Igor Dinuzzi, Designer in Málaga, Spain
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Igor Dinuzzi

Bio

Igor is a brand and digital designer with 13+ years of experience building identities, products, and websites for companies like P&G, Samsung, and Santander across hospitality tech, fintech, and aerospace. Having worked in startups, enterprise teams, and agencies, he moves fluidly between strategy and execution, shaping a brand's voice and carrying it through to the interfaces people actually use—print included.

Portfolio

Work Experience

Senior Brand, Marketing, & UI Designer

2025 - 2026
Smartpricing
  • Directed brand strategy, UI/UX, and creative vision across a hospitality technology ecosystem, creating a cohesive experience spanning multiple products and customer touchpoints.
  • Built and scaled a comprehensive design system, improving consistency and collaboration between design, marketing, and development teams.
  • Produced motion graphics, product storytelling assets, and campaign visuals that strengthened product communication and user engagement.
  • Integrated AI-powered workflows into the creative process, accelerating ideation, content production, and design execution.
  • Optimized landing pages and user journeys, contributing to measurable improvements in lead generation and conversion performance.
Technologies: Print, Print Ads, Trade Shows, Presentation Design, Brochure Design, UI Design, Brand Design, Brand Strategy, Motion Graphics, Adobe After Effects, Design Systems, Figma, User Research, User Flows, Editing, Prototyping, Front-end, Dashboard Design

Senior Digital & Visual Designer (Project Lead)

2021 - 2025
Designlab Learning
  • Led a comprehensive brand refresh and digital product modernization initiative for a global e-learning platform.
  • Designed and implemented a scalable design system for web and mobile products, improving consistency across the user experience.
  • Produced more than 35 motion-graphic videos that increased learner engagement and supported course completion objectives.
  • Collaborated with product and engineering teams to improve usability, accessibility, and overall user experience.
  • Introduced UX research, A/B testing, and accessibility practices that informed product decisions and optimization efforts.
Technologies: Miro, Figma, FigJam, Mobile Design, Art Direction, UX Strategy, UX Tools, UI Design, UI Branding, Adobe After Effects, Creative Direction, Design Systems, Logo Design, Presentation Design, Brand Strategy

Mentor & Career Coach

2020 - 2022
Designlab Learning
  • Mentored more than 50 aspiring UX and product designers through portfolio reviews, design critiques, and career coaching.
  • Achieved a 95% course completion rate by providing structured feedback and personalized learning support.
  • Contributed to a 90% student satisfaction rate through ongoing mentorship and professional development guidance.
  • Supported graduates in securing design roles, contributing to an 80% job placement rate within six months of program completion.
Technologies: Marvel, InVision, Figma, Sketch

Digital Creative Designer

2018 - 2020
Genomelink (via Toptal)
  • Produced video content for digital marketing campaigns, increasing audience engagement across multiple channels.
  • Designed high-performing social media advertisements for Facebook and Instagram campaigns, supporting brand awareness and customer acquisition.
  • Designed responsive email newsletters for international brands, aligning creative execution with campaign and marketing objectives.
Technologies: Adobe Illustrator, Adobe Photoshop, Social Media, Social Media Design, Art Direction, Motion Graphics, Adobe After Effects, Canva, Figma

Creative Director, Brand & UX Lead

2018 - 2019
Pagano Media Inc
  • Led end-to-end brand strategy, UX design, and creative direction for clients across education, aerospace, and defense sectors.
  • Delivered branding, websites, and digital experiences that translated complex technical offerings into clear and engaging user experiences.
  • Produced motion graphics and interactive animations that enhanced product storytelling and digital marketing initiatives.
  • Established scalable design systems and brand guidelines that accelerated delivery across multiple client projects.
  • Mentored designers and facilitated collaboration between strategy, marketing, design, and development teams.
Technologies: Web Design, WordPress, Branding, InDesign CC, Illustrator CC, Adobe After Effects, Motion Graphics, Presentation Design, Brand Strategy, Art Direction, Creative Direction, UX Tools, User Flows, Prototyping, Figma, Adobe Experience Design (XD)

Senior Art Director & Head of Design

2015 - 2018
takeAway Agency
  • Led multidisciplinary design teams delivering branding, UI/UX, and marketing initiatives for international clients.
  • Directed major rebranding and digital transformation projects for leading consumer healthcare and FMCG brands.
  • Produced integrated campaigns spanning web, mobile, print, email marketing, and digital advertising channels.
  • Developed motion graphics and visual storytelling assets that strengthened brand communication across platforms.
  • Mentored designers and managed projects from concept through launch, ensuring quality and timely delivery.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch, InVision, Presentation Design, Adobe Experience Design (XD), Print, UX Tools, User Flows, UI Design, Brand Design, Logo Design, Brand Strategy, Prototyping, Print Ads

Senior Art Director & Digital Designer

2015 - 2015
DMA Partners
  • Developed communication design and digital marketing assets for global organizations, including Amadeus and Deloitte.
  • Created white papers, visual reports, event materials, and brand campaigns across multiple channels.
  • Delivered illustration, motion graphics, and digital content that supported corporate communication initiatives.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, InVision, Adobe After Effects, Presentation Design, Motion Graphics, Branding, Brand Design, Logo Design, Prototyping

Digital Designer

2011 - 2015
Grey Group
  • Developed integrated digital campaigns for global brands including Procter & Gamble, Samsung, Santander, and NH Hotels.
  • Led the digital launch and visual design of new consumer product lines for international FMCG brands.
  • Produced landing pages, newsletters, display advertising, and campaign assets across online and offline channels.
  • Created brand assets and visual systems supporting multi-market marketing initiatives.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Web UI, Responsive Design, Presentation Design, Branding, Brand Design, Logo Design, Motion Graphics, Print Ads, Print

Other Experience

Image of The Importance of UX and Design Thinking publication
Publication

The Importance of UX and Design Thinking

https://www.toptal.com/designers/ux/ux-and-design-thinking

Education

2015 - 2016

Master of Arts Degree in Design Thinking

Miami Ad School - Madrid, Spain

2013 - 2014

Master of Arts Degree in Art Direction and Creativity

Miami Ad School - Madrid, Spain

2010 - 2010

Spent 3 Months Earning Credits in Design

Stanford University via the Bing Overseas Study Program - Palo Alto, CA, USA

2008 - 2010

Master of Arts Degree in Design

Instituto Internacional de Madrid - Madrid, Spain

2000 - 2003

Bachelor of Arts Degree with Honors in Fine Arts

Central Saint Martins - London, UK

1997 - 2000

Bachelor of Arts Degree in Politics

Universidades Lusíada - Lisbon, Portugal

Certifications

APRIL 2024 - PRESENT

Coderhouse

Coderhouse

JANUARY 2020 - PRESENT

UX Design Course

Career Foundry

APRIL 2015 - PRESENT

Miami Ad School

Miami Ad School

Skills

Tools

Sketch 4, Marvel App, Marvel, Adobe Photoshop, Asana, Trello, Sketch, InVision, Adobe InDesign, Adobe Illustrator, Illustrator CC, UX Tools, Prototyping on Paper (POP), InDesign CC, Photoshop CC, After Effects CC, Apple Keynote, Adobe After Effects, Adobe Experience Design (XD), WP eCommerce, Axure RP Pro, Canva, Miro, FigJam, Git, GitHub, GitHub Pages

Platforms

Shopify, Amazon, Webflow, Figma, WordPress, iOS, Android

Industry Expertise

Banking & Finance, Healthcare, Fashion & Beauty, Fashion, Travel & Leisure, Events

Languages

TypeScript, JavaScript, CSS

Other

Software Design, Art Direction, Digital Campaigns, Image Retouching, Social Media Design, UX Branding, Visual Design, Chatbots, Blockchain, Social, Social Media Marketing (SMM), Social Media, Platforms, Dashboard Design, Web Dashboards, Shopify Design, Usability, Usability Guidelines, Website CMS, Wireframing, User Journeys, UX Research, UX Analysis, Information Architecture (IA), Usability Testing, Brand Design, Brand Guidelines, Graphic Design, Web UI Design, Web UX Design, eCommerce, Branding, Web Design, User Experience (UX), User Interface (UI), User Research, eCommerce Design, Responsive Design, Logotype, Brand Books, UI Branding, User Interviews, Responsive, Data Visualization, Prototyping, Design Thinking, Product Design, UX Design, Story Mapping, Wireframe to Product, Software Interfaces, Interactive Web Design, Interface Design, Interaction Design (IxD), Ideation, Inspiration, Device Interaction, Interactive UX, Interactive UI, Navigation, User Analysis, Analytics, Proposal Design, Task Flows, Task Analysis, Portals, Personalization, Personas, User Personas, User Paths, Usability Engineering, Interviewing, Client Interviews, Customer Interviews, Design Leadership, Stakeholder Interviews, Web Usability, Blogs, Blog Design, Low-fidelity Mockups, Low-fidelity Prototypes, High-fidelity Mockups, High-fidelity Prototypes, High-end Design, Enterprise Design, Enterprise, Design, Illustration, Vector Illustration, User Flows, Interactive Tools, Adobe UX, Lean UX, Visual Identity, Case Studies, Field Recordings, Field Research, Storyboarding, User Needs, Motion Logo Design, Motion Graphics, Fintech, Agile UX, Agile, Bootstrap, Bootstrap UI, iOS Guides, Design Systems, Brand Identity, Digital Branding, Digital Brand Identity, Big Data, Mobile App UI, Mobile App Testing, Mobile App Design, Mobile UX, Graphical User Interface (GUI), Benchmarking, Surveys, Benchmark Analysis, iOS App Design, Complex Problem Solving, Complex Reasoning, Drupal Sites, Drupal Design, PowerPoint Design, PowerPoint Templates, Keynote Templates, UI Design, Mobile Design, Online Shopping, Beauty Products, UI Style Guides, Style Guides, Responsive Layout, Responsive UI, Mobile UI Design, Mobile UI, Experience Strategy, Corporate Identity, Mobile UX Design, Responsive UX Design, Apps, iPhone, User Journey Maps, Stakeholder Engagement, White Papers, Graphics, Brochures, Brochure Design, Infographics, Event Design, Event Stage Design, Digital Marketing, Key Visuals, Social Media Posting, Videos, Hand-drawn Illustrations, Vector Graphics, Presentations, Presentation Design, eCommerce Web Design, Mobile eCommerce, Web UX, Web UI, Product Branding, Brand Ecosystems, Property Listings, Property Management System Integrations, Logo Design, Financial Design, Financials, Print, Print Ads, Brand Strategy, UX Strategy, Creative Direction, Trade Shows, Editing, Front-end, Strategic Design, Strategic Design Thinking, Front-end Development, Front-end Design, React, Web Development

Experience

  • Visual Design - 12 years
  • Art Direction - 12 years
  • Brand Design - 12 years
  • Prototyping - 10 years
  • User Interface (UI) - 9 years
  • Brand Guidelines - 9 years
  • UI Branding - 8 years
  • Design Thinking - 6 years
Collaboration That Works

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