Sketch, Design, 2D, Mobile UI, UI Prototyping, Layout Design, Photoshop Design


2015 - 2015
  • Designed UI/UX.
  • Designed a UI/UX for a replacement options page during checkout for online grocery delivery service.
  • Conducted competition research and discussed with the client about the best possible solution that satisfies customer needs.
  • Cooperated with the HTML/CSS programmer for feasibility of the selected solutions and possible modifications.
  • Developed the chosen solution through the first draft, then developed it to a pixel-perfect final design.
  • Designed the UI/UX for a sidebar shopping cart list. Allows the user to see the content of the shopping cart during shopping.
  • Designed a UI/UX for the order review page. The page includes an overview of selected items, the cost of delivery, and payment method selection.
  • Focused on responsive design.
  • Created UI/UX for multiple-store solutions.
Technologies: Graphic Design, UX Design, Web Design, Interactive Media Design, Sketch, Design, 2D

Web Developer

2013 - 2014
  • Worked on various websites for nonprofit organizations.
  • Used Sass for more complex websites.
  • Collaborated with designers from the sketch to the finished website design.
  • Worked with child-friendly themes in WordPress.
  • Accustomed myself to working with JavaScript.
Technologies: Information Architecture (IA), Web Design, JavaScript, Coda 2, WordPress, Sass, CSS, HTML, Websites, Website CMS, Responsive UI

Art Teacher

2013 - 2014
Gola Elementary School
  • Guided children, understanding their visions and directing the successful creation of practical tasks.
  • Taught art concepts.
  • Engaged in numerous presentations and creative works for child education.
  • Worked with classical techniques of painting and sculpture art.
  • Introduced children to the possibilities of creative expression through modern media communication, like design, film, comics, and animation: the perception of movement as images through time.
  • Taught art classes for children 11-14 years old.
Technologies: Graphic Design, Illustration, Photography, Adobe InDesign, Apple Keynote, Adobe Photoshop, Adobe Illustrator, 2D

Video Producer and Graphic Designer

2010 - 2014
Fugaplast d.o.o.
  • Wrote synopses, developing them to storyboard level through communications with clients.
  • Recorded planned locations and scenarios.
  • Edited and composed recorded materials.
  • Did motion graphic design for video composition in After Effects.
  • Planned a website with clients, advising on design.
  • Developed a website using WordPress.
Technologies: Graphic Design, Web Design, Photography, Motion Graphics, Video Editing, Adobe Illustrator, Adobe Photoshop, CSS, HTML, Flash, Adobe After Effects, Website Redesign, Videos, Video Production, B2B, Website CMS, Responsive UI, Web Pages

Graphic Designer

2010 - 2014
  • Created a graphic solution for the website.
  • Developed graphic solutions.
  • Cooperated and communicated with clients.
  • Assisted with WordPress theme development.
  • Edited given content with illustration and photography.
  • Did graphic design of promotional materials, videos, brochures, catalogs, and banners.
  • Photographed events.
Technologies: CSS, Graphic Design, Illustration, Icon Design, HTML, Web Design, Photography, Motion Graphics, Interactive Media Design, Video Editing, WordPress, Responsive Web Design (RWD), Design, 2D, Website Redesign, Videos, Visual Design, B2B, Website CMS, Responsive UI, Ad Design, Newsletter Design, Web Pages, Photoshop Design, InDesign CC, Notebook Cover Design
2009 - 2012

Master's Degree in Graphic Design

University of Zagreb - Zagreb, Croatia

2005 - 2009

Bachelor's Degree in Graphic Technology

University of Zagreb - Zagreb, Croatia


Master Digital Product Design: UX Research & UI Design



Film School Course

Kino Klub Zagreb


The Animation Workshop

School of Media Culture Dr. Ante Peterlić by Croatian Film Association


Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, Sketch, Adobe Creative Suite, Adobe Dreamweaver, Flash, Adobe Animate, Figma, After Effects CC, Premiere Pro CC, Affinity Designer, Photoshop Design, Apple Keynote, Adobe, Balsamiq Mockups, Toon Boom, Final Cut Pro, Autodesk Fusion 360, AutoCAD, Coda 2, Maya, Cinema 4D, Blender, Miro, InDesign CC


HTML, CSS, JavaScript

Industry Expertise

Media, Education


iOS, Adobe Suite, WordPress, OS X, Webflow


Responsive Web Design (RWD), Responsive UI, User Interface (UI), User Experience (UX), Graphic Design, Illustration, Photography, Design, Web Design, Visual Design, 2D, Mobile UI, Layout Design, Interactive Media Design, Branding, Interactive Prototypes, Product Design, Videos, Hype, UI Design, 2D Games, UX Design, Icon Design, Video Editing, Animation, Motion Design, Motion Graphics, Mobile Apps, Brand Design, Logo Design, Website Redesign, Websites, UI Prototyping, Brand Strategy, Video Production, B2B, Website CMS, Visual Storytelling, Internal Communications, Ad Design, Web Pages, Print, Notebook Cover Design, Sass, 3D Animation, 3D Modeling, Game Art, Character Animation, Animated Explainer Videos, Animated GIFs, Animated Interactions, Game Development, Project Management, UX Thinking, Personas, Unity3D, Mobile App Design, Wireframing, Touch Interactions, Mobile Prototypes, Prototyping, Brand Standards, Visual Identity, Storyboarding, Video Design, Sound Design, Art Deco, Pattern Making, Color Palettes, Hairstyles, Rebranding, Drawing, Cinematography, Lighting Design, Short Films, Filmmaking, Filming, Direction, Scenarios, Promotional Videos, Promotion, Character Design, Catalog Design, App Design, Search Engine Optimization (SEO), CNC Programming, Technical Drawing, Information Architecture (IA), Usability Analysis, Game Design, 3D Printing, Augmented Reality (AR), Virtual Reality (VR), Typography, Digital Filters, Critical Thinking, Research & Critical Thinking, User Experience Design, User Experience Strategy, UX Research, UX Process, Design Thinking, Creativity, User Psychology, Usability, Usability Testing, Content Production, Newsletter Design

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