Andrea Zeman, Designer in Zagreb, Croatia
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Andrea Zeman

Verified Expert  in Design

Bio

Andrea is a UX designer who loves to solve problems and create products. She has 13 years of professional experience in the digital product space, and within that period, she led in-house design teams, worked remotely with startups and big corporations, created mobile games played by millions, and mentored junior designers. Andrea is always on the lookout for interesting challenges and collaborations.

Portfolio

Work Experience

Senior Product Designer

2020 - PRESENT
Freelance Clients
  • Created wireframes for a responsive web app that's part of a complex legal tech ecosystem in a record time (one month). The startup got substantial seed funding at the beginning of 2024.
  • Built high-fidelity wireframes, complete user flows, and prototypes for a platform that streamlines rent collection for do-it-yourself landlords without property managers, as well as mobile native apps (React) and responsive web applications.
  • Contributed to several web and mobile applications for a European car dealership company. Handled both UX and UI aspects, from fleet accounts to personal accounts and B2B and B2C sides.
Technologies: Sketch, Mobile App Design, B2C, UI Design, Responsive Web Development, Task Management, Mobile App Design, Branding, Product Design, UI Design, Web Design, Accessibility Development, Responsive Design, User-centered Design (UCD), UX Design, Design Systems, Ideation, Visual Design, UX Strategy, Cross-platform Design, UX Design, Iterative Design, Miro Development, Product Ideation, UX Design, B2B Design, Web Design, Direct to Consumer (D2C), E-commerce Website Design

Product Designer

2020 - 2020
StressFreeAutoCare
  • Worked with a small team on building a digital presence for a new franchise of automotive service shops.
  • Designed and built a franchise website with Squarespace.
  • Conducted usability tests to refine the car booking experience.
Technologies: B2C, Unmoderated Remote Usability Testing, Remote Usability Testing, Illustration, Illustration, Responsive Web Design, Marketing Design, Landing Page Optimization, Early-stage Startups, Booking Apps, UX Design, UI Design, Creative Direction, Onboarding, User Research, Conversion, Optimization, Mobile App Design, Consumer-facing Product Design, UX Design, Landing Page Design, CRO, UX Design, Marketing Design, Mobile UI Design, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flow Design, Digital Product Design, Prototype Design, Web Design, UX Design, Design Thinking, InVision, Mobile App, Mobile UX Design, Mobile App Design, Web Design, UX Design, UX Research, Prototype Design, GUI Design, Web Design, Prototyping, Product Design, Usability Testing, Responsive Web Design, Usertesting.com, Sketch, Squarespace Design, Responsive Web Development, Task Management, React Native, Mobile App Design, Branding, Figma, UI Design, Accessibility Development, Responsive Design, User-centered Design (UCD), UX Design, Design Systems, Ideation, Visual Design, UX Strategy, Cross-platform Design, UX Design, Iterative Design, Product Ideation, UX Design, Booking Systems, Direct to Consumer (D2C), E-commerce Website Design

Product Designer

2017 - 2020
CarDash
  • Was the only designer in an early-stage Silicon Valley startup.
  • Worked closely with CEO on product vision and rapid iterations, collaborated with developers on implementation, and with the marketing team on conversion optimization.
  • Designed several native apps, responsive web apps for internal use, as well as consumer-facing websites and landing pages.
  • Was responsible for sketching, wireframing, prototyping as well as delivering final UI with dev specifications. Went through several company pivots as well as changes in the business model.
  • Conducted usability and product tests to help inform product direction. Conducted competition research and surveys.
  • Created product illustrations, designed marketing materials, and deck pitches.
Technologies: Market Research Analyst, B2C, Digital Illustration, Unmoderated Remote Usability Testing, Remote Usability Testing, Mobile App, Data Visualization Design, Illustration, Illustration, Responsive Web Design, Marketing Design, Landing Page Optimization, Early-stage Startups, Booking Apps, UX Design, Native Mobile Apps, UI Design, Creative Direction, Onboarding, User Research, Conversion, Optimization, Mobile App Design, Consumer-facing Product Design, UX Design, Landing Page Design, CRO, UX Design, Marketing Design, Mobile UI Design, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flow Design, Prototype Design, Product Design, Web Design, UX Design, User Onboarding, Iterative Design, Design Thinking, Mobile App, Mobile UX Design, Mobile App Design, UX Design, UX Research, Prototype Design, iPhone, GUI Design, Web Design, Prototyping, Dashboard Design, Digital Product Design, Usability Testing, iOS Design, Responsive Web Design, Amplitude, Hotjar, Usertesting.com, Balsamiq, Microsoft Development, Instapage, Photoshop, Zeplin Design, InVision, Sketch, Responsive Web Development, Task Management, React Native, Mobile App Design, Branding, UI Design, Accessibility Development, Responsive Design, User-centered Design (UCD), UX Design, Design Systems, Ideation, Visual Design, UX Strategy, Cross-platform Design, UX Design, Product Ideation, UX Design, B2B Design, Booking Systems, Direct to Consumer (D2C), E-commerce Website Design

UX Designer

2015 - 2017
Five
  • Designed mobile and web apps for mostly USA clients, ranging from lean startups to large corporations.
  • Worked on a wide range of products: from an app for an IoT device to a hotel-booking app, social platform, enterprise financial solutions, and eCommerce flows.
  • Functioned as a part of a small cross-functional team, working in lean and agile environments, delivering efficiently and on-time.
  • Responsible for every aspect of the UX phase: user and competition research, sketching, wireframing, prototyping, user testing, iterating, and analytics.
  • Has hands-on-experience with onsite client workshops and design sprints.
Technologies: Market Research Analyst, B2C, Remote Usability Testing, Mobile App, Data Visualization Design, Responsive Web Design, Early-stage Startups, Healthcare App Design, Native Mobile Apps, Onboarding, User Research, Mobile App Design, Consumer-facing Product Design, UX Design, UX Design, Mobile App Design, Minimum Viable Product (MVP), MVP Design, Web App Design, User Flow Design, Prototype Design, Web Design, UX Design, User Onboarding, Iterative Design, Design Thinking, Mobile App, Game UX Design, Mobile UX Design, Mobile App Design, Web Design, UX Design, UX Research, Prototype Design, iPhone, GUI Design, Web Design, Prototyping, Dashboard Design, Usability Testing, iOS Design, Responsive Web Design, Adobe Creative Suite Design, Principle Design, InVision, Sketch, Responsive Web Development, Task Management, Mobile App Design, UI Design, Accessibility Development, Responsive Design, User-centered Design (UCD), UX Design, Ideation, UX Design, B2B Design, Direct to Consumer (D2C), E-commerce Website Design

Head of the Art Department

2012 - 2015
Nanobit
  • Established the entire look, feel, and usability aspect of games played by millions of gamers and featured on the App Store (US).
  • Led and managed 17 artists and designers on a day-to-day basis.
  • Directed every aspect of the game development cycles, from initial sketches as the art director to later phases as the design teams' team leader, project manager, and mentor.
  • Involved in day-to-day coordination between production, design, and development teams.
  • Screened, conducted interviews, and mentored new hires.
Technologies: Digital Illustration, Vectorization, Adobe Creative Suite Design, Mobile App, Illustration, Illustration, Gaming, Marketing Design, Native Mobile Apps, UI Design, Creative Direction, Onboarding, Mobile App Design, Consumer-facing Product Design, UX Design, UX Design, Mobile UI Design, Mobile App Design, Game Design, User Onboarding, Mobile App, Game UX Design, Mobile UX Design, Mobile App Design, Adobe Creative Suite Design, UX Research, iPhone, GUI Design, Usability Testing, iOS Design, Adobe After Effects Design, Adobe Illustrator, Photoshop, B2C, Mobile App Design, UI Design, Responsive Design, User-centered Design (UCD), Visual Design, Direct to Consumer (D2C)

UX/UI Designer

2011 - 2015
Nanobit
  • Handled the entire interface (UI/UX) for several mobile apps and a dozen games. I was the only designer working on Nanobit's first game, which we released in record time.
  • Became the head of the art department; led and managed 17 artists and designers on a daily basis. Directed every art aspect of the game development cycle—from initial sketches as the art director to later phases as team leader and project manager.
  • Screened, conducted interviews, and mentored new hires.
Technologies: Digital Illustration, Vectorization, Adobe Creative Suite Design, Illustration, Illustration, Creative Direction, Adobe Creative Suite Design, Mobile App Design, B2C, UI Design, Mobile App Design, UI Design, Responsive Design, User-centered Design (UCD), Visual Design, Direct to Consumer (D2C)

UI/UX Designer | Illustrator | Animator

2011 - 2012
Nanobit
  • Created an entire interface for several mobile apps and a dozen of games.
  • Managed the entire UI/UX phase on different apps like a to-do shopping list, a dieting app, and an app for tracking a woman's cycle.
  • Experienced with independent work as a single designer on a project or working in teams with several designers.
  • Delivered creative concepts and final deliveries for mobile games, including marketing materials and company branding.
  • Created character designs, animations, landscape designs, and icon designs.
Technologies: Digital Illustration, Vectorization, Adobe Creative Suite Design, Mobile App, Illustration, Illustration, Gaming, Native Mobile Apps, UI Design, Creative Direction, Onboarding, Mobile App Design, Consumer-facing Product Design, UX Design, UX Design, Mobile UI Design, Mobile App Design, Game Design, User Onboarding, Mobile App, Game UX Design, Mobile UX Design, Mobile App Design, Adobe Creative Suite Design, iPhone, GUI Design, iOS Design, Adobe After Effects Design, Adobe Illustrator, Photoshop, B2C, Mobile App Design, UI Design, Visual Design

Graphic Designer

2010 - 2010
Mas Dizajn
  • Worked on promotional materials for small-to-medium companies.
  • Designed logo types and branding materials.
  • Prepared materials for the print process.
Technologies: Vectorization, Adobe Creative Suite Design, Adobe Creative Suite Design, Visual Design
2004 - 2010

Master of Arts in Industrial Design

Faculty of Architecture, University of Zagreb - Zagreb, Croatia

APRIL 2024 - PRESENT

Strategizing Products and Customer Experiences (SPACE)

Delta CX

Tools

Figma, Adobe Illustrator, Sketch, InVision, Photoshop, Sketch, Adobe Creative Suite Design, Adobe Creative Suite Design, Zeplin Design, Microsoft Development, Balsamiq, Usertesting.com, Hotjar, Principle Design, Adobe After Effects Design, Miro Development

Platforms

Mobile App Design, Web Design, iOS Design, Adobe Creative Suite Design, Instapage, Android Design

Industry Expertise

Product Ideation, Healthcare App Design, Marketing Design

Other

UX Research, Iterative Design, Prototyping, Product Design, UX Design, Visual Design, Web Design, UI Design, UX Prototyping, MVP Design, Minimum Viable Product (MVP), Mobile App Design, UX Design, Onboarding, Mobile App Design, Native Mobile Apps, Usability, Mobile App, Dashboard Design, B2C, Usability Testing, User Flow Design, Mobile UX Design, Mobile App, Game UX Design, Information Architecture, Interaction Design (IxD), UI Design, UX Design, Wireframing, GUI Design, Freelance Design, iPhone, Graphic Design, Design Consulting, UX Strategy, Mobile App Design, Responsive Design, User-centered Design (UCD), UX Design, Ideation, UX Design, Direct to Consumer (D2C), Prototype Design, Redesign, Web Design, Web App Design, User Onboarding, UI Design, UX Design, Mobile App Design, Mobile UI Design, User Research, Conversion, Optimization, Consumer-facing Product Design, Landing Page Design, UX Design, Booking Apps, Early-stage Startups, Landing Page Optimization, Gaming, Responsive Web Design, Illustration, Illustration, Data Visualization Design, Remote Usability Testing, Unmoderated Remote Usability Testing, Game Design, E-commerce Website Design, Game Design, User Testing, Responsive Web Design, Vectorization, Digital Illustration, Digital Product Design, Design Thinking, Responsive Web Development, React Native, Accessibility Development, Design Systems, Cross-platform Design, B2B Design, Booking Systems, Prototype Design, Market Research Analyst, E-commerce UX Design, SaaS Design, Rapid Prototyping, Art Direction, Marketing Design, Amplitude, Squarespace Design, CRO, Creative Direction, Vector Tracing, Business Transformation, CX Design, Task Management, Branding, UX Design

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