Carlos Cifuentes, Designer in Mérida, Mexico
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Carlos Cifuentes

Verified Expert  in Design

Designer

Location
Mérida, Mexico
Toptal Member Since
February 25, 2019

With over a decade of experience in product and web design, Carlos is a generalist designer experienced in strategic UX, UI, branding, graphic/visual design, marketing, and print design. He has designed diverse websites, web apps, SaaS systems, blockchain platforms, and dashboards and is adept at turning complex business visions into simple impactful experiences. Carlos' expertise in Figma, Adobe CC, and AI in his design process highlights his innovation and versatility.

Portfolio

Work Experience

Lead UI/UX, Creative, Visual Designer

2017 - PRESENT
EthicHub
  • Crafted comprehensive brand guidelines and design systems, including presentation templates and diverse marketing assets, achieving brand uniformity.
  • Created user journeys, personas, empathy maps, site maps, and facilitation in creative sessions.
  • Engineered and iterated specialized landing pages for onboarding, token acquisition, and NFT bonds, resulting in a 19% increase in user engagement metrics.
Technologies: Figma, UX Design, Web UI Design, DApps, Landing Page Design, Collateral Design, Creative Thinking, Design Systems, Brand Design, Blockchain Platforms, Design Management, Social Impact, Google Material Design, Design Leadership, Landing Pages, Pitch Decks, Prototyping, Print Design, Digital Creative Direction, Marketing Design, Crowdfunding, Product Design, Dashboards, Marketplaces, Brand Guidelines, UX Audits, Packaging, Creative Design, Team Leadership, Event Marketing, MVP Design, Rewards Programs, Complex Web Systems, Agriculture, Conversion Rate Optimization (CRO), Chart Design, Visualization Design, Agile, Design Documentation, Marketplace Design, Pie Charts, UX Research, High-tech Startups, Design Strategy

Creative, Visual, UX Designer

2005 - PRESENT
Wallkie
  • Executed consulting projects, digital strategies, and marketing designs for 35+ diverse, long-term clients in industries like blockchain-based crowdlending, healthcare SaaS, and furniture configurations for over six years.
  • Personalized WordPress templates to craft unique web designs, driving client brand value and elevating the user experience.
  • Created and improved consulting projects, digital strategy, and marketing design materials.
  • Partnered with high-profile clients like True&Co and Yamaha Music to deliver design solutions on tight schedules. Spearheaded email campaigns in the US and crafted websites, catalogs, and marketing initiatives for Yamaha Music in Spain.
  • Engaged in executive-level meetings across sectors, applying UX methods and analytics to exceed client expectations, boosting client satisfaction and project outcomes.
Technologies: Creative Direction, Social Media Design, Ad Design, Collateral Design, Layout Design, Creative Thinking, Brand Design, UI Design, Brand Strategy, Design Thinking, Project Design & Management, Process Optimization, Design Leadership, B2C, Landing Pages, Prototyping, Print Design, Article Design, Editorial Design, Marketing Design, Product Design, Web Design, Digital Product Design, Graphic Design, Presentation Design, B2B, User Research, UX Audits, Rapid Prototyping, Material UI, Software as a Service (SaaS), Marketing Collateral Development, Creative Design, Brand Development, Event Marketing, MVP Design, Complex Web Systems, Consulting, User Experience Design, Canva, Conversion Rate Optimization (CRO), Chart Design, Crypto, Web3, Professional Services, Small Business, Service Design, Design Documentation, Workshop Facilitation, Reports, White Papers, Charts, Pie Charts, UX Research, High-tech Startups, Design Strategy

Visual/Graphic Designer

2023 - 2024
Global Appropriateness Measures - Main
  • Analyzed, organized, and classified information from the brief to be coherent with the main marketing message and the online materials already done.
  • Created three main layouts for the brochures to be flexible and interchangeable, following the design elements previously done for the website without clear visual guidelines.
  • Prepared all final layouts in Figma to be used in digital and printed formats.
Technologies: Collateral Design, Graphic Design, Visual Design, Figma, Marketing Design, Brochures, Brochure Design, Print Design, Print, Printing, Layout, Layout Design, PDF, Photoshop CC, Image Retouching, Visual Storytelling, Mockups, UI Branding, Print Marketing Design, Reports

UI Designer

2023 - 2023
MOD Worldwide
  • Conducted UX research for B2B and B2C using AI tools, expediting decision-making. Resulted in a 400% design efficiency increase and optimized data-driven decisions.
  • Executed a comprehensive UI/UX strategy successfully, achieving 100% of client objectives. Implemented Figma for centralized design collaboration, reducing project timeline by 14 days and ensuring on-time delivery.
  • Facilitated client engagement sessions at each project stage, securing a 90% client approval rating, and pioneered the application of design thinking methodologies, enhancing problem-solving capabilities and accelerating project delivery by 15%.
Technologies: Web Design, Web UI Design, Responsive Web Design (RWD), UX Strategy, UX Research, Prototyping, Visual Design, Version Control, Figma, Material UI, Visual Design Language, Creative Design, Interactive Prototypes, MVP Design, Consulting, User Experience Design, Stakeholder Interviews, Conversion Rate Optimization (CRO), Mobile UI, Mobile UX, UI Style Guides, Interaction Design (IxD), Mobile First, Animation, Agile, Design Documentation, User-centered Design (UCD), High-tech Startups, Design Strategy

Senior UX/UI Designer

2020 - 2023
FtiSmallBusiness.com
  • Created design systems in XD and Figma and was proactive in organizing components and design layouts.
  • Conceived and articulated diverse UI designs grounded in comprehensive UX insights, offering a spectrum of alternative solutions to optimize user experience.
  • Devised and implemented innovative UI/UX solutions based on rigorous UX insights, transforming mobile user flows and elevating product usability.
Technologies: Creative Thinking, B2B, Figma, Adobe Experience Design (XD), Landing Page Design, UI Design, Landing Pages, Prototyping, Startups, Graphic Design, Interactive Prototypes, User Experience Design, Mobile UI, Mobile UX, Small Business, Mobile First, Animation, Agile, Design Documentation, User-centered Design (UCD), Reports, UX Research, High-tech Startups

UX, Visual Designer

2014 - 2016
Convergence Health
  • Helped create more than 200 wireframes for the platform, making the logotype for the product, the visual design, and the marketing materials for online and print.
  • Collaborated with tech consultants to implement a healthcare system, boosting operational efficiency. Employed varied research methods to align the platform with user needs, aiding employees and clients.
  • Worked with global teams in Mexico, Spain, and the US. Aligned research and competitor analysis, identified product evolution opportunities, and navigated cultural differences.
Technologies: Platform Design, Creative Direction, Ad Design, Collateral Design, B2C, User Flows, Creative Thinking, Workshops, Brand Design, B2B2C, B2B, Landing Page Design, Responsive Web Design (RWD), UX Process, Design Management, Brand Strategy, Design Thinking, Project Design & Management, Process Optimization, Design Leadership, Interviews, Pitch Decks, Prototyping, Print Design, Article Design, Marketing Design, Wireframing, Product Design, Branding, Digital Product Design, Discovery Workshops, Presentation Design, Heuristics, SaaS Design, User Research, Brand Guidelines, Usability Testing, Rapid Prototyping, Journey Mapping, Consumer Products, Technology, Visual Design Language, Banner Design, Advertising, Software as a Service (SaaS), Creative Design, Team Leadership, Interactive Prototypes, User Interviews, Health & Wellness, MVP Design, Rewards Programs, Complex Web Systems, User Workflows, Consulting, Curatorship, Curation, User Experience Design, Healthcare, Brand Books, Stakeholder Interviews, Chart Design, Agile, Information Architecture (IA), Visual Storytelling, Design Documentation, User Stories, User-centered Design (UCD), Workshop Facilitation, Reports, Charts, UX Research, High-tech Startups, Design Strategy

Art Director

2000 - 2005
Motorpress Iberica
  • Orchestrated art direction for various magazines while coordinating with creatives and stakeholders to meet 2-weekly and 7-monthly deadlines.
  • Steered a team of 15 designers, achieving on-time delivery of nine automotive magazines. Implemented workflow templates, enhancing operational efficiency.
  • Created a "rudimentary system" (at that time) to link Excel sheets with InDesign through XML labels, then we could automate some tasks and graphics through pre-defined styles.
Technologies: Microsoft PowerPoint, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Creative Direction, Ad Design, Layout Design, Creative Thinking, Design Systems, Printing Materials, Brand Design, Marketing Materials, Project Design & Management, Process Optimization, Design Leadership, Airtable, Collateral Design, Data Visualization, Interviews, Illustration, Pitch Decks, Print Design, Typography, Brochure Design, InDesign CC, Brochures, Graphic Design, Marketing, Rapid Prototyping, Layout, Technology, Packaging, Visual Design Language, Banner Design, Advertising, Web, Marketing Collateral Development, Information Technology, Creative Design, Brand Development, Team Leadership, Merchandise, Events, Event Marketing, Rewards Programs, Images, Thumbnail Images, Curatorship, Curation, Stakeholder Interviews, Design, Illustrator CS5, Visualization Design, Professional Services, Color Palettes, Small Business, Brand Positioning, Color Theory, PowerPoint Design, Websites, Print, Typesettings, Visual Storytelling, Mockups, Book Cover Design, Books, Print Marketing Design, Reports, Charts, Pie Charts
2009 - 2009

Master of Business Administration (MBA) in Graphic Design Management

EOI Business School - Madrid, Spain

1990 - 1995

Bachelor's Degree in Graphic Design and Communication

Universidad Autónoma Metropolitana - Mexico City, Mexico

Tools

Figma, Adobe InDesign, Adobe Experience Design (XD), InDesign CC, Microsoft PowerPoint, Illustrator CS5, Canva, Pie Charts, Adobe Illustrator, Adobe Photoshop, Airtable, Miro, Adobe CC, Sketch, Apple Keynote, Google Slides, Photoshop CC, Jira, GitHub

Languages

Visual Design Language

Industry Expertise

Marketing, Consumer Products, Technology, Advertising, Information Technology, Events, Professional Services, Health & Wellness, Sales & Marketing, Healthcare, Banking & Finance, Real Estate, Government

Platforms

Mobile, Web

Other

Article Design, Ebook Design, Editorial Design, Brochure Design, Google Material Design, Brand Design, Prototyping, Web App Design, UX Design, Social Impact, Spain, Marketing Materials, Marketing Design, Digital Creative Direction, Art Direction, Visual Design, Print Design, Design Guidelines, UI Design, Web UI Design, Design Management, Project Design & Management, Design Leadership, User Journeys, Mobile Design, Data Visualization, Creative Direction, Ad Design, Collateral Design, Layout Design, B2C, UX Wireframes, Creative Thinking, Design Systems, Newsletter Design, Printing Materials, B2B, UI Components, Web App UI, Web App UX, Dashboard Design, UX Process, Component Libraries, User Interface (UI), Wireframing, Product Design, Branding, Web Design, Responsive Web Apps, Startups, Brochures, Mobile Apps, Digital Product Design, Dashboards, Style Guides, Graphic Design, Presentation Design, Presentations, Heuristics, Web UI, Web UX, UX Review, SaaS Design, User Research, Brand Identity, Brand Guidelines, UX Audits, Rapid Prototyping, Cryptocurrency Wallets, Layout, Web3, Material UI, Banner Design, Software as a Service (SaaS), Marketing Collateral Development, Creative Design, Brand Development, Team Leadership, Interactive Prototypes, Merchandise, Event Marketing, MVP Design, Complex Web Systems, Complex Application User Interfaces (UI), User Workflows, Consulting, Cryptocurrency, Images, Thumbnail Images, Curatorship, Curation, User Experience Design, Stakeholder Interviews, UX Branding, Intuitive UX Design, Design, Mobile UI, Mobile UX, UI Style Guides, Chart Design, Visualization Design, Crypto, Interaction Design (IxD), Color Palettes, Small Business, Brand Positioning, Mobile First, Color Theory, Websites, Agile, Print, Typesettings, Information Architecture (IA), Visual Storytelling, Mockups, UI Branding, Financial Products, User-centered Design (UCD), Book Cover Design, Books, Print Marketing Design, Reports, White Papers, Charts, High-tech Startups, Design Strategy, Crowdfunding, Typography, Pitch Decks, Icon Design, Social Media, User Personas, Empathy Mapping, UX Research, Blockchain, Fintech, Interviews, Survey Design, Remote User Testing, Illustration, Logo Design, Responsive Web Design (RWD), Landing Page Design, App Design, Infographics, Blockchain & Cryptocurrency, Web UX Design, DApps, Design Ops, Process Optimization, Mobile App Design, Platform Design, Social Media Design, User Flows, Workshops, UI Prototyping, B2B2C, A/B Testing, Blockchain Platforms, Heuristic Analysis, Brand Strategy, Design Thinking, SaaS, Discovery Workshops, User Testing, Design Workshops, Marketplaces, Usability Testing, Journey Mapping, Packaging, User Interviews, Rewards Programs, Agriculture, Sports Websites, Brand Books, Energy, Conversion Rate Optimization (CRO), PowerPoint Design, Bitcoin, Ad Campaigns, Web Dashboards, Language Models, Service Design, UX Workshops, Component-based Architecture, Component-based Development, Financial UX, Design Documentation, Enterprise System Design, User Stories, Workshop Facilitation, Marketplace Design, Surveys, Artificial Intelligence (AI), Landing Pages, Natural Language Processing (NLP), ChatGPT, AI Design, UX Strategy, Version Control, Responsive UI, Responsive Layout, Animation, Printing, PDF, Image Retouching, Process Mapping, DevOps

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