Eduardo is available for hire
Hire EduardoEduardo Medina
Verified Expert in Design
Designer
Niterói - State of Rio de Janeiro, Brazil
Toptal member since March 1, 2019
Bio
Eduardo, a seasoned designer with nearly two decades of global experience, has shaped digital landscapes for major corporations like Vodafone and Fossil and other successful startups. His versatile portfolio spans fintech, edtech, proptech, tourism, and oil and gas. Recognized for merging theory and experience, Eduardo excels in crafting intuitive interfaces with minimal cognitive effort. Leading the design for a promising US startup, he continues to commit to innovative design solutions.
Portfolio
Experience
- User Testing - 9 years
- Mobile First - 8 years
- Figma - 8 years
- Agile UX - 8 years
- Axure RP Pro - 7 years
- Lean UX - 6 years
- Android - 5 years
- Principle - 1 year
Tools
- Axure RP Pro
- Principle
Work Experience
Lead UX Designer
2023 - PRESENT
LeadSimple
- Performed extensive benchmarking on real estate and property management competition.
- Built a design system that has increased the velocity of building new features by nearly 40%.
- Created an inbox for property managers that increased revenue by about 40% against a 20% goal.
- Implemented a user testing culture and improved current usability with proven metrics.
Technologies: Figma, Userbrain, FigJam, Notion, Photoshop CC 2019, Remote User Testing, Heatmaps, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Slack, Design Production, AI Design, Enterprise, Icon Design, Marketplaces, Marketing Design, Hotels & Lodging, UX Testing, Cognitive Psychology, Bootstrap, Front-end Development, JavaScript, Apple, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Onboarding, Direct to Consumer (D2C), Low-fidelity Prototypes, Social Networking, Design Principles, Workshops, Hotjar, User Requirements, Adobe Creative Cloud, Click-through Rates (CTR), Direct Mail, Lottie, Motion & Animation Design, Content, Creative Design, Marketing, Social Media Design, Sitemaps, Customer Relationship Management (CRM), Product Owner, Marketing Materials, Interface Design, UX Prototyping, MURAL, Experience Design, Visual Storytelling, Design Documentation, Product Ownership, Webflow CMS, AI Prompts, Data Analytics, Sales Pitches, Legal Technology (Legaltech), Platform Design, Usability Analysis, User Experience Design, Community Platforms, User Engagement, Luxury, AI-powered Product Design, Design, Product Research, CMS, Compliance, Content Management, Conversion, Consumer-facing Product Design, Fintech Design, Claude, AI Chatbots, Qualitative Research
Senior Product Designer
2026 - 2026
Bildsimple Inc.
- Designed a roofing budgeting platform that streamlined roof maintenance and replacement estimates for homeowners.
- Led end-to-end usability testing, identifying key UX improvements that increased product usability before launch.
- Created a construction CRM that will be used by hundreds of employees.
- Designed a construction CRM that centralized customer communications and project management for hundreds of field and office employees.
Technologies: UX Design, Web App Design, UI Design, Figma, Visual Hierarchy, Motion Design, User Flows, Product Design, CMS, Compliance, Content Management, Conversion, Consumer-facing Product Design, Qualitative Research
Head of UX (Consultant)
2023 - 2023
LaunchX
- Developed and maintained a robust College Cost Calculator for a Shark Tank client.
- Built and maintained a successful fitness app for a famous Canadian fitness influencer.
- Created and maintained a medtech startup for a renowned cardiologist in the US.
Technologies: Figma, Prototyping, Web UX, Lean UX, App UX, Medtech, Fitness Trackers, Fintech, Gaming, Streaming, Photoshop CC 2019, Remote User Testing, Heatmaps, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Slack, Design Production, Enterprise, Icon Design, Marketplaces, Marketing Design, Healthcare, UX Testing, Cognitive Psychology, Bootstrap, Front-end Development, JavaScript, Apple, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Onboarding, Direct to Consumer (D2C), Low-fidelity Prototypes, Social Networking, Media, Design Principles, Logistics, Workshops, Hotjar, User Requirements, Animation, Adobe Creative Cloud, Game Design, Click-through Rates (CTR), Adobe After Effects, Lottie, Motion & Animation Design, Content, Creative Design, Marketing, Social Media Design, Sitemaps, Booking Systems, Customer Relationship Management (CRM), Product Owner, Marketing Materials, Interface Design, UX Prototyping, MURAL, Experience Design, Storytelling, Visual Storytelling, Figma to React, Design Documentation, Product Ownership, Webflow CMS, AI Prompts, Data Analytics, Sales Pitches, Legal Technology (Legaltech), Platform Design, Usability Analysis, User Experience Design, Community Platforms, User Engagement, Luxury, Design, Product Research, CMS, Compliance, Content Management, Conversion, Fintech Design, Qualitative Research
UI Designer
2023 - 2023
Fossil Group
- Conducted a design system audit—a thorough analysis of the existing design system to identify gaps and areas of improvement. Collaborated with Fossil's design and development teams to understand pain points and gather feedback from stakeholders.
- Enhanced the design system—implemented iterative updates and improvements to the existing design system components. Streamlined the design process and introduced new components to keep up with the latest design trends and industry best practices.
- Improved and prioritized accessibility and inclusivity, making the design system compliant with WCAG 2.1 guidelines. Conducted thorough accessibility testing and integrated accessible features into the components.
- Ensured cross-platform consistency. Provided a consistent user experience across various platforms, including smartwatches, fitness trackers, and other wearables. Maintained design guidelines catering to the unique characteristics of each platform.
- Created comprehensive documentation for the design system, including guidelines, usage instructions, and best practices. This documentation empowered the design and development teams to make informed decisions and promote efficient collaboration.
- Conducted regular design reviews and provided feedback to the design team, fostering a culture of continuous improvement. Offered training sessions to the internal design team to enhance their understanding of the design system.
Technologies: UI Design, Design Systems, Sketch, InVision App, Communication, Wearables, Component Libraries, Web Applications, System Design, User Interviews, iOS UX Design, Software, Animated Interactions, Mobile eCommerce, BigCommerce, Gamification, Color Theory, Layout Design, Consumer Products, Creative Tech, Technology, Audits, Landing Page Design, Workshop Facilitation, Motion Graphics, Brand Design, Brand Logos, Social Media Apps, Color Schemes, Layout, Heuristic Evaluation, Web Dashboards, App UI, App UX, UI Branding, Component-based Architecture, Component-based Development, Responsive Layout, Web & Mobile Applications, UX Wireflows, Photoshop CC 2019, Remote User Testing, Heatmaps, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Slack, Enterprise, Icon Design, Marketplaces, Marketing Design, UX Testing, Cognitive Psychology, Internet of Things (IoT), Bootstrap, Front-end Development, JavaScript, Search Engine Optimization (SEO), Onboarding, Direct to Consumer (D2C), Low-fidelity Prototypes, Entertainment & Leisure, Art Direction, Creative Direction, Design Principles, Workshops, Hotjar, User Requirements, Animation, Adobe Creative Cloud, Click-through Rates (CTR), Adobe After Effects, Lottie, Motion & Animation Design, Content, Creative Design, Marketing, Social Media, Social Media Design, Marketing Materials, Interface Design, UX Prototyping, MURAL, Experience Design, Storytelling, Visual Storytelling, Design Documentation, Product Ownership, AI Prompts, Data Analytics, Sales Pitches, Platform Design, Usability Analysis, User Experience Design, Community Platforms, User Engagement, Luxury, Design, Product Research, CMS, Compliance, Content Management, Conversion, Conversational AI, IoT
UX Consultant (Head of UX)
2022 - 2023
Bel
- Designed a web app for property search after the whole discovery process.
- Created a design system for the scalability of the system.
- Benchmarked the main players in the market using Nielsen's 10 heuristics as a criterion.
- Identified the user's main issues after three iterations as part of a team and got to a final version that will be tested quantitatively.
Technologies: Figma, HTML, CSS, Axure, Principle, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Web App UX, User Experience (UX), B2C, UX Audits, User Flows, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Landing Page Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, Webflow, Real Estate, Graphic Design, No-code Development, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, User Personas, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Visual Identity, Logo Design, Brand Guidelines, Automation, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps, Commercial Real Estate, Responsive UI, Stakeholder Management, User Research, Proof of Concept (POC), Product Conceptualization, Presentations, Leadership, Usability, User Validation, Photoshop CC, Component Libraries, Web Applications, System Design, User Interviews, iOS UX Design, Software, Animated Interactions, Color Theory, Layout Design, Consumer Products, Creative Tech, Technology, Audits, Workshop Facilitation, Motion Graphics, Brand Design, Brand Logos, Layout, Heuristic Evaluation, Web Dashboards, App UX, UI Branding, Component-based Architecture, Component-based Development, Financial Products, Responsive Layout, Design Systems, Web & Mobile Applications, UX Wireflows, Photoshop CC 2019, Remote User Testing, Heatmaps, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Slack, Design Production, AI Design, Enterprise, Icon Design, Marketplaces, Marketing Design, UX Testing, Cognitive Psychology, Bootstrap, Front-end Development, JavaScript, WordPress Design, Search Engine Optimization (SEO), Direct to Consumer (D2C), Low-fidelity Prototypes, Social Networking, Design Principles, Logistics, Workshops, Hotjar, User Requirements, Adobe Creative Cloud, Click-through Rates (CTR), Adobe After Effects, Motion & Animation Design, Content, Creative Design, Marketing, Social Media Design, Sitemaps, Booking Systems, Customer Relationship Management (CRM), Marketing Materials, Interface Design, UX Prototyping, Experience Design, Storytelling, Visual Storytelling, Design Documentation, Product Ownership, AI Prompts, Sales Pitches, Platform Design, Usability Analysis, User Experience Design, Community Platforms, User Engagement, Luxury, Design, Product Research, CMS, Content Management, Conversion, Qualitative Research
Lead UX Designer
2021 - 2022
WithClutch
- Led UX to improve cross-sell by 15%+ and boost share of wallet by 30%+.
- Directed a lean UX team of two, collaborating with engineering and product leads.
- Developed a comprehensive design system to ensure consistency and scalability.
- Optimized loan portal workflows through research-driven design.
- Fostered an evidence-based culture, significantly improving team productivity.
Technologies: Figma, React, Usertesting.com, Slack, FigJam, AI Prompts, Legal Technology (Legaltech), Platform Design, User Experience Design, Community Platforms, User Engagement, Design, Product Research, CMS, Conversion, Fintech Design
Head of UX
2021 - 2022
WithCLutch
- Designed the end-to-end experience for loans, which includes signing the loan digitally via DocuSign.
- Created the balance transfer feature, which allowed credit unions to make an ACH payment to card issuers rather than write a manual check.
- Built the loan portal, which increased cross-selling by 35%.
Technologies: Figma, Axure, Principle, Miro, FigJam, Trello, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Fintech, Mobile Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), Marketplaces, UX Audits, User Flows, SaaS, Android Design Guidelines, Axure RP Pro, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Material Design, Landing Page Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Finance, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, iOS, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Enterprise SaaS, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Visual Identity, Logo Design, Brand Guidelines, Automation, Document Management, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps, Responsive UI, Stakeholder Management, Software as a Service (SaaS), User Research, Proof of Concept (POC), Product Conceptualization, Presentations, Leadership, Usability, User Validation, Photoshop CC, Component Libraries, Web Applications, System Design, User Interviews, iOS UX Design, Software, Animated Interactions, BigCommerce, Gamification, Color Theory, Layout Design, Consumer Products, Creative Tech, Technology, Audits, Workshop Facilitation, Motion Graphics, Brand Design, Brand Logos, Social Media Apps, Layout, Heuristic Evaluation, Web Dashboards, App UI, App UX, Banking & Finance, Consumer Banking, Mortgages, UI Branding, Component-based Architecture, Component-based Development, Financial Products, Financial UX, Responsive Layout, Design Systems, Web & Mobile Applications, UX Wireflows, Photoshop CC 2019, Remote User Testing, Heatmaps, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Design Production, AI Design, Enterprise, Icon Design, Marketing Design, UX Testing, Conversational UX, Cognitive Psychology, Bootstrap, WordPress Design, Search Engine Optimization (SEO), Onboarding, Direct to Consumer (D2C), Low-fidelity Prototypes, Social Networking, Design Principles, Workshops, User Requirements, Click-through Rates (CTR), Motion & Animation Design, Content, Creative Design, Social Media, Sitemaps, Booking Systems, Customer Relationship Management (CRM), Interface Design, UX Prototyping, Experience Design, Storytelling, Visual Storytelling, Design Documentation, Product Ownership, User Experience Design, User Engagement, Design, CMS, Conversion
UX Lead
2019 - 2021
LiveSchool
- Created a design system that significantly reduced the time of a task for design and front-end development. By using consistent components, we also managed to improve some of our UX metrics.
- Ran usability tests that revealed many problems within the product's user experience. By identifying the problems, we were also able to come up with solutions.
- Redesigned the buttons' position to make more sense of the gestalt. We performed many tests before deciding on the actual position of the action buttons.
Technologies: Principle, InVision, Abstracts, Journey Mapping, Wireframing, Product Design, UI Design, UX Design, Figma, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Mobile Design, B2B, B2C, Business to Business to Consumer (B2B2C), B2B2C, UX Audits, User Flows, SaaS, Axure RP Pro, Sketch, Usability Testing, Agile UX, Information Architecture (IA), Rapid Prototyping, Lean UX, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), Material Design, User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Edtech Design, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, iOS, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Android Design Guidelines, Mockups, User Journeys, Design Leadership, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, SaaS Design, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, Enterprise SaaS, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, Startups, User Stories, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Jira, Notion, Responsive Web Apps, Interaction Design (IxD), Touchscreens, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Mobile Apps, Enterprise Design, Competitive Analysis, Feature Prioritization, Product Roadmaps, Responsive UI, Stakeholder Management, Software as a Service (SaaS), User Research, Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations, Leadership, Usability, User Validation, Photoshop CC, Component Libraries, Web Applications, System Design, User Interviews, iOS UX Design, Software, Animated Interactions, Gamification, Color Theory, Layout Design, Creative Tech, Technology, Audits, Landing Page Design, Workshop Facilitation, Motion Graphics, Social Media Apps, Layout, Heuristic Evaluation, App UI, App UX, Component-based Architecture, Component-based Development, Responsive Layout, Design Systems, Web & Mobile Applications, UX Wireflows, Photoshop CC 2019, Remote User Testing, Heatmaps, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Slack, Design Production, Icon Design, Marketplaces, Marketing Design, Conversational UX, Cognitive Psychology, Bootstrap, WordPress Design, Search Engine Optimization (SEO), Onboarding, Direct to Consumer (D2C), Low-fidelity Prototypes, Design Principles, User Requirements, Motion & Animation Design, Content, Creative Design, Social Media, Sitemaps, Booking Systems, Customer Relationship Management (CRM), Education, UX Prototyping, Experience Design, Storytelling, Visual Storytelling, User Experience Design, User Engagement, Design, CMS, Conversion
Senior UX Designer
2018 - 2021
Vodafone UK
- Designed the journeys for existing Vodafone customers to manage their accounts.
- Created the design for a hybrid app aimed at the global market.
- Designed the SIM card activation journey for VOXI, Vodafone's youth brand.
- Crafted the marketing pages for VOXI, Vodafone's youth brand.
- Designed an eCommerce platform for the sale of mobile devices for VOXI, Vodafone's youth brand.
Technologies: UserZoom, Principle, Adobe Photoshop, Axure, Sketch, InVision, Axure RP Pro, UX Design, Product Design, UI Design, Figma, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Data Visualization, Mobile Design, B2C, UX Audits, User Flows, SaaS, Android, Usability Testing, Agile UX, Journey Mapping, eCommerce, Information Architecture (IA), Lean UX, Android App Design, iOS App Design, UI Components, Mobile, Ideation, Remote Work, Google Design Sprints, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Usertesting.com, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, iOS, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Android Design Guidelines, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, eCommerce Design, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, Data-informed Visual Design, eCommerce UI, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Responsive Design, Communication, Mobile UI Design, Web, eCommerce UX, Web UI Design, Scaled Agile Framework (SAFe), UX Strategy, UX Mentoring, User Stories, User Personas, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Notion, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Mobile Apps, Visual Identity, Brand Guidelines, Document Management, Enterprise Design, Competitive Analysis, Feature Prioritization, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), User Research, Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations, Leadership, Usability, User Validation, Photoshop CC, Component Libraries, Web Applications, System Design, User Interviews, iOS UX Design, Software, Animated Interactions, Mobile eCommerce, BigCommerce, Gamification, Color Theory, Layout Design, Consumer Products, Technology, Audits, Workshop Facilitation, Layout, Heuristic Evaluation, App UX, Component-based Architecture, Component-based Development, Responsive Layout, Design Systems, Web & Mobile Applications, Photoshop CC 2019, Remote User Testing, Heatmaps, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Slack, Design Production, AI Design, Enterprise, Icon Design, Marketing Design, Conversational UX, Cognitive Psychology, Internet of Things (IoT), WordPress Design, Search Engine Optimization (SEO), Onboarding, Low-fidelity Prototypes, Entertainment & Leisure, Art Direction, Creative Direction, Design Principles, Logistics, User Requirements, Motion & Animation Design, Content, Creative Design, Sitemaps, Booking Systems, Customer Relationship Management (CRM), UX Prototyping, Experience Design, Storytelling, Visual Storytelling, User Experience Design, User Engagement, CMS, IoT
Senior UX Contractor
2017 - 2018
Crossover for Work | Modus Create
- Created the A/B test feature along a multidisciplinary team.
- Crafted the user session recording feature, designed and coded the marketing pages, and developed the dashboard design for Crazy Egg.
- Created the design system for Science Logic together with a multidisciplinary team.
Technologies: UserZoom, Axure, InVision, Sketch, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Mobile Design, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), UX Audits, User Flows, SaaS, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Illustrator CC, eCommerce, Information Architecture (IA), Rapid Prototyping, Lean UX, Illustration, Mobile, Ideation, Scrum, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Android Design Guidelines, Mockups, User Onboarding, User Journeys, Design Leadership, eCommerce Design, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Process Optimization, Consulting, Responsive Design, Communication, Mobile UI Design, Web, eCommerce UX, Web UI Design, UX Strategy, UX Mentoring, User Stories, Responsive, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Shopify, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Industrial Equipment, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Conversion Rate Optimization (CRO), Mobile Apps, Enterprise Design, Competitive Analysis, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), User Research, Proof of Concept (POC), Presentations, Usability, User Validation, Photoshop CC, Web Applications, System Design, User Interviews, iOS UX Design, Software, Color Theory, Layout Design, Consumer Products, Technology, Audits, Layout, Heuristic Evaluation, Component-based Architecture, Web & Mobile Applications, Photoshop CC 2019, Remote User Testing, Remote Usability Testing, HTML UI, Apps, Design Libraries, Atomic Design, Design Production, Enterprise, Icon Design, Cognitive Psychology, WordPress Design, Entertainment & Leisure, Art Direction, Creative Direction, Design Principles, User Requirements, Motion & Animation Design, Creative Design, Sitemaps, Booking Systems, Experience Design, Storytelling, Visual Storytelling, User Experience Design, User Engagement
Senior UX Designer
2016 - 2018
Petrotechnics
- Built a tool that facilitated the isolation and "de-isolation" of entire areas of oil and gas for maintenance work. The platform also predicted risks in time and space.
- Constructed a shift handover tool for outgoing supervisors of the oil and gas platform. The tool decreased the time of shift handovers from three hours to 30 minutes on average.
- Created features that improved the time view of the platform.
- Designed an app that facilitated the risk assessment of tasks prior to their execution.
- Developed the journeys for the change of status of a given task.
Technologies: CSS, HTML, Axure, Adobe Photoshop, iOS App Design, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Data Visualization, B2B, B2C, B2B2C, Business to Business to Consumer (B2B2C), UX Audits, User Flows, SaaS, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, Mobile, Ideation, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Mockups, User Onboarding, User Journeys, Design Leadership, Graphic Design, Design Sprints, Design Workshops, UX Wireframes, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Process Optimization, Consulting, Responsive Design, Communication, Mobile UI Design, Web, Web UI Design, UX Strategy, Startups, User Stories, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Responsive Web Apps, Interaction Design (IxD), Touchscreens, Industrial Equipment, Accessible Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Mobile Apps, Enterprise Design, Competitive Analysis, Responsive UI, Stakeholder Management, Software as a Service (SaaS), User Research, Presentations, Usability, User Validation, Web Applications, System Design, User Interviews, iOS UX Design, Software, Color Theory, Layout Design, Technology, Audits, Landing Page Design, Layout, Remote User Testing, Heatmaps, Remote Usability Testing, Apps, Atomic Design, Design Production, Cognitive Psychology, User Requirements, Creative Design, Booking Systems, Experience Design, Storytelling, User Experience Design, User Engagement
Lead UX Designer
2015 - 2016
WPensar
- Created an application that created timetables for schools and universities.
- Designed an app that enabled the communication between parents, students, and teachers.
- Improved the usability of the existing school management system.
- Defined features that help manage and reduce default.
- Designed a CRM tool for schools.
- Led a team of three UX designers.
Technologies: Adobe Photoshop, GitHub, Sublime Text, Proto.io, Axure, WordPress, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Mobile Design, B2B, B2C, Business to Business to Consumer (B2B2C), B2B2C, UX Audits, User Flows, SaaS, Android Design Guidelines, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, Mobile, Ideation, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Edtech Design, Best Practices in Design, Mobile UX, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Cross-platform UX, Mockups, User Onboarding, User Journeys, Design Leadership, Graphic Design, Design Workshops, UX Wireframes, Data-informed Visual Design, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Responsive Design, Communication, Mobile UI Design, Web, Web UI Design, UX Mentoring, Startups, User Stories, Responsive UX Design, Mobile UI, Workflow, Web UX, Web UX Design, Benchmarking, Design Thinking, Jira, Shopify, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Accessible Design, CRM Design, SaaS Product Management, Style Guides, Conversion Rate Optimization (CRO), Mobile Apps, Logo Design, Enterprise Design, Competitive Analysis, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), User Research, Presentations, Usability, User Validation, Web Applications, System Design, User Interviews, iOS UX Design, Software, Color Theory, Layout Design, Technology, Audits, Layout, Heatmaps, Remote Usability Testing, Cognitive Psychology, User Requirements, Education, Experience Design, Storytelling, User Experience Design, User Engagement
Senior UX Designer
2014 - 2015
Hotel Urbano
- Created the hotel search functionality.
- Designed the hotel page.
- Created the intranet for hotels to join the platform.
- Developed the booking journeys for end users.
- Designed the marketing pages.
Technologies: CSS, Optimizely, Git, HTML, Morae, Axure, Adobe Photoshop, Product Design, UI Design, UX Design, Wireframing, Web App Design, User Interface (UI), Web App UI, Web App UX, User Experience (UX), Mobile Design, B2C, Business to Business to Consumer (B2B2C), B2B2C, UX Audits, User Flows, Android Design Guidelines, Axure RP Pro, Android, Usability Testing, Agile UX, Journey Mapping, Information Architecture (IA), Rapid Prototyping, Lean UX, Mobile, Ideation, Visual Design, MVP Design, Responsive Web Design (RWD), User Testing, Navigation Design, Design Reviews, Navigation, Mobile App UI, Prototyping, Best Practices in Design, Mobile UX, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Websites, Website Redesign, Design Consultation, UX Research, Cross-platform UX, Mockups, User Journeys, UX Wireframes, eCommerce UI, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Responsive Design, Communication, UX Mentoring, Startups, User Stories, Responsive UX Design, Mobile UI, Web UX, Web UX Design, Benchmarking, Responsive Web Apps, Interaction Design (IxD), Landing Pages, Touchscreens, Style Guides, Conversion Rate Optimization (CRO), Mobile Apps, Enterprise Design, Responsive UI, Landing Page Design, Stakeholder Management, Software as a Service (SaaS), Presentations, Usability, User Validation, Web Applications, System Design, Software, Color Theory, Layout Design, Consumer Products, Audits, Layout, Heatmaps, Remote Usability Testing, Hospitality, Hotels & Lodging, User Requirements, Travel & Leisure, Experience Design, Storytelling, User Experience Design
Owner
2010 - 2014
Semko
- Constructed the intranet for Rio de Janeiro's largest health insurance provider.
- Built intranets for one of Brazil's largest contractors and one of Brazil's largest law offices.
- Created a system for enrollments of social benefits for Brazil's largest public bank.
- Developed an app to fill out the required benefits for Brazil's largest bank.
Technologies: CSS, HTML, Git, Sublime Text, Adobe Illustrator, Axure, Adobe Photoshop, UI Design, Visual Design, Best Practices in Design, UX Documentation, UX Research, Cross-platform UX, Communication, Stakeholder Management, Software as a Service (SaaS), Presentations, Packaging, Usability, User Validation, Web Applications, Software, Layout Design, Audits, Layout, User Requirements, Storytelling
Education
2003 - 2007
Bachelor's Degree in Digital Design
Instituto Infnet - Rio de Janeiro, Brazil
Skills
Tools
Adobe Photoshop, Slack, Sketch, Axure RP Pro, InVision, Principle, Trello, Usertesting.com, Adobe Experience Design (XD), Jira, Photoshop CC, Userbrain, Zeplin, Hotjar, Lookback, Adobe After Effects, Adobe Creative Suite, Figma Prototyping, MURAL, Figma to React, Figma Make, Claude, Google Analytics, Wix, Proto.io, GitHub, Morae, Git, Adobe Illustrator, Flow, InVision App, Zoom, Photoshop CC 2019, Illustrator CC, Optimizely, Sublime Text, Miro, FigJam
Languages
CSS, JavaScript, HTML
Platforms
UserZoom, Mobile, Figma, WordPress, Android, iOS, Webflow, Web, Shopify, WooCommerce, BigCommerce, Adobe Suite, Apple, Webflow CMS, Desktop, Axure
Industry Expertise
Real Estate, Consumer Products, Creative Tech, Technology, Professional Services, Events, Banking & Finance, Aircraft & Airlines, Hospitality, Hotels & Lodging, Healthcare, Social Networking, Retail & Wholesale, Entertainment & Leisure, Media, Logistics, Marketing, Education, Travel & Leisure, Exercise & Fitness, Fitness
Other
Mobile First, eCommerce, Information Architecture (IA), Task Flows, Agile, Agile UX, Lean UX, Minimum Viable Product (MVP), Rapid Prototyping, Pixel Perfect, Remote User Testing, Remote Work, Heatmaps, Remote Usability Testing, HTML UI, User Testing, Chatbots, Stakeholder Management, UX Flows, Android App Design, iOS App Design, Personas, Concept Sketching, Wireframing, Wireframe to Product, UX Design, Design Libraries, Design Systems, SaaS Design, SaaS, Usability Testing, Google Design Sprints, Scrum, Ideation, User Flows, Android Design Guidelines, Product Design, UI Design, Fintech, MVP Design, Web App Design, User Interface (UI), Web App UI, Dashboards, Dashboard Design, Web App UX, User Experience (UX), Data Visualization, Mobile Design, B2B, B2C, B2B2C, Marketplaces, UX Audits, Visual Design, Responsive Web Design (RWD), Material Design, Landing Page Design, Navigation Design, Design Reviews, Navigation, Mobile App Design, Mobile App UI, Prototyping, Edtech Design, Best Practices in Design, Mobile UX, UX Pattern Design, UX Documentation, App Design, Interactive Prototypes, High-fidelity Mockups, High-fidelity Prototypes, Accessibility, Web Design, Websites, Website Redesign, Design Consultation, User Journey Maps, UX Research, Conversion Rate Optimization (CRO), Cross-platform UX, Mockups, Branding, User Onboarding, User Journeys, Design Leadership, eCommerce Design, Graphic Design, No-code Development, Design Sprints, Design Workshops, UX Wireframes, Data-informed Visual Design, eCommerce UI, Web UI, Mobile UX Design, Research, Heuristic Review, Heuristic Analysis, Design Ops, Process Optimization, Service Design, Team Leadership, Consulting, Responsive Design, Communication, Mobile UI Design, eCommerce UX, Enterprise SaaS, Web UI Design, UX Strategy, UX Mentoring, Startups, User Stories, User Personas, Responsive, Responsive UX Design, Mobile UI, Workflow, Widgets, Web UX, Web UX Design, Benchmarking, Surveys, User Surveys, Design Thinking, Notion, Responsive Web Apps, Interaction Design (IxD), UI Animation, Landing Pages, Touchscreens, Industrial Equipment, Accessible Design, CRM Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Mobile Apps, Visual Identity, Color Palettes, Logo Design, Brand Guidelines, Automation, Enterprise Design, Competitive Analysis, Content Management Systems (CMS), Feature Prioritization, Product Roadmaps, Mobile Prototypes, Commercial Real Estate, Responsive UI, Pitch Decks, Presentation Design, Software as a Service (SaaS), User Research, Business to Business to Consumer (B2B2C), Motion Design, Proof of Concept (POC), Product Conceptualization, Presentations, Artificial Intelligence (AI), Leadership, Usability, User Validation, Component Libraries, Web Applications, System Design, User Interviews, iOS UX Design, Software, Animated Interactions, Mobile eCommerce, Gamification, Color Theory, Layout Design, DataViz, Audits, Workshop Facilitation, Motion Graphics, Brand Design, Brand Logos, Social Media Apps, Conversational Design, Conversational UI, Color Schemes, Design, Marketplace Design, Layout, Heuristic Evaluation, Web Dashboards, App UI, App UX, UX Branding, Consumer Banking, Mortgages, Typography, UI Branding, Component-based Architecture, Component-based Development, Financial Products, Financial UX, Responsive Layout, Web & Mobile Applications, UX Wireflows, Interactive UI, AI Design, Enterprise, Icon Design, Marketing Design, UX Testing, Conversational UX, Cognitive Psychology, Discovery Workshops, React, React Native, User Behavior, Business Intelligence (BI), Internet of Things (IoT), Bootstrap, Front-end Development, WordPress Design, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Onboarding, Direct to Consumer (D2C), Digital Innovation, Low-fidelity Prototypes, Art Direction, Creative Direction, Design Principles, WCAG 2, Digital Product Design, Workshops, Tailwind CSS, Project Management, User Requirements, Animation, 3D Animation, Adobe Creative Cloud, Game Design, Click-through Rates (CTR), Direct Mail, Framer, Lottie, Motion & Animation Design, Content, Creative Design, Social Media, Social Media Design, Sitemaps, Booking Systems, Customer Relationship Management (CRM), Product Launch, Product Management, Product Owner, UI Audits, Marketing Materials, Interface Design, UX Prototyping, Web Application Design, Infographs, UI Libraries, Experience Design, Storytelling, Visual Storytelling, Interactive Design, Web Animation, Scroll Animations, User-centered Design (UCD), Cross-functional Collaboration, Design Documentation, Product Ownership, Website Design, AI Prompts, Data Analytics, Sales Pitches, Legal Technology (Legaltech), Platform Design, Usability Analysis, User Experience Design, Community Platforms, User Engagement, App Store, Luxury, Color Scheme Design, AI-powered Product Design, Conversion Rate, Mobile Game Design, Landing Page Optimization, Product Research, Qualitative User Research, Quantitative User Research, CMS, Compliance, Content Management, Conversion, Product Pages, Web Development, Consumer-facing Product Design, Discovery, Fintech Design, AI Chatbots, Conversational AI, Qualitative Research, ChatGPT, Workflow Design, Checkout, IoT, Finance, Scaled Agile Framework (SAFe), Document Management, Packaging, Blockchain, Apps, Hybrid Apps, UI Components, Atomic Design, Abstracts, Illustration, Journey Mapping, Design Production, Wearables, Medtech, Fitness Trackers, Gaming, Streaming, Sharetribe, Visual Hierarchy
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