Carlos Cifuentes

Designer

Mérida, Mexico

Member since June 29, 2016

With more than ten years of experience as a UX, UI, visual design, and branding consultant, who has worked successfully in several markets and countries, Carlos is skilled in helping marketing departments, startups, and corporations research, understand users, and generate great experiences for clients through creativity, technology, branding, and communication. He has focused on branding, web design, mobile apps, MVPs, and blockchain.

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Portfolio

Digital Design

Brand Design
- Logo Design
- Brand Design
- Marketing Design
- Marketing Materials
- Stationery Design
- Packaging
- Branding
- UX Branding
- Facebook Ads
- Flat Design
- Minimalism
- Brand Guidelines
- Design Guidelines
Bday Web App
- Brand Design
- Visual Design
- Wireframing
- Mobile Payments
- Logo Design
- InVision App
- Illustration
- Europe
- UI Templates
- Photo Cards
- Product Videos
- Fun & Lifestyle
- Norway
Softradis UX/UI and Visual Design/Brand Design
- Brand Design
- UX Research
- Persona Design
- Visual Design
- Wireframing
- Logo Design
- Client Interviews
- In-depth Interviews
- Stakeholder Interviews
- Experience Maps
- Empathy Mapping
- Sketch 3
- Survey Design
- Infographs
- Spain
- Energy Monitoring
- User Interface (UI)
The Horse Report Web App Visual Design and UX Improvements
- Brand Design
- Visual Design
- Logotype
- InVision App
- Protoyping
- Wireframing
- Web App Design
- United States
- Horses
- Training
- Freemium Model
- Visual Identity
- Logo Design
- UX Design
SmartMags Fashion Catalog Templates
- Visual Design
- InVision
- Sketch 3
- Adobe Experience Design (XD)
- Art Direction
- Wireframing
- Stakeholder Interviews
- Remote User Testing
- Magazine Layout Design
- Spain
- Templates
- Fashion
- Catalog Design
EthicHub UX and Branding
- Brand Design
- Blockchain Technology
- Brand Guidelines
- UX Branding
- User Experience (UX)
- User Personas
- Empathy Mapping
- Wireframe to Product
- Wireframing
- UX Flows
- Mobile Web
- Questionnaires
- Cryptocurrency Wallets
- Fintech
- Social Impact
- PowerPoint Design
- Infographics
- Crowdfunding
- Token Design
- Global
- Digital Branding
- Visual Identity
- UX Design
Bette Progressive Web App
- Progressive Web Applications (PWA)
- User Experience (UX)
- Google Material Design
- Material-UI
- User Personas
- Empathy Mapping
- Sketch 3
- Value Proposition Design
- Responsive Design
- Gambling
- Australia
- Accounting
- Moodboards
- UX Research
- Rebate Programs

Employment

Creative Visual + User Experience Designer
2005 - PRESENT
Wallkie
- Provided service to more than 35 steady clients in the last 6 years including a blockchain-based crowdlending platform, healthcare SaaS system, and a small furniture configurator.
- Helped clients with basic websites work through the personalization of design with WordPress templates.
- Created and improved consulting projects, digital strategy, and marketing design materials.
- Collaborated with big brands like TrueAndCo.com in the US, helping them with the design of email campaigns in a very strict and fast-paced work frame, as well as with Yamaha Music in Spain, designing websites, catalogs, and marketing campaigns, made with absolute creative freedom.
- Looked constantly for a 360º vision within my work, understanding the precise methodologies as well as having access to relevant business meetings in different fields, has allowed me to understand better every client needs and help them more than initially expected.
Technologies: Sketch, XD, Zeplin, Invision, Illustrator, InDesign, Photoshop, RealTImeBoard, Powerpoint, Keynote...
UX and Visual Designer
2014 - 2016
Convergence Health
- Worked remote and in person, inside a team of technologic consultants for the implementation of a health care system in an insurance company.
- Helped create more than 200 wireframes for the platform, making the logotype for the product, the visual design, and the marketing materials for online and print.
- Took part of meetings with all the stakeholders to understand better the context and the assumptions of every team inside the insurance company, I have applied several methodologies to understand better the goals and scope of the project, I have shared this knowledge with different teams to create different hypothesis and scenarios for different users, mainly employees and clients of the insurance company, I have designed questions for surveys, focus groups, and test sessions.
- Worked with people from several countries and cultures in remote an in person. I have experimented and helping on the solution of the issues related to work culture between different countries as can be Spain, the US, Mexico and India.
- Helped to organize the research methodologies and analysis for competitors, define opportunities, strategy, presentations (lot of them) and possibilities of evolution for this digital product.
Technologies: Just in Mind, ProofHub, Photoshop, Illustrator, InDesign, Powerpoint
Senior Designer
2011 - 2013
Smoda Magazine (Conde Nast/El Pais, Spain)
- Designed detailed and creative pages spreads for this weekly fashion magazine.
- Helped create printed marketing materials.
- Assisted the art direction field, selecting photographs or proposing new design solutions.
- Created original icons following the magazine style.
- Worked in a fast-paced scenario inside a team of 6 designers including the art director.
Technologies: InDesign, Photoshop, Illustrator
Art Director
2000 - 2005
Motorpress Iberica
- Headed the art direction, design, and re-design of several magazines and special materials related.
- Worked by objectives as a leader of a design department.
- Managed a team of 15 designers to create 9 magazines and marketing materials related with the Car Industry.
- Created a "rudimentary system" (in that time) to link excel sheets with InDesign through XML labels, then we could automate some task and graphics through pre-defined styles.
- Improved the workflow of my area, creating templates for all the repetitive tasks.
- Organized the work with illustrators, photographers, providers, and stakeholders to be able of printing 2 weekly and 7 monthly magazines on time and with the quality required.
Technologies: InDesign, Photoshop, Illustrator, Excell, Keynote, Powerpoint

Education

Master's degree in Management of a Graphic Design Study
2009 - 2009
EOI Business School - Madrid, Spain
Bachelor's degree in Graphic Design and Communication
1990 - 1995
Universidad Autónoma Metropolitana - Mexico City, Mexico

Experience

Print Design15 years
Digital Creative Direction12 years
Art Direction12 years
Brand Guidelines10 years
Digital Brand Identity10 years
Logo Design10 years
User Experience (UX)8 years
Responsive Web Design (RWD)4 years

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