Claudia Chow
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since September 7, 2018
Claudia is a visionary maker with 20+ years of experience bridging brand strategy and product experience for global consumer brands. She's been recognized by the One Show, Webby Awards, the App Store, and CES. She partners directly with CPOs and founders or embeds within teams to lead cross-functional design, including rebrands, platform transformations, and design systems. Most recently, Claudia has worked with ASOS, Clinique/Estée Lauder, and Mars Petcare, delivering strategy and craft.
Experience
- Visual Identity - 19 years
- eCommerce - 19 years
- Creative Strategy - 14 years
- Design Management - 10 years
- Digital Creative Direction - 10 years
- App Design - 10 years
- Mobile Web Design - 10 years
- Responsive Web Design (RWD) - 10 years
Portfolio
Mars Petcare, Kinship – The Wildest & Good Friend
Audacy – Design & UX Leadership
Work Experience
Creative Director
Studio Chow
- Engaged by ASOS's CPO across three engagements over 14 months to translate brand and business vision into creative strategy. ASOS reported a 50% surge in H1 profitability in March 2026.
- Led a full rebrand and mobile MVP for Viator and TripAdvisor over 12 weeks, spanning brand strategy, visual identity, product design, and MVP definition.
- Delivered independent creative direction across multiple Clinique and Estée Lauder workstreams, including EMEA eCommerce design, an AR skin analysis product deployed in June 2024, and global icon strategy.
- Worked as a design lead for Mars Petcare/Kinship—engaged by the Group CPO to lead The Wildest, a first-time pet parent platform, and Good Friend, a pet services marketplace.
- Rebranded Linio, Latin America’s largest eCommerce platform, in six weeks, driving 30% more downloads, 35% higher conversions, and earning App Store Best of 2017.
- Served as an embedded Creative Director at Code & Theory, leading a 20+ person team to launch Xfinity Mobile across branding, website, packaging, and hardware, resulting in 380,000 customer lines in the first year.
- Led a decade-long creative partnership with Digiday Media, branding and launching Glossy, Modern Retail, Gather, and the Digiday parent brand, growing to 1.3 million monthly users and 260,000 email subscribers.
- Founded two digital ventures incubated by Studio Chow: Grey Snout, a senior dog care product launching web-first in 2026, and Tough Titties Club, a women’s health platform.
Director, Design & UX (Contract)
Audacy
- Engaged by the VP of Product as embedded contract Director of Design & UX to lead the internal team through platform transformation reaching 40+ million monthly active users across mobile, web, OTT, and voice.
- Led and mentored a 7-person cross-functional design team during significant organizational and product change.
- Developed a station structure strategy for extending the design system across 200+ terrestrial radio station websites.
Creative Director
Ray Enterprises
- Served as Creative Director for Ray Enterprises, a consumer electronics startup, leading the launch of the Ray Super Remote, a universal remote control recognized as a CES Innovation Honoree in 2016.
- Designed and managed all of the communications material, including the website and packaging.
- Defined and designed Super Remote’s software, such as DVR and VOD integration and conceptualization.
- Launched the product at Re/Code’s conference to generate press buzz and customer pre-orders.
- Established a visual style guide for the software.
Vice President | Creative Director
Hunting Season
- Joined as the first employee and creative lead at a self-funded product startup, taking products from concept to launch across branding, product design, content strategy, and marketing.
- Took products from idea to launch, including ideation, research, concept development, branding, product design, content strategy, and marketing.
- Collaborated with off-shore developers and engineers on planning the functional specifications and building the products.
- Led a 5-person team to ship LOU on iPhone and iPad—a curated fashion platform built on partnerships with 150+ luxury fashion voices.
- Led the development of the foundation of the Legere Rapid Content Platform.
- Managed the recruitment and operations for the company—growing the company into a 12-person team in one year.
Group Creative Director
Huge
- Worked directly under the ECD to oversee day-to-day operations of the department with 50+ designers. Helped the company grow from 60 in 2007 to 500+ in 2012.
- Upheld HUGE’s design standards by providing creative leadership, brand and strategic insight, design, and management on multiple accounts.
- Led multidisciplinary teams on pitches and won new clients to increase the company’s bottom line.
- Coached the staff and oversaw the development of the 15 designers within the group.
- Hired staff as needed and managed project resourcing.
- Boosted NutriSystem’s lead generation by 36% within three months of the beta launch.
- Oversaw the successful rebrand of the iVillage site, increasing its number of unique visitors by 23% from the previous year to 21.4 million in June 2009.
- Led and managed the team that established a firm mobile web presence for Comcast, increasing conversion by over 200% at initial launch in 2011.
- Worked as part of the senior leadership team and helped shape the department by introducing new design processes and providing leadership in the development and execution of HR policies and programs to meet growth and retention challenges.
- Worked for various clients including JetBlue, Lowe’s, Sirius XM, and McKinsey & Company.
Freelance Art Director
Razorfish
- Worked on conceptual design for NBC Universal’s Hulu launch.
- Led the design for the TED prize project, Encyclopedia of Life, which was delivered within a two-week timeframe. This included conceptual and template design, and support for the promo video.
- Developed conceptual design for Universal Music product, working with cross-functional teams.
Design Director
Duplexlab
- Maintained the overall quality and integrity of the studio’s creative work.
- Managed clients and projects.
- Scoped project requirements and allocated resources allocation.
- Developed new business.
- Recruited talent as needed and managed operations.
- Worked for various clients including Universal Music, Starwood Hotels & Resorts, the Discovery Channel, This is That Corporation & Anonymous Content, Surf-Rodz, and Carini Lang.
Art Director
Icon Nicholson
- Created award-winning designs for clients such as EMI Music Publishing and defined the art direction for award-winning pitch work.
- Led the art direction and design.
- Coordinated a multidisciplinary team on deliverables.
- Mentored the team and junior designers.
- Interfaced with various clients including the Regus Group Network, Project Rebirth, AOL, McKinsey Quarterly, Bristol-Myers Squibb, EMI Music Publishing, ARTstor (The Mellon Foundation), MasterCard, Gartner Consulting, Prada Epicenter, and Motorola.
Designer
Core77
- Maintained the Core77 website including the job and company postings.
- Designed articles for the Core77 website.
Education
Master of Fine Arts Degree with a Certificate of Excellence Award for Outstanding Merit in Computer Graphics and Interactive Media
Pratt Institute - Brooklyn, NY, USA
Bachelor's Degree with High Distinction in Industrial Design
Carleton University - Ottawa, Canada
Skills
Tools
Sketch 3, InVision, Adobe Photoshop, Apple Keynote, Sketch, Adobe InDesign, Mailchimp, Microsoft PowerPoint, Flash, Adobe, Adobe Illustrator, Claude
Industry Expertise
Transportation & Shipping, Retail & Wholesale, Telecommunications, Fashion, Entertainment & Leisure, Health & Wellness, Healthcare, Marketing
Platforms
iOS, Android, Web, Zendesk, Mobile (Tablet), Figma, Visual Studio Code (VS Code)
Other
Product Design, Creative Direction, App Design, Creative Strategy, Publishing, Nonprofits, Desktop Web Design, Mobile Web Design, Style Guides, Design Management, eCommerce, Web Design, Visual Design, Responsive Web Design (RWD), App UX, Web UX, Digital Creative Direction, UX Design, PowerPoint Design, UI Design, Web App Design, Project Management, Visual Identity, User Flows, Logo Design, iOS App Design, Fintech, Wireframing, Sitemaps, Brand Architecture, Home Entertainment, Packaging, User Journey Maps, Strategy, Branding, Content Management Systems (CMS), Brand Strategy, Performance Management, Prototyping, Marketplace Platforms, Mobile Design, Conceptual Design, Template Design, Mobile eCommerce, tvOS UI, Medical Software, Software Design, Digital Branding, Android App Design, TV App Design, Digital Experience Design, Mobile UX, Responsive Design, Hardware/Software Interaction, Customer Support, Game Design, User Journeys, Industrial Design, Mobile App Design, Information Architecture (IA), Digital Publishing, Responsive UX Design, WordPress Design, Startups, Customer Service, UX Strategy, Digital Product Design, Design Systems, UX Leadership, Rebranding, Design Leadership, User Testing
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