Branko Bobic
Verified Expert in Design
Designer
Belgrade, Serbia
Toptal member since January 23, 2017
Branko is a senior digital designer working with startups and established businesses on consulting, auditing, and creating new or redesigning existing digital products. He is a creative and inquisitive designer dedicated to improving people’s everyday experience using technology.
Portfolio
Work Experience
Digital Product Designer, Art Director
Noformat
- Created the branding and UI/UX for a navigation application in the US that integrates exit information for a fun, personalized, and convenient travel experience.
- Designed the website and desktop dashboard for private and secure digital storage space for media and other personal files. The user can save, organize, and share his life story.
- Crafted the web design for an architecture and design workshop that challenges the traditional role of architecture. I was asked to create a strong, minimal, and fully responsive website with an available and hidden project gallery.
- Created the UI/UX design for a concierge app for a large hotel chain that guides guests to discover hidden gems and special events.
- Designed the branding and website for a yoga school that fits the high-end creative experience the school embodies.
Product Designer
QuantifyX
- Designed an Apple Vision Pro App experience that showcases the future of investments in an AR environment with the option to switch to a whole immersive experience. All from the user's home. AI assistant guides the user through the entire experience.
- Built a brand identity guide, including colors, typography, language, tone, logos, and other assets.
- Created a design system using modern transparent UI with a blurry background.
Brand and Presentation Designer
Lapis AI Studio Limited
- Designed a logo for Lapis AI Studio with a symbol and custom typography logotype, with the sub-copy optional.
- Built a brand guideline including colors, typography, photography, usage rules, and logo assets with branding examples.
- Created a landing page design with new branding applied.
UI/UX Designer
Nextiva
- Adapted to the current design system and already built modules to build new website modules or whole pages to be aligned to the existing design language.
- Had the freedom to create new modules in the way I thought they would work best and challenge the existing solutions to see if they worked better.
- Monitored two junior designers and gave them advice and directions on pushing the concepts I did and making them as done as possible.
- Built dozens of UI graphics representing the website's features.
Brand and Web Designer
Scenic Financial Services Pty Ltd
- Designed a new logo for Scenic Financial Services even though they already had one. They accepted my suggestion that the one they have does not look good and does not represent the brand direction they wanted to achieve.
- Created a medium-sized brand book for the new logo, including logo options and usage, fonts, colors, and brand elements with how to use them on various print or digital media.
- Designed the square billboard sign they wanted to put in from of the school they are sponsoring.
Product Designer
Bug Finance
- Built a website for the company's new product, Swarm. Audited their current wireframes and used already accepted branding, which I expanded during our future engagement.
- Created the swap page for their platform, which includes the connection of the wallet and cryptocurrency swapping screen with multiple actions on how to speed up the process.
- Built the liquidity page with a table of paired tokens, many filtering options, and multiple actions.
- Created the liquidity management screen where the user needs to go through multiple inside screens following the instructions and navigate through the tab menus. This last task was the most complex.
Product Designer
Smartwork, Inc.
- Designed a user flow, wireframe, and design screens for the funds distribution feature within the 401k retirement platform. The flow didn't exist, and it had several different branches, which I created in the prototype to be tested within the team.
- Made the design of a user flow, wireframe, and design screens for the "Funds Swap" feature, the investment option within the 401k retirement platform.
- Designed a user flow, wireframe, and design screens for the "Funds Rollover" feature, which is the option where clients want to invest their previous plan money into the new 401k platform.
- Managed and improved the current design system with Figma auto layouts, new components, icons, etc.
- Designed a new product page for their existing website, following the content doc, and feedback from managers on how to structure the content and point out the most important information.
Product Designer
Keeper Dating Web App
- Created user flow, onboarding, and app landing screens with the profile information display screens, modals, and actions a user can perform.
- Acted as a product designer and made onboarding for this web app, the most complex project I was invited to make. The goal was to move their current Typeform onboarding to their website and improve the experience from a UX and a UI perspective.
- Built the full working prototype with all the dropdowns, multiple paths, check box selections, and so on. The whole prototype was made from the components and the design system that I created while working on the onboarding itself.
- Involved in helping to create the new website, following the brand rules and strict requirements of the team.
Senior Designer | Art Director
Strawberry Ideas & Solutions
- Worked as graphic producer and art director for City Magazine Belgrade, the most widely circulated and read free lifestyle magazine in Serbia: citymagazine.danas.rs.
- Served as art director for White Sensation Belgrade in the mind-blowing "Ocean of White" episode in 2011: www.sensation.com.
- Provided full-service marketing and communication solutions for SML Strategic Media.
Education
Master's Degree in Graphic Design
The Academy of Applied Studies Polytechnic - Belgrade, Serbia
Technical High School Diploma in Typography
Graphic College - Belgrade, Serbia
Skills
Tools
Adobe, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Slack, Principle, Illustrator CC, Photoshop CC, Sketch, InDesign CC, Adobe Creative Suite, Figma Prototyping, Google Slides, Spline, Rive, Motion 5
Platforms
Mobile, Figma, iOS, MacOS, Web, iOS 11, WordPress, Webflow
Industry Expertise
Cybersecurity, Marketing
Other
UI Animation, Web Design, Logotype, Logo Design, Prototyping, Dashboards, Navigation Design, Websites, Responsive, Mockups, Mobile Apps, Mobile UI Design, Mobile UX Design, Web App Design, Mobile UX, Mobile UI, Web App UX, Web App UI, Branding, Product Design, User Experience (UX), UX Design, User Flows, UI Design, User Interface (UI), Animated Prototypes, Mobile Prototypes, Interactive Prototypes, Graphic Design, Startups, B2B, Information Design, Web UX, Brand Language, Art Direction, UX Prototyping, UI Prototyping, Experience Strategy, Web Dashboards, Landing Page Design, App UX, App UI, App Design, Visual Design, Design Systems, Wireframing, UX Wireframes, Responsive Web Apps, Responsive Web Design (RWD), Online Banking, SaaS Design, Style Guides, Layout Design, Mobile App Design, System Design, Artificial Intelligence (AI), Software as a Service (SaaS), Pixel Perfect, Information Architecture (IA), UI Components, Mobile Design, Rapid Prototyping, Dashboard Design, Brand Design, Workshops, Discovery Workshops, Design Workshops, Mobile First, Print, Interactive UI, Data Visualization, Landing Pages, Typography, Brand Logos, Stationery Design, Brand Identity, Product Branding, UX Branding, User Workflows, Design Leadership, Web UI Design, Web UX Design, Fintech, Finance, Cross-functional Collaboration, Artistic Skill, Presentation Design, Design, Brand Guidelines, Collateral Design, Mobile Web Design, Desktop Web Design, High-fidelity Prototypes, Brand Books, Visual Identity, Direct to Consumer (D2C), Website Design, B2C, Creative Design, Enterprise SaaS, MVP Design, Stock Photos, UI Branding, Pitch Deck Design, Storytelling, Game UI Design, Component Libraries, eCommerce, Data-driven Design, Neumorphic Design, AI Chatbots, Flat Design, Motion Design, Corporate Branding, Business to Business (B2B), Journey Mapping, User Experience Design, iOS App Design, Google Material Design, Online Ordering, Legal Technology (Legaltech), Platforms, Web Platforms, SaaS, Charts, Product Journeys, User Journeys, UX Audits, Typeform.io, Non-fungible Tokens (NFT), Game Design, Mobile Games, Mobile Game UI, Mobile Game UX, Mobile Game Design, User Research, User Journey Maps, Gamification, Social Networks, Illustration, Marketing Design, Augmented Reality (AR), Enterprise, eCommerce Design, Community Platforms, Social Media Apps, PowerPoint Design, Game Building, Framer, Animation, Maps, Booking, Hairstyles, Reservation Flow, Appointment Booking, B2B2C, Web UI, Onboarding, Business to Business to Consumer (B2B2C), Notion, Discord, Content Strategy, UI Motion, Parallax, Videos, Crypto, Web3, Decentralized Finance (DeFi), Decentralized Applications, Cryptocurrency Wallets, Cryptocurrency Payments, Cryptocurrency Exchanges, Bitcoin, User Interviews, Management, Consumer Finance, Agriculture, Generative Artificial Intelligence (GenAI), VisionOS, Unity, Touchscreens, ChatGPT, Perplexity, 3D
Experience
- Visual Identity - 20 years
- User Interface (UI) - 7 years
- High-fidelity Prototypes - 7 years
- Product Design - 4 years
- Figma - 4 years
- User Experience (UX) - 3 years
- Augmented Reality (AR) - 1 year
- Artificial Intelligence (AI) - 1 year
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