Jason Cianfrone, UI/UX Product Designer in Auckland, New Zealand
Jason Cianfrone

UI/UX Product Designer in Auckland, New Zealand

Member since April 24, 2020
Jason has worked in product (UX/UI) design for over 11 years. He has created clever products for casinos, large supermarket chains, and industries such as travel and health. He has worked in-house and agency side globally, smashing business goals, and solving customer problems. Jason pushes himself to reorient boundaries and crafts experiences that are memorable, delightful, and exceed all expectations, for businesses and their customers.
Jason is now available for hire


  • Lead Product Designer

    2017 - 2020
    • Managed and mentored a team of three other designers to ensure design output was a high standard across the company.
    • Defined and maintained PaperKite's end-end product design cycle-from how it fits in the agile process to the tools the design team used on a day-to-day basis.
    • Aided New Zealand's largest supermarket chain, Countdown, to bring their mobile solution to market. I worked alongside a remote squad, consisting of three UX design practitioners, where we engaged heavily in the practices of lean UX-build, measure, and learn.
    • Spearheaded a successful redesign of one of New Zealand's most popular (iOS and Android) apps-BPMe for BP. I was the lead product designer on this project for 1.5 years and was responsible for the end-end product design cycle from performing various UX research methodologies to the UI designs, and managing the design system.
    • Led additional UX discovery conversations and interaction design efforts with a number of high-value clients-from a casino admin system and mobile app, to an in-store digital kiosk on the iPad for one of New Zealand's biggest banks, BNZ.
    • Ran the UX discovery effort for New Zealand's largest department store, from participating in a multi-day workshop with key internal stakeholders to co-design efforts with customers.
    • Exposed to a number of industries, such as automotive, retail, and banking.
    Technologies: Adobe After Effects, InVision, Adobe Photoshop, Adobe Illustrator, Sketch, Figma
  • UI Designer

    2017 - 2017
    Moteefe (Freelance)
    • Created mobile-desktop UI designs for pages across the website, both public facing and at the admin level.
    • Defined UI for the entire (hero) campaign builder feature.
    • Liaised and validated UI directions with technical teams.
    • Created a number of new visual assets and direction for the brand, such as a custom set of Moteefe emojis.
    • Engaged in UX conversations to help drive design decisions forward.
    Technologies: Adobe Photoshop, InVision, Sketch



Auckland, New Zealand

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