Angi Ghimpeteanu
Verified Expert in Design
Designer
Bucharest, Romania
Toptal member since April 11, 2022
With 20+ years in design, Angi helps teams simplify complex digital products through UX strategy, audits, flows, UI, design systems, and AI-assisted workflows. She uses cognitive psychology and task-centered design to create clear, build-ready experiences. Angi's work spans SaaS, fintech, health, and the public sector, with projects connected to PhiAcademy, the Austrian Government, Danone, Pfizer, Bank of America, and Michelin.
Portfolio
Streams.live: Designing a Live Commerce Platform from the Ground Up - Web, Mobile, and AI Onboarding
Scaling a Global Certification Platform: 40+ Hours Saved Weekly
When Trust Is the Product: Designing Maisour's Fintech Investment Platform from Scratch
Structuring an AI Avatar Game Into Something Teams Can Actually Build
Experience
- Product Design - 7 years
- UX Design - 7 years
- UX Strategy - 7 years
- Dashboard Design - 7 years
- Enterprise Design - 5 years
- AI-powered Product Design - 3 years
- Artificial Intelligence (AI) - 2 years
- AI Tools - 2 years
Tools
- AI Tools
Work Experience
Product Designer
Sourcing International SI1010 GmbH
- Reviewed and redesigned a web app that tracks all the CRM data for a large beauty training company.
- Created deliverables like UX reports, usability testing reports, heuristic reviews, wireframe mock-ups, high-fidelity designs, clickable prototypes, and supervised implementation while making necessary adaptions.
- Used Agile practices and helped implementation and cross-disciplinary teams adhere to the design style guide.
- Created a usability report to ensure we offer the best possible user experience using remote testing.
- Made mockups for new features while ensuring we have a consistent user experience and reuse the same components.
- Managed a team of four designers to develop new functionalities for our MVP and complete sprints to achieve the go-to-market.
UX Designer
Freelance
- Developed new products for startups and balanced user and business needs.
- Improved existing digital products with usability analysis, user testing, and redesign.
- Created simple experiences combining cognitive psychology and design thinking.
- Made complex software look simple with progressive disclosure and informative design.
- Created consistent visual styles to support the best user experience for digital products.
Brand and Web Designer
Shealy Lampp LLC
- Designed eCommerce UX for outdoor sporting goods, including category, product, and shopping flows.
- Created brand and interface direction tailored to camping, hunting, and outdoor enthusiast audiences.
- Structured product pages to improve clarity, product discovery, and purchase confidence.
- Collaborated with stakeholders to align brand, UX, and implementation requirements.
Product Designer
XPLR Incorporated
- Redesigned a social travel app focused on shared trips, group planning, discovery, and traveler matching.
- Clarified complex product flows for trips, groups, activities, profiles, maps, onboarding, and feed logic.
- Used competitor research to improve trust, safety, filtering, group controls, and future AI-powered recommendations.
- Created clearer mobile UX flows, microcopy direction, and product structure to support connection, compatibility, and shared travel planning.
User Experience Designer
Vetano Inc
- Reviewed the app user flows for the talent and recruiter, and created a comprehensive audit report with actionable to-dos.
- Updated the functionality by editing the UI for usability and clarity.
- Improved the message for a better user experience, reducing confusion in a few critical entry points.
UX/UI Designer
Red Marrow Branding Services
- Redesigned a fintech real estate investment app across native mobile, desktop web, and mobile web.
- Improved navigation, onboarding, property pages, wallet flows, alerts, and trust signals for a regulated investment product.
- Created developer-ready XD mockups, high-fidelity screens, email templates, and handoff support.
Product Designer
T47 Group LLC
- Clarified complex product requirements and translated them into structured UX documentation, user flows, and wireframes.
- Created information architecture and interaction flows for data-heavy, transactional, and multi-role platforms.
- Worked closely with product owners to document decisions, reduce ambiguity, and support implementation.
Design Manager
Imedia
- Designed digital products in the entertainment, lifestyle, and automotive sectors.
- Managed a team of creatives to deliver products on time and solve any emergencies that could arise.
- Conducted usability studies to improve digital products.
- Created visual systems and improved the usability of digital products.
- Implemented enterprise design systems on various products.
- Improved the usability of current products and created new ones to adhere to industry standards.
Freelance Web Designer
Freelance
- Designed apps and websites for products in various industries.
- Created visual systems for digital products and supervised the implementation according to guidelines.
- Designed responsive layouts for web apps and mobile apps.
- Improved usability of digital products with usability analysis, research of best practices, and web standards.
Web Designer
Imedia
- Designed digital products in different industries.
- Built a brand identity system including colors, styles, typography, and illustration.
- Supervised the implementation of visual systems across web platforms.
- Designed responsive interfaces for many digital products.
Education
Diploma in Graphic Design
University of Art and Design - Cluj-Napoca, Romania
High School Diploma in Art and Design
Tonitza Fine Arts High School - Bucharest, Romania
Certifications
Design for the 21st Century with Don Norman
Interaction Design Foundation
Agile Methods for UX Design
Interaction Design Foundation
AI for Designers
Interaction Design Foundation
Agile Concepts Training
Itonic Agility Advisors
Digital Skills: User Experience
Accenture
Skills
Tools
Adobe Creative Suite, AI Tools, Slack, Google Workspace, Claude
Languages
Visual Design Language
Platforms
iOS, Figma
Industry Expertise
Healthcare, Product Ideation, Entertainment & Leisure, Education, Consumer Products
Other
User Experience (UX), UX Prototyping, UX Research, UX Design, Usability Analysis, Usability Testing, User Testing, Branding, Landing Pages, Marketplaces, eCommerce UX, eCommerce UI, Web App UX, Higher Education, Dashboard Design, eCommerce, UX Strategy, User Interface (UI), Web Applications, Social Networks, Onboarding, User Onboarding, User Flows, Wireframing, UX Branding, Usability, Web App Design, Design, Visual Identity, Responsive Layout, Product Design, Prototyping, Rapid Prototyping, UI Prototyping, Enterprise Design, Enterprise Application Design, Mobile App Design, Fintech, Web Usability, Lean UX, Mobile App UI, User Validation, Digital Product Design, Visualization Design, Intuitive UX Design, Web & Mobile Applications, Landing Page Design, Dashboards, Online Ticketing, Data-informed Visual Design, Booking UX, Appointments, Appointment Booking, Booking Apps, Booking Systems, Salons & Spas, Android App Design, iOS App Design, iOS UX Design, Mobile UX, Mobile Design, Startups, Edtech Design, Responsive Web Design (RWD), Mobile UX Design, Responsive Design, User Research, Data-heavy Design, Design Systems, User Personas, User Journey Maps, Information Architecture (IA), Discovery Workshops, Software as a Service (SaaS), Investing, Agile Sprints, Design Leadership, UX Wireframes, UX Audits, User Journeys, Component Libraries, Journey Mapping, User Stories, User Interviews, Agile UX, UX Writing, UX Wireflows, Web App Testing, UI Audits, Responsive Web Apps, Artificial Intelligence (AI), AI Ethics, B2C, Design Reviews, Stakeholder Engagement, UX Review, Website Conversion, Conversion Rate Optimization (CRO), User Conversion, Minimum Viable Product (MVP), Direct to Consumer (D2C), Search Engine Optimization (SEO), Social Media Apps, Checkout, Brand Guidelines, Visual Brand Guidelines, User Workflows, Interaction Design (IxD), Accessibility, Cross-functional Team Collaboration, Customer Journey, Low-fidelity Prototypes, Web Content Accessibility Guidelines (WCAG), Workshop Facilitation, High-fidelity Prototypes, eCommerce Design, AI-powered Product Design, A/B Testing, Product Strategy, Form Design, Workflow Automation & System Integration, Operational Efficiency Improvement, Certification management, Multi-role dashboards, Data-heavy UX, Admin tools, Analytics, Enterprise UX, Live commerce UX, Conversational UX, Onboarding UX, AI onboarding, Video streaming UX, Investor Relations, KYC flow, Product Discovery, Native Mobile Apps, Mobile Game UX, Generative AI avatars, Moderation, Conversational AI, Social travel UX, AI ready product design, Competitive Analysis, UX Deliverables, Fintech Design, Travel Design, Online Shopping, MVP Design, Rapid Interactive Prototyping, Interactive Prototypes, High-fidelity Mockups, Systems Thinking, AI Design, Artificial Intelligence as a Service (AIaaS), E-learning, Instructional Design, Learning Management Systems (LMS), Enterprise SaaS, Functional Testing, Information Design, Design Specifications, Navigation Design, Design Guidelines, Workflow Design, Design Thinking, Product Leadership, Stakeholder Management, Payment Gateways, Stripe, Qualitative Research, Quantitative Research, Enterprise Software, Personas, Landing Page Optimization, Financial UX, Product Prototyping, Web Application Design, Design Sprints, Business to Business (B2B), Socio-technical systems, Multi-role System Design, Public-sector UX, SaaS, UI Design, MVP Strategy, AI-assisted Workflows, AI Product Prototyping, ChatGPT, Claude Design, Notion, Squarespace, Leonardo AI, AI Product Strategy, Educational Platform Design, Web Accessibility, Digital Brand Identity, Travel, User Experience Design, B2B2C, Web Design, Logo Design, Learning, Adult Learning, Corporate Learning, Websites, Workflow Analysis, Research, Financial Services, Color Palettes, B2B, Web App UI, App UX, Mobile UI, Data Visualization, LiveStream, Remote User Testing, Finance, Medtech, Lean Startups, Blockchain, Style Guides, Gamification, Design Strategy, System Design, Brand Strategy, Design Workshops, Team Management, Service Design, Design Validation, Marketplace Design, Healthcare Services, Financial Software, Copywriting, Crypto, Responsive UX Design
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