James Madson, Designer in Seattle, WA, United States
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James Madson

Verified Expert  in Design


Seattle, WA, United States
Toptal Member Since
September 16, 2019

James is a UI/UX and brand designer working with startups, global brands, and non-profits to create purposeful, simple, and engaging designs. For over 15 years, he has been designing brands and digital experiences for Hoka, UGG, Reuters, Xprize, and more.


Work Experience

Lead Designer/Owner

2004 - PRESENT
JM Design & Development
  • Managed UI/UX projects for startups, non-profits, and international brands while working 100% remote.
  • Prepared and presented slides and prototypes to client teams and key stakeholders.
  • Created the entire brand identity, successful web user on-boarding, print marketing materials, and brand guidelines for rising real estate startup, Bundle Select.
  • Conducted competitor research, brand placement, and logo design.
  • Design and develop user interfaces from rough sketches and prototypes, to design systems and production-ready code.
Technologies: JavaScript, CSS, HTML, InVision, Adobe Illustrator, Adobe Photoshop, Sketch

Design Intern

2015 - 2015
  • Designed the Ampersand conference website.
  • Assisted in planning and leading sprint.
  • Conducted interface adjustments based on user feedback.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

Senior Designer

2010 - 2013
Oregon Center of Applied Science
  • Led the design of Jauntly, a goals-based responsive web app, featured in Amazon and Firefox app stores.
  • Conducted user research and interviews, created user flows and wireframes for various health and wellness products.
  • Developed front-end interfaces and guidelines alongside the engineering team.
Technologies: JavaScript, CSS, HTML, Adobe Illustrator, Adobe Photoshop

Designer and Production Manager

2007 - 2010
Harris Design & Print
  • Developed websites and online stores.
  • Designed logos, signs, print collateral, and vehicle wraps.
  • Managed large format print production department.
  • Installed vehicle wraps and environmental vinyl graphics.
  • Met with clients and managed projects of various size and scope.
Technologies: CorelDRAW, Adobe Illustrator, Adobe Photoshop


Adobe Photoshop, Sketch, Adobe Illustrator, InVision, Google Docs, InVision Studio, Adobe InDesign, CorelDRAW, Jekyll, Figma


Web, iOS, Android, Mobile, Visual Studio Code (VS Code)

Industry Expertise

Apparel & Accessories, Health, Health & Wellness


HTML, CSS, Clean, JavaScript


Interactive Prototypes, User Interface (UI), User Experience (UX), Wireframing, Logo Design, Empathy Mapping, User Empathy, Communication, Responsive Design, Responsive Web Apps, Lean Startups, Art Direction, Sitemaps, Logo Systems, Brand Books, Web Design, Digital Design, Lean UX, Branding, Product Design, WebApp, User Journey Maps, Digital Strategy, Design Workshops, App UI, Clean Design, Component Libraries, Custom Themes, UI Branding, UI Pattern Library, Color Palettes, Dashboard Design, Presentations, Journalism, News Publications, Agile UX, eCommerce Design, Remote User Testing, Lean Research, Personas, Mobile Prototypes, Design Leadership, Rapid Prototyping, Responsive, User Journeys, Flat Design, Color Science, User Paths, Web Dashboards, Typography, Microsites, Websites, Event Marketing, Mobile Web, Creative Design, Website Redesign, Rapid Sketching, Mobile Navigation, Registration & Sign-up, Minimal UI, Iterative Design, Minimalism, Design Systems, Icon Design, Interaction Design (IxD), Pitch Decks, Interactive UI, Nonprofits, Grid Systems, Portfolio System Design, Content Strategy, Research, Public Health

Collaboration That Works

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