Publication
The Importance of UX and Design Thinking
https://www.toptal.com/designers/ux/ux-and-design-thinking
Igor is available for hire
Hire IgorIgor Dinuzzi
Verified Expert in Design
Designer
Málaga, Spain
Toptal member since June 29, 2018
Bio
Igor is a multidisciplinary designer with 13+ years across brand identity, product design, UI/UX, and motion graphics, building for companies like P&G, Samsung, and Santander in fintech, hospitality, and aerospace. He works end-to-end, from brand strategy through high-fidelity UI, leading design for AI-powered products alongside web and mobile work.
Experience
- UI Design - 12 years
- Art Direction - 12 years
- Brand Design - 12 years
- Visual Design - 12 years
- Prototyping - 10 years
- Motion Graphics - 10 years
- Design Systems - 8 years
- UX Design - 6 years
Portfolio
Scalable Illustration System for SaaS Marketing: Icon and Illustration Library
Digital MarketingMarketing Campaign DesignAI MarketingCreative DirectionDigital Creative DirectionVisual Design+ 13 more
Social Media and Marketing Design for a DNA Insights Platform: Social Media and Marketing Assets
Social MediaSocial Media DesignSocial Media PostingAdobe After EffectsVector GraphicsDigital Campaigns+ 8 more
Work Experience
Senior Brand, Marketing, and UI Designer
2025 - 2026
Smartpricing
- Directed brand strategy, UI/UX, and creative vision across a hospitality technology ecosystem, creating a cohesive experience spanning multiple products and customer touchpoints.
- Built and scaled a comprehensive design system, improving consistency and collaboration between design, marketing, and development teams.
- Produced motion graphics, product storytelling assets, and campaign visuals that strengthened product communication and user engagement.
- Integrated AI-powered workflows into the creative process, accelerating ideation, content production, and design execution.
- Optimized landing pages and user journeys, contributing to measurable improvements in lead generation and conversion performance.
Technologies: Print, Print Ads, Trade Shows, Presentation Design, Brochure Design, UI Design, Brand Design, Brand Strategy, Motion Graphics, Adobe After Effects, Design Systems, Figma, User Research, User Flows, Editing, Prototyping, Front-end, Dashboard Design, UX Prototyping, Product Prototyping, Video Editing, Motion Design, Interactive Design
Senior Digital and Visual Designer | Project Lead
2021 - 2025
Designlab Learning
- Led a comprehensive brand refresh and digital product modernization initiative for a global online learning platform.
- Designed and implemented a scalable design system for web and mobile products, improving consistency across the user experience.
- Produced more than 35 motion graphic videos that increased learner engagement and supported course completion objectives.
- Collaborated with product and engineering teams to improve usability, accessibility, and overall user experience.
- Introduced UX research, A/B testing, and accessibility practices that informed product decisions and optimization efforts.
Technologies: Miro, Figma, FigJam, Mobile Design, Art Direction, UX Strategy, UX Tools, UI Design, UI Branding, Adobe After Effects, Creative Direction, Design Systems, Logo Design, Presentation Design, Brand Strategy, Video Editing, Motion Design, Interactive Design
Mentor and Career Coach
2020 - 2022
Designlab Learning
- Mentored more than 50 aspiring UX and product designers through portfolio reviews, design critiques, and career coaching.
- Achieved a 95% course completion rate by providing structured feedback and personalized learning support.
- Contributed to a 90% student satisfaction rate through ongoing mentorship and professional development guidance.
- Supported graduates in securing design roles, contributing to an 80% job placement rate within six months of program completion.
Technologies: Figma
Graphic Designer and Art Director
2020 - 2021
CBRE - Hana
- Stepped in as art director for a multinational real estate client, leading a full rebrand of Hanna, one of their capital markets business lines, working directly with client stakeholders throughout.
- Authored brand guidelines and process documentation for the client's design team, consolidating visual standards that previously lived across scattered files and informal notes.
- Built a reusable presentation template library for the client's design team, covering pitch, leadership, and client-facing decks, standardizing visual style across departments.
Technologies: Graphic Design, Presentation Design, Visual Design, Infographics, Brochure Design, Illustration, Art Direction, Typography, Videos, Adobe InDesign, Adobe Illustrator
Digital Creative Designer
2018 - 2020
Genomelink (via Toptal)
- Produced video content and motion graphics for digital marketing campaigns, increasing audience engagement across multiple channels.
- Designed high-performing social media advertisements for Facebook and Instagram campaigns, supporting brand awareness and customer acquisition.
- Designed responsive email newsletters for international brands, aligning creative execution with campaign and marketing objectives.
Technologies: Adobe Illustrator, Adobe Photoshop, Social Media, Social Media Design, Art Direction, Motion Graphics, Adobe After Effects, Canva, Figma
Creative Director | Brand and UX Lead
2018 - 2019
Pagano Media Inc
- Led end-to-end brand strategy, UX design, and creative direction for clients across education, aerospace, and defense sectors.
- Delivered branding, websites, and digital experiences that translated complex technical offerings into clear and engaging user interfaces.
- Produced motion graphics and interactive animations that enhanced product storytelling and digital marketing initiatives.
- Established scalable design systems and brand guidelines that accelerated delivery across multiple client projects.
- Mentored designers and facilitated collaboration between strategy, marketing, design, and development teams.
Technologies: Web Design, WordPress, Branding, Adobe After Effects, Motion Graphics, Presentation Design, Brand Strategy, Art Direction, Creative Direction, UX Tools, User Flows, Prototyping, Figma, Video Editing, Motion Design
Senior Art Director and Head of Design
2015 - 2018
takeAway Agency
- Led multidisciplinary design teams delivering branding, UI/UX, and marketing initiatives for international clients.
- Directed major rebranding and digital transformation projects for leading consumer healthcare and FMCG brands.
- Produced integrated campaigns spanning web, mobile, print, email marketing, and digital advertising channels.
- Developed motion graphics and visual storytelling assets that strengthened brand communication across platforms.
- Mentored designers and managed projects from concept through launch, ensuring quality and timely delivery.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Presentation Design, Print, UX Tools, User Flows, UI Design, Brand Design, Logo Design, Brand Strategy, Prototyping, Print Ads, Video Editing, Motion Design, Interactive Design
Senior Art Director and Digital Designer
2015 - 2015
DMA Partners
- Developed communication design and digital marketing assets for global organizations, including Amadeus and Deloitte.
- Created white papers, visual reports, event materials, and brand campaigns across multiple channels.
- Delivered illustration, motion graphics, and digital content that supported corporate communication initiatives.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Presentation Design, Motion Graphics, Branding, Brand Design, Logo Design, Prototyping
Digital Designer
2011 - 2015
Grey Group
- Developed integrated digital campaigns for global brands including Procter & Gamble, Samsung, Santander, and NH Hotels.
- Led the digital launch and visual design of new consumer product lines for international FMCG brands.
- Produced landing pages, newsletters, display advertising, and campaign assets across online and offline channels.
- Created brand assets and visual systems supporting multi-market marketing initiatives.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Web UI, Responsive Design, Presentation Design, Branding, Brand Design, Logo Design, Motion Graphics, Print Ads, Print
Other Experience
Education
2015 - 2016
Master of Arts Degree in Design Thinking
Miami Ad School Madrid - Madrid, Spain
2013 - 2014
Master of Arts Degree in Art Direction and Creativity
Miami Ad School Madrid - Madrid, Spain
2010 - 2010
Spent 3 Months Earning Credits in Design
Stanford University via the Bing Overseas Study Program - Palo Alto, CA, USA
2008 - 2010
Master of Arts Degree in Design
Instituto Internacional de Madrid - Madrid, Spain
2000 - 2003
Bachelor of Arts Degree with Honors in Fine Arts
Central Saint Martins - London, UK
Certifications
JANUARY 2020 - PRESENT
UX Design Course (Career Foundry)
Career Foundry
Skills
Tools
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, UX Tools, Adobe After Effects, Canva, Miro, FigJam, Claude, Adobe Creative Suite
Platforms
Shopify, Webflow, Figma, WordPress, iOS
Industry Expertise
Healthcare, Fashion & Beauty, Fashion, Travel & Leisure, Events
Other
Art Direction, Digital Campaigns, Social Media Design, Presentations, Presentation Design, UX Branding, Visual Design, Chatbots, Social Media, Dashboard Design, Shopify Design, Wireframing, User Journeys, Information Architecture (IA), Usability Testing, Brand Design, Graphic Design, eCommerce, Branding, Web Design, User Interface (UI), User Research, eCommerce Design, Responsive Design, Logotype, UI Branding, User Interviews, Data Visualization, Prototyping, Design Thinking, Product Design, UX Design, Interaction Design (IxD), Task Flows, Task Analysis, Portals, Personalization, User Personas, User Paths, Usability Engineering, Interviewing, Client Interviews, Customer Interviews, Design Leadership, Stakeholder Interviews, Web Usability, Blog Design, Low-fidelity Mockups, Low-fidelity Prototypes, High-fidelity Mockups, High-fidelity Prototypes, High-end Design, Enterprise Design, Enterprise, Design, Illustration, Vector Illustration, User Flows, Interactive Tools, Adobe UX, Visual Identity, Case Studies, Field Recordings, Field Research, Storyboarding, User Needs, Motion Logo Design, Motion Graphics, Fintech, Design Systems, Brand Identity, Digital Branding, Digital Brand Identity, Mobile App UI, Mobile App Testing, Mobile App Design, Mobile UX, Benchmarking, Surveys, Benchmark Analysis, iOS App Design, Complex Problem Solving, Complex Reasoning, PowerPoint Design, PowerPoint Templates, Keynote Templates, UI Design, Mobile Design, Motion Design, Video Editing, Interactive Design, Online Shopping, Beauty Products, UI Style Guides, Style Guides, Responsive Layout, Responsive UI, Mobile UI Design, Mobile UI, Experience Strategy, Corporate Identity, Mobile UX Design, Responsive UX Design, iPhone, User Journey Maps, Stakeholder Engagement, White Papers, Brochures, Brochure Design, Infographics, Event Design, Event Stage Design, Digital Marketing, Key Visuals, Social Media Posting, Vector Graphics, eCommerce Web Design, Mobile eCommerce, Web UX, Web UI, Product Branding, Brand Ecosystems, Property Listings, Property Management System Integrations, Logo Design, Financial Design, Financials, Print, Print Ads, Brand Strategy, UX Strategy, Creative Direction, Trade Shows, Editing, Front-end, Strategic Design, Strategic Design Thinking, Front-end Design, Typography, Concept Development, Print Design, Low-fidelity Wireframes, High-fidelity Wireframes, Sales Pitches, Pitch Deck Design, Chatbot Conversation Design, Accessibility, Web Accessibility, Web Content Accessibility Guidelines (WCAG), Edtech Design, Navigation Design, Mega Navigation Design, Product Discovery, UX Audits, Framer, Claude Code, Claude Design, Conversational AI, Campaign Design, Marketing Campaign Design, Social Media Content, Motion & Animation Design, Visual Communication, AI Marketing, Digital Creative Direction, Digital Illustration, DALL-E 3, Integrated Communication Systems, Newsletter Design, Content Strategy, Content Marketing Strategy, Conversion-driven UX, Booking UX, Forms, Form Design, SaaS, SaaS Design, SaaS UX Consulting, Enterprise SaaS, Editorial Design, Editorials, Digital Editorials, Information Design, Layout Design, Magazine Layout Design, Visual Systems, Environmental Design, Merchandising, Visual Merchandising, Responsive Web Design (RWD), Pricing, Pricing Models, A/B Testing, Skincare, Digital Storyboards, B2C, Web UX Design, Web UI Design, B2B, User Experience Design, UX Prototyping, Product Prototyping, Android Material Design, Android Design Guidelines, 2D Illustrations, PDF Design, Design Production, Videos
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