Frederic is a senior art director with more than 15 years of experience in branding, UI design, and advertising. He worked for a wide range of industries ranging from FMCG, banks, insurances, pet food, B2B, cryptocurrencies, startups, and more. He can count Nike, Adobe, Afla Romeo, Absolut, Jägermeister, and Volkswagen as clients. After gaining a master's in interactive art direction in Stockholm, he founded the Kids—a digital and communication studio.
Led and directed teams of designers and developers on integrated websites and advertising campaigns for a variety of clients, including Alfa Romeo, Adobe, Caterpillar, Chupa Chups, Nestlé Purina, HSBC, and Winston.
Contributed significantly to many pitches, including Erste Bank, UEFA Champions League, Kinder, and UNAIDS.
Acted as the creative lead on advertising campaigns and website creation for clients in banking, aviation, watch-making, and numerous B2B business.