Emiliano Manuel, Designer in Guatemala City, Guatemala Department, Guatemala
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Emiliano Manuel

Verified Expert  in Design

Designer

Location
Guatemala City, Guatemala Department, Guatemala
Toptal Member Since
November 15, 2021

Emiliano is a product designer, brand consultant, and visual artist with seven years of experience leading multidisciplinary teams in product strategy, branding, advertising, audiovisual and user experience. He is a full-time people watcher who nurtures and connects ideas, turning them into triumphant brand strategies and user experiences. He's built 40+ projects in the US, Europe, and Guatemala with successful products and well-positioned brands that have reached thousands of customers.

Portfolio

Work Experience

Freelance Product Designer | Brand Consultant

2021 - PRESENT
Toptal
  • Researched, structured, and designed a visual UI mockup of the new Goodyear corporate website in under three days, which allowed Toptal to close a deal for the website revamp.
  • Revamped Kickfurther's web assets and branding, allowing them to relaunch their inventory financing product.
  • Wrote the visual script for Owens Corning's CEO Townhall video.
Technologies: UI Design, Mockups, UX Design, Sales, Visual Design, Figma, Maze, User Interviews, Naming, Design Thinking, Landing Pages, Landing Page Optimization, Conversion Rate Optimization (CRO), Storytelling, Customer Journeys, Interactive UI, Stakeholder Interviews, Touchscreens, Layout Design, Android, iOS, Content Strategy, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, Human-computer Interaction (HCI), Qualitative Research, Quantitative Research, UX Leadership, Digital Product Design, Brochures, UX Strategy, Workshops, SaaS, Research, B2B2C, Mobile First, MVP Design, Responsive Design, Adobe, User Interface (UI), Component Libraries, Instagram Ads, Video Editing, Animation, Videos, Style Guides, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Content Management Systems (CMS), PDF Design, PowerPoint Design, Technology, Brand Strategy, Blogs, Newsletters, Color Palettes, Professional Services, Marketing Technology (MarTech), Mobile, Education Technology (Edtech), Social Networking, UI Prototyping, Media, Consumer Products, Image Retouching, Visual Storytelling, Corporate Branding, Iconography, Enterprise Design, Enterprise, Marketing, Photo Editors

Founder | Creative Director

2015 - PRESENT
Santoral
  • Kickstarted the MVP product for two American startups in their early stage, allowing them to raise more funds.
  • Designed five end-to-end digital products in 2023 for American, Latin American, and European companies like Petite Optique, NY.
  • Sourced production and user experience services to 30+ well-known artists and fashion and culture businesses through exhibitions, international mural festivals, music concerts, and cultural experiences in Guatemala, Mexico, and Europe.
Technologies: Sales, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Design, Competitor Analysis & Profiling, Design Leadership, User Interviews, Project Management, Writing & Editing, Color Theory, B2B, Presentation Design, Digital Design, B2C, Ideation, Template Design, Music Industry, Illustration, Design Documentation, Gamification, Personas, Non-fungible Tokens (NFT), Brochure Design, Marketing Design, Adobe Creative Suite, Adobe Suite, Facebook Ads, Email Design, Identity Design, Team Mentoring, Websites, Real Estate, Logotype, Presentations, Microsoft PowerPoint, Pitch Decks, Naming, Design Thinking, Landing Pages, Landing Page Optimization, Conversion Rate Optimization (CRO), Storytelling, Product Pages, Customer Journeys, Interactive UI, Stakeholder Interviews, Motion Design, Touchscreens, Layout Design, Android, iOS, SEO Content, Content Strategy, SEO Audits, Content Writing, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, Human-computer Interaction (HCI), Qualitative Research, Quantitative Research, UX Leadership, Digital Product Design, Brochures, UX Strategy, Workshops, SaaS, Research, B2B2C, Mobile First, MVP Design, Responsive Design, Adobe, User Interface (UI), Component Libraries, Instagram Ads, Video Editing, Ads, Animation, Videos, Style Guides, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Marketplaces, Content Management Systems (CMS), Crowdsourcing, PDF Design, PowerPoint Design, Technology, Brand Strategy, Blogs, Newsletters, Color Palettes, Professional Services, Marketing Technology (MarTech), Mobile, Education Technology (Edtech), Social Networking, UI Prototyping, Media, Consumer Products, Artificial Intelligence (AI), Image Retouching, Photography, Fashion, Fashion Design, Generative AI, Midjourney, Visual Storytelling, Social Networks, Social Media Apps, Corporate Branding, Iconography, Enterprise Design, Enterprise, Social Media, Marketing, Photo Editors

Video/AI Expert

2023 - 2023
Spectrum Brands - Marketing
  • Produced a high-quality, AI-generated (edited on Photoshop frame by frame) video that included audio, animation, and color grading, allowing the client to showcase their innovation initiatives.
  • Co-wrote a 1-minute script encompassing the company challenges, roadmap, and differentiator in just two days.
  • Opened the door for many branding and marketing opportunities in the future.
Technologies: Animation, Videos, Presentations, Artificial Intelligence (AI), 3D Design, Brand Strategy, Blogs, Color Palettes, Professional Services, Media, Consumer Products, Image Retouching, Photography, Generative AI, Midjourney, Visual Storytelling, Social Media, Marketing, Photo Editors

Product Designer

2022 - 2023
Stanford Business
  • Led the product strategy and design initiative that would allow Toptal to pitch against a competitor for a high-ticket, long-term contract with Stanford.
  • Researched, ideated, and designed the product requirements, strategy roadmap, and UI screens that would serve as the main tool for Stanford stakeholders to gain access to their funding to produce a financial literacy initiative.
  • Designed and developed a fully clickable prototype with five main features and dozens of screens in just five weeks, alongside a research report and a strategy document.
Technologies: Product Design, Figma, Brand Strategy, Blogs, Color Palettes, Professional Services, Mobile, Education Technology (Edtech), UI Prototyping, Media, Consumer Products, Image Retouching, Photography, Fashion Design, Entertainment & Leisure, Events, Visual Storytelling, Corporate Branding, Iconography, Enterprise Design, Enterprise

UX Design Lead

2022 - 2023
Heali
  • Managed and executed the six-month Heali app revamp 1.0, which required market and user research, UX audits, UI design system redesign, prototyping, and high-fidelity tech handoffs to the engineering team.
  • Researched, managed, and designed the Heali Diabetes Prevention Program app, allowing the company a B2B income stream.
  • Conducted multiple markets and UX audits, allowing the company to make key strategic choices and improve the product throughout various iterations.
  • Built and outsourced a UX team comprised of interns and international freelancers to streamline work output while reducing costs.
Technologies: Figma, Jira, Company Naming, Naming, Design Thinking, Storytelling, Customer Journeys, Interactive UI, Stakeholder Interviews, Touchscreens, Android, iOS, Content Strategy, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, Human-computer Interaction (HCI), Qualitative Research, Quantitative Research, UX Leadership, Digital Product Design, Brochures, UX Strategy, Workshops, SaaS, Research, B2B2C, Mobile First, MVP Design, Responsive Design, Adobe, User Interface (UI), Component Libraries, Social Media Advertising, Video Editing, Ads, Animation, Style Guides, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Marketplaces, Content Management Systems (CMS), PDF Design, PowerPoint Design, Technology, Brand Strategy, Color Palettes, Professional Services, Mobile, Social Networking, UI Prototyping, Media, Consumer Products, Image Retouching, Instagram, Photography, Midjourney, Visual Storytelling, Social Networks, Corporate Branding, Iconography, Enterprise Design, Enterprise, Social Media, Marketing, Photo Editors

Creative Director | Product Lead

2017 - 2022
EÑE con Arte
  • Conceptualized, managed, and executed 40+ brand and UI/UX projects in Guatemala for brands such as Coca-Cola, Acton Academy, Cerveza Gallo, and Apolo Real Estate, reaching over 500,000 customers.
  • Conceived and supervised 20+ copywriting and UX initiatives for outdated and newly-created businesses, engaging approximately 50,000 customers per campaign.
  • Increased the client base by 50% in one year through cold callings, social events, and one-to-one communication with C-level executives. Built and led up to 40-person account-specific teams with strict schedules.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Figma, ClickUp, Creative Direction, Adobe InDesign, Webflow, Squarespace, WordPress, Landing Page Design, User Experience (UX), Interaction Design (IxD), Digital Product Design, Sales, Brand Guidelines, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Apps, Mobile Design, Dashboard Design, Competitor Analysis & Profiling, Design Leadership, Product Management, Urban Design, Web UX Design, User Interviews, eCommerce, Web App UI, Project Management, SaaS Design, Mobile UX Design, Mobile UI, Writing & Editing, Web Content, Color Theory, B2B, User Validation, Ideation Workshops, Design Systems, User Flows, User Journey Maps, User Journeys, Presentation Design, Digital Design, Enterprise SaaS, Agile, B2C, Ideation, Template Design, Music Industry, Illustration, Design Documentation, Gamification, IT, Personas, Minimum Viable Product (MVP), Onboarding, User Onboarding, Desktop App Design, UI Components, Non-fungible Tokens (NFT), Display Advertising, Brochure Design, Marketing Design, Adobe Creative Suite, Adobe Suite, Facebook Ads, Email Design, UX Audits, Identity Design, UX Wireframes, Digital Health, High-fidelity Mockups, Dashboards, Mobile App UI, Team Mentoring, Prototyping, Interactive Prototypes, Real Estate, Logotype, Presentations, Google Slides, Apple Keynote, Microsoft PowerPoint, Pitch Decks, Company Naming, Naming, Design Thinking, Landing Pages, Landing Page Optimization, Conversion Rate Optimization (CRO), Storytelling, Interactive UI, Stakeholder Interviews, Museums & Exhibits, Motion Design, Interior Design, Event Branding, Touchscreens, Layout Design, iOS, Content Strategy, SEO Audits, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Information Architecture (IA), Discovery, Discovery Workshops, UX Leadership, Instagram Ads, Social Media Advertising, Social Media Covers, Video Editing, Ads, Web, Journey Mapping, Layout, Software as a Service (SaaS), Information Technology, Visual Design Language, Business Services, Web Illustration, Marketplaces, Content Management Systems (CMS), Crowdsourcing, PDF Design, PowerPoint Design, Adobe After Effects, Technology, Brand Strategy, Blogs, Newsletters, Color Palettes, Education Technology (Edtech), Social Networking, Media, Consumer Products, Hat & Cap Design, Print Design, Artificial Intelligence (AI), Image Retouching, Instagram, Photography, Fashion, Fashion Design, Entertainment & Leisure, Events, Visual Storytelling, Social Networks, Social Media Apps, Corporate Branding, Iconography, Enterprise Design, Enterprise, Social Media, Marketing, Photo Editors

Contemporary Artist | Cultural Manager

2010 - 2020
Self-employed
  • Paved my way as one of the youngest artists of my generation to stand out with solo exhibitions and share gallery space with some of the old masters from Guatemala in various collective exhibitions.
  • Conceptualized, curated, and produced 20+ art and fashion exhibitions, international mural festivals, music concerts, and cultural experiences in South America and Europe, along with their web and social media design.
  • Developed the art that serves as a commercial tool for real estate companies to sell their projects with added value by combining my graphic and product design expertise.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe CC, Squarespace, Webflow, Sales, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Design, Competitor Analysis & Profiling, Design Leadership, Project Management, Writing & Editing, Color Theory, B2B, Presentation Design, Digital Design, B2C, Ideation, Template Design, Illustration, Design Documentation, Personas, Brochure Design, Marketing Design, Adobe Creative Suite, Adobe Suite, Facebook Ads, Email Design, Identity Design, Websites, Logotype, Presentations, Microsoft PowerPoint, Naming, Design Thinking, Storytelling, Stakeholder Interviews, Museums & Exhibits, Interior Design, Event Branding, Brand Books, Discovery, Display Advertising, Social Media Advertising, Social Media Covers, Ads, Visual Design Language, Web Illustration, Crowdsourcing, Education Technology (Edtech), Social Networking, Hat & Cap Design, Print Design, Image Retouching, Instagram, Photography, Fashion, Fashion Design, Entertainment & Leisure, Events, Visual Storytelling, Social Networks, Corporate Branding, Iconography, Social Media, Marketing, Photo Editors

Founder | Creative Director

2016 - 2018
Anker Wear
  • Conceptualized and directed all creative and UX design aspects of the arts and fashion clothing brand Anker Wear with operations in Mexico and Guatemala, selling both collections.
  • Overviewed a small textile operation that demanded complex logistics and mixed sales strategies.
  • Positioned the brand in the artistic and cultural niche in Guatemala City and Mexico City.
Technologies: Adobe Illustrator, Adobe Photoshop, Facebook Ads Manager, Advertising Tools & Platforms, Instagram, Web UX, Web UI, Responsive Web Design (RWD), eCommerce UX, Sales, Product Branding, Brand Design, Logo Design, Social Media Design, Mobile Design, Competitor Analysis & Profiling, Design Leadership, Project Management, Writing & Editing, Color Theory, B2B, Presentation Design, Digital Design, B2C, Ideation, Template Design, Illustration, Personas, Adobe Creative Suite, Adobe Suite, Facebook Ads, Identity Design, Presentations, Microsoft PowerPoint, Naming, Storytelling, Museums & Exhibits, Event Branding, Brand Books, Discovery, Ads, Web Illustration, Hat & Cap Design, Print Design, Image Retouching, Photography, Fashion, Fashion Design, Entertainment & Leisure, Events, Visual Storytelling, Social Media, Marketing, Photo Editors
2016 - 2020

Bachelor's Degree in Graphic Design and Marketing with Specialization in UI/UX

Universidad del Istmo - Guatemala City, Guatemala

DECEMBER 2021 - PRESENT

Gamification–Creating Addictive User Experiences

Interaction Design Foundation

JUNE 2021 - PRESENT

Google UX Design Professional Certificate

Coursera

Tools

Figma, Adobe Illustrator, Adobe Photoshop, InVision, Adobe CC, Adobe Creative Suite, Google Slides, Microsoft PowerPoint, Adobe, Photo Editors, Apple Keynote, Facebook Ads Manager, Adobe Experience Design (XD), Adobe InDesign, Maze, Jira, Advertising Tools & Platforms, Adobe After Effects

Languages

Visual Design Language, HTML

Industry Expertise

Advertising, Information Technology, Technology, Professional Services, Social Networking, Media, Fashion, Entertainment & Leisure, Events, Marketing, Real Estate, Education Technology (Edtech), Consumer Products, Architecture

Platforms

WordPress, Adobe Suite, Web, Mobile, Android, iOS, Music Streaming, Webflow

Other

User Experience (UX), Branding, Market Research, Creativity, Advertising Design, Copywriting, Storytelling, Art Direction, Graphic Design, UX Design, UI Design, Sales, Creative Direction, User Research, Digital Product Design, Content Creation, Instagram, Product Design, Mobile UX, Marketing Strategy, Art, User Interface (UI), Event Design, Web Services, Web App UX, Production, Visual Design, UX Research, Brand Identity, User Personas, Information Architecture (IA), Wireframing, UX Wireflows, Prototyping, Experience Design, Design, Art Installations, Digital Design, Presentation Design, Public Relations (PR), Web UI, Web UX, Web Design, User Flows, User Journeys, User Journey Maps, B2C, UX Prototyping, Responsive Web Apps, Responsive Web Design (RWD), Design Systems, Enterprise SaaS, Ideation Workshops, User Validation, B2B, Color Theory, Web Content, Writing & Editing, Mobile UI, Landing Page Design, Mobile UX Design, Mobile UI Design, Web App Design, SaaS Design, Mobile App Design, App Design, Project Management, eCommerce, Squarespace, Web UX Design, Design Leadership, Competitor Analysis & Profiling, Mobile Design, Mobile Apps, Typography, Social Media Design, Logo Design, Brand Design, Product Branding, Brand Guidelines, User Interviews, Ideation, Template Design, Music Industry, Illustration, Personas, Design Documentation, Gamification, Minimum Viable Product (MVP), Onboarding, User Onboarding, Desktop App Design, UI Components, Display Advertising, Brochure Design, Marketing Design, Email Design, Identity Design, UX Wireframes, High-fidelity Mockups, Mobile App UI, Team Mentoring, Interactive Prototypes, Websites, Logotype, Presentations, Pitch Decks, Mockups, Company Naming, Naming, Design Thinking, Landing Pages, Landing Page Optimization, Product Pages, Customer Journeys, Interactive UI, Stakeholder Interviews, Museums & Exhibits, Event Branding, Touchscreens, Layout Design, SEO Content, Content Strategy, Content Writing, Brand Books, Rapid Prototyping, Low-fidelity Prototypes, High-fidelity Prototypes, Loyalty Programs, Discovery, Discovery Workshops, Human-computer Interaction (HCI), Qualitative Research, UX Leadership, UX Strategy, Workshops, Mobile First, MVP Design, Component Libraries, Brand Strategy, Social Media Advertising, Social Media Covers, Video Editing, Ads, Videos, Style Guides, Journey Mapping, Layout, Software as a Service (SaaS), Business Services, Web Illustration, Content Management Systems (CMS), PDF Design, Artificial Intelligence (AI), Color Palettes, UI Prototyping, Print Design, Image Retouching, Photography, Visual Storytelling, Social Networks, Corporate Branding, Iconography, Enterprise Design, Enterprise, Social Media, Interaction Design (IxD), Fintech, Environmental Design, Online Payments, User Testing, Direct Marketing, Installation, Visual Merchandising, Agile, Data Visualization, Product Management, Dashboard Design, IT, Non-fungible Tokens (NFT), Facebook Ads, UX Audits, Digital Health, Dashboards, Conversion Rate Optimization (CRO), Motion Design, Interior Design, SEO Audits, Quantitative Research, Brochures, SaaS, Research, B2B2C, Responsive Design, Instagram Ads, Animation, Marketplaces, PowerPoint Design, Hat & Cap Design, Fashion Design, Generative AI, Social Media Apps, B2C Marketing, Video Production, ClickUp, Video Streaming, Cross-platform UX, App UX, Technical Hiring, Service Providers, Didactics, Educational Platform Design, Online Banking, Mobile Banking, Loans & Lending, Scrum, Outsourcing, School, Digital Payments, Commercial Real Estate, Below The Line Marketing (BTL), Consumer Services, Web App UI, eCommerce UX, eCommerce UI, Responsive UI, Urban Design, Game Design, User-generated Content, Psychology, Business Intelligence (BI), Crowdsourcing, 3D Design, Blogs, Newsletters, Marketing Technology (MarTech), Midjourney

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