Isabel Cordero, Designer in Toronto, ON, Canada
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Isabel Cordero

Verified Expert  in Design

Designer

Location
Toronto, ON, Canada
Toptal Member Since
September 29, 2022

Isabel is a technical and business-savvy UI/UX designer with experience leading cross-platform solution design and product development from concept to launch. She has worked with over 30+ clients globally, collaborating with startup founders from Amazon, Google, and IBM, to enterprise companies such as Tipalti, Sonoco, and BOH tea. Isabel's industry experience ranges from eCommerce, industrial, education, IT, software, and productivity, to finance.

Visual DesignUser Experience (UX)User ResearchUI DesignUX DesignWeb App DesignWeb DesignMobile UXMobile UX DesignWireframingUX AuditsPrototypingMobile UIHigh-fidelity PrototypesUser Flows

Portfolio

Work Experience

UI/UX Designer

2022 - PRESENT
Tipalti
  • Built a new design system for Tipalti's corporate website to align product/web teams through a shared language and ensure consistent, efficient, and scalable web development.
  • Consolidated the design system with proper documentation, best practices, design principles, and standards to help teams improve their workflow.
  • Created a highly organized repository of reusable components, elements, and design patterns in Figma and crafted new patterns using insights from research and analytics.
Technologies: Figma, CSS, Sass, SCSS, HTML

UI/UX Designer and Product Consultant

2021 - PRESENT
Freelance
  • Collaborated with over 20+ clients globally, from startups, agencies, and businesses, to enterprise companies, on a range of user experience solutions for websites, web and mobile apps, and SaaS products.
  • Built and managed component libraries in Figma for three products to maintain consistency and contribute to elevating the design process.
  • Partnered with project management and engineering teams for over five clients to define and execute a product strategy.
Technologies: Figma, Web App Design, UX Design, SaaS Design, Visual Design, Consulting, Design Systems, Web Design, B2B, UX Audits, User Flows, Consumer Services, Mobile UX, Mobile UI, Mobile UX Design, UX Research, Wireframing, UI Design, High-fidelity Prototypes

Digital Project Lead

2021 - 2021
Avenue Air Depot
  • Led the digital transformation of a B2B and B2C HVAC supplier by modernizing the checkout experience and implementing strategies for business-technology alignment, saving over $150,000+ in initial investments through cost-effective solutions.
  • Translated evolving business requirements to a product roadmap while balancing customer and business needs, technical feasibility, time-to-market, and financial constraints.
  • Launched an eCommerce site and optimized the experience for B2B customers while building and managing an inventory database for 1,000+ products.
Technologies: B2B, User Flows

Lead Visual and Experience Designer

2019 - 2021
The STEAM Project
  • Led a 5-member team of designers, content creators, and marketing coordinators to develop the brand identity and deliver engaging experiences to customers while formalizing customer-centric practices.
  • Strategized opportunities to reinforce customer touch points online and offline, effectively increasing customer loyalty and advocacy by 87% through increased retention rates, reviews, and testimonials.
  • Established new processes to conduct customer research and usability testing to validate ideas and foster a user-centered culture.
Technologies: User Testing, Responsive Web Design (RWD), Visual Design, UX Audits, Service Design, UX Research, UI Design, High-fidelity Prototypes

UI/UX Designer

2018 - 2019
iMerciv
  • Aligned cross-functional teams to transform complex user flows into intuitive designs by integrating insights from user research and validating ideas through usability testing.
  • Crafted color-blind compliant UI design elements to meet WCAG accessibility standards.
  • Streamlined the design process with product teams using Figma to create rapid prototypes resulting in the completion of the MVP two weeks ahead of schedule.
Technologies: Figma, UX Design, Mobile App Design, Visual Design, Consulting, Prototyping, Mobile UX Design, UI Design, High-fidelity Prototypes
AUGUST 2022 - PRESENT

Enterprise Design Thinking

IBM

JUNE 2020 - PRESENT

Interaction Design for Usability

Interaction Design Foundation

APRIL 2020 - PRESENT

Information Visualization

Interaction Design Foundation

APRIL 2020 - PRESENT

UI Design Patterns for Successful Software

Interaction Design Foundation

JULY 2019 - PRESENT

Human-Computer Interaction (HCI)

Interaction Design Foundation

JULY 2019 - PRESENT

User Research–Methods and Best Practices

Interaction Design Foundation