Ivona Petrovic, Designer in Belgrade, Serbia
Ivona Petrovic

Designer in Belgrade, Serbia

Member since August 2, 2016
Ivona Petrović is a product designer, illustrator, and podcaster. With a background in fine arts and eight years of experience in the field of visual communications, she brings her knowledge to projects all around the world. Some of her clients are businesses and startups focused on sports, eCommerce, education, and tech. Ivona started the Dizajn Priča podcast in 2018, where she talks about her experience as a full-time freelancer and shares insights into life as a professional designer.
Ivona is now available for hire


Digital Design


  • Art Director | Product Designer

    2020 - 2021
    Velocorner ag - Contract
    • Improved the end-to-end experience of the Velocorner platform by identifying underlying UX issues and proposing new design solutions. The platform is now one of the largest bicycle marketplaces in Switzerland, with over 25,000 bikes listed.
    • Collaborated with the CEO, managers, and other stakeholders to complete and implement designs successfully.
    • Evaluated existing branding, product, and company business strategy to create the new art direction.
    Technologies: Figma, Slack, Product Design, Teamwork, User Interface (UI), Wireframing, Wireframe to Product, UX Wireflows, UX Wireframes, Brainstorming, Web UI, App UI, App UX, Onboarding, User Onboarding, eCommerce UX, eCommerce UI, eCommerce Design, Sport Branding, Branding, Websites, Landing Page Design, Landing Pages, UX Direction, Art Direction, Web UX Design, User Experience (UX), Web Illustration, Illustration, UI Design, eCommerce, Responsive Web Design (RWD), Web App UI, Web App UX, Customer Journeys, Marketplace Design, UI Components
  • Creative Director and Product Designer

    2019 - 2021
    Badge Hero - Freelance
    • Worked as the sole designer on the rebranding from start to finish, from logo creation to graphics and mascot illustrations.
    • Collaborated with stakeholders and developers in developing a strong UX and helped the development team implement it.
    • Brainstormed with stakeholders and developed a new, more intuitive, user-friendly interface.
    Technologies: Sketch, Adobe Illustrator, Zeplin, Slack, Branding, UI Branding, User Interface (UI), Interface Design, Mobile App UI, Mobile App Design, Web Platforms, Platform Design, Product Design, Logo Design, Illustration, Mascots, Mascot Design, Brainstorming, UX Strategy, Web UX Design, User Experience (UX), Web UI, Web Illustration, UI Design, MVP Design, Responsive Web Design (RWD), Web App UI, Web App UX, Customer Journeys, Marketplace Design, UI Components

Other Experience


  • Bachelor's Degree in Graphic Design
    2010 - 2013
    College of Fine and Applied Arts - Belgrade, Serbia



Belgrade, Serbia

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