Angi Ghimpeteanu, Designer in Bucharest, Romania
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Angi Ghimpeteanu

Bio

With 20+ years of design experience, Angi helped many startups from all over the world take products off the ground. She solved problems in industries ranging from fintech to health, culture, and entertainment. The stages of a typical project involve market and user research, prototyping, visual design, and testing. She uses lean UX, cognitive psychology, and task-centered design to create easy-to-use digital products that solve business needs.

Portfolio

Work Experience

Product Designer

2022 - PRESENT
Sourcing International SI1010 GmbH
  • Reviewed and redesigned a web app that tracks all the CRM data for a large beauty training company.
  • Created deliverables like UX reports, usability testing reports, heuristic reviews, wireframe mock-ups, high-fidelity designs, clickable prototypes, and supervised implementation while making necessary adaptions.
  • Used Agile practices and helped implementation and cross-disciplinary teams adhere to the design style guide.
  • Created a usability report to ensure we offer the best possible user experience using remote testing.
  • Made mockups for new features while ensuring we have a consistent user experience and reuse the same components.
  • Managed a team of four designers to develop new functionalities for our MVP and complete sprints to achieve the go-to-market.
Technologies: Product Design, UX Audits, User Journeys, UI Design, UX Design, Web App Design, SaaS, Web App UX, Web App UI, Component Libraries, Dashboards, Team Management, Journey Mapping, User Stories, User Interviews, Agile UX, Agile Sprints, Agile, Figma, Wireframing, UX Wireframes, UX Writing, Copywriting, Web UX, App UX, Design Workshops, Lean UX, Adobe UX, Adobe, UX Wireflows, Higher Education, App UI, Web UI, Web UI Design, Design, Web Design, Web UX Design, Web App Testing, User Testing, Usability, Web Usability, Usability Testing, Remote User Testing, Service Design, UI Audits, DevOps, Responsive Web Apps, Educational Platform Design, B2C, Design Reviews, Stakeholder Engagement, UX Review, Website Conversion, Collaborative Design, Conversion Rate Optimization (CRO), User Conversion, App Design, Website Design, Minimum Viable Product (MVP), Direct to Consumer (D2C), Click-through Rates (CTR), Search Engine Optimization (SEO), Brand Guidelines, Marketing Collateral Development, Visual Brand Guidelines, Interaction Design (IxD), Accessibility, Cross-functional Team Collaboration, Customer Journey, Low-fidelity Prototypes, Web Content Accessibility Guidelines (WCAG), Workshop Facilitation, High-fidelity Prototypes, A/B Testing, Product Strategy, Form Design, Onboarding, Data Visualization, Landing Pages, Web, Social Networks, Community, Identity Design, Visual Identity, Rapid Prototyping, UI Prototyping, Finance, User Validation, Intuitive UX Design, Mobile Apps, Web & Mobile Applications, Landing Page Design, Discovery Workshops, Software as a Service (SaaS), Layout, Style Guides, Mobile UI Design, Minimalism, Design Strategy, System Design, Brand Strategy, Design Validation, Logo Design, Brand Design, Logotype, Social Media Apps, Checkout, MVP Design, Ideation, Rapid Interactive Prototyping

UX Designer

2012 - PRESENT
Freelance
  • Developed new products for startups and balanced user and business needs.
  • Improved existing digital products with usability analysis, user testing, and redesign.
  • Created simple experiences combining cognitive psychology and design thinking.
  • Made complex software look simple with progressive disclosure and informative design.
  • Created consistent visual styles to support the best user experience for digital products.
Technologies: Adobe Experience Design (XD), Miro, App UI, App UX, Visual Design, User Interface (UI), Web UX, Web UI, User Experience (UX), Remote User Testing, User Testing, Usability Testing, Usability Analysis, UX Strategy, Web App UX, User Flows, Wireframing, UX Prototyping, UX Design, Adobe, Adobe Creative Suite, Mobile App UI, User Validation, Product Design, Digital Product Design, Enterprise Design, Mobile App Design, Enterprise Application Design, UI Design, Adobe UX, Apps, Responsive Layout, Responsive UI, Usability, Web Usability, Lean UX, UX Branding, Copywriting, Crypto, Dashboard Design, Web Dashboards, Booking, Booking UX, Appointments, Appointment Booking, Beauty Products, Android App Design, Android UI Design, iOS App Design, iOS UI Design, iOS UX Design, Mobile UX, Mobile UI, Mobile Design, Android, iOS, B2B, Pixel Perfect, Mobile, Web Page Mockups, Startups, Lean Startups, Edtech Design, Color Theory, Layout Design, Responsive Web Design (RWD), Typography, Mobile UX Design, Responsive Design, Responsive UX Design, Social Media, User Research, SaaS Design, Data-heavy Design, Design Systems, Figma, User Personas, User Journey Maps, Information Architecture (IA), Research, UX Research, Prototyping, UI Prototyping, UX Process, Visual Art, Healthcare Services, B2C, Design Reviews, Stakeholder Engagement, UX Review, Website Conversion, Collaborative Design, Conversion Rate Optimization (CRO), User Conversion, UX Audits, App Design, Website Design, Minimum Viable Product (MVP), Direct to Consumer (D2C), Click-through Rates (CTR), Search Engine Optimization (SEO), Social Media Apps, Checkout, Funnel Optimization, Brand Guidelines, Marketing Collateral Development, Visual Brand Guidelines, User Workflows, Interaction Design (IxD), Accessibility, Cross-functional Team Collaboration, Customer Journey, Low-fidelity Prototypes, Web Content Accessibility Guidelines (WCAG), High-fidelity Prototypes, eCommerce Design, AI-powered Product Design, SaaS, Product Strategy, Form Design, Onboarding, Data Visualization, Near-field Communication (NFC), Social, Landing Pages, Marketplaces, Wedding & Bridal, Web, Social Networks, Community, Tracking, Identity Design, Visual Identity, Rapid Prototyping, Finance, Fintech, Medtech, Intuitive UX Design, Mobile Apps, Web & Mobile Applications, Landing Page Design, Booking Apps, Booking Systems, Salons & Spas, Blockchain, Discovery Workshops, Software as a Service (SaaS), Consumer Products, Investments, Layout, Style Guides, Gamification, Mobile UI Design, Minimalism, Investing, Design Strategy, System Design, Brand Strategy, Personal Finance, Design Validation, Web App Testing, UX Wireflows, UX Writing, User Interviews, User Stories, Journey Mapping, UI Audits, Conversion Rate, Conversion, Logo Design, Brand Design, Logotype, Marketplace Design, MVP Design, Ideation, Rapid Interactive Prototyping

Brand and Web Designer

2025 - 2026
Shealy Lampp LLC
  • Designed eCommerce UX for outdoor sporting goods, including category, product, and shopping flows.
  • Created brand and interface direction tailored to camping, hunting, and outdoor enthusiast audiences.
  • Structured product pages to improve clarity, product discovery, and purchase confidence.
  • Collaborated with stakeholders to align brand, UX, and implementation requirements.
Technologies: Branding, Web Design, User Interface (UI), Visual Design, User Experience (UX), eCommerce, eCommerce UI, eCommerce UX, eCommerce Design, Direct to Consumer (D2C), Consumer Packaged Goods (CPG), Online Shopping, Shopping, Funnel Optimization, Ideation, Rapid Interactive Prototyping

Product Designer

2025 - 2025
XPLR Incorporated
  • Redesigned a social travel app focused on shared trips, group planning, discovery, and traveler matching.
  • Clarified complex product flows for trips, groups, activities, profiles, maps, onboarding, and feed logic.
  • Used competitor research to improve trust, safety, filtering, group controls, and future AI-powered recommendations.
  • Created clearer mobile UX flows, microcopy direction, and product structure to support connection, compatibility, and shared travel planning.
Technologies: Product Design, User Interface (UI), User Experience (UX), Prototyping, User Testing, Figma, Travel Design, Travel Security, Social Networks, Social APIs, Onboarding, User Onboarding, User Flows, UX Research, AI redy product design, Social travel UX, Product Discovery, Web App UX, Web App UI, Web App Design, UX Strategy, MVP Design, Ideation, Rapid Interactive Prototyping

User Experience Designer

2025 - 2025
Vetano Inc
  • Reviewed the app user flows for the talent and recruiter, and created a comprehensive audit report with actionable to-dos.
  • Updated the functionality by editing the UI for usability and clarity.
  • Improved the message for a better user experience, reducing confusion in a few critical entry points.
Technologies: User Research, User Experience (UX), User Interface (UI), Service Design, Website Conversion, Collaborative Design, Conversion Rate Optimization (CRO), User Conversion, App Design, Website Design, Minimum Viable Product (MVP), Click-through Rates (CTR), Search Engine Optimization (SEO), Interaction Design (IxD), Accessibility, Cross-functional Team Collaboration, Customer Journey, Low-fidelity Prototypes, Web Content Accessibility Guidelines (WCAG), High-fidelity Prototypes, SaaS, Product Strategy, Form Design, Onboarding, Usability Testing, Social, Social Networks, Community, Identity Design, Visual Identity, Rapid Prototyping, UI Prototyping, User Validation, Intuitive UX Design, Mobile Apps, Web & Mobile Applications, Layout, Gamification, Mobile UI Design, Minimalism, Design Strategy, System Design, Brand Strategy, Design Validation, Web App Testing, UX Wireflows, UX Writing, User Stories, UI Audits, Brand Design, Logotype, Social Media Apps, MVP Design, Ideation

UX/UI Designer

2024 - 2024
Red Marrow Branding Services
  • Redesigned a fintech real estate investment app across native mobile, desktop web, and mobile web.
  • Improved navigation, onboarding, property pages, wallet flows, alerts, and trust signals for a regulated investment product.
  • Created developer-ready XD mockups, high-fidelity screens, email templates, and handoff support.
Technologies: Responsive Web Design (RWD), Web App Design, Mobile App Design, AI onboarding, User Flows, UX Strategy, UX Design, Mobile UX, Mobile UI, Fintech, Fintech Design, Trust & safety UX, Rapid Interactive Prototyping

Product Designer

2023 - 2024
T47 Group LLC
  • Clarified complex product requirements and translated them into structured UX documentation, user flows, and wireframes.
  • Created information architecture and interaction flows for data-heavy, transactional, and multi-role platforms.
  • Worked closely with product owners to document decisions, reduce ambiguity, and support implementation.
Technologies: Product Design, UX Design, UI Design, Cryptocurrency, Fintech, Sports Websites, Blockchain, Crypto

Design Manager

2008 - 2022
Imedia
  • Designed digital products in the entertainment, lifestyle, and automotive sectors.
  • Managed a team of creatives to deliver products on time and solve any emergencies that could arise.
  • Conducted usability studies to improve digital products.
  • Created visual systems and improved the usability of digital products.
  • Implemented enterprise design systems on various products.
  • Improved the usability of current products and created new ones to adhere to industry standards.
Technologies: Adobe Creative Suite, App UX, User Interface (UI), Visual Design, UX Branding, Web UX, Web UI, App UI, Web App UX, Usability, Usability Analysis, Web App UI, Web App Design, UX Design, Design, Adobe UX, Lean UX, Adobe Experience Design (XD), Visualization Design, Web UX Design, User Experience (UX), User Testing, Wireframing, UX Prototyping, Intuitive UX Design, Product Design, Mobile App UI, Digital Product Design, Enterprise Design, Mobile App Design, UI Design, Enterprise Application Design, Responsive Layout, Responsive UI, Web Usability, Android App Design, Android UI Design, iOS App Design, iOS UI Design, iOS UX Design, Mobile UX, Mobile UI, Mobile Design, Android, iOS, B2B, Pixel Perfect, Mobile, Web Page Mockups, Startups, Edtech Design, Color Theory, Layout Design, Responsive Web Design (RWD), Typography, Mobile UX Design, Responsive Design, Responsive UX Design, Social Media, User Research, SaaS Design, UX Research, Data-heavy Design, Design Leadership, Logo Design, Brand Design, Logotype, Stakeholder Engagement, UX Review, Website Conversion, Collaborative Design, Conversion Rate Optimization (CRO), User Conversion, App Design, Website Design, Click-through Rates (CTR), Search Engine Optimization (SEO), Marketing Collateral Development, Visual Brand Guidelines, Interaction Design (IxD), Cross-functional Team Collaboration, Customer Journey, Low-fidelity Prototypes, High-fidelity Prototypes, Product Strategy, Form Design, Social, Landing Pages, Web, Social Networks, Community, Identity Design, Visual Identity, Rapid Prototyping, UI Prototyping, Mobile Apps, Web & Mobile Applications, Landing Page Design, Booking Apps, Booking Systems, Consumer Products, Layout, Style Guides, Mobile UI Design, Minimalism, Design Strategy, System Design, Brand Strategy, UX Wireflows, Team Management, UI Audits, Checkout, Funnel Optimization, Brand Guidelines

Freelance Web Designer

2008 - 2012
Freelance
  • Designed apps and websites for products in various industries.
  • Created visual systems for digital products and supervised the implementation according to guidelines.
  • Designed responsive layouts for web apps and mobile apps.
  • Improved usability of digital products with usability analysis, research of best practices, and web standards.
Technologies: Adobe Creative Suite, App UI, Web App UI, Visual Design, Graphic Design, Identity Design, Visual Identity, Web Design, Web App Design, Responsive UI, Responsive Layout, Usability Analysis, User Flows, UX Design, Web UX, Web App UX, User Interface (UI), Web UI, Mobile Apps, Usability, Web Usability, Web UI Design, Landing Pages, Applications, Web Applications, Web & Mobile Applications, Landing Page Design, Dashboards, Web Dashboards, Crypto, Copywriting, Data Visualization, Mobile App Design, Mobile App UI, Enterprise Design, Enterprise Application Design, Fintech, SAS, Ticketing, Online Ticketing, Events, Website Conversion, Collaborative Design, Conversion Rate Optimization (CRO), User Conversion, Website Design, Visual Brand Guidelines, Cross-functional Team Collaboration, Web, UI Prototyping, Finance, Medtech, Software as a Service (SaaS), Consumer Products, Layout, Style Guides, Gamification, Mobile UI Design, Minimalism, Logo Design, Brand Design, Logotype

Web Designer

2004 - 2008
Imedia
  • Designed digital products in different industries.
  • Built a brand identity system including colors, styles, typography, and illustration.
  • Supervised the implementation of visual systems across web platforms.
  • Designed responsive interfaces for many digital products.
Technologies: Adobe, Adobe Creative Suite, Web UI, Web Design, User Interface (UI), Web App UI, Visual Design, Applications, App UI, Web UI Design, Landing Pages, Landing Page Design, Online Ticketing, Ticketing, Digital Tickets, eCommerce UX, eCommerce, eCommerce UI, SAS, Dashboards, Web Dashboards, Websites, Web App Design, Apps, Web App UX, Mobile App UI, Mobile App Design, Web Applications, Website Optimization, Visualization Design, Branding, Illustration, Data-informed Visual Design, Visual Design Language, Website Conversion, Collaborative Design, Conversion Rate Optimization (CRO), User Conversion, Social, Web, UI Prototyping, Layout, Logo Design, Logotype

Education

1998 - 2003

Diploma in Graphic Design

University of Art and Design - Cluj-Napoca, Romania

1994 - 1998

High School Diploma in Art and Design

Tonitza Fine Arts High School - Bucharest, Romania

Certifications

JULY 2025 - PRESENT

Agile Methods for UX Design

Interaction Design Foundation

APRIL 2024 - PRESENT

AI for Designers

Interaction Design Foundation

OCTOBER 2023 - PRESENT

Agile Concepts Training

Itonic Agility Advisors

OCTOBER 2020 - PRESENT

Digital Skills: User Experience

Accenture

Skills

Tools

Adobe Experience Design (XD), Adobe Creative Suite, Adobe, Miro, AI Tools

Languages

SAS, Visual Design Language

Platforms

Web, Android, iOS, Mobile, Figma

Industry Expertise

Events, Consumer Products, Investments

Other

Graphic Design, User Experience (UX), UX Prototyping, Visual Design, UX Research, UX Design, App UX, App UI, Usability Analysis, Usability Testing, Web UX, User Testing, Illustration, Branding, Social, Landing Pages, Marketplaces, Websites, eCommerce UX, eCommerce UI, Web App UX, Web App UI, Higher Education, Dashboard Design, eCommerce, Apps, User Interface (UI), Web Applications, Social Networks, Onboarding, User Onboarding, Community, Web UI, User Flows, Wireframing, UX Branding, Usability, Web App Design, Design, Web Design, Identity Design, Visual Identity, Responsive UI, Responsive Layout, Visual Art, Product Design, Prototyping, Rapid Prototyping, UI Prototyping, Enterprise Design, Enterprise Application Design, Mobile App Design, UI Design, Web Usability, Lean UX, Mobile App UI, User Validation, Digital Product Design, Adobe UX, Visualization Design, Web UX Design, Intuitive UX Design, Mobile Apps, Web UI Design, Applications, Web & Mobile Applications, Landing Page Design, Web Dashboards, Dashboards, Ticketing, Online Ticketing, Digital Tickets, Website Optimization, Data-informed Visual Design, Booking, Booking UX, Appointments, Appointment Booking, Beauty Products, Booking Apps, Booking Systems, Salons & Spas, Android App Design, Android UI Design, iOS App Design, iOS UI Design, iOS UX Design, Mobile UX, Mobile UI, Mobile Design, B2B, Pixel Perfect, Web Page Mockups, Startups, Edtech Design, Color Theory, Layout Design, Responsive Web Design (RWD), Typography, Mobile UX Design, Responsive Design, Social Media, User Research, SaaS Design, Data-heavy Design, Design Systems, User Personas, User Journey Maps, Information Architecture (IA), Research, Discovery Workshops, Software as a Service (SaaS), Layout, Mobile UI Design, Minimalism, UX Wireframes, UX Audits, User Journeys, SaaS, Component Libraries, Journey Mapping, User Stories, User Interviews, Agile UX, UX Writing, UX Wireflows, Web App Testing, UI Audits, Conversion Rate, Conversion, Responsive Web Apps, Logo Design, Brand Design, Logotype, B2C, Design Reviews, Stakeholder Engagement, UX Review, Collaborative Design, Website Conversion, Conversion Rate Optimization (CRO), User Conversion, App Design, Website Design, Minimum Viable Product (MVP), Direct to Consumer (D2C), Click-through Rates (CTR), Search Engine Optimization (SEO), Brand Guidelines, Marketing Collateral Development, Visual Brand Guidelines, User Workflows, Interaction Design (IxD), Cross-functional Team Collaboration, Customer Journey, Low-fidelity Prototypes, High-fidelity Prototypes, eCommerce Design, Product Strategy, Form Design, MVP simplification, Investor onboarding, KYC flow, Product Discovery, Native Mobile Apps, Trust & safety UX, Competitive Analysis, UX Deliverables, MVP Design, Ideation, Rapid Interactive Prototyping, Data Visualization, Near-field Communication (NFC), Wedding & Bridal, LiveStream, Influencer Marketing, Strategy, UX Strategy, Tracking, Remote User Testing, Finance, Fintech, Medtech, Lean Startups, Blockchain, Style Guides, Gamification, Agile, Design Strategy, System Design, Brand Strategy, Design Workshops, Design Leadership, Team Management, Service Design, Design Validation, Marketplace Design, Artificial Intelligence (AI), AI Ethics, Healthcare Services, Educational Platform Design, Scrum, Social Media Apps, Checkout, Funnel Optimization, Accessibility, Web Content Accessibility Guidelines (WCAG), Workshop Facilitation, AI-powered Product Design, A/B Testing, SaaS platform design, Workflow Automation & System Integration, Operational Efficiency Improvement, Certification management, Multi-role dashboards, Data-heavy UX, Admin tools, Analytics dashboard, Enterprise UX, B2B2C product design, Live commerce UX, Conversational UX, Onboarding UX, AI onboarding, Video streaming UX, Mobile Game UX, Generative AI avatars, AI moderation, Conversational AI, Social travel UX, AI ready product design, Copywriting, Crypto, Responsive UX Design, UX Process, Video Livestreaming, Investing, Agile Sprints, Personal Finance, DevOps, Engineering, Cryptocurrency, Sports Websites, Fintech Design, Travel Design, Travel Security, Social APIs, AI redy product design, Consumer Packaged Goods (CPG), Online Shopping, Shopping

Experience

  • UI Design - 20 years
  • App UI - 10 years
  • Mobile App Design - 8 years
  • UX Prototyping - 7 years
  • User Experience (UX) - 7 years
  • Product Design - 7 years
  • UX Design - 7 years
  • Enterprise Design - 5 years
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