Frederic is a senior art director with more than 12 years of experience. He's also worked eight years for a big name in the advertising industry on FMCG, banks, insurances, pet food, B2B, startups, and more. After gaining a master's in interactive art direction in Stockholm, he founded the Kids—a digital and communication studio.
Led and directed teams of designers and developers on integrated websites and advertising campaigns for a variety of clients including Alfa Romeo, Adobe, Caterpillar, Chupa Chups, Nestlé Purina, HSBC, Winston. Contributed significantly to many pitches including Erste Bank, UEFA Champions League, Kinder, and UNAIDS.
Acted as the creative lead on advertising campaigns and website creation for clients in banking, aviation, watch-making, and numerous B2B business.