Brian Whitfield, Designer in Austin, TX, United States
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Brian Whitfield

Verified Expert  in Design

Bio

Brian is a multidisciplinary designer specializing in brand strategy, identity, product design, and art direction. His design ethos can be defined as efficient, adaptable, and sparked with enlightenment. For over ten years, Brian's designed complete brand systems, cross-platform mobile and web applications, and creative campaigns for hundreds of brands and organizations, including Dell, Ford, PepsiCo, Listrak, and Boys & Girls Clubs of America.

Portfolio

Work Experience

Multi-disciplinary Designer

2018 - PRESENT
Self-Employed (Independent Designer)
  • Created complete brand systems, including logos, brand and product naming, visual languages, colors, typography, icons, and illustration styles.
  • Worked with many startups and enterprise businesses to create comprehensive design system libraries with established design principles, components, colors, typography, and more.
  • Used primary design tools such as Figma, Sketch, and Abstract, while virtual meetings were handled via Slack, Zoom, and email.
  • Established an independent studio and creative journal featuring hundreds of branded assets for publishing social media-focused content and merchandise.
Technologies: Affinity Designer, Affinity Photo, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, Figma, Abstracts, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Design Systems, Web Marketing, SMS Marketing, Brand Design, Brand Identity, Presentations, Motion Interaction, Motion Design, Motion Graphics, Digital Art, Digital Illustration, Icon Design, Icon Sets, Company Naming, Naming, Brand Systems, Color Palettes, Mood Boards, Mobile Design, UI Audits, Brand Guidelines, Consumer Products, Journey Mapping, Mascot Design, Visual Brand Guidelines, Sitemaps, Games, Adobe Creative Suite, Design Principles, Graphic Design, Agile, Collateral Design, Design, Responsive Web Design (RWD), Consumer Applications, Mobile User Acquisition, Web Applications, User Conversion, UI Animation, User Retention, User Onboarding, UX Testing, UI Testing, Mobile UI, Mobile App Design, Mobile UX Design, Conversion Rate Optimization (CRO), Cybersecurity, Enterprise SaaS, SaaS Design, Mobile Applications, UX Design, Adobe After Effects, Flow Diagrams, Flowcharts, Customer Journeys, User Journey Maps, Product Journeys, Storyboarding, Story Mapping, Agile UX, Project Management, App Design, Web Design, Type Design, Websites, Mobile, Mobile UX, Responsive UI, Responsive Web Apps, Web App Design, User Testing, Remote User Testing, Enterprise, Documentation, Front-end Design, Front-end Development, B2B, Style Tile, Web Components, Brand Strategy, Creative Briefs, User Research, Illustration, User Experience (UX), Creative Direction, WordPress, Mockups, Web, Style Guides, App Icon Design, Design Research, Print Design, Interaction Design (IxD), Big Cartel, HTML, Slack, UI Components, Patterns, High-fidelity Prototypes, Low-fidelity Mockups, Low-fidelity Prototypes, Data Visualization, Design Libraries, Mobile Web Design, B2C, Direct to Consumer (D2C), Animated Logos, Color Scheme Design, WordPress Design, Usability Testing, Information Architecture (IA), Color Schemes, Visual Design Language, Logo Systems, Wordmark, Pitch Deck Design, Visual Storytelling, Presentation Design, Infographs, Storytelling, Dashboard Design, Landing Page Design, Responsive Design, High-fidelity Mockups, Visual Identity, Identity, Design Language, Artificial Intelligence (AI), E-learning, User Validation, Communication Design, Framer, Webflow, Shopify, Logotype

Senior Product Designer

2019 - 2020
SparkCognition
  • Designed over five advanced UI concepts powered by artificial intelligence.
  • Worked closely with the chief designer, team members, and technologists to conceptualize, storyboard, and refine design directions.
  • Interfaced and presented digital design direction/experiences with Fortune 500 partners in the commercial, manufacturing, and government space.
  • Designed digital experiences for PepsiCo, Koenigsegg, Ford, and Dubai RTA.
Technologies: Zeplin, Adobe Experience Design (XD), Figma, User Interface (UI), Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Artificial Intelligence (AI), Rapid Prototyping, Web App Design, Presentations, Video Presentations, Mood Boards, Sitemaps, Adobe Creative Suite, Agile, Microsoft Office, Design, Enterprise SaaS, SaaS Design, UX Design, B2B, Web Components, Front-end Design, Icon Design, Web Design, Design Research, Interaction Design (IxD), UI Components, Patterns, High-fidelity Prototypes, Low-fidelity Mockups, Data Visualization, B2C, Human-machine Interface (HMI), Information Architecture (IA), Dashboard Design, Landing Page Design, App Design, Responsive Design, High-fidelity Mockups, Responsive Web Design (RWD), Visual Identity, Design Language, Color Palettes, Journey Mapping, Logotype

Senior UI Product Designer

2014 - 2019
Dell
  • Led and collaborated on more than three cross-platform mobile apps (iOS and Android) and more than five web apps.
  • Built several design-system-component libraries that supported multiple products.
  • Designed brand identity systems (logos, app icons, colors, and so on) and advanced UI concepts.
  • Facilitated and assisted UX methods, including journey map creation, user flows, empathy maps, and various user-centered design practices.
  • Worked on multiple products simultaneously: on cross-functional teams consisting of designers, developers, UX researchers, marketing, and project managers.
  • Conducted design and user research, including UX audits, heuristic analyses, and competitive analyses.
  • Utilized my digital agency marketing and advertising experience to prepare and write copy for product pages and landing screens.
Technologies: Adobe Experience Design (XD), Miro, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Sketch, InVision, Figma, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Rapid Prototyping, User Experience (UX), Web App Design, Web App Testing, Creative Briefs, Brand Design, Brand Identity, Design Systems, Presentations, Motion Interaction, Motion Design, Mood Boards, Mobile Design, UI Audits, Consumer Products, Journey Mapping, Visual Brand Guidelines, Sitemaps, Adobe Creative Suite, Design Principles, Graphic Design, Agile, Design, Responsive Web Design (RWD), Consumer Applications, Mobile User Acquisition, Web Applications, UX Testing, UI Testing, Mobile UI, Mobile App Design, Mobile UX Design, Cybersecurity, Enterprise SaaS, SaaS Design, Mobile Applications, UX Design, User Journey Maps, B2B, Style Tile, Web Components, Front-end Design, Websites, Web Design, PowerPoint Design, User Research, Illustration, Icon Design, Mockups, Axure RP Pro, App Icon Design, Design Research, Axure, Interaction Design (IxD), Documentation, UI Components, Patterns, High-fidelity Prototypes, Low-fidelity Mockups, Low-fidelity Prototypes, Data Visualization, Design Libraries, Mobile Web Design, B2C, Direct to Consumer (D2C), Animated Logos, Color Scheme Design, User Testing, Human-machine Interface (HMI), Usability Testing, Information Architecture (IA), Color Schemes, Visual Design Language, Logo Systems, Presentation Design, Infographs, Dashboard Design, App Design, Responsive Design, High-fidelity Mockups, Visual Identity, Identity, Design Language, Artificial Intelligence (AI), Color Palettes, User Validation, Communication Design, Logotype

Multimedia Designer

2013 - 2014
TKO Advertising
  • Crafted over five brand identities, logos, and illustrations for digital products and events.
  • Designed over ten websites, visual design systems, and custom icons and illustrations for businesses and organizations in tech, retail, entertainment, government spaces.
  • Assisted in the front-end development of responsive and SEO-driven websites.
  • Designed over ten marketing campaigns, which included animated web banners, custom formatted emails, posters, and flyers.
  • Worked closely on a cross-functional team of art directors, illustrators, designers, and developers to strategize, ideate, and output branding, copywriting, motion, web, print, and video.
  • Enhanced photography so that they would be ready for print and the web.
Technologies: MacOS, iMac, MacBook, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Iconography, Prototyping, Branding, Mood Boards, Brand Guidelines, Marketing Design, Visual Brand Guidelines, Sitemaps, Print, Packaging, Adobe Creative Suite, Event Branding, Event Collateral, Graphic Design, Marketing, Collateral Design, Microsoft Office, Design, Responsive Web Design (RWD), Mobile UI, Mobile Applications, B2B, Style Tile, Web Components, Front-end Development, Front-end Design, Websites, Brand Strategy, Creative Briefs, Web Design, PowerPoint Design, Illustration, Icon Design, User Experience (UX), Creative Direction, WordPress, Mockups, Brand Design, Brand Identity, Web, Style Guides, App Icon Design, Design Research, Typography, Print Design, Interaction Design (IxD), Documentation, HTML, CSS, Low-fidelity Mockups, Low-fidelity Prototypes, Editorial Design, Mobile Web Design, Direct to Consumer (D2C), Animated Logos, Color Scheme Design, WordPress Design, Information Architecture (IA), Color Schemes, Visual Design Language, Logo Systems, Wordmark, Presentation Design, Landing Page Design, App Design, Responsive Design, High-fidelity Prototypes, High-fidelity Mockups, Visual Identity, Design Language, Color Palettes, Communication Design, Logotype, Company Naming

Student Marketing Designer

2011 - 2013
Texas State University
  • Worked with over 25 different student organizations to create marketing materials to increase student engagement—while adhering to university brand guidelines.
  • Built upon and scaled the design of legacy print and web applications.
  • Designed and developed custom landing web pages for the university website.
Technologies: MacOS, iMac, MacBook, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Logo Design, Visual Design, Mood Boards, Marketing Design, Visual Brand Guidelines, Sitemaps, Print, Adobe Creative Suite, Event Branding, Event Collateral, Graphic Design, Collateral Design, Microsoft Office, Design, Web Applications, Web Components, Front-end Development, Front-end Design, Websites, Web Design, PowerPoint Design, UI Design, Icon Design, Iconography, Mockups, Brand Design, Brand Identity, Promotional Leaflets & Flyers, Web, Design Research, Typography, Print Design, HTML, CSS, Color Schemes, Visual Design Language, Logo Systems, Wordmark, Landing Page Design, Visual Identity, Identity, Color Palettes, Communication Design, Logotype

Graphic & Web Designer/Developer

2010 - 2012
Boys & Girls Clubs of America
  • Redesigned and developed a regional website via a custom WordPress site.
  • Implemented a CMS (WordPress) with analytics and SEO.
  • Designed and handled the copywriting for over ten marketing campaigns.
  • Designed extensive identities for over 15 regional events.
  • Created ambient signage mockups for campus buildings.
Technologies: MacOS, MacBook, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Logo Design, Visual Design, Brand Guidelines, Visual Brand Guidelines, Sitemaps, Print, Adobe Creative Suite, Graphic Design, Microsoft Office, Design, Web Components, Front-end Development, Front-end Design, Websites, Creative Briefs, Web Design, UI Design, Icon Design, Iconography, Wireframing, Creative Direction, WordPress, Brand Design, Brand Identity, Web, Design Research, HTML, CSS, WordPress Design, Color Schemes, Wordmark, Visual Identity, Identity, Color Palettes, Communication Design, Logotype

Multimedia Specialist

2009 - 2012
Northwest Vista College
  • Designed and assisted the front-end development of HOLA, an academic advising site for newly enrolled students to complete for course credit.
  • Designed and developed and online virtual tour interactive application to experience and learn about the campus prior to visiting.
  • Designed over a dozen logos and graphics for campus promotions and marketing.
Technologies: Windows, PC, Adobe Dreamweaver, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Branding, Mascot Design, Sitemaps, Adobe Creative Suite, Graphic Design, Microsoft Office, Design, Front-end Development, Front-end Design, Websites, Creative Briefs, Web Design, PowerPoint Design, Illustration, Icon Design, Iconography, User Experience (UX), Creative Direction, Brand Design, Brand Identity, Web, Design Research, Interaction Design (IxD), HTML, CSS, Web App Design, Color Schemes, Flash, Flash ActionScript, Visual Identity, Color Palettes, E-learning, Communication Design, Logotype, Product Design

Education

2010 - 2013

Bachelor of Fine Arts Degree in Communication Design

Texas State University - San Marcos, TX, USA

2007 - 2010

Associate in Applied Science Degree in Multimedia Technology

Northwest Vista College - San Antonio, TX, USA

Skills

Tools

InVision, Adobe Experience Design (XD), Adobe Creative Suite, Axure RP Pro, Sketch, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Slack, Microsoft Office, Miro, Adobe Dreamweaver, Affinity Photo, Adobe CC, Zeplin, Jira, Airtable, ProtoPie, Adobe After Effects, Affinity Designer, SketchUp, Blender, Autodesk 3ds Max, Flash

Languages

Visual Design Language, HTML, CSS, Markdown, JavaScript, Flash ActionScript

Platforms

Web, Figma, Big Cartel, WordPress, Axure, Shopify, Webflow, MacOS, Windows, iMac, PC, iOS, Android, Mobile, Visual Studio Code (VS Code)

Industry Expertise

Consumer Products, Cybersecurity, Events, Apparel & Accessories, Marketing, Music, Games

Other

UI Design, Logo Design, Wireframing, Prototyping, Sketching, UX Design, Visual Design, Style Guides, Design Systems, UI Components, Icon Sets, Web Design, Icon Design, User Experience (UX), User Interface (UI), Company Naming, Logotype, Brand Identity, Brand Design, Graphic Design, Mobile App Design, App Icon Design, High-fidelity Mockups, High-fidelity Prototypes, Low-fidelity Mockups, Low-fidelity Prototypes, Product Design, Branding, Design Research, Interaction Design (IxD), Iconography, PowerPoint Design, Visual Identity, Design Libraries, Web App Design, Creative Briefs, Naming, Color Palettes, Mood Boards, Mobile Design, Brand Guidelines, Visual Brand Guidelines, Design Principles, Design, Mobile UI, Mobile Applications, Front-end Design, Web Components, Style Tile, Digital Product Design, Color Scheme Design, Wordmark, Color Schemes, Logo Systems, Landing Page Design, Framer, Communication Design, Typography, Type Design, Documentation, Patterns, Mockups, Illustration, Promotional Leaflets & Flyers, Responsive Design, eCommerce, Mobile Web Design, Responsive Web Design (RWD), Data Visualization, User Research, Print Design, Creative Direction, Art Direction, Design Language, Brand Strategy, Artificial Intelligence (AI), Digital Art, UI Audits, Journey Mapping, Sitemaps, Print, Event Branding, Event Collateral, Collateral Design, Consumer Applications, Mobile User Acquisition, Web Applications, UI Animation, UX Testing, UI Testing, Mobile UX Design, Enterprise SaaS, SaaS Design, User Journey Maps, Websites, B2B, B2C, Direct to Consumer (D2C), WordPress Design, Human-machine Interface (HMI), Information Architecture (IA), Pitch Deck Design, Visual Storytelling, Presentation Design, Infographs, Storytelling, Dashboard Design, E-learning, User Validation, Networking, IT, IT Infrastructure, Abstracts, MacBook, Font Design, Theater & Performing Arts, Push Notifications, Dashboards, Enterprise, Pattern Design, Web Development, jQuery, Colleges & Universities, Virtual Tours, Packaging, 3D Modeling, Collateral, Writing & Editing, IT Support, Dell EMC, Brochures, Higher Education, University, T-shirt Design, Game Design, Django, App Design, Wire, Conceptual Design, Fashion Design, Identity, SaaS, Visualization Design, Motion Graphics, Motion Design, Animation, Editorial Design, Brand Systems, Presentations, Web Marketing, SMS Marketing, Rapid Prototyping, Video Presentations, Web App Testing, Motion Interaction, Digital Illustration, Marketing Design, Mascot Design, Agile, User Conversion, User Retention, User Onboarding, Conversion Rate Optimization (CRO), Flow Diagrams, Flowcharts, Customer Journeys, Product Journeys, Storyboarding, Story Mapping, Agile UX, Project Management, Mobile UX, Responsive UI, Responsive Web Apps, User Testing, Remote User Testing, Front-end Development, Motion & Animation Design, Animated Logos, Usability Testing, Smart Homes, Smart Home Technology, Home Apps, Brand Logos, Medicine

Experience

  • Logo Design - 15 years
  • UI Design - 14 years
  • Prototyping - 12 years
  • Branding - 12 years
  • Product Design - 12 years
  • Figma - 9 years
  • Sketch - 8 years
  • Art Direction - 4 years

Tools

  • Sketch
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