Isabel Cordero
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since September 29, 2022
Isabel is a technical and business-savvy UI/UX designer with experience leading cross-platform solution design and product development from concept to launch. She has worked with over 30+ clients globally, collaborating with startup founders from Amazon, Google, and IBM, to enterprise companies such as Tipalti, Sonoco, and BOH tea. Isabel's industry experience ranges from eCommerce, industrial, education, IT, software, and productivity, to finance.
Portfolio
Product Design and Marketing for a Telecommunications Startup
Modernizing the Checkout Experience for HVAC Products
User Research and Design for a Career Support Mobile App
Marketing and Design for Educational Programs
Work Experience
UI/UX Designer
Tipalti
- Built a new design system for Tipalti's corporate website to align product/web teams through a shared language and ensure consistent, efficient, and scalable web development.
- Consolidated the design system with proper documentation, best practices, design principles, and standards to help teams improve their workflow.
- Created a highly organized repository of reusable components, elements, and design patterns in Figma and crafted new patterns using insights from research and analytics.
UI/UX Designer and Product Consultant
Freelance
- Collaborated with over 20+ clients globally, from startups, agencies, and businesses, to enterprise companies, on a range of user experience solutions for websites, web and mobile apps, and SaaS products.
- Built and managed component libraries in Figma for three products to maintain consistency and contribute to elevating the design process.
- Partnered with project management and engineering teams for over five clients to define and execute a product strategy.
Digital Project Lead
Avenue Air Depot
- Led the digital transformation of a B2B and B2C HVAC supplier by modernizing the checkout experience and implementing strategies for business-technology alignment, saving over $150,000+ in initial investments through cost-effective solutions.
- Translated evolving business requirements to a product roadmap while balancing customer and business needs, technical feasibility, time-to-market, and financial constraints.
- Launched an eCommerce site and optimized the experience for B2B customers while building and managing an inventory database for 1,000+ products.
Lead Visual and Experience Designer
The STEAM Project
- Led a 5-member team of designers, content creators, and marketing coordinators to develop the brand identity and deliver engaging experiences to customers while formalizing customer-centric practices.
- Strategized opportunities to reinforce customer touch points online and offline, effectively increasing customer loyalty and advocacy by 87% through increased retention rates, reviews, and testimonials.
- Established new processes to conduct customer research and usability testing to validate ideas and foster a user-centered culture.
UI/UX Designer
iMerciv
- Aligned cross-functional teams to transform complex user flows into intuitive designs by integrating insights from user research and validating ideas through usability testing.
- Crafted color-blind compliant UI design elements to meet WCAG accessibility standards.
- Streamlined the design process with product teams using Figma to create rapid prototypes resulting in the completion of the MVP two weeks ahead of schedule.
Certifications
Enterprise Design Thinking
IBM
Interaction Design for Usability
Interaction Design Foundation
Information Visualization
Interaction Design Foundation
UI Design Patterns for Successful Software
Interaction Design Foundation
Human-Computer Interaction (HCI)
Interaction Design Foundation
User Research–Methods and Best Practices
Interaction Design Foundation
Skills
Tools
Adobe Creative Suite
Platforms
Figma
Languages
CSS, SCSS, HTML
Other
User-centered Design (UCD), User Experience (UX), User Research, Usability, Qualitative Research, Quantitative Research, UI Design, UX Design, Web App Design, Visual Design, Consulting, Web Design, UX Audits, User Flows, Prototyping, Mobile UI, Mobile UX, Mobile UX Design, UX Research, Wireframing, High-fidelity Prototypes, Agile, Interaction Design (IxD), User Interviews, Usability Testing, Human-computer Interaction (HCI), Emotional Design, Product Design, Digital Product Design, User Psychology, Information Architecture (IA), UX Analysis, Data Analysis, Data Visualization, User Testing, Mobile App Design, Responsive Web Design (RWD), UX Strategy, Design Systems, B2B, Consumer Services, Service Design, UI Design Standards & Best Practices, Software Design, Information Visualization, SaaS Design, Sass
Experience
- UX Design - 5 years
- User Research - 5 years
- Product Design - 5 years
- UI Design - 5 years
- Usability - 5 years
- User Experience (UX) - 5 years
- Digital Product Design - 4 years
- Information Architecture (IA) - 4 years
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