Isabel Cordero

Designer in Toronto, Canada

Member since September 29, 2022

Isabel is a technical and business-savvy UI/UX designer with experience leading cross-platform solution design and product development from concept to launch. She has worked with over 20+ clients globally, collaborating with startup founders from Amazon, Google, and IBM, to enterprise companies such as Tipalti, Sonoco, and BOH tea. Isabel's industry experience ranges from eCommerce, industrial, education, IT, software, and productivity, to finance.

Visual Design User Experience (UX)User Research UI Design UX Design Web App Design Web Design Mobile UX Design Wireframing UX Audits Prototyping Mobile UI High-fidelity Prototypes User Flows UX Research Show more

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Portfolio

Digital Design

Product Development for a Spreadsheet-powered Website Builder
- Spreadsheets
- Plugins
- Google Apps
- Google Material Design
- UX Design
- UX Audits
- User Flows
Product Design and Marketing for a Telecommunications Startup
- Landing Page Design
- SaaS Design
- User Onboarding
- User Registration
- Product Marketing
- User Experience (UX)
- Product Design
- Product Development
Modernizing the Checkout Experience for HVAC Products
- Product Strategy
- Roadmaps
- Digital Strategy
- Lean Development
- Startup Consulting
- Project Management
- Digital Transformation
- Consumer Services
User Research and Design for a Career Support Mobile App
- Professional Development
- Wellness
- Usability Testing
- Qualitative Research
- Quantitative Research
- Survey Design
- UX Research
- Mobile App Design
- UX Strategy
- Prototyping
- High-fidelity Prototypes
Marketing and Design for Educational Programs
- Customer Experience
- UI Design
- Customer Journeys
- Personas
- Copywriting
- Search Engine Optimization (SEO)
- Market Research
- Usability Testing
- Customer Interviews
- UX Branding
- Web Design
- Service Design
UI/UX and Interaction Design for a Pedestrian-oriented Navigation App
- Navigation
- Mobile UI
- Interaction Design (IxD)
- Wireframing
- Prototyping
- Mobile App Design
- Mobile UX
- Mobile UX Design
- High-fidelity Prototypes

Employment

UI/UX Designer
2022 - PRESENT
Tipalti
- Built a new design system for Tipalti's corporate website to align product/web teams through a shared language and ensure consistent, efficient, and scalable web development.
- Consolidated the design system with proper documentation, best practices, design principles, and standards to help teams improve their workflow.
- Created a highly organized repository of reusable components, elements, and design patterns in Figma and crafted new patterns using insights from research and analytics.
Technologies: Figma, CSS, Sass, SCSS, HTML
UI/UX Designer and Product Consultant
2021 - PRESENT
Freelance
- Collaborated with over 20+ clients globally, from startups, agencies, and businesses, to enterprise companies, on a range of user experience solutions for websites, web and mobile apps, and SaaS products.
- Built and managed component libraries in Figma for three products to maintain consistency and contribute to elevating the design process.
- Partnered with project management and engineering teams for over five clients to define and execute a product strategy.
Technologies: Figma, Illustrator CC, Photoshop CC, Web App Design, UX Design, SaaS Design, Visual Design, Consulting, Design Systems, Web Design, B2B, UX Audits, User Flows, Consumer Services, Mobile UX, Mobile UI, Mobile UX Design, UX Research, Wireframing, UI Design, High-fidelity Prototypes
Digital Project Lead
2021 - 2021
Avenue Air Depot
- Led the digital transformation of a B2B and B2C HVAC supplier by modernizing the checkout experience and implementing strategies for business-technology alignment, saving over $150,000+ in initial investments through cost-effective solutions.
- Translated evolving business requirements to a product roadmap while balancing customer and business needs, technical feasibility, time-to-market, and financial constraints.
- Launched an eCommerce site and optimized the experience for B2B customers while building and managing an inventory database for 1,000+ products.
Technologies: BigCommerce, Intuit QuickBooks, B2B, User Flows
Lead Visual and Experience Designer
2019 - 2021
The STEAM Project
- Led a 5-member team of designers, content creators, and marketing coordinators to develop the brand identity and deliver engaging experiences to customers while formalizing customer-centric practices.
- Strategized opportunities to reinforce customer touch points online and offline, effectively increasing customer loyalty and advocacy by 87% through increased retention rates, reviews, and testimonials.
- Established new processes to conduct customer research and usability testing to validate ideas and foster a user-centered culture.
Technologies: Adobe Experience Design (XD), Illustrator CC, Photoshop CC, User Testing, Responsive Web Design (RWD), Visual Design, UX Audits, Service Design, UX Research, UI Design, High-fidelity Prototypes
UI/UX Designer
2018 - 2019
iMerciv
- Aligned cross-functional teams to transform complex user flows into intuitive designs by integrating insights from user research and validating ideas through usability testing.
- Crafted color-blind compliant UI design elements to meet WCAG accessibility standards.
- Streamlined the design process with product teams using Figma to create rapid prototypes resulting in the completion of the MVP two weeks ahead of schedule.
Technologies: Figma, Illustrator CC, UX Design, Mobile App Design, Visual Design, Consulting, Prototyping, Mobile UX Design, UI Design, High-fidelity Prototypes

Certifications

Enterprise Design Thinking
AUGUST 2022 - PRESENT
IBM
Interaction Design for Usability
JUNE 2020 - PRESENT
Interaction Design Foundation
Information Visualization
APRIL 2020 - PRESENT
Interaction Design Foundation
UI Design Patterns for Successful Software
APRIL 2020 - PRESENT
Interaction Design Foundation
Human-Computer Interaction (HCI)
JULY 2019 - PRESENT
Interaction Design Foundation
User Research–Methods and Best Practices
JULY 2019 - PRESENT
Interaction Design Foundation

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Designer in Toronto, Canada

Portfolio

Employment

UI/UX Designer

UI/UX Designer and Product Consultant

Digital Project Lead

Lead Visual and Experience Designer

UI/UX Designer

Certifications

Experience

Location