Eduardo Medina, Designer in Niterói - State of Rio de Janeiro, Brazil
Eduardo Medina

Designer in Niterói - State of Rio de Janeiro, Brazil

Member since August 10, 2017
Eduardo is a lead UX designer with over eleven years of experience, currently working for Vodafone in London. He specializes in creating interfaces that require little or no effort by the user by using modern research concepts and the application of UX techniques. Eduardo always designs with numbers in mind and with the intention of bringing them up as much as possible.
Eduardo is now available for hire


Digital Design


  • UX Lead

    2019 - PRESENT
    • Created a design system that significantly reduced the time of a task for design and front-end development. By using consistent components, we also managed to improve some of our UX metrics as well.
    • Ran usability tests that revealed many problems within the product's user experience. By identifying the problems we were also able to come up with solutions.
    • Redesigned the buttons' position to make more sense of the gestalt. We've made many tests before concluding the actual position of the action buttons.
    Technologies: Principle, InVision, Abstracts, Sketch
  • Senior UX Designer

    2018 - PRESENT
    Vodafone UK
    • Designed the journeys for existing Vodafone customers to manage their accounts.
    • Created the design for a hybrid app aimed at the global market.
    • Designed the SIM card activation journey for VOXI, Vodafone's youth brand.
    • Crafted the marketing pages for VOXI, Vodafone's youth brand.
    • Designed an eCommerce platform for the sale of mobile devices for VOXI, Vodafone's youth brand.
    Technologies: UserZoom, Principle, Adobe Photoshop, Axure, Sketch, InVision


  • Bachelor's Degree in Digital Design
    2003 - 2007
    Instituto Infnet - Rio de Janeiro, Brazil



Niterói - State of Rio de Janeiro, Brazil

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