Gemma Busquets
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since December 13, 2016
Gemma is a versatile designer with a passion for creativity and 15+ years of experience. She believes design can transform companies by bringing a new perspective, highlighting their value, or making things easier for their users. Gemma enjoyed collaborating with established international clients, including GitHub, Delta, Intel, Nike, HuffPost, Visa, and more. She also helped cutting-edge startups shape their design and brand identity.
Portfolio
Work Experience
Creative Director | Designer
Self-employed
- Focused on brand identity and design. Designed strong brand identities that help companies build trust and credibility while having a cohesive image across platforms. Worked on brand guidelines, social media templates, custom illustrations, icons, and marketing materials.
- Designed websites that help clients explain their products and services and reach business goals. Focused on landing pages, business sites, eCommerce, blogs, and news websites.
- Contributed to product and UX/UI design. Created user-friendly products that are easy to navigate, following the best UX practices. Worked on web apps, mobile apps, complex platforms, wireframes, user flows, prototyping, and design systems.
- Helped startups and established businesses put together presentations that grab attention and tell a compelling story, including pitch decks, investor presentations, sales decks, and reports.
- Designed digital reports that keep key information and are engaging and easy to digest, including annual, financial, and performance reports and ESG and CSR reports.
- Took complex data and ideas and turned them into simple, clear, and engaging visuals, including infographics, data visualization, and illustrated processes.
Creator | Co-director of the Master's Program in Infographics and Data Visualization
Bau Design University
- Taught students working towards their master's degree in infographics and data visualization.
- Educated students on designing content for the internet and social media— infographics for blogs and websites and micro-content for Facebook, Twitter, Instagram, and other social platforms.
- Instructed on how to design decks that stand out using Keynote and PowerPoint.
- Trained students on how to adapt infographic content from newspapers to screens—specifically information architecture, UX, and usability for interactive infographics.
- Supervised students' design work. Art-directed the final projects.
- Directed and coordinated a team of 18 teachers and lecturers.
- Created the course syllabus of the master's degree program.
Art Director of the Digital Publishing Student Projects
Bau Design University
- Taught students working towards their master's degree in digital publishing.
- Supervised students' design work and art-directed the final projects.
- Created the course syllabus: researched examples and compiled information from different sources.
Senior Graphic Designer
BCNscience
- Crafted the look and feel of websites and landing pages.
- Designed many apps for the iPad and other tablets.
- Created wireframes, mockups, and finished designs for smartphone apps.
- Worked on digital editorial and content-heavy projects for apps and websites.
- Designed the graphics, illustrations, and icons for different brand materials.
Graphic Designer | Illustrator
Freelance Work
- Created editorial designs for books and magazines, including print and digital magazines.
- Made illustrations for many different types of projects, from infographics to icons and posters.
- Designed the look and feel of responsive websites that can be accessed from different devices.
- Worked on brand identity projects for startups and other businesses.
- Created presentations and pitch decks for companies from different sectors.
Education
Bachelor's Degree in Graphic Design
ELISAVA | Barcelona School of Design and Engineering - Barcelona, Spain
Skills
Tools
Apple Keynote, Microsoft PowerPoint, Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Sketch, InVision, Zeplin, Figma, GitHub, Illustrator CC, Adobe, Slack, Datawrapper
Languages
Visual Design Language
Platforms
iOS, Android, Adobe Suite, Web
Industry Expertise
Transportation & Shipping, Healthcare, Fashion & Beauty, Education, Food
Other
Hype, Illustration, Color Selection, Responsive, Dogs, Editorial Design, Digital Editorials, Recipe Books, Digital Bookstores, Icon Design, Web Design, UI Design, Branding, WordPress Design, Dashboard Design, UX Design, Product Design, Graphic Design, User Interface (UI), Responsive Web Design (RWD), Leadership, Prototyping, Team Management, News Publications, Nonprofits, Infographics, Data-heavy Design, Designing for Data, Visual Design, Data Visualization, Typography, Communication Design, Presentation Design, Information Design, Visual Storytelling, PowerPoint Design, Investor Presentations, Pitch Decks, Presentations, Brand Design, Brand Guidelines, Brand Identity, Websites, Corporate Design, Corporate Identity, Corporate Websites, Interactive UX, Data, Digital Design, Museums & Exhibits, Diagrams, Science, Keynote Templates, Graphs, UI Branding, UX Branding, Visual Brand Guidelines, Environmental, Social, and Governance (ESG), Reports, Aviation, Aviation Projects, Environment, Annual Reports, Renewable Energy, Green Energy, Digital Brand Identity, Logo Design, Stationery, Website Design, Manufacturing Design, Vendors & Suppliers, Brand Logos, Logotype, Logo Systems, Web UI Design, Web UX, Web UX Design
Experience
- Branding - 15 years
- Adobe Suite - 15 years
- Web Design - 15 years
- Infographics - 12 years
- Presentations - 12 years
- Leadership - 12 years
- Data Visualization - 12 years
- Figma - 6 years
Tools
- Figma
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