Craig Willers, Designer in Dubai, United Arab Emirates
Craig Willers

Designer in Dubai, United Arab Emirates

Member since December 2, 2021
Craig is a highly-effective and entrepreneurial, multidisciplinary creative, and experience director with expertise encompassing brand and experience design, content direction, data visualization, and interface design. Champion of design thinking that crosses from page to screen, fusing an interest in design, future tech, productivity, and cognitive psychology, Craig led major experiential design and identity projects for Accenture, Oracle, Time Out, AT Kerney, Alshaya, Beneple HR, among others.
Craig is now available for hire


Digital Design


  • UI/UX Consultant, Product Owner

    2019 - PRESENT
    • Led the initial scope of the business concept to the team, refining the model several times throughout the early workshops.
    • Headed discussions and created solutions across the architecture, look and feel, data creation, and visualization.
    • Acted as the project manager for both the client and the development team, utilizing Zeplin and Jira.
    • Created and managed the design system in Figma using design tokens.
    • Developed the brand identity framework and marketing collateral.
    Technologies: Figma, Jira, Zeplin, Sketch, Dashboards, Analytics, DataViz, Product Design, UI Design, UX Design, Web App UI, Web App UX, Prototyping, Service Design, Design Systems, Wireframing, Brand Identity, Adobe Illustrator, Marketing Design, Adobe Creative Suite, Material Design, Design Leadership, User Stories, User Flows, Personas, High-fidelity Mockups, User Interviews, Usability Testing
  • Independent Design Consultant

    2011 - PRESENT
    Twelve Column, Brand & Design
    • Led cross-functional teams across design, UX, and engineering, fostering a collaborative, open approach that led to the dovetailing of team skills.
    • Established with great success technical methodologies to help clients grow demand for products and services through experience design, product design, product strategy, and creative leadership.
    • Scoped, analyzed, and documented product requirements via stakeholders and business owner interviews on customer behavior.
    • Mentored by promoting a growth mindset throughout teams, enabling efficiency, openness, and collaboration.
    • Owned and delivered major design projects for startups, governments, and Fortune 500 multinationals across a wide range of industry sectors.
    • Established and maintained long-lasting relationships with corporate clients, third-party print and engineering suppliers, and potential partners.
    • Maintained my multi-disciplined craft and skill set, constantly and consistently staying abreast of new platforms, technology, and design culture.
    • Built, maintained, and extended design systems over ever-involving software such as Figma and Sketch.
    • Prioritized key product components against resources and milestone limitations while planning release iterations.
    • Led major design projects for Accenture, Arab News, Al Arabiya, Alshaya, Kearney, Competitiveness Office of Abu Dhabi (Gov.), Etihad, Shurooq, Lime Tree Café, M&C Saatchi, Omobono, Oracle, Prime Minister Office, Qatar Diar, Al Shaya, and more.
    Technologies: Adobe CC, Figma, Sketch, InDesign CC, Illustrator CC, Zeplin, Jira, GitLab, Miro, Printing, Social Hubs, Packaging, Pitch Decks, Package Design, Brand Identity, Print, Prepress, Pitch Preparation, Corporate Design, Publishing, Magazine Cover Design, Magazine Layout Design, Report Design, Brand Books, Design Systems, Data Visualization, Landing Page Design, Mobile UI, Mobile UX Design, Book Design & Illustration, Printing Press, Logo Design, Product Packaging, Food Packaging, Logotype, Adobe Illustrator, Android, Marketing Design, Brochure Design, Adobe Creative Suite, Advertising Design, Email Design, Material Design, Consumer Packaged Goods (CPG), eCommerce, Direct to Consumer (D2C), Visual Storytelling, Design Leadership, User Flows, High-fidelity Mockups, User Interviews


  • Bachelor of Arts Degree in Communication Design
    1994 - 1997
    University of Portsmouth - Portsmouth, UK
  • Foundation Course in Art and Design
    1993 - 1994
    Shephalbury Art College - Stevenage, UK



Dubai, United Arab Emirates

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