James Madson
Verified Expert in Design
Designer
Seattle, WA, United States
Toptal member since September 16, 2019
James is a UI/UX and brand designer working with startups, global brands, and non-profits to create purposeful, simple, and engaging designs. For over 15 years, he has been designing brands and digital experiences for Hoka, UGG, Reuters, Xprize, and more.
Portfolio
Work Experience
Lead Designer/Owner
JM Design & Development
- Managed UI/UX projects for startups, non-profits, and international brands while working 100% remote.
- Prepared and presented slides and prototypes to client teams and key stakeholders.
- Created the entire brand identity, successful web user on-boarding, print marketing materials, and brand guidelines for rising real estate startup, Bundle Select.
- Conducted competitor research, brand placement, and logo design.
- Design and develop user interfaces from rough sketches and prototypes, to design systems and production-ready code.
UI/UX Designer
St Jude Childrens Research Hospital - Product Development Group
- Redesigned Pecan.stjude.cloud. The platform presents curated pediatric cancer genomics data, including variants, mutational signatures, gene expression data, and histological slide images.
- Led the complete design of Visualization Community (Viz.stjude.cloud), a web application that enables researchers to explore, create, and analyze genomic and epigenomic visualizations.
- Spearheaded the development and use of design systems, a front-end component library, and style-guide.
Design Intern
Clearleft
- Designed the Ampersand conference website (015.ampersandconf.com).
- Managed user research and experience design, leading a team for one of the UK's largest retailers.
- Conducted user interviews, tracked bugs, and completed newsletter designs for the product.
Senior Designer
Oregon Center of Applied Science
- Led the design of Jauntly, a goals-based responsive web app, featured in Amazon and Firefox app stores.
- Conducted user research and interviews, created user flows and wireframes for various health and wellness products.
- Developed front-end interfaces and guidelines alongside the engineering team.
Designer and Production Manager
Harris Design & Print
- Developed websites and online stores.
- Designed logos, signs, print collateral, and vehicle wraps.
- Managed large format print production department.
- Installed vehicle wraps and environmental vinyl graphics.
- Met with clients and managed projects of various size and scope.
Skills
Tools
Adobe Photoshop, Sketch, Adobe Illustrator, InVision, Google Docs, Slack, InVision Studio, Adobe InDesign, GitHub, Trello, Visual Studio, Mailchimp, CorelDRAW, Jekyll, Basecamp, Jira, Google Sheets, Blender, 3ds Max
Platforms
Web, iOS, Android, Mobile, Figma, Visual Studio Code (VS Code), TouchDesigner, RStudio
Languages
HTML, CSS, Clean, JavaScript, Less
Industry Expertise
Apparel & Accessories, Health, Health & Wellness
Other
Interactive Prototypes, User Interface (UI), User Experience (UX), Wireframing, Logo Design, Empathy Mapping, User Empathy, Communication, Responsive Design, Responsive Web Apps, Lean Startups, Art Direction, Sitemaps, Logo Systems, Brand Books, Web Design, Digital Design, Lean UX, Branding, Product Design, WebApp, User Journey Maps, Digital Strategy, Design Workshops, Intercom, Felt, App UI, Clean Design, Component Libraries, Custom Themes, UI Branding, UI Pattern Library, Color Palettes, Dashboard Design, Presentations, Journalism, News Publications, Agile UX, eCommerce Design, Remote User Testing, Lean Research, Personas, Mobile Prototypes, Design Leadership, Rapid Prototyping, Responsive, User Journeys, Flat Design, Color Science, User Paths, Web Dashboards, Typography, Microsites, Websites, Event Marketing, Mobile Web, Creative Design, Website Redesign, Rapid Sketching, Mobile Navigation, Registration & Sign-up, Minimal UI, Iterative Design, Minimalism, Design Systems, Icon Design, Interaction Design (IxD), Pitch Decks, Interactive UI, Nonprofits, Grid Systems, Portfolio System Design, Content Strategy, Research, Public Health, UX Design, UI Design, Sass, JSON, Newsletters, Newsletter Design, Cavalry
Experience
- HTML - 20 years
- Branding - 20 years
- Wireframing - 20 years
- User Interface (UI) - 20 years
- CSS - 18 years
- Product Design - 15 years
- User Experience (UX) - 15 years
- Figma - 5 years
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