Independent Design Consultant
2011 - PRESENT
Twelve Column, Brand & Design
- Led cross-functional teams across design, UX, and engineering, fostering a collaborative, open approach that led to the dovetailing of team skills.
- Established with great success technical methodologies to help clients grow demand for products and services through experience design, product design, product strategy, and creative leadership.
- Scoped, analyzed, and documented product requirements via stakeholders and business owner interviews on customer behavior.
- Mentored by promoting a growth mindset throughout teams, enabling efficiency, openness, and collaboration.
- Owned and delivered major design projects for startups, governments, and Fortune 500 multinationals across a wide range of industry sectors.
- Established and maintained long-lasting relationships with corporate clients, third-party print and engineering suppliers, and potential partners.
- Maintained my multi-disciplined craft and skill set, constantly and consistently staying abreast of new platforms, technology, and design culture.
- Built, maintained, and extended design systems over ever-involving software such as Figma and Sketch.
- Prioritized key product components against resources and milestone limitations while planning release iterations.
- Led major design projects for Accenture, Arab News, Al Arabiya, Alshaya, Kearney, Competitiveness Office of Abu Dhabi (Gov.), Etihad, Shurooq, Lime Tree Café, M&C Saatchi, Omobono, Oracle, Prime Minister Office, Qatar Diar, Al Shaya, and more.
Technologies: Adobe CC, Figma, Sketch, InDesign CC, Illustrator CC, Zeplin, Jira, GitLab, Miro, Printing, Social Hubs, Packaging, Pitch Decks, Package Design, Brand Identity, Print, Prepress, Pitch Preparation, Corporate Design, Publishing, Magazine Cover Design, Magazine Layout Design, Report Design, Brand Books, Design Systems, Data Visualization, Landing Page Design, Mobile UI, Mobile UX Design, Book Design & Illustration, Printing Press, Logo Design, Product Packaging, Food Packaging, Logotype, Adobe Illustrator, Android, Marketing Design, Brochure Design, Adobe Creative Suite, Advertising Design, Email Design, Material Design, Consumer Packaged Goods (CPG), eCommerce, Direct to Consumer (D2C), Visual Storytelling, Design Leadership, User Flows, High-fidelity Mockups, User Interviews