Ivona Petrovic

Designer in Belgrade, Serbia

Member since October 25, 2016

Ivona specializes in creating and redesigning websites, landing pages, and web apps. She does everything from the user experience to user interfaces, branding, custom illustrations, and icons. Her primary expertise lies in user interfaces, illustrations, and graphics in general. She enjoys working on challenges, values professional and transparent communication with clients and colleagues, and is keen on sharing ideas and learning from others.

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Portfolio

Digital Design

Albert Website and Illustration Design
- Landing Pages
- Websites
- Web Design
- Illustration
- Interactive Charts
- Web UI
- User Interface (UI)
- Web Illustration
- Character Design
- Wireframing
- Wireframe to Product
- 2D Games
Paws Tracker Landing Page
- Blockchain
- Landing Page Design
- Landing Pages
- Branding
- Logo Design
- UI Branding
- Custom Logos
- Color Concepts
- Color Selection
- Vectors
- Vector Art
- Vector Illustration
- Illustration
- Web UI
- Web UX
- Interface Design
CargoScout Web App
- User Experience (UX)
- User Interface (UI)
- UX Flows
- App UX
- App UI
- Wireframing
- Wireframe to Product
- Complex Application User Interfaces (UI)
- Icon Design
- Color Schemes
- Shipping Management
- Management
- Platform Design
- Sketch
- Adobe Illustrator
- InVision
- UX Design
Pass Sport Website and Branding
- Web
- Web Design
- Brand Design
- Branding
- Logo Design
- Digital Advertising
- Responsive Web Design (RWD)
- Mobile App Design
- Android App Design
- Android UI Design
- iOS UI Design
- iOS App Design
- User Experience (UX)
- Sports
- Apps
- UI Design
- Android Design Guidelines
Pass Sport Mobile App
- Apps
- iOS
- Android App Design
ClassTag Application
ClassTag Branding
- Branding
- Rebranding
- Icon Design
- Vector Graphics
- Graphics
- Visual Identity

Employment

Creative Lead
2018 - 2019
Rad Intelligence
- Created branding identity, packaging design, and website for a cosmetics line.
- Designed the logo and branding elements for a cosmetics line.
- Created social network ads for a cosmetics line (mostly Instagram).
- Developed the concept and ads for social networks for an e-bike company.
- Designed the Rad Intelligence website with over ten custom pages.
- Crafted custom illustrations for blog posts for the Rad Intelligence website.
- Designed for different kinds of Google Slides presentations.
Technologies: Google Slides, Zeplin, Sketch, Website Redesign, Logo Design
UI designer and Illustrator (Design Overhaul of a B2B Marketing Site for an Edtech)
2018 - 2018
Learn By Doing, Inc. (via Toptal)
- Designed an overhaul of a B2B marketing site for teaching platform (edtech company).
- Created over 60 custom, on-brand illustrations.
- Crafted custom-made character illustrations for B2B and B2C website.
- Designed the UI and UX for B2C website pages.
Technologies: InVision, Sketch, Adobe Illustrator
UI and UX Designer
2017 - 2018
Symbiotica
- Designed several websites including a B2C responsive site for a glass service company and a B2B responsive website for a heating company.
- Led the art direction for the images and photography for a heating company.
- Advised about the usage of photos on the websites.
- Designed a custom search bar for a responsive website.
Technologies: Adobe Photoshop, Adobe Illustrator, Zeplin, Sketch, Website Redesign
UI Designer and Illustrator
2017 - 2017
Adcrush Media Global Ltd.
- Led the art direction for the branding.
- Aided in the development of the mood board, color scheme, typography, and overall style of the branding and landing page.
- Created a unique logo design.
- Designed the landing page.
- Created a main hero image illustration for the landing page.
- Illustrated three different illustrations for services on the landing page.
Technologies: Adobe Photoshop, Adobe Illustrator, Logo Design
Illustrator
2017 - 2017
Embroker
- Created the art direction and visual style for illustrations.
- Illustrated over 20 intricate insurance policy coverage illustrations for in-app education.
- Defined the color scheme for illustrations.
- Created a 404 page illustration for animation.
- Worked in a specific style for the marketing illustrations.
Technologies: Adobe Illustrator
Designer (Redesign of the Homepage)
2017 - 2017
Active Global Specialized Caregiver
- Redesigned the existing brand with new elements.
- Designed a fully responsive experience for various desktop, mobile, and tablet sizes.
- Built custom made icons for the services section.
- Directed the overall visual art direction choosing the typography style, placements, and other specific typography needs.
- Worked on the art direction for the representations of the photos.
- Proposed and developed sections and parts of the page.
Technologies: Adobe Illustrator, Adobe Photoshop, Website Redesign
UI/UX Designer
2016 - 2017
Kroon Studio
- Worked on various projects: mainly UI redesigns for websites.
- Created the UI/UX designs for web and mobile applications.
- Developed the UI/UX design for a web-and-mobile application for teacher and parent communication.
- Crafted the illustrations and icons for a teacher and parent communication web app.
- Developed the branding and identity creation for a specialized light switch.
- Managed the team and project for a web-and-mobile app for parent-teacher communication.
- Acted as the lead designer on a project for a web application for management and communication in transport.
Technologies: InVision, Adobe Acrobat Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Website Redesign, Logo Design
Visual Designer
2015 - 2016
Presta (eCommerce Company)
- Created the logo, art direction, and branding for a digital agency.
- Designed B2B responsive websites for large corporations and startups and B2C responsive websites for small companies, stores, and startups.
- Developed marketing material for social networks for cosmetics companies.
- Worked on the UI for a game application (iOS and Android).
- Designed landing pages and websites for presentations and pitches.
Technologies: Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Website Redesign, Logo Design
Visual Designer
2014 - 2015
AlsterCloud
- Designed the UX and UI for a tracking app for iOS and Android.
- Created over 100 icons for a tracking app for iOS and Android.
- Worked on the UX and UI for a giveaway app for iOS and Android.
- Created logos and brandings for schools, apps, sports, and companies.
- Developed marketing material for social networks and print for a digital studio.
- Built visual identities and brand books for digital studios, companies, and more.
Technologies: InVision, Axure, Adobe Photoshop, Adobe Illustrator, Website Redesign, Logo Design
Graphic Designer
2013 - 2014
Nova Iskra
- Updated a logo for a co-working space.
- Developed the art direction for a co-working space.
- Worked on print materials like books, brochures, cards, memos and shirts for a co-working space.
- Created icons, graphics, charts, and infographics for a co-working space.
Technologies: Adobe Acrobat Pro, Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Other Experience

30 Days of Design – A Branding Case Study (Publication)
https://www.toptal.com/designers/product-design/30-days-design-branding-case-study
We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This branding case study breaks down the process of how to accomplish it effectively.

Education

Bachelor's Degree in Graphic Design
2010 - 2013
College of Fine and Applied Arts - Belgrade, Serbia

Experience

Location

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Designer in Belgrade, Serbia

Portfolio

Employment

Creative Lead

UI designer and Illustrator (Design Overhaul of a B2B Marketing Site for an Edtech)

UI and UX Designer

UI Designer and Illustrator

Illustrator

Designer (Redesign of the Homepage)

UI/UX Designer

Visual Designer

Visual Designer

Graphic Designer

Other Experience

Education

Experience

Location