Emiliano is available for hire
Hire EmilianoEmiliano Manuel
Verified Expert in Design
Designer
Location
Guatemala City, Guatemala Department, Guatemala
Toptal Member Since
November 15, 2021
Emiliano is a product designer, brand consultant, and visual artist with seven years of experience leading multidisciplinary teams in product strategy, branding, advertising, audiovisual and user experience. He is a full-time people watcher who nurtures and connects ideas, turning them into triumphant brand strategies and user experiences. He's built 40+ projects in the US, Europe, and Guatemala with successful products and well-positioned brands that have reached thousands of customers.
Portfolio
Work Experience
Freelance Product Designer | Brand Consultant
2021 - PRESENT
Toptal
- Researched, structured, and designed a visual UI mockup of the new Goodyear corporate website in under three days, which allowed Toptal to close a deal for the website revamp.
- Revamped Kickfurther's web assets and branding, allowing them to relaunch their inventory financing product.
- Wrote the visual script for Owens Corning's CEO Townhall video.
Technologies: UI Design, Mockups, UX Design, Sales, Visual Design, Figma, Maze, User Interviews, Naming, Design Thinking, Landing Pages, Landing Page Optimization, Conversion Rate Optimization (CRO), Storytelling, Customer Journeys, Interactive UI, Stakeholder Interviews, Touchscreens, Layout Design, Android, iOS, Content Strategy, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, Human-computer Interaction (HCI), Qualitative Research, Quantitative Research, UX Leadership, Digital Product Design, Brochures, UX Strategy, Workshops, SaaS, Research, B2B2C, Mobile First, MVP Design, Responsive Design, Adobe, User Interface (UI), Component Libraries, Instagram Ads, Video Editing, Animation, Videos, Style Guides, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Content Management Systems (CMS), PDF Design, PowerPoint Design, Technology
Founder | Creative Director
2015 - PRESENT
Santoral
- Kickstarted the MVP product for two American startups in their early stage, allowing them to raise more funds.
- Designed five end-to-end digital products in 2023 for American, Latin American, and European companies like Petite Optique, NY.
- Sourced production and user experience services to 30+ well-known artists and fashion and culture businesses through exhibitions, international mural festivals, music concerts, and cultural experiences in Guatemala, Mexico, and Europe.
Technologies: Sales, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Design, Competitor Analysis & Profiling, Design Leadership, User Interviews, Project Management, Writing & Editing, Color Theory, B2B, Presentation Design, Digital Design, B2C, Ideation, Template Design, Music Industry, Illustration, Design Documentation, Gamification, Personas, Non-fungible Tokens (NFT), Brochure Design, Marketing Design, Adobe Creative Suite, Adobe Suite, Facebook Ads, Email Design, Identity Design, Team Mentoring, Websites, Real Estate, Logotype, Presentations, Microsoft PowerPoint, Pitch Decks, Naming, Design Thinking, Landing Pages, Landing Page Optimization, Conversion Rate Optimization (CRO), Storytelling, Product Pages, Customer Journeys, Interactive UI, Stakeholder Interviews, Motion Design, Touchscreens, Layout Design, Android, iOS, SEO Content, Content Strategy, SEO Audits, Content Writing, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, Human-computer Interaction (HCI), Qualitative Research, Quantitative Research, UX Leadership, Digital Product Design, Brochures, UX Strategy, Workshops, SaaS, Research, B2B2C, Mobile First, MVP Design, Responsive Design, Adobe, User Interface (UI), Component Libraries, Instagram Ads, Video Editing, Ads, Animation, Videos, Style Guides, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Marketplaces, Content Management Systems (CMS), Crowdsourcing, PDF Design, PowerPoint Design, Technology
UX Design Lead
2022 - 2023
Heali
- Managed and executed the six-month Heali app revamp 1.0, which required market and user research, UX audits, UI design system redesign, prototyping, and high-fidelity tech handoffs to the engineering team.
- Researched, managed, and designed the Heali Diabetes Prevention Program app, allowing the company a B2B income stream.
- Conducted multiple markets and UX audits, allowing the company to make key strategic choices and improve the product throughout various iterations.
- Built and outsourced a UX team comprised of interns and international freelancers to streamline work output while reducing costs.
Technologies: Figma, Jira, Company Naming, Naming, Design Thinking, Storytelling, Customer Journeys, Interactive UI, Stakeholder Interviews, Touchscreens, Android, iOS, Content Strategy, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, Human-computer Interaction (HCI), Qualitative Research, Quantitative Research, UX Leadership, Digital Product Design, Brochures, UX Strategy, Workshops, SaaS, Research, B2B2C, Mobile First, MVP Design, Responsive Design, Adobe, User Interface (UI), Component Libraries, Social Media Advertising, Video Editing, Ads, Animation, Style Guides, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Marketplaces, Content Management Systems (CMS), PDF Design, PowerPoint Design, Technology
Creative Director and Product Lead
2017 - 2022
EÑE con Arte
- Conceptualized, managed, and executed 40+ brand and UI/UX projects in Guatemala for brands such as Coca-Cola, Acton Academy, Cerveza Gallo, and Apolo Real Estate, reaching over 500,000 customers.
- Conceived and supervised 20+ copywriting and UX initiatives for outdated and newly-created businesses, engaging approximately 50,000 customers per campaign.
- Increased the client base by 50% in one year through cold callings, social events, and one-to-one communication with C-level executives. Built and led up to 40-person account-specific teams with strict schedules.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Figma, ClickUp, Creative Direction, Adobe InDesign, Webflow, Squarespace, WordPress, Landing Page Design, User Experience (UX), Interaction Design (IxD), Digital Product Design, Sales, Brand Guidelines, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Apps, Mobile Design, Dashboard Design, Competitor Analysis & Profiling, Design Leadership, Product Management, Urban Design, Web UX Design, User Interviews, eCommerce, Web App UI, Project Management, SaaS Design, Mobile UX Design, Mobile UI, Writing & Editing, Web Content, Color Theory, B2B, User Validation, Ideation Workshops, Design Systems, User Flows, User Journey Maps, User Journeys, Presentation Design, Digital Design, Enterprise SaaS, Agile, B2C, Ideation, Template Design, Music Industry, Illustration, Design Documentation, Gamification, IT, Personas, Minimum Viable Product (MVP), Onboarding, User Onboarding, Desktop App Design, UI Components, Non-fungible Tokens (NFT), Display Advertising, Brochure Design, Marketing Design, Adobe Creative Suite, Adobe Suite, Facebook Ads, Email Design, UX Audits, Identity Design, UX Wireframes, Digital Health, High-fidelity Mockups, Dashboards, Mobile App UI, Team Mentoring, Prototyping, Interactive Prototypes, Real Estate, Logotype, Presentations, Google Slides, Apple Keynote, Microsoft PowerPoint, Pitch Decks, Company Naming, Naming, Design Thinking, Landing Pages, Landing Page Optimization, Conversion Rate Optimization (CRO), Storytelling, Interactive UI, Stakeholder Interviews, Museums & Exhibits, Motion Design, Interior Design, Event Branding, Touchscreens, Layout Design, iOS, Content Strategy, SEO Audits, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, UX Leadership, Instagram Ads, Social Media Advertising, Social Media Covers, Video Editing, Ads, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Marketplaces, Content Management Systems (CMS), Crowdsourcing, PDF Design, PowerPoint Design, Adobe After Effects, Technology
Contemporary Artist and Cultural Manager
2010 - 2020
Self-employed
- Paved my way as one of the youngest artists of my generation to stand out with solo exhibitions and share gallery space with some of the old masters from Guatemala in various collective exhibitions.
- Conceptualized, curated, and produced 20+ art and fashion exhibitions, international mural festivals, music concerts, and cultural experiences in South America and Europe, along with their web and social media design.
- Developed the art that serves as a commercial tool for real estate companies to sell their projects with added value by combining my graphic and product design expertise.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe CC, Squarespace, Webflow, Sales, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Design, Competitor Analysis & Profiling, Design Leadership, Project Management, Writing & Editing, Color Theory, B2B, Presentation Design, Digital Design, B2C, Ideation, Template Design, Illustration, Design Documentation, Personas, Brochure Design, Marketing Design, Adobe Creative Suite, Adobe Suite, Facebook Ads, Email Design, Identity Design, Websites, Logotype, Presentations, Microsoft PowerPoint, Naming, Design Thinking, Storytelling, Stakeholder Interviews, Museums & Exhibits, Interior Design, Event Branding, Brand Books, Discovery, Display Advertising, Social Media Advertising, Social Media Covers, Ads, Visual Design Language, Web Illustration, Crowdsourcing
Founder and Creative Director
2016 - 2018
Anker Wear
- Conceptualized and directed all creative and UX design aspects of the arts and fashion clothing brand Anker Wear with operations in Mexico and Guatemala, selling both collections.
- Overviewed a small textile operation that demanded complex logistics and mixed sales strategies.
- Positioned the brand in the artistic and cultural niche in Guatemala City and Mexico City.
Technologies: Adobe Illustrator, Adobe Photoshop, Facebook Ads Manager, Advertising Tools & Platforms, Instagram, Web UX, Web UI, Responsive Web Design (RWD), eCommerce UX, Sales, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Design, Competitor Analysis & Profiling, Design Leadership, Project Management, Writing & Editing, Color Theory, B2B, Presentation Design, Digital Design, B2C, Ideation, Template Design, Illustration, Personas, Adobe Creative Suite, Adobe Suite, Facebook Ads, Identity Design, Presentations, Microsoft PowerPoint, Naming, Storytelling, Museums & Exhibits, Event Branding, Brand Books, Discovery, Ads, Web Illustration
Education
2016 - 2020
Bachelor's Degree in Graphic Design and Marketing with Specialization in UI/UX
Universidad del Istmo - Guatemala City, Guatemala
Certifications
DECEMBER 2021 - PRESENT
Gamification–Creating Addictive User Experiences
Interaction Design Foundation
JUNE 2021 - PRESENT
Google UX Design Professional Certificate
Coursera