Carlos Cifuentes
Designer
Location
Mérida, Mexico
Toptal Member Since
February 25, 2019
With more than ten years of experience as a UX, UI, visual designer, and branding consultant, who has worked successfully in several markets and countries, Carlos is skilled in helping marketing departments, startups, and corporations research, understand users and generate great experiences for clients through creativity, technology, branding, and communication. He has focused on branding, web design, mobile apps, MVPs, and blockchain.
Carlos is available for hire
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Bette Progressive Web App
Progressive Web Applications (PWA)User Experience (UX)Google Material DesignMUI (Material UI)User PersonasEmpathy Mapping+ 49 more
Work Experience
2017 - PRESENT
Lead UI/UX, Creative, Visual Designer
EthicHub
- Built brand guidelines, design systems, presentation templates, and diverse marketing assets.
- Created user journeys, personas, empathy maps, site maps, and facilitation in creative sessions.
- Created different landing pages and multiple re-designs related to the homepage, onboarding, buying of tokens, transaction history, portfolio, multichain, and acquisition of NFT bonds.
Technologies: Figma, UX Design, Web Design, Web UI Design, Web UX Design, DApps, Landing Page Design, Visual Design, Creative Direction, Mockups, Collateral Design, Banner Ads, Banner Design, Layout Design, B2C, Mobile First, Rapid Prototyping, User Flows, Startups, UX Wireframes, Creative Thinking, Web App Design, Design Libraries, System Design, Design Systems, Newsletter Design, Websites, Mobile UI Design, Mobile UX Design, Workshops, Printing Materials, Animated Interactions, Interaction Design (IxD), Interactive UI, Mobile Web Design, UX Prototyping, UI Prototyping, Brand Design, UI Components, Web App UI, Web App UX, Mobile Prototypes, Dashboard Design, A/B Testing, Market Research, Surveys, Web Design Strategy, Artificial Intelligence (AI), Blockchain Platforms, Heuristic Analysis, Responsive Web Design (RWD), Analytical Thinking, Proactive, Flexibility, Active Learning, UX Process, Design, Heuristics, Heuristic Evaluation, Mobile UX, Design Management, Brand Strategy, Design Thinking, Social Impact, Google Material Design, Social Media, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, User Journeys, UX Strategy, Airtable, Data Visualization, Landing Pages, Remote User Testing, Survey Design, Interviews, Illustration, Pitch Decks, Prototyping, Blockchain, Print Design, Digital Creative Direction, Article Design, Ebook Design, Editorial Design, Typography, Brochure Design, Marketing Design, Crowdfunding, Blockchain & Cryptocurrency, InDesign CC, Component Libraries, User Interface (UI), Wireframing, Product Design, Branding, Responsive Web Apps
2005 - PRESENT
Creative, Visual, UX Designer
Wallkie
- Provided service to more than 35 steady clients in the last six years including a blockchain-based crowdlending platform, healthcare SaaS system, and a small furniture configurator.
- Helped clients with basic website work through personalizing design with WordPress templates.
- Created and improved consulting projects, digital strategy, and marketing design materials.
- Collaborated with big brands like TrueAndCo.com in the US, helping them design email campaigns in a rigorous and fast-paced work frame, and with Yamaha Music in Spain, designing websites, catalogs, and marketing campaigns.
- Participated in relevant business meetings in different fields, gaining the opportunity to understand better every client's needs and help them more than initially expected.
Technologies: Apple Keynote, Microsoft PowerPoint, RealtimeBoard, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, InVision, Zeplin, Adobe Experience Design (XD), Sketch, Creative Direction, Social Media Design, Ad Design, Mockups, Collateral Design, Advertising Design, Banner Ads, Banner Design, Layout Design, Mobile First, Rapid Prototyping, User Flows, Startups, UX Wireframes, Creative Thinking, Web App Design, Design Libraries, System Design, Design Systems, Newsletter Design, Websites, Mobile UI Design, Mobile UX Design, Printing Materials, Animated Interactions, Interaction Design (IxD), Interactive UI, Mobile Web Design, UX Prototyping, UI Prototyping, Brand Design, UI Components, Web App UI, Web App UX, Mobile Prototypes, Dashboard Design, Market Research, Surveys, Web Design Strategy, Heuristic Analysis, Landing Page Design, Responsive Web Design (RWD), Creative Design, Analytical Thinking, Proactive, Creative Solutions, Flexibility, Active Learning, UX Process, Heuristics, Heuristic Evaluation, Mobile UX, UI Design, Design Management, Brand Strategy, Design Thinking, Social Impact, Google Material Design, Social Media, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, User Journeys, UX Strategy, Airtable, B2C, Data Visualization, Landing Pages, Remote User Testing, Survey Design, Interviews, Illustration, Pitch Decks, Prototyping, Print Design, Digital Creative Direction, Article Design, Ebook Design, Editorial Design, Typography, Brochure Design, Marketing Design, App Design, Design Ops, InDesign CC, Component Libraries, User Interface (UI), Wireframing, Product Design, Branding, Web Design, Responsive Web Apps, Brochures
2020 - 2023
Senior UX/UI Designer
FtiSmallBusiness.com
- Created design systems in XD and Figma and was proactive in organizing components and design layouts.
- Proposed different UI designs based on UX insights and gave multiple alternative solutions.
- Suggested different UI/UX solutions to improve the product, analyzing UX insights and translating them into mobile flows.
Technologies: Adobe Illustrator, Layout Design, Rapid Prototyping, Creative Thinking, Web App Design, System Design, Design Systems, Websites, Mobile UI Design, Mobile UX Design, Interaction Design (IxD), Mobile Web Design, B2B, Web App UI, Figma, Adobe Experience Design (XD), User Interface (UI), User Experience (UX), User Experience Design, Landing Page Design, Responsive Web Design (RWD), Analytical Thinking, Proactive, Creative Solutions, Flexibility, UX Process, Design, Heuristics, Heuristic Evaluation, Mobile UX, UI Design, Google Material Design, Process Optimization, Landing Pages, Prototyping, Article Design, Component Libraries, Wireframing, Web Design, Responsive Web Apps, Startups
2014 - 2016
UX, Visual Designer
Convergence Health
- Worked remotely and in person inside a team of technological consultants to implement a health care system in an insurance company.
- Helped create more than 200 wireframes for the platform, making the logotype for the product, the visual design, and the marketing materials for online and print.
- Applied several research methodologies to understand the platform's goals and scope better. Shared this knowledge with different teams to create hypotheses and scenarios for different users, mainly employees and clients of the insurance company.
- Collaborated with teams from several countries remotely and in person. Because of my past working experience in Mexico, Spain, and the US for many years, I contributed to different teams to organize and understand the work and cultural differences.
- Helped to organize the research methodologies and analysis for competitors and define opportunities, strategies, presentations, and possibilities of evolution for this digital product.
Technologies: Justinmind, Microsoft PowerPoint, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, ProofHub, Platform Design, Creative Direction, Social Media Design, UX Strategy, Ad Design, Mockups, Collateral Design, Advertising Design, Banner Ads, Banner Design, Layout Design, B2C, Mobile First, Rapid Prototyping, User Flows, UX Wireframes, Creative Thinking, Web App Design, Design Libraries, System Design, Design Systems, Newsletter Design, Websites, Mobile UI Design, Mobile UX Design, Workshops, Printing Materials, Interaction Design (IxD), Interactive UI, Mobile Web Design, Brand Design, B2B2C, B2B, UI Components, Web App UI, Web App UX, Mobile Prototypes, Dashboard Design, A/B Testing, Market Research, Surveys, Web Design Strategy, Heuristic Analysis, Landing Page Design, Responsive Web Design (RWD), Creative Design, Analytical Thinking, Proactive, Creative Solutions, Flexibility, Active Learning, UX Process, Design, Heuristics, Heuristic Evaluation, Mobile UX, UI Design, Design Management, Brand Strategy, Design Thinking, Social Media, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, User Journeys, Airtable, Data Visualization, Landing Pages, Remote User Testing, Survey Design, Interviews, Illustration, Pitch Decks, Prototyping, Print Design, Digital Creative Direction, Article Design, Typography, Brochure Design, Marketing Design, InDesign CC, User Interface (UI), Wireframing, Product Design, Branding, Web Design, Responsive Web Apps, SaaS
2000 - 2005
Art Director
Motorpress Iberica
- Headed the art direction, design, and re-design of several magazines and special materials related.
- Worked by objectives as a leader of a design department.
- Managed a team of 15 designers to create nine magazines and marketing materials related to the car industry.
- Created a "rudimentary system" (at that time) to link Excel sheets with InDesign through XML labels, then we could automate some tasks and graphics through pre-defined styles.
- Improved the workflow of my area, creating templates for all the repetitive tasks.
- Organized the work with illustrators, photographers, providers, and stakeholders to print 2-weekly and 7-monthly magazines on time and with the required quality.
Technologies: Microsoft Excel, Microsoft PowerPoint, Apple Keynote, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Creative Direction, Ad Design, Layout Design, Creative Thinking, Design Systems, Printing Materials, Brand Design, Creative Design, Proactive, Creative Solutions, Flexibility, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, Airtable, Collateral Design, Data Visualization, Interviews, Illustration, Pitch Decks, Print Design, Typography, Brochure Design, InDesign CC, Brochures
Education
2009 - 2009
Master of Business Administration (MBA) in Graphic Design Management
EOI Business School - Madrid, Spain
1990 - 1995
Bachelor's Degree in Graphic Design and Communication
Universidad Autónoma Metropolitana - Mexico City, Mexico
Experience
User Experience (UX) - 12 yearsWeb UI Design - 10 yearsMarketing Materials - 10 yearsVisual Design - 10 yearsMobile Design - 10 yearsPitch Decks - 10 yearsBlockchain & Cryptocurrency - 5 yearsDesign Ops - 4 yearsLocation
