Carlos Cifuentes
Verified Expert in Design
Designer
With over a decade of experience in product and web design, Carlos is a generalist designer experienced in strategic UX, UI, Branding, Graphic/Visual Design, Marketing, and Print Design. He has designed diverse Websites, Web Apps, SaaS systems, Blockchain platforms, and Dashboards and is adept at turning complex business visions into simple impactful experiences. His expertise in Figma, Adobe CC, and AI in his design process highlights his innovation and versatility.
Work Experience
Lead UI/UX, Creative, Visual Designer
EthicHub
- Crafted comprehensive brand guidelines and design systems, including presentation templates and diverse marketing assets, achieving brand uniformity.
- Created user journeys, personas, empathy maps, site maps, and facilitation in creative sessions.
- Engineered and iterated specialized landing pages for onboarding, token acquisition, and NFT bonds, resulting in a 19% increase in user engagement metrics.
Creative, Visual, UX Designer
Wallkie
- Executed consulting projects, digital strategies, and marketing designs for 35+ diverse, long-term clients in industries like blockchain-based crowdlending, healthcare SaaS, and furniture configurations, over six years.
- Personalized WordPress templates to craft unique web designs, driving client brand value and elevating the user experience.
- Created and improved consulting projects, digital strategy, and marketing design materials.
- Partnered with high-profile clients like True&Co and Yamaha Music to deliver design solutions on tight schedules. Spearheaded email campaigns in the US and crafted websites, catalogs, and marketing initiatives for Yamaha Music in Spain.
- Engaged in executive-level meetings across sectors, applying UX methods and analytics to exceed client expectations, boosting client satisfaction and project outcomes.
Visual/Graphic Designer
Global Appropriateness Measures - Main
- Analyzed, organized, and classified information from the brief to be coherent with the main marketing message and the online materials already done.
- Created three main layouts for the brochures to be flexible and interchangeable, following the design elements previously done for the website without clear visual guidelines.
- Prepared all final layouts in Figma to be used in digital and printed formats.
UI Designer
MOD Worldwide
- Conducted UX research for B2B and B2C using AI tools, expediting decision-making. Resulted in a 400% design efficiency increase and optimized data-driven decisions.
- Successfully executed a comprehensive UI/UX strategy, achieving 100% of client objectives. Implemented Figma for centralized design collaboration, reducing project timeline by 14 days and ensuring on-time delivery.
- Facilitated client engagement sessions at each project stage, securing a 90% client approval rating, and pioneered the application of design thinking methodologies, enhancing problem-solving capabilities and accelerating project delivery by 15%.
Senior UX/UI Designer
FtiSmallBusiness.com
- Created design systems in XD and Figma and was proactive in organizing components and design layouts.
- Conceived and articulated diverse UI designs grounded in comprehensive UX insights, offering a spectrum of alternative solutions to optimize user experience.
- Devised and implemented innovative UI/UX solutions based on rigorous UX insights, transforming mobile user flows and elevating product usability.
UX, Visual Designer
Convergence Health
- Helped create more than 200 wireframes for the platform, making the logotype for the product, the visual design, and the marketing materials for online and print.
- Collaborated with tech consultants to implement a healthcare system, boosting operational efficiency. Employed varied research methods to align the platform with user needs, aiding employees and clients.
- Worked with global teams in Mexico, Spain, and the US. Aligned research and competitor analysis, identified product evolution opportunities, and navigated cultural differences.
Art Director
Motorpress Iberica
- Orchestrated art direction for various magazines while coordinating with creatives and stakeholders to meet 2-weekly and 7-monthly deadlines.
- Steered a team of 15 designers, achieving on-time delivery of nine automotive magazines. Implemented workflow templates, enhancing operational efficiency.
- Created a "rudimentary system" (at that time) to link Excel sheets with InDesign through XML labels, then we could automate some tasks and graphics through pre-defined styles.
Education
Master of Business Administration (MBA) in Graphic Design Management
EOI Business School - Madrid, Spain
Bachelor's Degree in Graphic Design and Communication
Universidad Autónoma Metropolitana - Mexico City, Mexico
Skills
Tools
Figma, Adobe InDesign, Adobe Experience Design (XD), InDesign CC, Microsoft PowerPoint, Illustrator CS5, Canva, Pie Charts, Adobe Illustrator, Adobe Photoshop, Airtable, Miro, Adobe CC, Sketch, Apple Keynote, Google Slides, Photoshop CC, Jira, GitHub
Languages
Visual Design Language
Industry Expertise
Marketing, Consumer Products, Technology, Advertising, Information Technology, Events, Professional Services, Health & Wellness, Sales & Marketing, Healthcare, Banking & Finance, Real Estate, Government
Platforms
Mobile, Web
Other
Article Design, Ebook Design, Editorial Design, Brochure Design, Google Material Design, Brand Design, Prototyping, Web App Design, UX Design, Social Impact, Spain, Marketing Materials, Marketing Design, Digital Creative Direction, Art Direction, Visual Design, Print Design, Design Guidelines, UI Design, Web UI Design, Design Management, Project Design & Management, Design Leadership, User Journeys, Mobile Design, Data Visualization, Creative Direction, Ad Design, Collateral Design, Layout Design, B2C, UX Wireframes, Creative Thinking, Design Systems, Newsletter Design, Printing Materials, B2B, UI Components, Web App UI, Web App UX, Dashboard Design, UX Process, Component Libraries, User Interface (UI), Wireframing, Product Design, Branding, Web Design, Responsive Web Apps, Startups, Brochures, Mobile Apps, Digital Product Design, Dashboards, Style Guides, Graphic Design, Presentation Design, Presentations, Heuristics, Web UI, Web UX, UX Review, SaaS Design, User Research, Brand Identity, Brand Guidelines, UX Audits, Rapid Prototyping, Cryptocurrency Wallets, Layout, Web3, Material UI, Banner Design, Software as a Service (SaaS), Marketing Collateral Development, Creative Design, Brand Development, Team Leadership, Interactive Prototypes, Merchandise, Event Marketing, MVP Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Consulting, Cryptocurrency, Images, Thumbnail Images, Curatorship, Curation, User Experience Design, Stakeholder Interviews, UX Branding, Intuitive UX Design, Design, Mobile UI, Mobile UX, UI Style Guides, Chart Design, Visualization Design, Crypto, Interaction Design (IxD), Color Palettes, Small Business, Brand Positioning, Mobile First, Color Theory, Websites, Agile, Print, Typesettings, Information Architecture (IA), Visual Storytelling, Mockups, UI Branding, Financial Products, User-centered Design (UCD), Book Cover Design, Books, Print Marketing Design, Reports, White Papers, Charts, High-tech Startups, Design Strategy, Crowdfunding, Typography, Pitch Decks, Icon Design, Social Media, User Personas, Empathy Mapping, UX Research, Blockchain, Fintech, Interviews, Survey Design, Remote User Testing, Illustration, Logo Design, Responsive Web Design (RWD), Landing Page Design, App Design, Infographics, Blockchain & Cryptocurrency, Web UX Design, DApps, Design Ops, Process Optimization, Mobile App Design, Platform Design, Social Media Design, User Flows, Workshops, UI Prototyping, B2B2C, A/B Testing, Blockchain Platforms, Heuristic Analysis, Brand Strategy, Design Thinking, SaaS, Discovery Workshops, User Testing, Design Workshops, Marketplaces, Usability Testing, Journey Mapping, Packaging, User Interviews, Rewards Programs, Agriculture, Sports Websites, Brand Books, Energy, Conversion Rate Optimization (CRO), PowerPoint Design, Bitcoin, Ad Campaigns, Web Dashboards, Language Models, Service Design, UX Workshops, Component-based Architecture, Component-based Development, Financial UX, Design Documentation, Enterprise System Design, User Stories, Workshop Facilitation, Marketplace Design, Surveys, Artificial Intelligence (AI), Landing Pages, Natural Language Processing (NLP), ChatGPT, AI Design, UX Strategy, Version Control, Responsive UI, Responsive Layout, Animation, Printing, PDF, Image Retouching, Process Mapping, DevOps
Experience
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