Estefania Casal Campos
Verified Expert in Design
Designer
Madrid, Spain
Toptal member since November 2, 2022
Estefania is a talented designer who likes to work at the intersection between technology, art, and science. Since 2014 she has been helping popular brands, startups, NGOs, and think tanks tell their stories in the digital realm and connect with their users. Estefania led the design of web and mobile apps and digital experiences for large and small projects across various domains, such as healthcare, financial risk, retail, tourism, automotive, climate change, biodiversity, and equity.
Portfolio
Samsung In-store Experience
Work Experience
Senior Product and Data Visualization Designer
Cervest
- Owned the visual and interaction design of climate risk products.
- Led working sessions and created user flows and roadmaps.
- Conceptualized and implemented art explorations for future innovation and development and shared the collected data with the business intelligence department.
Product Designer and Data Visualization
Vizzuality
- Developed digital tools and strategies that lead to positive change in the world.
- Created visualizations and insightful experiences to inform users about the impact on biodiversity, climate change, and equality, working collaboratively with a cross-functional team of designers, developers, researchers, and scientists.
- Designed geospatial base maps and interactive visualizations and built design systems and brands from scratch.
- Performed qualitative and quantitative analysis of user research and organized in-person and remote workshops with clients and stakeholders.
UX/UI Designer
Nostro Studio
- Designed native mobile apps for several devices, including Android and iOS, defining the information architecture, user flows, wireframes, and visual designs.
- Handled branding, art direction, experience design, QA testing, and market research. Also, created social network content.
- Worked with a cross-functional team, liaised with clients, and mentored and coordinated junior designers.
UX/UI Designer and Art Director
Vidahora
- Led the company's full rebrand project, redesigning and optimizing UX/UI.
- Built a wireframing system and the visual designs of the mobile and desktop applications.
- Owned branded offline and online communication materials.
UX/UI Designer and Marketing
Glue Digital Agency
- Served as a junior user interaction and user interface designer.
- Developed user flows, wireframing, and user usability tests.
- Produced communication materials for social networks.
Education
Master's Degree in Art Direction in Advertising
University of Vigo - Vigo, Pontevedra, Spain
Bachelor's Degree in Advertising and Public Relations
University of Vigo - Vigo, Pontevedra, Spain
Erasmus Program Exchange in Advertising and Public Relations
University of Klagenfurt - Klagenfurt, Austria
Certifications
Human-centered Design
UC San Diego
Skills
Tools
Illustrator CC, Jira, Miro, InVision, Sketch, Zeplin, After Effects CC, Photoshop CC, Basecamp, Global Mapper, GitHub, Blender, Principle
Platforms
Figma
Industry Expertise
Retail & Wholesale
Other
Notion, Digital Art, UX Design, UI Design, Prototyping, Data Visualization, User Interface (UI), App Store, Responsive Web Apps, Responsive UI, Technical Design, Data Architecture, Innovative UX, Mobile UI Design, Mobile UX, Mobile UI, Mobile App UI, Mobile App Design, Visual Design, Dashboards, Apple Design, App Design, Web Design, Web App Design, Mobile Design, Mobile Apps, Product Design, Business to Business (B2B), DataViz, Interactive Dashboards, Advertising Design, Art Direction, Branding, Agile, Digital Illustration, Usability Testing, Scrum, UX Branding, Climate Change, Risk, Social Engagement, Art, Museums & Exhibits, Esri, Mapping, Global Risk, Teaching, Educational Games, Smart Home Technology, Smart Devices, Validated User Research, Innovation Labs, Venture Design, User Research, Motion Design, SaaS, SaaS Design, Information Visualization, Gamification, Maps, Cartography, Cognitive Psychology, User Experience (UX), Science, 3D, 3D Art, Equity, Data Science, Cognitive Science, Environment, Supply Chain, Agriculture, Green Energy, Sustainability Reports, Samsung
Experience
- Digital Illustration - 9 years
- Data Visualization - 8 years
- UX Design - 8 years
- UI Design - 8 years
- Prototyping - 8 years
- Art Direction - 8 years
- Figma - 6 years
- After Effects CC - 6 years
Tools
- After Effects CC
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