Eduardo Medina

Designer in London, United Kingdom

Member since August 10, 2017

Eduardo is a lead UX designer with over eleven years of experience, currently working for Vodafone in London. He specializes in creating interfaces that require little or no effort by the user by using modern concepts of research and application of UX techniques. Eduardo always designs with numbers in mind and with the intention of bringing them up as much as possible.

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Portfolio

Digital Design

Vodafone Chatbot
- Chatbots
- Apps
- Hybrid Apps
- Sketch
- InVision
- Principle
- Stakeholder Management
- User Flows
- UX Flows
- Android App Design
- iOS App Design
- Personas
- Concept Sketching
- Usability Testing
- Wireframing
- Wireframe to Product
- UX Design
Vodafone App Upgrade Journey
- Mobile
- SaaS
- SaaS Design
- InVision
- Axure
- Axure RP Pro
- Principle
- Agile
- Agile UX
- Lean UX
VOXI (Vodafone) Mobile Device Finance
- Sketch
- InVision
- Mobile First
- eCommerce
- Information Architecture (IA)
- Task Flows
- Agile
- Agile UX
- Lean UX
- Usability Testing
- Minimum Viable Product (MVP)
- Rapid Prototyping
- Axure RP Pro
- Pixel Perfect
Vodafone Design System
- Design Libraries
- UI Components
- SaaS
- Hybrid Apps
- Design Systems
- InVision
- InVision App
Science Logic Design System
- Design Systems
- InVision
- Sketch
- Agile
- Remote Work
- Slack
- Zoom
- Atomic Design
- Lean UX
Crazy Egg AB Test
- SaaS
- Heatmaps
- Usability Testing
- Remote Work
- Remote Usability Testing
- Agile UX
- Lean UX
Crazy Egg Recordings
- SaaS
- Flow
- Sketch
- HTML UI
- Remote User Testing
- User Testing
- InVision
- Ideation
Crazy Egg Dashboard
- SaaS
- Remote User Testing
- Sketch
- InVision
- Ideation
- Remote Work
- Information Architecture (IA)
Science Logic | Service Creation
- SaaS
- InVision
- Usability Testing
- Remote Usability Testing
- Sketch
- Morae
- Ideation

Employment

UX Lead
2019 - PRESENT
LiveSchool
- Created a design system that significantly reduced the time of a task for design and front-end development. By using consistent components, we also managed to improve some of our UX metrics as well.
- Ran usability tests that revealed many problems within the product's user experience. By identifying the problems we were also able to come up with solutions.
- Redesigned the buttons' position to make more sense of the gestalt. We've made many tests before concluding the actual position of the action buttons.
Technologies: Principle, InVision, Abstract, Sketch
Senior UX Designer
2018 - PRESENT
Vodafone UK
- Designed the journeys for existing Vodafone customers to manage their accounts.
- Created the design for a hybrid app aimed at the global market.
- Designed the SIM card activation journey for VOXI, Vodafone's youth brand.
- Crafted the marketing pages for VOXI, Vodafone's youth brand.
- Designed an eCommerce platform for the sale of mobile devices for VOXI, Vodafone's youth brand.
Technologies: UserZoom, Principle, Adobe Photoshop, Axure, Sketch, InVision
Senior UX Contractor
2017 - 2018
Crossover for Work | Modus Create
- Created the AB test feature for Crazy Egg.
- Crafted the user session recording feature for Crazy Egg.
- Designed and coded the marketing pages for Crazy Egg.
- Develeoped the dashboard design for Crazy Egg.
- Created the design system for Science Logic.
Technologies: UserZoom, Axure, InVision, Sketch
Senior UX Designer
2016 - 2017
Petrotechnics
- Built a tool that facilitated the isolation and "de-isolation" of entire areas of oil & gas for maintenance work. The platform also predicted risks in time and space.
- Constructed a shift handover tool for outgoing supervisors of the oil & gas platform. The tool decreased the time of shift handovers from three hours to 30 minutes on average.
- Created features that improved the Time View of the platform.
- Designed an app that facilitated the risk assessment of tasks prior to its execution.
- Developed the journeys for the change of status of a given task.
Technologies: HTML, CSS, Axure, Adobe Photoshop
Lead UX Designer
2015 - 2016
WPensar
- Created an application that created timetables for schools and universities.
- Designed an app that enabled the communication between parents, students, and teachers.
- Improved the usability of the existing school management system.
- Defined features that help manage and reduce default.
- Designed a CRM tool for schools.
- Led a team of three UX designers.
Technologies: Adobe Photoshop, GitHub, Sublime Text, Proto.io, Axure
Senior UX Designer
2014 - 2015
Hotel Urbano
- Created the hotel search functionality.
- Designed the hotel page.
- Created the intranet for hotels to join the platform.
- Developed the booking journeys for end users.
- Designed the marketing pages.
Technologies: HTML, CSS, Optimizely, Git, Morae, Axure, Adobe Photoshop
Owner
2010 - 2014
Semko
- Constructed the intranet for Rio de Janeiro's largest health insurance provider.
- Built intranets for one of Brazil's largest contractors and one of Brazil's largest law offices.
- Created a system for enrollments of social benefits for Brazil's largest public bank.
- Developed an app to fill out the required benefits for Brazil's largest bank.
Technologies: HTML, CSS, Git, Sublime Text, Adobe Illustrator, Axure, Adobe Photoshop

Education

Bachelor's degree in Digital Design
2003 - 2007
Instituto Infnet - Rio de Janeiro, Brazil

Experience

SaaS10 years
Mobile First8 years
Agile UX8 years
Android5 years
InVision3 years
Sketch2 years
Principle1 year
Figma1 year

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Designer in London, United Kingdom

Portfolio

Employment

UX Lead

Senior UX Designer

Senior UX Contractor

Senior UX Designer

Lead UX Designer

Senior UX Designer

Owner

Education

Experience

Tools

Location