Jake Sinclair, Designer in London, ON, Canada
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Jake Sinclair

Verified Expert  in Design


London, ON, Canada
Toptal Member Since
May 30, 2022

Building brands has been a part of Jake's DNA since the age of 16 when he started his own snowboard apparel company. Now with a closet full of sample t-shirts, Jake's grown into a designer who prioritizes empathy and entrepreneurship in every creative opportunity he faces. With over 10 years of professional experience, Jake has mastered the skills and become a seasoned designer equipped with the creative direction, strategic eye, expert design, and technical skills top brands are looking for.


Work Experience


2010 - PRESENT
  • Spearheaded research, process flow, design, and prototype of a web solution for Delilah's restaurant reservation operations. Developed the customer website using WordPress, custom CSS, and JavaScript.
  • Provided the art direction for a student contest campaign for the Western University. Developed all social media assets, including static graphics, video, and motion.
  • Filmed and edited footage for a press release regarding bringing Labatt’s 50 productions to its brewery.
  • Created a presentation deck for The Lighthouse Group of RBC Dominion Securities.
Technologies: Figma, Photoshop CC, WordPress, Illustrator CC, Premiere Pro CC, After Effects CC, Branding, Visual Design, Marketing Design, Responsive Web Design (RWD)

Senior Graphic Designer

2021 - 2021
Medtech Group
  • Led the cross-functional redesign of our 100+ corporate page website alongside an external developer, resulting in a 435% increase in web-based acquisitions through the delivery of vastly improved UX, which included an innovative 3D custom tool.
  • Increased department productivity and reduced time to production by an average of two days through continuous improvement initiatives, such as streamlining workflow processes by managing the successful transition from Corel to Adobe.
  • Managed a team of four designers in generating strategic marketing and brand materials, creative content, and digital elements while supporting email campaigns, advertising, landing pages, videos, social media, and keynotes.
  • Served as the client manager for global brands such as PGA Tour, Dallas Cowboys, Disney, and the New York Yankees, developing innovative product design solutions to fit their unique strategic vision for large-scale public events.
Technologies: Photoshop CC, Adobe Experience Design (XD), Figma, Illustrator CC, Premiere Pro CC, After Effects CC, CorelDRAW, Branding, Visual Design, Marketing Design, Responsive Web Design (RWD)

Creative Director

2015 - 2021
The Belfort
  • Directed marketing efforts and content strategy, including managing staff and promoters tasked with mobilizing this strategy, leading to a 45% boost in the venue's online engagement.
  • Led the creation and branding of a successful semi-annual concert series, selling out 10,000+ tickets consistently and garnering attention and advertising revenue from industry leaders such as Sirius XM and Budweiser.
  • Managed the strategic development of creative marketing, sales, and event collateral, including brand visuals, digital and print design for display ads, promotional videos, event materials, motion graphics, and digital engagement campaigns.
Technologies: Photoshop CC, Illustrator CC, Premiere Pro CC, After Effects CC, Branding, Visual Design, Marketing Design, Event Branding

Digital Designer

2014 - 2020
Music City Canada
  • Managed the successful rebrand of PA Shop into Music City Canada, including creating all-new brand collateral, such as style guides, logos, templates, and stationery.
  • Redesigned and improved UX for the brand's eCommerce platform.
  • Migrated 50,000+ stock-keeping units (SKU) and hundreds of landing and product pages to Shopify, which resulted in significant sales growth, with a 48% increase in 2020 and a 60% increase in 2021.
  • Conducted the end-to-end creative process for all marketing and sales collateral, including brand visuals and graphics, websites, video production, advertisements, signage, and digital campaigns and content.
  • Partnered with brands such as Shure, Pioneer DJ, and Yamaha to produce effective in-store and online product promotions.
Technologies: Adobe Illustrator, Photoshop CC, Premiere Pro CC, After Effects CC, Adobe Experience Design (XD), WordPress, CSS, HTML, JavaScript, Shopify, Shopify Theme, Branding, Visual Design, Marketing Design, Responsive Web Design (RWD), Event Branding
2008 - 2011

Diploma in Business Marketing

Fanshawe College - London, ON, Canada


Photoshop CC, Illustrator CC, Premiere Pro CC, After Effects CC, Figma, Lightroom CC, Adobe Illustrator, Adobe Experience Design (XD), CorelDRAW, WP eCommerce


WordPress, Shopify


CSS, HTML, JavaScript


Key Performance Indicators (KPIs), UX Research, Product Roadmaps, UX Roadmaps, Ad Campaigns, Campaign Design, Project Management, Video Editing, Illustration, Digital Design, Print Design, Interactive Design, Brand Design, UX Design, Branding, Visual Design, Marketing Design, Event Branding, User Profiles, Research, Copywriting, Content Writing, Content Management Systems (CMS), Motion Graphics, 3D Motion Graphics, Web Design, Responsive Web Design (RWD), Content, Social Media, Event Design, UI Design, Management, eCommerce, Graphic Design, Shopify Theme

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