Daniel Sigvardsson
Verified Expert in Design
Designer
San Francisco, CA, United States
Toptal member since November 16, 2018
As an award-winning multi-disciplinary product designer, Daniel has propelled acquisitions, IPOs, and successful launches for over 75 early-stage companies, going from either 0-1 or 1 to N. He has designed for tech startup exits (HackerMeter-Pinterest, MixBit-Verizon, Stackshare-Fossa, BoardVantage-Nasdaq). Daniel brings expertise in consumer and enterprise software, UX/UI design, user-centric design, agile development, design strategy, rapid prototyping, interaction design, and wireframing.
Experience
- Web Design - 15 years
- User-centered Design (UCD) - 15 years
- Product Design - 10 years
- App UI - 10 years
- Interaction Design (IxD) - 10 years
- Startup Consulting - 7 years
- Figma - 5 years
Portfolio
Work Experience
Lead Product Designer
Diverseawareness
- Established scalable design foundation for 75+ early-stage companies.
- Designed for five tech startup exits (HackerMeter-Pinterest, MixBit-Verizon, Stackshare-Fossa, BoardVantage-Nasdaq).
- Turned ideas into market-ready products and services for 10+ years.
- Thrived on tackling complex challenges and turning them into intuitive designs. Agile in my approach, I specialize in quick execution, making me an ideal partner for early-stage companies across a diverse range of industries.
Senior Mobile Product Designer
StubHub
- Redesigned Home, Tickets, and Checkout as native views, leading to +25% improved user satisfaction.
- Led experiments to drive user adoption by optimizing content relevancy and tracking user signals (Home).
- Managed and prioritized ongoing general innovation design tasks, improving user experience across all native surfaces.
Head of Design | Founding Designer
Teleseat
- Worked as a solo designer in a 5-person team for a $1 million angel-invested meeting workflow product.
- Built a scalable design system that cut development time by roughly 30% with minimal design input.
- Integrated user-centric principles into the product roadmap and bi-weekly evaluations of user feedback.
- Collaborated with the founders to establish the product vision and translated it into actionable design strategies and user stories.
R&D Product Designer
- Conducted an in-depth analysis of user behavior with existing camera features on Twitter and Vine.
- Synthesized new concepts, presenting them to stakeholders for buy-in.
- Implemented quick access, advanced editing, and dynamic filters, enhancing user interaction.
Founding Product Designer
MixBit
- Worked as the founding solo designer for a $30 million Google venture startup.
- Designed three major releases that drove the app's growth from zero to 600,000 downloads in under a year.
- Acquired by the BlueJeans Network (Verizon) tech and team.
- Drove product direction with internal (YouTube cofounders Chad Hurley and Steve Chen) and external investors (Google).
Co-founder and Product Designer
Peanut Butter Dynamite
- Served as the co-founder and product designer for both digital and physical products.
- Offered products in 50 physical stores in both the EU and across the US.
- Sold wholesale to the following online retailers: Houzz.com, Fab.com, Modcloth.com, and UncommonGoods.com.
- Featured in Apartmenttherapy.com, Betterlivingthroughdesign.com, Designspotter.com, HGTV.com, and more.
Creative Director and Founding Designer
Shopilly
- Managed all aspects of branding, identity, UX, and UI. Took a holistic approach to ensure a consistent and cohesive customer experience across all touchpoints.
- Oversaw the creation of design concepts, A/B testing, and assets development to ensure a visually appealing and user-friendly experience.
- Designed the flagship iOS app from start to finish, including concept development, UX and UI design, and service and business design, leveraging my expertise in design and strategy.
User Experience Lead
Fjord
- Acted as the lead designer and spearheaded the mobile and tablet UI designs for a nationwide rollout of an educational tool at the University of Phoenix.
- Developed a fully virtual classroom that prioritized learning outcomes, high-quality course materials, and fostering lifelong connections.
- Designed and developed "My Campus on My Time" to aid with time management. This innovative tool provided students with a centralized platform to manage their schedules, assignments, and deadlines.
- Created an immersive "classroom" that prioritized portability and high-quality education. By leveraging my expertise in instructional design and technology, I developed a cutting-edge learning platform that allowed access anywhere in the world.
- Harnessed the power of social media to facilitate networking, collaboration, and productivity. By utilizing various social media platforms, I created a dynamic and interconnected network that allowed for seamless collaboration.
- Prioritized communication to facilitate student-to-student networking. By implementing innovative communication channels, such as online discussion forums and virtual study groups.
Senior Art Director
Ottoboni
- Handled art direction and led the design for several global accounts, including The Absolut Company, The Swedish Armed Forces, Pernod Richard, and Skanska.
- Provided guidance and mentorship to designers throughout the entire design process, including research, ideation, creation, and execution.
- Worked with the senior creative team and contributed to leading new business, pitching, and personal growth initiatives internally.
- Executed a range of design methodologies, including design thinking, service design, business design, experience design, and human-centered design.
Art Director and Designer
Foreign Advertising
- Art-directed and led the design for multiple global accounts such as Adidas, Procter & Gamble, H&M, and Ladbrokes.
- Managed and mentored designers through discovery, concepts, design, and implementation.
- Managed key account design presentations for clients.
- Collaborated with concept agencies (180la.com and Strawberryfrog.com) to ensure creative ownership for digital efforts on shared accounts.
Art Director
Real Pie
- Art-directed and designed for Universal, Fox, MGM, and Warner.
- Managed and mentored designers through discovery, concepts, design, and implementation.
- Presented and pitched concept designs for client key accounts.
- Worked directly and integrated with special needs clients such as Sasha Cohen (Borat) to create digital assets for Hollywood movie productions.
Education
Bachelor of Fine Arts Degree in Visual Communications
American InterContinental University - Marina del Rey, California, USA
Associate of Arts Degree in Commercial Photography
Orange Coast College - Costa Mesa, California, USA
Skills
Tools
Adobe, Adobe Photoshop, Adobe Creative Suite, Adobe After Effects, Photoshop 2018, Principle, Zeplin, InVision, Adobe Illustrator, After Effects 2017, Apple Keynote, InDesign 2018, Asana, Slack, Jira
Platforms
iOS, Android, OS X, Figma, iOS 11, Desktop
Industry Expertise
Healthcare, Entertainment & Leisure, Education, Real Estate, Sports, Social Networking, Consumer Products, Restaurants & Dining, Fitness, Exercise & Fitness, Health, Marketing, Fashion, Banking & Finance, Technology, Retail & Wholesale
Languages
Domain-specific Languages (DSLs), CSS, HTML
Other
Product Design, Design Sprints, App UX, UI Design, UX Design, Information Architecture (IA), Design Thinking, User-centered Design (UCD), Early-stage Startups, Startup Consulting, Interactive Design, UX Flows, User Interface (UI), Web App UI, UX Strategy, Dashboard Design, Campaign Design, UX Research, Fintech, Visual Design, Web Design, Identity Design, App UI, Interaction Design (IxD), Brand Design, Motion Design, Art Direction, Branding, Mobile Web, Mobile Design, Mobile UI, Notion, Cryptocurrency, Interface Design, Activity Feeds, Design Systems, Identity, iPhone X, Service Design, Web UI, eCommerce, Shopping, Dashboards, Commerce, Product Management, Web Marketing, App Design, Mobile Apps, Exercise & Gyms, Minimal UI, B2B, Admin Panels, Hair & Skin Care, Community, Videos, Stock Exchange, ICO, Finance, Charts, Stock Trading, Stock Market Techinical Analysis, Personal Finance, Online Banking, Personal Finance Management, Sportswear, Functional Design, Photoshoot Production, Global Strategy, Data, Green Screen Keying, Sports & Athletics, Commercial Real Estate, Organization, Mobile GPS, Image Recognition, User Experience (UX), Gift Cards & Certificates, Web App Design, DataViz, Responsive Web Apps, Trading, Crypto, Stock Market, Options Trading, Web App UX, Wireframing, High-fidelity Mockups, Prototyping, Data-driven Dashboards, Video Chat, User Interviews, Mobile App Design, Unified Communications, Commercial Photography, Visual Communication
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