Brian is available for hire
Hire BrianBrian Whitfield
Verified Expert in Design
Designer
Location
Austin, TX, United States
Toptal Member Since
July 22, 2019
Brian is a multidisciplinary designer specializing in brand strategy, identity, product design, and art direction. His design ethos can be defined as efficient, adaptable, and sparked with enlightenment. For over ten years, Brian's designed complete brand systems, cross-platform mobile and web applications, and creative campaigns for hundreds of brands and organizations, including Dell, IBM, Boys & Girls Clubs, Cylance, and Ford.
Portfolio
Work Experience
Independent Designer
2018 - PRESENT
Self-employed
- Created complete brand systems, including logos, brand and product naming, visual languages, colors, typography, icons, and illustration styles.
- Worked with many startups and businesses to create comprehensive design system libraries with established design principles, components, colors, typography, and more.
- Used primary design tools such as Figma, Sketch, and Abstract, while virtual meetings are handled via Slack, Zoom, and email.
- Founded a lifestyle performance fashion brand for apparel and accessories.
Technologies: Affinity Designer, Affinity Photo, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, Figma, Abstracts, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Design Systems, Web Marketing, SMS Marketing, Brand Design, Brand Identity, Presentations, Motion Interaction, Motion Design, Motion Graphics, Digital Art, Digital Illustration, Icon Design, Icon Sets, Company Naming, Naming, Brand Systems, Style Guides, Style Frames, Typography, Color Palettes, Mood Board
Senior Product Designer
2019 - 2020
SparkCognition
- Designed over five advanced UI concepts powered by artificial intelligence.
- Worked closely with the chief designer, team members, and technologists to conceptualize, storyboard, and refine design directions.
- Interfaced and presented digital design direction/experiences with Fortune 500 partners in the commercial, manufacturing, and government space.
- Designed digital experiences for PepsiCo, Koenigsegg, Ford, and Dubai RTA.
Technologies: Zeplin, Adobe Experience Design (XD), Figma, User Interface (UI), Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Analytics, Data, Artificial Intelligence (AI), UI Prototyping, Rapid Prototyping, Web App Design, Presentations, Video Presentations, Mood Board
Senior UI Product Designer
2014 - 2019
Dell
- Led and collaborated on more than three cross-platform mobile apps (iOS and Android) and more than five web apps.
- Built several design-system-component libraries that supported multiple products.
- Designed brand identity systems (logos, app icons, colors, and so on) and advanced UI concepts.
- Facilitated and assisted UX methods, including journey map creation, user flows, empathy maps, and various user-centered design practices.
- Worked on multiple products simultaneously: on cross-functional teams consisting of designers, developers, UX researchers, marketing, and project managers.
- Conducted design and user research, including UX audits, heuristic analyses, and competitive analyses.
- Utilized my digital agency marketing and advertising experience to prepare and write copy for product pages and landing screens.
Technologies: Adobe Experience Design (XD), Miro, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Sketch, InVision, Figma, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Iconography, Prototyping, Branding, Product Design, Rapid Prototyping, User Experience (UX), Web App Design, Web App Testing, Creative Briefs, Brand Design, Brand Identity, Design Systems, Presentations, Motion Interaction, Motion Design, Mood Board
Multimedia Designer
2013 - 2014
TKO Advertising
- Crafted over five brand identities, logos, and illustrations for digital products and events.
- Designed over ten websites, visual design systems, and custom icons and illustrations for businesses and organizations in tech, retail, entertainment, government spaces.
- Assisted in the front-end development of responsive and SEO-driven websites.
- Designed over ten marketing campaigns, which included animated web banners, custom formatted emails, posters, and flyers.
- Worked closely on a cross-functional team of art directors, illustrators, designers, and developers to strategize, ideate, and output branding, copywriting, motion, web, print, and video.
- Enhanced photography so that they would be ready for print and the web.
Technologies: MacOS, iMac, MacBook, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Iconography, Prototyping, Branding, Mood Board
Student Marketing Designer
2011 - 2013
Texas State University
- Worked with over 25 different student organizations to create marketing materials to increase student engagement—while adhering to university brand guidelines.
- Built upon and scaled the design of legacy print and web applications.
- Designed and developed custom landing web pages for the university website.
Technologies: MacOS, iMac, MacBook, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Logo Design, Visual Design, Mood Board
Design and Web Consultant
2010 - 2012
Boys & Girls Clubs of America
- Redesigned and developed a regional website via a custom WordPress site.
- Implemented a CMS (WordPress) with analytics and SEO.
- Designed and handled the copywriting for over ten marketing campaigns.
- Designed extensive identities for over 15 regional events.
- Created ambient signage mockups for campus buildings.
Technologies: MacOS, MacBook, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Logo Design, Visual Design
Multimedia Specialist
2009 - 2012
Northwest Vista College
- Designed and assisted the front-end development of two web applications: HOLA, an academic advising site newly enrolled students could complete for course credit, and NVCVT, an interactive virtual tour for prospective students and visitors.
Technologies: Windows, PC, Visual Studio, Adobe Dreamweaver, Adobe InDesign, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Art Direction, Wireframing, UI Design, Logo Design, Visual Design, Branding
Education
2010 - 2013
Bachelor of Fine Arts Degree in Communication Design
Texas State University - San Marcos, TX, USA
2007 - 2010
Associate in Applied Science Degree in Multimedia Technology
Northwest Vista College - San Antonio, TX, USA