Atuka Kelbakiani
Verified Expert in Design
Designer
Tbilisi, Georgia
Toptal member since May 11, 2020
Atuka is a seasoned product design expert with 12 years of experience, specializing in mobile/web apps that excel and no-code landing pages for businesses that drive sales. He's always pushing boundaries, diving deep into clients' challenges to uncover opportunities for standout solutions that customers adore. Atuka focuses on creating engaging user experiences that drive sales. He focuses on creating apps and landing pages that elevate brands and boost conversions.
Portfolio
Work Experience
Interactive and UX/UI Designer (via Toptal)
DocPlanner - Group
- Joined the company looking for a highly experienced and skilled interactive and UX/UI designer for a design sprint that would take three to four weeks to help bring some new concepts to life and improve the patient experience of an online appointment booking web app.
- Reimagined the company's product during the design sprint.
- Produced different new design concepts using Figma.
- Created new visual and UI recommendations for the company.
- Worked on the application's micro-interactions/animations.
[Toptal Teams] Senior UI/Interaction Designer
Digital Objects, Inc. for Taylor Farms
- Added new features to existing screens to improve functionality and user experience.
- Identified and enhanced areas within the existing UI/UX to ensure a seamless user experience.
- Helped build and refine the UX workflow on the platform, ensuring efficiency and user satisfaction.
- Implemented quick iteration rounds to move forward faster and ensure rapid progress and improvement.
Senior UX/UI Designer
Dorway Ltd.
- Rethought and redesigned the main marketing landing page.
- Communicated the product and features in a better way to the clients.
- Increased the conversion rate and improved lead generation.
UX/UI Designer
Demostack, Inc.
- Redesigned landing pages, resulting in a 21.3% increase in customer engagement and a 17.7% increase in conversion rates.
- Optimized SEO strategies, leading to a 23% increase in organic search traffic, generating more new leads per month.
- Conducted A/B testing on website elements, resulting in a 15% increase in click-through rates and a 10% decrease in bounce rates.
Senior UI/UX Designer
Europebet
- Achieved cost savings through UX refinement. Implemented a transformative redesign of the user journey to foster higher success rates, resulting in significant operational efficiency, saving the company nearly $1 million annually.
- Facilitated cross-functional collaboration with multiple departments, including marketing and development, to launch innovative products and align with the brand's strategic goals.
- Worked on wireframe and prototype development. These tools were instrumental in visualizing and testing the user interface and experience before the full-scale development phase, ensuring a smoother transition from concept to implementation.
- Meticulously created mobile platform design to provide users with a seamless and engaging experience, encouraging increased participation and interaction from mobile users.
Senior UI/UX Designer
Livo – Real Estate Platform
- Created the first real estate ecosystem platform in the region, managing and contributing to the development process from the first to the final steps.
- Managed the design processes with the Agile team and collaborated with team leads to discuss and manage upcoming business plans.
- Conducted in-depth research on competing companies to create user journeys and user flows in order to build a user-friendly product.
- Innovated a new workflow between designers and stakeholders to make the production process more flexible.
- Designed 100+ desktop and mobile screens, including design elements.
UI/UX Consultant
Georgian National Tourism Agency
- Conducted a UX audit before redesigning the user journey for the business.
- Designed wireframes and prototypes for the first phase of the redesign process.
- Recreated the company's brand identity and web guidelines, including the color palette, design elements, social media, and typography.
- Delivered all important files and the UI kit for developers.
Senior UI/UX Designer
Adjarabet
- Assisted in creating various promotions and delivered design materials and assets to product owners.
- Designed a new visual language and renovated the casino website consisting of 100+ screens.
- Managed the design processes, collaborating with the marketing and development team.
- Participated in building user personas and conducting user testing.
- Revamped the mobile poker app, including a new user journey for gambling players with new features, such as easy deposit and the ability to play in both portrait and landscape mode.
UI/UX Designer
Omedia – Digital Agency
- Provided desktop and mobile design services to local clients in multiple industries.
- Participated in meetings with every client to fully understand and meet their business needs.
- Built wireframes and prototypes for desktop and mobile products.
Education
Master's Degree in Digital Product Design, Visual Design, Graphics
Tbilisi State Academy of Arts - Georgia
Certifications
UX Research
Memorisely
Skills
Tools
Adobe Photoshop, InVision App, ProtoPie, Adobe Illustrator, Adobe After Effects, Zeplin, Adobe Experience Design (XD), Adobe Creative Suite, Illustrator CC, Google Sheets, Maze, After Effects CC, Slack, Jira, Asana, Cinema 4D, Adobe, Blender, Photoshop CC
Languages
HTML
Industry Expertise
Real Estate, Hotels & Lodging, Casinos & Gaming, Banking & Finance, Health & Wellness, Pharmaceuticals, Marketing
Platforms
Mobile, iOS, Android, Figma, Salesforce, iGaming, Web, Dovetail
Other
App UX, App UI, Mobile App UI, Web UX Design, Web UI Design, UI Design, Product Design, Mobile UI, UX Design, iOS App Design, Web Design, Web UX, User Flows, Journey Mapping, Design Sprints, Personas, Mobile App Design, Wireframing, Web App Design, SaaS Design, Digital Branding, Mobile Web Design, Dark UIs, Agency Websites, Case Studies, Agency, Company Portfolio Design, Ecosystem, Rentals, Marketplaces, Landing Pages, Presentations, Gambling, P2P, Online Payments, Prototyping, Art Direction, Finance, Online Banking, Digital Payments, Blockchain, UI Animation, UX Audits, Web App UI, Web Portals, Web App UX, Mobile First, Casino Games, Landing Page Design, Web UI, Visual Design, User Interface (UI), User Experience (UX), Mobile UI Design, Mobile Apps, App Design, Mobile UX, Branding, Graphic Design, Crypto, Cryptocurrency Wallets, Cryptocurrency Payments, Fintech, Trade, Presentation Design, PowerPoint Design, Blockchain Platforms, Pitch Decks, Presentation Boards, Board Presentations, Non-fungible Tokens (NFT), Responsive Web Design (RWD), Decentralized Finance (DeFi), Mobile Banking, Mobile Wallet, UX Research, Interaction Design (IxD), Dashboards, Web Dashboards, Design Revamps, Residential Real Estate, Commercial Real Estate, Booking, Booking Apps, Calendars, Customer Experience, Illustration, Brand Design, Guidelines, UI Guidelines, Calendar Design, Ticketing, Responsive Web Apps, Responsive, Responsive UI, Mobile Design, User Journeys, Animation, Motion Design, Usability, B2B, Social Media, User Interviews, User Research, User Personas, Agile, Foodtech, Data Visualization, Web Applications, Material Design, Mobile UX Design, Information Visualization, Dashboard Design, Startups, UX Wireframes, Layout Design, Conversion Rate Optimization (CRO), Framer, Landing Page Optimization, Conversion Rate, Conversion, Websites, System Design, User Testing, User Stories, Email Template Design, Design Leadership, Customer Relationship Management (CRM), Communication Design, Website Redesign, Design Thinking, Accessibility, Story Mapping, User-centered Design (UCD), Information Architecture (IA), Admin Panels, Motion Graphics, Creative Direction, Consulting, High-fidelity Prototypes, User Requirements, Healthcare Software, Email Design, Marketing Design, Social Media Advertising, Display Advertising, Social Media Design, Video Editing, Videos, Color Palettes, Icon Design, Logo Design, Mockups, Typography, Gamification, Design Systems, Vector Art, SaaS, Notion, Research, Testing, Interviews, Social Media Apps, Recipe Books, Recipes & Cooking, Artificial Intelligence (AI), Stock Trading, Stock Market, Stock Exchange, Investing, Fintech Consultant, Graphics, Gaming, Fantasy Sports, Agriculture, Interactive Design, Microinteraction Design, SVG Animation, 3D Animation, Text Animation, 2D Animation, UI Motion, Motion Interaction
Experience
- Design Systems - 10 years
- Fintech - 10 years
- SaaS - 10 years
- Landing Page Design - 9 years
- Mobile App Design - 9 years
- User Experience (UX) - 9 years
- User Interface (UI) - 9 years
- Product Design - 8 years
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