Craig Willers

Designer in Dubai, United Arab Emirates

Member since December 2, 2021

Craig is a highly-effective and entrepreneurial, multidisciplinary creative, and experience director with expertise encompassing brand and experience design, content direction, data visualization, and interface design. Champion of design thinking that crosses from page to screen, fusing an interest in design, future tech, productivity, and cognitive psychology, Craig led major experiential design and identity projects for Accenture, Oracle, Time Out, AT Kerney, Alshaya, Beneple HR, among others.

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Portfolio

Digital Design

Scoutsss Market Research iOS and Android App
- Mobile UI
- iOS
- Android
- UI Design
- Graphic Design
- Typography
- Sketch
- Illustrator CC
- InVision
- Market Research
- Experience Design
- Wireframing
- Creative Direction
- Visual Design
- App Design
- UI Components
- B2C
- B2B
- CRM Design
- Web Design
- Mobile App Design
- Illustration
- Iconography
- User Experience (UX)
- Interaction Design (IxD)
- Mobile App UI
- User Interface (UI)
- Digital Design
- SaaS Design
- UX Research
- Adobe Creative Suite
- Material Design
- Design Leadership
- User Stories
- User Flows
- Personas
- High-fidelity Mockups
- User Interviews
EdStatica: A Data Platform for Decision Makers in the Education Sector
- CX Strategy
- Strategy
- Data
- DataViz
- Chart.js
- Charts
- Figma
- Analysis
- Analytics
- Design Systems
- Experience Design
- Data Visualization
- Business Strategy
- Web App Design
- Wireframing
- Creative Strategy
- Creative Direction
- Product Owner
- Visual Design
- Responsive UI
- Responsive Web Design (RWD)
- UI Components
- UI Design
- B2B
- Software
- CRM Design
- Web Design
- Information Design
- Iconography
- Branding
- Information Architecture (IA)
- User Experience (UX)
- Interaction Design (IxD)
- User Interface (UI)
- Digital Design
- Infographics
- MVP Design
- Proof of Concept (POC)
- SaaS Design
- Web UI Design
- Web UX Design
- UX Research
- Adobe Creative Suite
- Material Design
- Design Leadership
- User Stories
- User Flows
- Personas
- High-fidelity Mockups
- User Interviews
Leo Trippi Vacation Rental Inventory Admin Webapp
- Sketch
- Luxury Industry
- InVision
- System UI
- Trello
- User Research
- Experience Design
- Web App Design
- Wireframing
- Product Strategy
- Creative Direction
- Visual Design
- Responsive UI
- Responsive Web Design (RWD)
- UI Components
- UI Design
- B2B
- Software
- CRM Design
- Web Design
- Information Design
- User Experience (UX)
- Interaction Design (IxD)
- User Interface (UI)
- Digital Design
- Proof of Concept (POC)
- SaaS Design
- Web UI Design
- Web UX Design
- UX Research
- Adobe Creative Suite
- Material Design
- eCommerce
- Design Leadership
- User Stories
- User Flows
- High-fidelity Mockups
- User Interviews
WhichSchoolAdvisor.com: Education News and Reviews Website
- Sketch
- User Interface (UI)
- UI Design
- Design Direction
- Digital Publishing
- Startup Consulting
- Experience Design
- Data Visualization
- Business Strategy
- Wireframing
- Creative Direction
- Editorial Design
- Visual Design
- Responsive Web Design (RWD)
- UI Components
- B2C
- Web Design
- User Experience (UX)
- Digital Design
- Web UI Design
- Web UX Design
- UX Research
- Adobe Creative Suite
- Material Design
- Design Leadership
- User Stories
- User Flows
- High-fidelity Mockups
- User Interviews
Beneple: HRM Platform & Corporate Website
- Project Management
- Technical Hiring
- System UI
- Trello
- GitLab
- GitHub
- Sketch
- Web Project Management
- Experience Design
- Landing Page Design
- Web App Design
- Wireframing
- Product Strategy
- Creative Direction
- Product Owner
- Visual Design
- Responsive UI
- Responsive Web Design (RWD)
- App Design
- UI Components
- UI Design
- B2B
- Software
- CRM Design
- Web Design
- Information Design
- User Experience (UX)
- User Interface (UI)
- Digital Design
- MVP Design
- Proof of Concept (POC)
- SaaS Design
- Web UI Design
- Web UX Design
- UX Research
- Adobe Creative Suite
- Material Design
- Design Leadership
- User Stories
- User Flows
- Personas
- User Interviews
Mokus.io: AI-enabled Platform for On-demand Teams (Product)
- CX Strategy
- UX Strategy
- Sketch
- GitLab
- Business
- Startups
- Startup Consulting
- Lean
- Agile
- Product Strategy
- Experience Design
- Data Visualization
- Business Strategy
- Web App Design
- Wireframing
- Analysis
- Creative Strategy
- Creative Direction
- Product Owner
- Visual Design
- Responsive UI
- Responsive Web Design (RWD)
- App Design
- UI Components
- UI Design
- B2B
- CRM Design
- Web Design
- Illustration
- Information Design
- Iconography
- Branding
- Information Architecture (IA)
- User Experience (UX)
- User Interface (UI)
- Digital Design
- Presentation Design
- Pitch Presentations
- MVP Design
- Proof of Concept (POC)
- SaaS Design
- Web UX Design
- UX Research
- Adobe Creative Suite
- Design Leadership
- User Stories
- User Flows
- Personas
Chufa Brand Identity
- Logotype
- Logo Design
- Adobe Creative Suite
- Design Leadership
Mokus Pitch Deck
- Pitch Decks
- Pitch Books
- Brand Identity
- DataViz
- Adobe Creative Suite
- Design Leadership
Milano Rebranding
- Brand Design
- Branding
- Copywriting
- Art Direction
- Adobe Creative Suite
- Design Leadership

Employment

UI/UX Consultant, Product Owner
2019 - PRESENT
EdStatica
- Led the initial scope of the business concept to the team, refining the model several times throughout the early workshops.
- Headed discussions and created solutions across the architecture, look and feel, data creation, and visualization.
- Acted as the project manager for both the client and the development team, utilizing Zeplin and Jira.
- Created and managed the design system in Figma using design tokens.
- Developed the brand identity framework and marketing collateral.
Technologies: Figma, Jira, Zeplin, Sketch, Dashboards, Analytics, DataViz, Product Design, UI Design, UX Design, Web App UI, Web App UX, Prototyping, Service Design, Design Systems, Wireframing, Brand Identity, Adobe Illustrator, Marketing Design, Adobe Creative Suite, Material Design, Design Leadership, User Stories, User Flows, Personas, High-fidelity Mockups, User Interviews, Usability Testing
Independent Design Consultant
2011 - PRESENT
Twelve Column, Brand & Design
- Led cross-functional teams across design, UX, and engineering, fostering a collaborative, open approach that led to the dovetailing of team skills.
- Established with great success technical methodologies to help clients grow demand for products and services through experience design, product design, product strategy, and creative leadership.
- Scoped, analyzed, and documented product requirements via stakeholders and business owner interviews on customer behavior.
- Mentored by promoting a growth mindset throughout teams, enabling efficiency, openness, and collaboration.
- Owned and delivered major design projects for startups, governments, and Fortune 500 multinationals across a wide range of industry sectors.
- Established and maintained long-lasting relationships with corporate clients, third-party print and engineering suppliers, and potential partners.
- Maintained my multi-disciplined craft and skill set, constantly and consistently staying abreast of new platforms, technology, and design culture.
- Built, maintained, and extended design systems over ever-involving software such as Figma and Sketch.
- Prioritized key product components against resources and milestone limitations while planning release iterations.
- Led major design projects for Accenture, Arab News, Al Arabiya, Alshaya, Kearney, Competitiveness Office of Abu Dhabi (Gov.), Etihad, Shurooq, Lime Tree Café, M&C Saatchi, Omobono, Oracle, Prime Minister Office, Qatar Diar, Al Shaya, and more.
Technologies: Adobe CC, Figma, Sketch, InDesign CC, Illustrator CC, Zeplin, Jira, GitLab, Miro, Printing, Social Hubs, Packaging, Pitch Decks, Package Design, Brand Identity, Print, Prepress, Pitch Preparation, Corporate Design, Publishing, Magazine Cover Design, Magazine Layout Design, Report Design, Brand Books, Design Systems, Data Visualization, Landing Page Design, Mobile UI, Mobile UX Design, Book Design & Illustration, Printing Press, Logo Design, Product Packaging, Food Packaging, Logotype, Adobe Illustrator, Android, Marketing Design, Brochure Design, Adobe Creative Suite, Advertising Design, Email Design, Material Design, Consumer Packaged Goods (CPG), eCommerce, Direct to Consumer (D2C), Visual Storytelling, Design Leadership, User Flows, High-fidelity Mockups, User Interviews
UI/UX Consultant
2015 - 2021
WhichSchoolAdvisor
- Redesigned the website, increasing the traffic by more than 800%.
- Introduced with great success, project management handovers such as Zeplin and InVision.
- Included bounce and exit rate reducing techniques such as in-article links. Successfully lowering rates by 10%.
Technologies: Sketch, Logo Design, Logotype, Adobe Illustrator, Android, Marketing Design, Adobe Creative Suite, Advertising Design, Email Design, Material Design, Design Leadership, User Stories, User Flows, Personas, User Interviews, Usability Testing
UI/UX Consultant
2018 - 2019
Leo Trippi
- Recreated the onsite calendar-booking feature across all devices, introducing greater functionality for the user.
- Redesigned the entire back-of-house inventory admin system, creating functionality that saved the admin considerable time while reducing risk.
- Overhauled the back-of-house booking admin system, creating functionality that saved the admin considerable time while reducing risk.
- Led the third-party Ukraine-based development team as the project manager.
Technologies: Sketch, InVision, Zeplin, Dashboards, DataViz, Adobe Illustrator, Android, Brochure Design, Adobe Creative Suite, eCommerce, Design Leadership, User Stories, User Flows, High-fidelity Mockups, User Interviews, Usability Testing
Chief of Design and Product, Cofounder
2017 - 2019
Mokus.io
- Developed the launch stage agency model team to fund the MVP of the product.
- Aligned the creative functions—brand and UX—and developed the product's business strategy.
- Cultivated and project managed a remote team of international UX designers and developers.
- Orchestrated the product’s brand, communication, and presentation efforts to pitch for investment in UAE and UK.
Technologies: Adobe CC, GitLab, GitHub, Jira, Sketch, Product Design, Web App Design, Brand Identity, Brand Design, Pitch Decks, Copywriting, Data Visualization, Product Owner, Business Strategy, Marketing Design, UX Design, UI Design, Dashboard Design, Logotype, Adobe Illustrator, Android, Brochure Design, Adobe Creative Suite, Material Design, Design Leadership, User Stories, User Flows, Personas, High-fidelity Mockups
Lead Designer (Application)
2017 - 2017
Scoutsss
- Created the new design of the mobile applications for iOS and Android, building out more than a dozen market research-specific user flows.
- Redesigned the look and feel, creating a friendly yet functional design system.
- Directed the UX team and the development project as the project manager.
Technologies: Sketch, InVision, Adobe Illustrator, Android, Marketing Design, Adobe Creative Suite, Material Design, Design Leadership, User Stories, User Flows, Personas, High-fidelity Mockups, User Interviews
Creative Director
2007 - 2011
ITP Media Group
- Recruited and mentored a multicultural team of 30+ creatives and engineers.
- Pioneered UX, UI and content strategy based on data analysis and financial response.
- Successfully pitched and won client-side advertising contracts worth well in excess of US$1 million.
- Accelerated YoY traffic growth up to 1,000%+ across on both ArabianBusiness.com and TimeOutDubai.com.
Technologies: Adobe CC, Art Direction, Brand Identity, Creative Direction, InDesign CC, QuarkXpress, Editorial Design, Software, Logo Design, Logotype, Photography, Adobe Illustrator, Marketing Design, Brochure Design, Adobe Creative Suite, Advertising Design, Email Design, Design Leadership, User Interviews
Creative Director
2005 - 2007
Oryx Real Estate / DPC
- Directed the organizations' communication and presentation efforts with client-side investors and property developers for two real estate companies.
- Led discussions and managed all vendor and supplier relationships, advertising, architecture, tech, and videography.
- Onboarded and directed third-party web design companies, printing presses, architects, 3D artists, and copywriters.
Technologies: Adobe CC, InDesign CC, Illustrator CC, Photoshop CC, Prepress, Production, Printing, Book Binding, Art Direction, Logo Design, Logotype, Photography, Adobe Illustrator, Marketing Design, Brochure Design, Adobe Creative Suite, Advertising Design, Email Design, Design Leadership
Managing Art Director
1998 - 2005
ITP Media Group
- Campaigned for and established the company's design department, growing a team from me to 30+ in three years.
- Successful launched Time Out Dubai as the art director (Time Out London later took the design templates to adapt their own publication).
- Hired and mentored photographers, junior designers, and later as the creative director, grew the tier management of the creative team, with design directors, art directors, picture desk editors, and more.
Technologies: Adobe CC, InDesign CC, Photoshop CC, Illustrator CC, QuarkXpress, Logo Design, Logotype, Photography, Adobe Illustrator, Marketing Design, Brochure Design, Adobe Creative Suite, Advertising Design, Email Design, Design Leadership

Education

Bachelor of Arts Degree in Communication Design
1994 - 1997
University of Portsmouth - Portsmouth, UK
Foundation Course in Art and Design
1993 - 1994
Shephalbury Art College - Stevenage, UK

Experience

Typography20 years
Graphic Design20 years
Creative Strategy20 years
Creative Direction20 years
Experience Design15 years
Sketch5 years
Figma3 years

Tools

Location

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Designer in Dubai, United Arab Emirates

Portfolio

Employment

UI/UX Consultant, Product Owner

Independent Design Consultant

UI/UX Consultant

UI/UX Consultant

Chief of Design and Product, Cofounder

Lead Designer (Application)

Creative Director

Creative Director

Managing Art Director

Education

Experience

Tools

Location