Verified Expert in Design
Frederic is a senior art director and creative director with more than 20 years of experience in branding, UI design, and advertising. He worked for various industries, including FMCG, banks, insurances, pet food, B2B, cryptocurrencies, startups, and more. He can count Nike, Adobe, Afla Romeo, Absolut Vodka, Jägermeister, and Volkswagen as clients. After gaining a master's in interactive art direction in Stockholm, Frederic founded the Kids—a digital and communication studio.
- Served as the creative director of www.thekids.eu—ensuring creative excellence for our clients. My day-to-day job ranges from strategic planning to creative direction and design execution.
- Created an AI brand from scratch, including the strategy, design, Keynote presentation, and responsive website.
- Designed a recruitment platform for developers along with the tone of voice and strategy.
- Provided UI and UX of Vaultoror, a bitcoin to the gold exchange platform.
- Supervised and wrote a script for a VR 360-degree commercial for Swiss Airlines.
- Provided the creative direction and strategic positioning of a coding university in Berlin.
- Worked on the creative direction and strategic positioning for the international organization of employers.
- Ideated the creative direction for the launch of the Nike React 55 shoe through a WebGL mobile experiment.
Interactive Art Director
- Led the strategic repositioning of a gaming clothing brand.
- Designed and performed UX research for a platform to help people with arthritis.
- Led and won a pitch for IKEA on the topic of kitchens.
Senior Art Director
Young & Rubicam
- Led and directed teams of designers and developers on integrated websites and advertising campaigns for a variety of clients, including Alfa Romeo, Adobe, Caterpillar, Chupa Chups, Nestlé Purina, HSBC, and Winston.
- Contributed significantly to many pitches, including Erste Bank, UEFA Champions League, Kinder, and UNAIDS.
- Acted as the creative lead on advertising campaigns and website creation for clients in banking, aviation, watch-making, and numerous B2B business.
Rouvinez & Partners
- Worked on advertising campaigns and websites for clients including PAM retail stores, Euromaster, and several midsize businesses.
- Created the graphic design for various printed material.
- Worked on brand creation, branding, and logo designs.
Master's Degree in Interactive Art Direction
Hyper Island - Stockholm, Sweden
Bachelor's Degree in Design and Art Direction
Eracom - Lausanne, Switzerland
Diploma in Higher Vocational Education for Interactive Art Director
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.Start hiring