Frederic is a senior art director with more than 15 years of experience in branding, UI design, and advertising. He worked for a wide range of industries ranging from FMCG, banks, insurances, pet food, B2B, cryptocurrencies, startups, and more. He can count Nike, Adobe, Afla Romeo, Absolut, Jägermeister, and Volkswagen as clients. After gaining a master's in interactive art direction in Stockholm, he founded the Kids—a digital and communication studio.
Creative director of www.thekids.eu — ensuring creative excellence for our clients. Day-to-day job ranges from strategic planning to, creative direction and design execution.
Created an AI brand from scratch, including the strategy, design, Keynote presentation, and responsive website.
Designed a recruitment platform for developers along with the tone of voice and strategy.
UI and UX of Vaultoror, a platform for bitcoin to gold exchange.
Supervised and wrote a script for a VR 360-degree commercial for Swiss Airlines.
Creative direction and strategic positioning of a coding university in Berlin.
Creative direction and strategic positioning for the international organization of employers.
Creative direction for the launch of the Nike React 55 shoe through a WebGL mobile experiment.
Led and directed teams of designers and developers on integrated websites and advertising campaigns for a variety of clients, including Alfa Romeo, Adobe, Caterpillar, Chupa Chups, Nestlé Purina, HSBC, and Winston.
Contributed significantly to many pitches, including Erste Bank, UEFA Champions League, Kinder, and UNAIDS.
Acted as the creative lead on advertising campaigns and website creation for clients in banking, aviation, watch-making, and numerous B2B business.