Bella Goldberg
Verified Expert in Design
Designer
Bella, a UX designer from New York, now thrives in Berlin's creative sector. She's dedicated to user-centered design, crafting meaningful and intuitive experiences. With experience in branding and logo design, Bella understands diverse user needs. Her approach blends user motivation insight with iterative design for seamless products. Adaptable to trends, she collaborates well with teams, focusing on impactful, empathetic user experiences.
Portfolio
Work Experience
UX/UI/Product/Web/Brand Designer
Self-employed
- Engaged in multidisciplinary projects across diverse industries, including travel, kids, politics, photography, gaming, healthcare, and consulting.
- Delivered comprehensive design work encompassing UX and UI design, offering a seamless and user-friendly experience.
- Gained brand, marketing, and print design skills, providing end-to-end solutions from conceptualization to execution.
- Participated in volunteer work actively, contributing skills and expertise to various community and social initiatives.
Head of UX
Gimmonix
- Innovated strategies to unify complex features, enhancing the platform's value proposition.
- Developed the platform's visual style and collaborated with a copywriter on language and tone.
- Directed a team of designers, offering mentorship and streamlining their responsibilities.
Product Designer
door2door
- Spearheaded the design of a consumer-focused mobile ride-pooling application catering to B2C market needs.
- Developed innovative features and enhanced the functionality of existing ones for improved user experience.
- Revamped the app's visual design to significantly enhance accessibility and user inclusivity.
- Conducted usability tests and developed user flows, prototypes, and ongoing user experience research.
Lead Product Designer
SmartAsset
- Designed the entire UX/UI for the company's billing system.
- Developed the company's branding in close collaboration with marketing.
- Collaborated closely with the editorial to design infographics for the company's editorial pieces.
- Developed animated display advertisements and worked on a multitude of product-related projects.
- Led a course on design thinking to educate the product team on UX best practices.
- Worked on a multitude of product-related projects.
Lead UX/UI Designer
MediaRadar
- Developed UX/UI designs for web-based client products in close collaboration with the product team.
- Performed a complete UI redesign of all the internal web pages and developed design style guides to unify all elements under a single MediaRadar brand.
- Managed and built several design teams for the agency.
UX/UI Designer
Play2Prep
- Oversaw and was responsible for all UX/UI within an interactive mobile educational game for iPhone and Android.
- Produced brand and marketing materials, including the company website, email, newsletters, marketing ads, and more.
- Participated in all major, user-testing-driven UX decisions.
- Worked in a small startup environment in close collaboration with product development and marketing professionals.
UI/UX Designer
McKinsey & Company
- Unified all of McKinsey's international office websites under the new main brand.
- Designed data visualizations for McKinsey Global Institute reports and created designs for periodic updates to the McKinsey.com homepage to match topics in those reports.
- Worked on McKinsey & Company's mobile branding and developed the style for the company's mobile app icons.
UI Designer | Art Director
Oberon Media (I-play)
- Designed the UI and visuals for a variety of products across multiple platforms, including eCommerce and gaming websites.
- Worked on the UX for the company's new gaming platform.
- Managed and mentored a remote team of junior designers.
Web/Graphic Designer
Silver Over Studios
- Conceptualized and defined the layout of websites for clients in the financial, medical, and mass media sectors.
- Developed brand identities and art-directed photoshoots.
- Art-directed photoshoots and made hand-drawn sketches for clients.
- Worked on brand and identity for various clients in the financial and banking fields.
Education
Bachelor's Degree in Digital Media
Emerson College - Boston, MA, USA
Certifications
Responsive Website Basics: Code with HTML, CSS, and JavaScript
Coursera
Skills
Tools
Sketch, InVision, Slack, Adobe Photoshop, Adobe Illustrator, Figma, Adobe InDesign, InVision App, Adobe Creative Suite, Zeplin, Jira, Confluence, Adobe Lightroom, Maze, Asana, Miro, Bubble
Languages
SAS, HTML, CSS
Platforms
Adobe Suite, Web, Mobile, iOS, Desktop, Webflow, Android, WordPress
Industry Expertise
Education, Consumer Products, Professional Services, Banking & Finance, Sales & Marketing, Fashion, Jewelry & Accessories, Games, Education Technology (Edtech), Music, Social Networking
Other
Lingo, User Interface (UI), Web UX, Mobile Web, Logo Design, Branding, Mobile Design, Infographs, Infographics, Politics, Voting, Logotype, Brand Design, UI Branding, Web UI, Responsive, Responsive UI, Responsive Design, Responsive Layout, Responsive UX Design, Typography, Graphics, Ads, Digital Marketing Design, Awareness Campaigns, Form Design, Information Architecture (IA), B2B2C, eCommerce UX, eCommerce UI, eCommerce Web Design, Kids, Kids & Families, User Flows, Wireframing, UX Wireflows, Two-sided Marketplaces, eCommerce, eCommerce Design, Shopping Carts, Online Shopping, Shopper Journeys, Calendar Design, Calendars, Product Reviews, Research, User Research, UI Research, SaaS Design, SaaS, Software as a Service (SaaS), Software Design, Financial UX, Billing Software, Billing Systems, Invoice Management, Billing, App UX, Information Design, Data, Product Design, Forms, Web App UI, Web App UX, Web App Design, Shopping, Art, Responsive Web Design (RWD), High-fidelity Mockups, Educational Games, Mobile App UI, Mobile App Design, Startups, Interactive UI, Interactive UX, iPhone, Brainstorming, Mobile Apps, Mobile Applications, Mobile UI Design, Financial Products, Financial Design, App Design, Data-informed Visual Design, Mobile UX Design, iPhone XS, Rideshare Services, Accessible Design, Public Transportation, White Labeling, UX Design, Web UX Design, Mobile UX, UI Design, Web UI Design, Mobile UI, Visual Design, Graphic Design, Web Design, Prototyping, UI Prototyping, Mobile Prototypes, Mobility, User Experience (UX), Digital Media, Design Thinking, Business to Business to Consumer (B2B2C), Slack App, App UI, Learning Management Systems (LMS), Content Management Systems (CMS), Journey Mapping, Layout, Dashboard Design, UX Wireframes, Landing Pages, Conversion, Landing Page Design, Design Systems, Conversion Rate Optimization (CRO), Dashboards, Website Redesign, Best Practices in Design, Web Applications, Chatbot Conversation Design, Data Visualization, Mockups, Newsletters, Blogs, Rapid Prototyping, Transportation & Logistics, Brand Logos, Consulting, Volunteering, B2B, User Testing, Design Leadership, User-centered Design (UCD), Design, Creative Direction, Art Direction, Banner Design, Brand Guidelines, Websites, Agile, Direct to Consumer (D2C), High-fidelity Prototypes, Usability Testing, Presentation Design, UI Style Guides, Color Theory, Landing Page Optimization, User Journeys, Landing Page Designer, Pitch Decks, MVP Design, Print, Web to Print, Vector Graphics, Consumer-facing Product Design, Color Palettes, Marketplaces, Responsive Web Apps, Pitch Deck Design, UX Audits, User Journey Maps, Marketing Design, Social Media, UX Research, Camping, Childcare, Early Childhood Education, Family, Reviews, Search, Fintech, Finance, Financial Systems, Invoices, Payment Networks, Product Management, Web App Testing, Jewelry, K-12 Education, iPhone Games, Mobile Game Design, Mobile Game UI, School, Casual Games, Multiplayer, Mobile Game UX, Fun & Lifestyle, Student Engagement, Icon Design, Widgets, Calculators, Graphs, WordPress Design, Crowdin, Style Guides, Product Strategy, UX Branding, Business Intelligence (BI), Public Safety, Squarespace, Accessibility, Google Ads, Banner Ads, Brochures, Email Campaigns, Print Design, Educational Portals, Print Ads, Marketing Collateral Development, Print Marketing, User Stories, Writing & Editing, Front-end
Experience
Tools
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