Daniel Sigvardsson, Designer in San Francisco, CA, United States

Daniel Sigvardsson


San Francisco, CA, United States
Toptal Member Since
November 16, 2018

As an award-winning multi-disciplinary designer, Daniel is passionate about helping startups create a strong brand identity and visualize solutions to complex problems. He collaborates closely with clients to identify and develop the assets needed to launch and grow their businesses. With a focus on making your business succeed, Daniel brings expertise in brand strategy, identity, content strategy, user experience, visual design, product design, communication, and service design to the table.

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Work Experience

2013 - PRESENT

Creative Director | Product Designer

  • Contributed to the successful launch of 20+ products, taking them from concept to reality.
  • Founded Diverseawareness with a grand vision: to empower select, forward-thinking companies in Silicon Valley and beyond with top-notch, dedicated designers.
  • Showcased a range of services, including brand strategy, brand identity, content strategy, user experience design, visual design, product design, communication design, and service design.
  • Showed a deep commitment to true collaboration by work alongside clients to bring their vision to life.
Technologies: Figma, Notion, Slack, Asana, UX Design, Information Architecture (IA), Interactive Designer, Identity Design, Brand Design, Mobile Web, Mobile UI, iOS, Interface Design
2020 - 2022

Head of Design | Founding Designer

  • Revamped meetings to increase efficiency by streamlining access to all necessary information and resources for teams prior to, during, and after meetings. If a team member misses a meeting, they can easily catch up without disrupting workflow.
  • Oversaw the entire process of design creation and implementation, including branding, product, sales, marketing, and leadership design.
  • Crafted a design system that's scalable and covers all design aspects from branding to the product, ensuring consistency and cohesiveness across various touchpoints.
  • Collaborated with the founders to establish the product vision, and translated it into actionable design strategies and user stories.
Technologies: Figma, Asana, Slack, Jira, Notion, UX Design, UI Design, Mobile Web, Interface Design
2016 - 2016

R&D Product Designer

  • Focused on research and development for the camera and recording features in iOS. Explored new ideas, created design concepts, and tested prototypes to enhance the user experience and functionality of these features.
  • Conducted an in-depth analysis of user behavior and researched data pertaining to the camera functions on Twitter and Vine platforms.
  • Delivered clear and actionable recommendations to management stakeholders based on the conclusions drawn from the research and analysis. Tried keeping Vine alive!
Technologies: Apple Keynote, Adobe After Effects, Principle, Adobe Photoshop, InVision, Information Architecture (IA), Interactive Designer, Figma
2013 - 2015

Product Designer

  • Managed all aspects of the iOS app, ranging from concept development and UX/UI design to service and business design, as well as implementation support.
  • Managed all design aspects and features of the platform, covering sign-up, onboarding, recording, editing, and collaboration functionalities.
  • Presented concepts and drove product direction with both internal stakeholders (Chad Hurley and Steve Chen) and external investors.
  • Recognized on the App Store as among the best new apps and essential for photo and video.
  • Collaborated with Blue Jeans' experts to expand our market presence.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision, Identity Design, Mobile Web
2009 - 2015

Co-founder and Product Designer

Peanut Butter Dynamite
  • Served as the co-founder and product designer for both digital and physical products.
  • Offered products in 50 physical stores in both the EU and across the US.
  • Sold wholesale to the following online retailers: Houzz.com, Fab.com, Modcloth.com, and UncommonGoods.com.
  • Featured in Apartmenttherapy.com, Betterlivingthroughdesign.com, Designspotter.com, HGTV.com, and more.
Technologies: Adobe Creative Suite, Zeplin, InVision, Sketch, Identity Design
2012 - 2014

Creative Director and Founding Designer

  • Managed all aspects of branding, identity, UX, and UI. Took a holistic approach to ensure a consistent and cohesive customer experience across all touchpoints.
  • Oversaw the creation of design concepts, A/B testing, and assets development to ensure a visually appealing and user-friendly experience.
  • Responsible for designing the flagship iOS app from start to finish, including concept development, UX and UI design, and service and business design. By leveraging my expertise in design and strategy,.
Technologies: Adobe Creative Suite, Zeplin, InVision, Sketch, Identity Design
2012 - 2012

User Experience Lead

  • Acted as the lead designer and spearheaded the mobile and tablet UI designs for a nationwide rollout of an educational tool at the University of Phoenix.
  • Developed a fully virtual classroom that prioritized learning outcomes, high-quality course materials, and fostering lifelong connections.
  • Designed and developed "My Campus on My Time" to aid with time management. This innovative tool provided students with a centralized platform to manage their schedules, assignments, and deadlines.
  • Created an immersive "classroom" that prioritized portability and high-quality education. By leveraging my expertise in instructional design and technology, I developed a cutting-edge learning platform that allowed access anywhere in the world.
  • Harnessed the power of social media to facilitate networking, collaboration, and productivity. By utilizing various social media platforms, I created a dynamic and interconnected network that allowed for seamless collaboration.
  • Prioritized communication to facilitate student-to-student networking. By implementing innovative communication channels, such as online discussion forums and virtual study groups.
Technologies: Adobe Creative Suite, Mobile UI, Mobile Design
2009 - 2012

Senior Art Director

  • Responsible for art directing and leading the design for several global accounts, including The Absolut Company, The Swedish Armed Forces, Pernod Richard, and Skanska.
  • Provided guidance and mentorship to designers throughout the entire design process, including research, ideation, creation, and execution.
  • Worked with the senior creative team and contributed to leading new business, pitching, and personal growth initiatives internally.
  • Executed a range of design methodologies, including design thinking, service design, business design, experience design, and human-centered design.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision
2007 - 2009

Art Director and Designer

Foreign Advertising
  • Art directed and led the design for multiple global accounts such as adidas, Procter & Gamble, H&M, and Ladbrokes.
  • Managed and mentored designers through discovery, concepts, design, and implementation.
  • Managed key account design presentations for clients.
  • Collaborated with concept agencies (180la.com and Strawberryfrog.com) to ensure creative ownership for digital efforts on shared accounts.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision
2006 - 2007

Art Director

Real Pie
  • Art-directed and designed for Universal, Fox, MGM, and Warner.
  • Managed and mentored designers through discovery, concepts, design, and implementation.
  • Presented and pitched concept designs for client key accounts.
  • Worked directly and integrated with special needs clients such as Sasha Cohen (Borat) to create digital assets for Hollywood movie productions.
Technologies: Apple Keynote, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision


2001 - 2003

Bachelor of Fine Arts Degree in Visual Communications

American Intercontinental University - Marina del Rey, California

1998 - 2001

Associate of Arts Degree in Commercial Photography

Orange Coast College - Costa Mesa, California


Web Design - 15 yearsUser-centered Design (UCD) - 15 yearsProduct Design - 10 yearsInteraction Design (IxD) - 10 yearsApp UI - 10 yearsStartup Consulting - 7 yearsSketch - 5 yearsFigma - 5 years


San Francisco, CA, United States