Brian is available for hire

Brian Whitfield

Verified Expert in Design

Designer

Austin, TX, United States

Toptal member since July 22, 2019

Expertise

Logo Design Web Design UI Design Mockups Graphic Design Prototype Design Wireframing UX Design Brand Design Product Design Icon Design Art Direction

Bio

Brian is a versatile brand, product, and web designer specializing in visual identity, interaction design, strategy, and art direction. For 15+ years, he's designed hundreds of cross-platform interactive experiences and brand systems across industries—from technology and healthcare to eCommerce and non-profits—including for Dell, Ford, Listrak, PepsiCo, Boys & Girls Clubs of America, and many startups. All with passion and an ethos rooted in extensibility, efficiency, and essence.

Experience

UI Design - 15 years
Web Design - 15 years
Product Design - 12 years
Adobe Creative Cloud - 12 years
Brand Design - 12 years
Design Systems - 10 years
Figma - 9 years
Framer - 6 years

Portfolio

Revel Brand Name & Brand Identity

BrandingVisual IdentityStyle GuidesColor SchemesVisual Design LanguageLogo Systems+ 66 more

Cooper Home Health Visual Identity & Website

BrandingBrand IdentityWeb DesignLogo DesignHealthcare ServicesFigma+ 15 more

Vidala Brand Identity

Logo DesignStyle TileColor SchemesVisual Design LanguageLogo SystemsVisual Storytelling+ 53 more

Hired Product Design & Design System

Human Resource Management Systems (HRMS)SaaSEnterprise SaaSEnterprise DesignInteraction Design (IxD)UX Design+ 69 more

Syngenta DevOps Design System & UI Design

User Interface (UI)User Experience (UX)Design LibrariesDesign SystemsEnterpriseSaaS+ 79 more

Astrana Health: Web Design & Design System

FigmaBrandingDesign SystemsBrand GuidelinesUI DesignVisual Design+ 95 more

Dell QRL Genesys Visual Identity & Product Design

Product DesignBrandingLogo DesignUI DesignWriting & EditingGraphic Design+ 127 more

Texas State University Marketing & Website Design

Web DesignPrint DesignBrochuresGraphic DesignHigher EducationAdobe Illustrator+ 62 more

Ciena Design System

Design SystemsUser Interface (UI)UI DesignDesign LibrariesUI ComponentsMockups+ 65 more

Work Experience

Multi-disciplinary Designer

2018 - PRESENT

Self-employed (Independent Designer)

Created complete brand systems, including logos, brand and product naming, visual languages, colors, typography, icons, and illustration styles.
Collaborated with many startups and enterprise businesses to create comprehensive design system libraries with established design principles, components, colors, typography, and more.
Used primary design tools such as Figma, Sketch, and Abstract, while virtual meetings were handled via Slack, Zoom, and email.
Established an independent studio and creative journal featuring hundreds of branded assets for publishing social media-focused content and merchandise.

Technologies: Affinity Designer, Affinity Photo, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, Figma, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Design Systems, Brand Design, Brand Identity, Presentations, Motion Design, Motion Graphics, Icon Design, Company Naming, Naming, Color Palettes, Mood Boards, Mobile Design, UI Audits, Brand Guidelines, Journey Mapping, Mascot Design, Visual Brand Guidelines, Sitemaps, Games, Adobe Creative Suite, Design Principles, Graphic Design, Agile, Design, Responsive Web Design (RWD), Consumer Applications, Mobile User Acquisition, Web Applications, User Conversion, UI Animation, User Retention, User Onboarding, Mobile UI, Mobile App Design, Mobile UX Design, Conversion Rate Optimization (CRO), Cybersecurity, Enterprise SaaS, SaaS Design, Mobile Applications, UX Design, Adobe After Effects, Flow Diagrams, Flowcharts, Customer Journey, User Journey Maps, Storyboarding, Story Mapping, Agile UX, Project Management, App Design, Web Design, Type Design, Websites, Mobile, Mobile UX, Responsive UI, Responsive Web Apps, User Testing, Remote User Testing, Enterprise, Documentation, Front-end Design, Front-end Development, B2B, Style Tile, Web Components, Brand Strategy, Creative Briefs, User Research, Illustration, User Experience (UX), Creative Direction, WordPress, Mockups, Style Guides, App Icon Design, Design Research, Print Design, Interaction Design (IxD), Big Cartel, HTML, Slack, UI Components, Patterns, High-fidelity Prototypes, Data Visualization, Design Libraries, Mobile Web Design, B2C, Direct to Consumer (D2C), Animated Logos, Color Scheme Design, WordPress Design, Usability Testing, Information Architecture (IA), Color Schemes, Visual Design Language, Logo Systems, Wordmark, Pitch Deck Design, Visual Storytelling, Presentation Design, Infographs, Storytelling, Dashboard Design, Landing Page Design, Responsive Design, High-fidelity Mockups, Visual Identity, Identity, Design Language, Artificial Intelligence (AI), E-learning, User Validation, Communication Design, Framer, Webflow, Shopify, Social Media Design, Color Theory, Design Thinking, Content Management Systems (CMS), Component Libraries, Website Migration, Brand Books, UI Branding, Motion & Animation Design, Brand Logos, Web Development, Blender, Jira, Rapid Prototyping, Dashboards, Events, eCommerce, Collateral, 3D Modeling, Adobe CC, Android, iOS, SketchUp, JavaScript, User Flows, Game Design, InVision, Brochures, T-shirt Design, Marketing, Zeplin, SaaS, Animation, Google Slides, Fashion Design, User Journeys, UX Strategy, Design Strategy, User Experience Design, Web App UX, Graphical User Interface (GUI), Brochure Design, PDF Design, Design Guidelines, Guidelines, Pitch Decks, Mobile Apps, Interactive Prototypes, Consumer Insights, Digital Design, Print Production, Digital Brand Identity, Visual Assets, Product Branding, Accessibility, Atomic Design, Digital Asset Management, WCAG 2, Social Media, UX Research, Internet of Things (IoT), Typography, Illustrator CC, Photoshop CC, UX Leadership, Leadership, Packaging, Package Design, UX Audits, Signage, Hospitality, Hotjar, FullStory, Microsoft Clarity, Crazy Egg, Affinity Mapping, Affinity Software, Visual Studio, Visual Studio Code (VS Code), AI Tools, AI Prompts, AI Design, Prompt Engineering, Low-fidelity Prototypes, Canva, Framer Prototyping, Landing Pages, Adobe Creative Cloud, High-fidelity Wireframes, Web App UI, Adobe, Adobe Firefly, Marketing Design, Video Editing, Design Leadership, Mobile UI Design, Creative Design, Education, Workflow, Web UX, Ads, Marketing Collateral Development, Community, Content Creation, Onboarding, Form Design, ADA Compliance, Software as a Service (SaaS), UX Prototyping, Product Prototyping, Design Sprints, Claude, HIPAA Compliance, Brand Discovery, Collateral Design, Logotype, Booth Design, Event Design, Brand Marketing

Senior Product Designer

2019 - 2020

SparkCognition

Designed over five advanced UI concepts powered by artificial intelligence.
Worked closely with the chief designer, team members, and technologists to conceptualize, storyboard, and refine design directions.
Interfaced and presented digital design direction/experiences with Fortune 500 partners in the commercial, manufacturing, and government space.
Designed digital experiences for PepsiCo, Koenigsegg, Ford, and Dubai RTA.

Technologies: Zeplin, Adobe Experience Design (XD), Figma, User Interface (UI), Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Artificial Intelligence (AI), Rapid Prototyping, Presentations, Mood Boards, Sitemaps, Adobe Creative Suite, Agile, Microsoft Office, Design, Enterprise SaaS, SaaS Design, UX Design, B2B, Web Components, Front-end Design, Icon Design, Web Design, Design Research, Interaction Design (IxD), UI Components, Patterns, High-fidelity Prototypes, Data Visualization, B2C, Human-machine Interface (HMI), Information Architecture (IA), Dashboard Design, Landing Page Design, App Design, Responsive Design, High-fidelity Mockups, Responsive Web Design (RWD), Visual Identity, Design Language, Color Palettes, Journey Mapping, Design Thinking, Component Libraries, Story Mapping, Flowcharts, Flow Diagrams, Brand Identity, UI Audits, Dashboards, Enterprise, Design Systems, User Flows, Adobe CC, User Journeys, UX Strategy, Design Strategy, User Experience Design, Web App UX, Graphical User Interface (GUI), Interactive Prototypes, Digital Design, Visual Assets, Atomic Design, Internet of Things (IoT), Typography, Leadership, AI Tools, Low-fidelity Prototypes, Adobe Creative Cloud, Web App UI, Adobe, Design Leadership, Creative Design, Workflow, Web UX, Form Design, UX Prototyping, Product Prototyping, Design Sprints, Brand Discovery, Logotype

Senior UI Product Designer

2014 - 2019

Dell

Led and collaborated on more than three cross-platform mobile apps (iOS and Android) and more than five web apps.
Built several design-system-component libraries that supported multiple products.
Designed brand identity systems (logos, app icons, colors, and so on) and advanced UI concepts.
Facilitated and assisted UX methods, including journey map creation, user flows, empathy maps, and various user-centered design practices.
Worked on multiple products simultaneously: on cross-functional teams consisting of designers, developers, UX researchers, marketing, and project managers.
Conducted design and user research, including UX audits, heuristic analyses, and competitive analyses.
Utilized my digital agency marketing and advertising experience to prepare and write copy for product pages and landing screens.

Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Sketch, InVision, Figma, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Rapid Prototyping, User Experience (UX), Creative Briefs, Brand Design, Brand Identity, Design Systems, Presentations, Motion Design, Mood Boards, Mobile Design, UI Audits, Journey Mapping, Visual Brand Guidelines, Sitemaps, Adobe Creative Suite, Design Principles, Graphic Design, Agile, Design, Responsive Web Design (RWD), Consumer Applications, Mobile User Acquisition, Web Applications, Mobile UI, Mobile App Design, Mobile UX Design, Cybersecurity, Enterprise SaaS, SaaS Design, Mobile Applications, UX Design, User Journey Maps, B2B, Style Tile, Web Components, Front-end Design, Websites, Web Design, PowerPoint Design, User Research, Illustration, Icon Design, Mockups, Axure RP Pro, App Icon Design, Design Research, Axure, Interaction Design (IxD), Documentation, UI Components, Patterns, High-fidelity Prototypes, Data Visualization, Design Libraries, Mobile Web Design, B2C, Direct to Consumer (D2C), Animated Logos, Color Scheme Design, User Testing, Human-machine Interface (HMI), Usability Testing, Information Architecture (IA), Color Schemes, Visual Design Language, Logo Systems, Presentation Design, Infographs, Dashboard Design, App Design, Responsive Design, High-fidelity Mockups, Visual Identity, Identity, Design Language, Artificial Intelligence (AI), Color Palettes, User Validation, Communication Design, Color Theory, Design Thinking, Component Libraries, Brand Books, UI Branding, Motion & Animation Design, Brand Logos, Story Mapping, Customer Journey, Flowcharts, Flow Diagrams, Style Guides, Jira, Dashboards, Enterprise, Adobe CC, Android, iOS, Mobile, User Flows, Zeplin, SaaS, Animation, Motion Graphics, User Conversion, User Onboarding, Google Slides, User Journeys, UX Strategy, Design Strategy, User Experience Design, Web App UX, Graphical User Interface (GUI), PDF Design, Design Guidelines, Guidelines, Mobile Apps, Interactive Prototypes, Consumer Insights, Digital Design, Digital Brand Identity, Visual Assets, Product Branding, Accessibility, Atomic Design, Digital Asset Management, WCAG 2, Social Media, UX Research, Internet of Things (IoT), Typography, Illustrator CC, Photoshop CC, UX Leadership, Leadership, UX Audits, Affinity Mapping, Low-fidelity Prototypes, SharePoint, Landing Pages, Adobe Creative Cloud, High-fidelity Wireframes, Web App UI, Adobe, Marketing Design, Video Editing, Design Leadership, Mobile UI Design, Creative Design, Workflow, Web UX, Ads, Marketing Collateral Development, Onboarding, Form Design, ADA Compliance, Software as a Service (SaaS), UX Prototyping, Product Prototyping, Design Sprints, HIPAA Compliance, Brand Discovery, Collateral Design, Logotype, Booth Design, Event Design

Multimedia Designer

2013 - 2014

TKO Advertising

Crafted over five brand identities, logos, and illustrations for digital products and events.
Designed over ten websites, visual design systems, and custom icons and illustrations for businesses and organizations in tech, retail, entertainment, government spaces.
Assisted in the front-end development of responsive and SEO-driven websites.
Designed over ten marketing campaigns, which included animated web banners, custom formatted emails, posters, and flyers.
Worked closely on a cross-functional team of art directors, illustrators, designers, and developers to strategize, ideate, and output branding, copywriting, motion, web, print, and video.
Enhanced photography so that they would be ready for print and the web.

Technologies: Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Iconography, Prototyping, Branding, Mood Boards, Brand Guidelines, Marketing Design, Visual Brand Guidelines, Sitemaps, Print, Packaging, Adobe Creative Suite, Graphic Design, Marketing, Microsoft Office, Design, Responsive Web Design (RWD), Mobile UI, Mobile Applications, B2B, Style Tile, Web Components, Front-end Development, Front-end Design, Websites, Brand Strategy, Creative Briefs, Web Design, PowerPoint Design, Illustration, Icon Design, User Experience (UX), Creative Direction, WordPress, Mockups, Brand Design, Brand Identity, Style Guides, App Icon Design, Design Research, Typography, Print Design, Interaction Design (IxD), Documentation, HTML, CSS, Editorial Design, Mobile Web Design, Direct to Consumer (D2C), Animated Logos, Color Scheme Design, WordPress Design, Information Architecture (IA), Color Schemes, Visual Design Language, Logo Systems, Wordmark, Presentation Design, Landing Page Design, App Design, Responsive Design, High-fidelity Prototypes, High-fidelity Mockups, Visual Identity, Design Language, Color Palettes, Communication Design, Company Naming, Social Media Design, Color Theory, Content Management Systems (CMS), Website Migration, Brand Books, UI Branding, Motion & Animation Design, Brand Logos, Flowcharts, Web Development, Enterprise, Events, Collateral, Adobe CC, Mobile, Identity, InVision, Brochures, Motion Design, Animation, Motion Graphics, User Conversion, User Onboarding, Google Slides, Design Strategy, User Experience Design, Web App UX, Graphical User Interface (GUI), Brochure Design, PDF Design, Design Guidelines, Guidelines, Pitch Decks, Dashboards, Interactive Prototypes, Digital Design, Digital Brand Identity, Visual Assets, Product Branding, Omnichannel Marketing, WCAG 2, Social Media, Illustrator CC, Photoshop CC, Affinity Mapping, Low-fidelity Prototypes, Landing Pages, Adobe Creative Cloud, Banner Ads, Adobe, Video Editing, Mobile UI Design, Creative Design, Education, Workflow, Web UX, Ads, Marketing Collateral Development, Form Design, Product Prototyping, HIPAA Compliance, Brand Discovery, Collateral Design, Logotype, Booth Design, Event Design

Student Marketing Designer

2011 - 2013

Texas State University

Worked with over 25 different student organizations to create marketing materials to increase student engagement—while adhering to university brand guidelines.
Built upon and scaled the design of legacy print and web applications.
Designed and developed custom landing web pages for the university website.

Technologies: Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Logo Design, Visual Design, Mood Boards, Marketing Design, Visual Brand Guidelines, Sitemaps, Print, Adobe Creative Suite, Graphic Design, Microsoft Office, Design, Web Applications, Web Components, Front-end Development, Front-end Design, Websites, Web Design, PowerPoint Design, UI Design, Icon Design, Iconography, Mockups, Brand Design, Brand Identity, Design Research, Typography, Print Design, HTML, CSS, Color Schemes, Visual Design Language, Logo Systems, Wordmark, Landing Page Design, Visual Identity, Identity, Color Palettes, Communication Design, Color Theory, Content Management Systems (CMS), Website Migration, UI Branding, Brand Logos, Branding, Web Development, Style Guides, High-fidelity Mockups, Adobe CC, JavaScript, Brochures, Higher Education, T-shirt Design, Marketing, Google Slides, Graphical User Interface (GUI), Brochure Design, PDF Design, Presentations, Guidelines, Digital Design, Print Production, Digital Brand Identity, Visual Assets, Social Media, Illustrator CC, Photoshop CC, Signage, Hospitality, Low-fidelity Prototypes, Landing Pages, Adobe Creative Cloud, Banner Ads, Adobe, Video Editing, Mobile UI Design, Creative Design, Education, Web UX, Ads, Marketing Collateral Development, Form Design, Brand Discovery, Collateral Design, Logotype, Event Design

Graphic and Web Designer and Developer

2010 - 2012

Boys & Girls Clubs of America

Redesigned and developed a regional website via a custom WordPress site.
Implemented a CMS (WordPress) with analytics and SEO.
Designed and handled the copywriting for over 10 marketing campaigns.
Designed extensive identities for over 15 regional events.
Created ambient signage mockups for campus buildings.

Technologies: Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Logo Design, Visual Design, Brand Guidelines, Visual Brand Guidelines, Sitemaps, Print, Adobe Creative Suite, Graphic Design, Microsoft Office, Design, Web Components, Front-end Development, Front-end Design, Websites, Creative Briefs, Web Design, UI Design, Icon Design, Iconography, Wireframing, Creative Direction, WordPress, Brand Design, Brand Identity, Design Research, HTML, CSS, WordPress Design, Color Schemes, Wordmark, Visual Identity, Identity, Color Palettes, Communication Design, Color Theory, Content Management Systems (CMS), Website Migration, UI Branding, Brand Logos, Branding, Web Development, High-fidelity Mockups, Collateral, Adobe CC, JavaScript, Brochures, T-shirt Design, Marketing, Google Slides, Fashion Design, Graphical User Interface (GUI), Brochure Design, PDF Design, Print Design, Design Guidelines, Digital Design, Print Production, Visual Assets, Signage, Low-fidelity Prototypes, Landing Pages, Adobe Creative Cloud, Banner Ads, Adobe, Video Editing, Creative Design, Education, Web UX, Marketing Collateral Development, Brand Discovery, Collateral Design, Logotype, Event Design

Multimedia Specialist

2009 - 2012

Northwest Vista College

Designed and assisted the front-end development of HOLA, an academic advising site for newly enrolled students to complete for course credit.
Designed and developed and online virtual tour interactive application to experience and learn about the campus prior to visiting.
Designed over a dozen logos and graphics for campus promotions and marketing.

Technologies: Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Branding, Mascot Design, Sitemaps, Adobe Creative Suite, Graphic Design, Microsoft Office, Design, Front-end Development, Front-end Design, Websites, Creative Briefs, Web Design, PowerPoint Design, Illustration, Icon Design, Iconography, User Experience (UX), Creative Direction, Brand Design, Brand Identity, Design Research, Interaction Design (IxD), HTML, CSS, Color Schemes, Flash, Flash ActionScript, Visual Identity, Color Palettes, E-learning, Communication Design, Product Design, Color Theory, Content Management Systems (CMS), Website Migration, Motion & Animation Design, Brand Logos, Web Development, High-fidelity Mockups, Collateral, User Flows, Adobe CC, Information Architecture (IA), Brochures, Higher Education, Marketing, Motion Design, Animation, Motion Graphics, Google Slides, Web App UX, Graphical User Interface (GUI), Brochure Design, PDF Design, Presentations, Print Design, Design Guidelines, Guidelines, Interactive Prototypes, Digital Design, Print Production, Digital Brand Identity, Visual Assets, Package Design, Signage, Low-fidelity Prototypes, Landing Pages, Adobe Creative Cloud, High-fidelity Wireframes, Banner Ads, Adobe, Video Editing, Creative Design, Education, Workflow, Web UX, Ads, Marketing Collateral Development, Brand Discovery, Collateral Design, Logotype

Education

2010 - 2013

Bachelor of Fine Arts Degree in Communication Design

Texas State University - San Marcos, TX, USA

2007 - 2010

Associate in Applied Science Degree in Multimedia Technology

Northwest Vista College - San Antonio, TX, USA

Skills

Tools

Adobe CC, InVision, Adobe Experience Design (XD), Adobe Creative Suite, Google Slides, Illustrator CC, Photoshop CC, Adobe, Affinity Photo, Axure RP Pro, Zeplin, Sketch, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Slack, Affinity Designer, Microsoft Office, Airtable, AI Tools, Canva, Framer Prototyping, Adobe Firefly, Claude, Jira, Adobe After Effects, SketchUp, Blender, Flash, FullStory, Hotjar, Visual Studio

Languages

HTML, Visual Design Language, CSS, JavaScript, Flash ActionScript

Platforms

Mobile, Figma, Web, Big Cartel, WordPress, iOS, Android, Axure, Shopify, Webflow, Visual Studio Code (VS Code), SharePoint

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