Dan Emil Balan, Designer in Bucharest, Romania
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Dan Emil Balan

Verified Expert  in Design

Designer

Location
Bucharest, Romania
Toptal Member Since
July 5, 2017

With over ten years of experience in UI/UX design, interaction, and micro-interaction, Dan has developed unique approaches to versatile projects from different industries, like financial, healthcare, social, fitness, and entertainment. He has had the pleasure of working with a variety of organizations, including Deutsche Bank, Orange, Misys, TotalSoft, and more. Dan eagerly follows the mantra: "Form follows function."

Portfolio

Work Experience

Product Designer

2024 - 2024
JShaw Creative Inc.
  • Spearheaded the redesign of a financial dashboard, seamlessly integrating charts, graphs, and data layouts into a cohesive and user-friendly interface, enhancing usability and aesthetic appeal in alignment with global design standards.
  • Created an adaptable modular design system complete with detailed documentation and specifications. This system facilitates easy implementation by development teams and ensures consistency across the application.
  • Conducted extensive UX research, including user interviews, to gather insights and inform design decisions. This resulted in a more intuitive and user-centered interface that effectively addresses user needs and preferences.
Technologies: Product Design, Dashboard Design, Dashboards, Design Systems, UI Design, Fintech, Web UX, Web UI, Fintech Consultant, Finance, Financial UX, Complex Data Analysis, Complex Problem Solving, Complex Application User Interfaces (UI), Financial Design, Financial Products

Product Designer

2023 - 2024
Subspace Labs, Inc.
  • Designed end-to-end UX process for the Web3 project. I conducted extensive user research, including interviews, surveys, and user testing, to grasp the diverse needs and challenges users face in the Web3 environment.
  • Formulated questions and interaction flows within the NLP system, aligning them with the natural language patterns of the user base. This process included creating user scenarios, developing conversation flows, and conducting usability tests.
  • Developed user-centric security features using my UX expertise, involving initial research to understand user concerns and preferences around security.
Technologies: Rapid Prototyping, App Design, Product Design, Mobile, Fintech, Natural Language Processing (NLP), Cryptocurrency Wallets, User Flows, Journey Mapping, Wireframing, UI Prototyping, Layout, Consumer Products, Technology, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Onboarding, MVP Design, Annotated Wireframes, Color Palettes, Mockups, Professional Services, User Research

Product Designer

2023 - 2023
NestEgg
  • Redesigned a user-centric dashboard with modern aesthetics. Conducted user research, resulting in an intuitive journey map tailored for UK lenders.
  • Crafted detailed wireframes, fostering clear communication with developers. Utilized Figma for interactive prototyping, accelerating design refinements.
  • Prioritized clear data visualization for lenders, offering actionable insights. Collaborated with developers to ensure design translated into functionality.
  • Created a robust design system, ensuring UI consistency. Curated color palette, typography, and modular components, streamlining design and development.
Technologies: Figma, Dashboard Design, Web App Design, Web App UI, Web App UX, Visual Design, Web Design, Web UI, Data Visualization, Product Design, Dashboards, Financial UX, Finance, Prototyping, UX Prototyping, UI Prototyping, Data-informed Visual Design, Corporate Finance, Complex Data Analysis, Web Applications, Low-fidelity Mockups, High-fidelity Mockups, Interactive Design, User Personas, Information Technology, Web, High-fidelity Prototypes, User Requirements, Information Architecture (IA), Usability, User Journey Maps, Interactive Prototypes, Analytics, Interactive UX, Usability Testing, Onboarding, Annotated Wireframes, Color Palettes, Mockups, Professional Services, User Research

Senior Mobile Product Designer

2019 - 2023
NortonLifeLock (formerly Avira)
  • Formed an entire security ecosystem by putting a set of apps under one umbrella.
  • Built an entire style guide based on the brand guidelines.
  • Created new features for the security ecosystem, like automation that helps the user create different procedures. It also allowed the user to increase the performance of their mobile phone during a time or task they have designated.
Technologies: InVision, Principle, Figma, Sketch, Overflow, Agile UX, User Flows, Product Design, Mobile UX, Mobile UI, UI Audits, User Experience (UX), Visualization Design, UX Design, Web App Design, Mobile Design, Visual Design, App Design, Design Workshops, Product Strategy, Layout Design, User Journeys, Design Thinking, Web UI Design, Design Systems, Heuristic Evaluation, UX Wireframes, Data-informed Visual Design, Artificial Intelligence as a Service (AIaaS), Complex Data Analysis, Agile, Web Applications, Low-fidelity Mockups, High-fidelity Mockups, Confluence, Jira, Stakeholder Management, Interactive Design, Mobile, Interaction Design (IxD), Mobile First, User Personas, Information Technology, High-fidelity Prototypes, User Requirements, Information Architecture (IA), System Design, Usability, Business Intelligence (BI), User Journey Maps, Interactive Prototypes, Enterprise Design, Enterprise, Analytics, Interactive UX, Usability Testing, Onboarding, Annotated Wireframes, Color Palettes, Mockups, Professional Services, User Research

Visual and UI Designer

2022 - 2022
Riddec Estonia OU
  • Built and took care of the entire design system based on the requirements.
  • Devised a new way to visualize telemetry on the crypto app.
  • Created different features that will help users see and understand how to use the crypto app.
Technologies: UI Design, UX Design, Visual Design, Figma, Style Guides, UI Style Guides, Web UI, App UI, UI Audits, Dark UIs, App Design, Design Workshops, Product Strategy, Layout Design, User Journeys, Web Design, Web UI Design, Design Systems, UX Wireframes, Data-informed Visual Design, Complex Data Analysis, Agile, Web Applications, Low-fidelity Mockups, High-fidelity Mockups, Confluence, Stakeholder Management, Interactive Design, Mobile, Mobile First, User Personas, Information Technology, Web, High-fidelity Prototypes, User Requirements, Information Architecture (IA), Usability, Business Intelligence (BI), User Journey Maps, Interactive Prototypes, Analytics, Interactive UX, Usability Testing, Onboarding, MVP Design, Annotated Wireframes, Color Palettes, Mockups, Professional Services, User Research

Senior User Experience Designer

2018 - 2019
Rinf Tech
  • Designed the full UI and UX of the Innovation team.
  • Contributed to different projects that set trends for the company and the competition.
  • Created a new software to redact all the financial documents in a smart way.
Technologies: Figma, Principle, Axure, Adobe Experience Design (XD), InVision, Sketch, Agile UX, Dashboards, Web UX, Mobile UX, Mobile Data, Web UI, UI Audits, User Experience (UX), Visualization Design, UX Design, Web App Design, Mobile Design, Visual Design, Android, App Design, Design Workshops, Product Strategy, Layout Design, User Journeys, Web UI Design, SaaS Design, Design Systems, UX Wireframes, Data-informed Visual Design, Online Banking, Agile, Web Applications, Low-fidelity Mockups, High-fidelity Mockups, Jira, Stakeholder Management, Interactive Design, Mobile, User Personas, Information Technology, Web, High-fidelity Prototypes, User Requirements, Information Architecture (IA), System Design, Usability, Business Intelligence (BI), User Journey Maps, Interactive Prototypes, Enterprise Design, Enterprise, Analytics, Interactive UX, Usability Testing, MVP Design, Annotated Wireframes, Color Palettes, Mockups, Professional Services

Senior User Experience Designer

2017 - 2018
Deutsche Bank
  • Created an entire design system fully integrated with all the internal applications developed by Deutsche Bank. It was my biggest challenge and accomplishment to work for this company.
  • Analyzed the differences between multiple applications and developed the entire library of components with different cases and scenarios.
  • Mentored the entire front-end team about problems they may encounter when implementing the entire list of components, as well as their possible solutions.
  • Developed a complete strategy on how to use the new library and how to solve different problems a regular user might encounter using the applications.
Technologies: Principle, Axure, Adobe Experience Design (XD), InVision, Sketch, Figma, Mobile, Mobile UX, Mobile Data, Data, Web UX, Web UI, Web App UX, UI Audits, User Experience (UX), Visualization Design, UX Design, Web App Design, Mobile Design, Android, App Design, Design Workshops, Product Strategy, Layout Design, User Journeys, Web UI Design, SaaS Design, Design Systems, UX Wireframes, Data-informed Visual Design, Corporate Finance, Online Banking, Complex Data Analysis, Agile, Web Applications, Low-fidelity Mockups, High-fidelity Mockups, Confluence, Jira, Stakeholder Management, Interactive Design, Mobile First, User Personas, Information Technology, Web, User Requirements, System Design, Usability, Business Intelligence (BI), Interactive Prototypes, Enterprise Design, Enterprise, Usability Testing, Annotated Wireframes, Color Palettes, Mockups, Professional Services

Lead UX Designer

2016 - 2017
TotalSoft Romania
  • Coordinated a team of four UI/UX designers. Guided them and assisted them in their work process with the stakeholders.
  • Built the UI and UX of the Charisma suite (ERP), including all satellite applications. This included Charisma Medical Software and customer applications that work with Charisma (ERP/HCM).
  • Developed different strategies, techniques, and solutions to bring the platform to a much more modern design. This resulted in resolving problems that actual users encounter when using the applications day by day.
Technologies: Adobe Experience Design (XD), InVision, Sketch, Axure, Adobe Illustrator, Mobile UX, Web UX, Web UI, Windows App Design, Web App UX, App UX, Agile UX, User Experience (UX), Visualization Design, UX Design, Web App Design, Mobile Design, Visual Design, Android, App Design, Layout Design, User Journeys, Web UI Design, SaaS Design, UX Wireframes, Data-informed Visual Design, Corporate Finance, Online Banking, Complex Data Analysis, Agile, Low-fidelity Mockups, High-fidelity Mockups, Confluence, Jira, Interactive Design, User Personas, User Requirements, Usability, Enterprise Design, Enterprise, Design Leadership, Usability Testing, MVP Design, Annotated Wireframes, Color Palettes, Mockups, Professional Services, Content Management Systems (CMS)

Product Designer

2015 - 2016
T-Me Studios
  • Worked on a project called Redraw, a service similar to Photoshop online.
  • Designed the application to be as simple as possible, so people with little to no technical or artistic knowledge could use it with ease.
  • Worked closely with the business owner and integrated almost all the ideas that he had.
Technologies: Figma, InVision, Balsamiq, Sketch, Axure, Adobe Illustrator, UI Audits, User Experience (UX), Visualization Design, UX Design, Web App Design, Mobile Design, Visual Design, App Design, Layout Design, UX Wireframes, Agile, Web Applications, High-fidelity Mockups, Jira, User Requirements, Mockups, Professional Services

Visual Designer

2014 - 2015
Kalon Global Group
  • Spearheaded and was solely responsible for all existing UI work.
  • Designed different web and mobile applications for a wide variety of clients.
  • Worked on the McDonald's mobile app and was involved from the presentation stage to delivering B to C.
Technologies: Balsamiq, Axure, Adobe After Effects, InVision, Sketch, UI Audits, User Experience (UX), Visualization Design, UX Design, Web App Design, Mobile Design, Visual Design, UX Wireframes, Web Applications, High-fidelity Mockups, Jira, User Requirements, Enterprise, Mockups, Professional Services

User Experience Designer

2013 - 2014
EveryMatrix
  • Combined six large CMS applications to form one single platform.
  • Redesigned all of the UI and UX to improve user experience.
  • Spearheaded the design of their design system with a wide variety of components.
Technologies: InVision, Axure, Adobe After Effects, Adobe Illustrator, User Experience (UX), UX Design, Web App Design, Mobile Design, Layout Design, UX Wireframes, Complex Data Analysis, Web Applications, High-fidelity Mockups, Mockups, Professional Services

Lead Visual Designer

2012 - 2013
Finastra
  • Created a new visual style guide and worked on the redesign of the Misys products and applications.
  • Designed the UI of their new products, like SUMMIT, Open Platform, and Fusion Store.
  • Identified patterns between applications and applied them to all of the Misys core products. This effort elevated them to a common and standard line.
Technologies: Axure, Adobe Illustrator, User Experience (UX), Visualization Design, Mobile Design, Visual Design, Android, Layout Design, Corporate Finance, Complex Data Analysis, Web Applications, High-fidelity Mockups, Professional Services

Architect Designer

2010 - 2012
Orange Romania
  • Designed and developed the Orange Romania intranet and created the visual identity and e-campaigns for all internal projects addressed to our colleagues.
  • Planned and contributed to critical projects, including internal communication and the rebranding campaign: "Today changes with Orange."
  • Pioneered all the design work on the company's mobile and web platforms.
Technologies: Adobe After Effects, Adobe Illustrator, Mobile Design, Layout Design, Web Applications, High-fidelity Mockups

Tools

Balsamiq, Sketch, Principle, Figma, Adobe Experience Design (XD), InVision Studio, InVision, Confluence, Jira, Adobe Illustrator, Adobe After Effects, Photoshop 2018, Interface Builder, ProtoPie, Axure RP Pro, Miro

Platforms

Mobile, MacOS, iOS, Web, Android, Axure, X (formerly Twitter)

Industry Expertise

Security, Cybersecurity, Banking & Finance, Information Technology, Media, Professional Services, Healthcare, Consumer Products, Technology

Other

Mobile UI, UX Prototyping, Mobile App Design, Product Design, Dashboards, Mobile Apps, Antivirus Software, User Flows, Clean Design, IoT Security, Minimalism, Finance, Fintech, Analytical Dashboards, Rich User Interfaces, Online Banking, Web App UX, Web App UI, Web Dashboards, Cryptocurrency, Crypto, Cryptocurrency Exchanges, Cryptocurrency Wallets, Cars, Car Dashboards, Financial UX, Design Systems, White Labeling, Prototyping, Rapid Prototyping, Pixel Perfect, Personas, User Personas, Social, Social Media Apps, Agile UX, Dark UIs, Scalability, Dark Design, Cryptocurrency Payments, Corporate Finance, Medical Billing, Medical Reports Design, Rich Internet Applications, Digital Product Design, Heuristic Evaluation, UI Audits, UX Audits, Usability Heuristics, Responsive Web Design (RWD), Web Design, Visual Design, Data Visualization, User Experience (UX), User Interface (UI), Interaction Design (IxD), Minimal UI, Material UI, Design, Design Principles, UX Principles, Wireframing, UX Flows, Mobile UI Design, Web UX, Mobile UX, Mobile UX Design, Web App Design, Mobile Design, UX Design, UI Design, Dashboard Design, B2B, Visualization Design, Mobile App UI, User Experience Design, UX Architecture, SaaS, Financials, System Design, Complex Application User Interfaces (UI), Medical Applications, App Design, Design Workshops, Product Strategy, Layout Design, Web UI Design, SaaS Design, UX Wireframes, Data-informed Visual Design, Complex Data Analysis, Agile, Web Applications, Low-fidelity Mockups, High-fidelity Mockups, Interactive Design, Layout, Mobile First, Journey Mapping, High-fidelity Prototypes, User Requirements, Information Architecture (IA), Usability, Business Intelligence (BI), User Journey Maps, Responsive Web Apps, Interactive Prototypes, Enterprise Design, Enterprise, Analytics, Web UX Design, Interactive UX, Usability Testing, Onboarding, User Onboarding, MVP Design, Annotated Wireframes, Typography, Color Palettes, Mockups, Content Management Systems (CMS), User Research, User Stories, Diagrams, UIKit, Style Guides, Research, User Needs, Windows App Design, ServiceNow, Esports, Mobile Payments, Component Libraries, Industrial Design, Social Networks, User Journeys, Design Thinking, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Stakeholder Management, Design Leadership, App UX, App UI, Mobile Data, Mobile Wallet, Management, Data, Fuel, Graphical User Interface (GUI), Accounting, Interface Design, Grid Systems, Invoice Management, Data Grids, Google Material Design, Business Services, Jobs, Project Timelines, Service Design, Icon Design, Mobile Web, Mobile Web Design, Web UI, Overflow, Public Companies, UI Style Guides, User, US Venture Funds, Software, Digital, Storytelling, Storyboarding, Platforms, Desktop App Design, Software as a Service (SaaS), Collaboration, Workflow Optimization, Market Trends, UI Prototyping, Natural Language Processing (NLP), Multimedia, Multimedia Design, Generative Artificial Intelligence (GenAI), Explainable Artificial Intelligence (XAI), Large Language Models (LLMs), Validated User Research, Blockchain Wallets, Fintech Consultant, Complex Problem Solving, Financial Design, Financial Products, UX Research, Blockchain & Cryptocurrency, Trading, Web3, UI Components, Usability Analysis

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