Igor is a UX and UI designer with a passion for inclusive user-centered design and more than ten years of experience in digital design. He can apply his expertise and make the product stand out on the market or improve important numbers. Using a research approach, he partners with his clients to collect data to create evidence-based, proven solutions that support the outcomes they seek.
80% of businesses fail in their first year—a majority of these casualties are due to a lack of customer research. Effective customer development interviews can help validate product ideas before moving forward.
Design-Led Strategy: Design Thinking for Business Strategy and Entrepreneurship