Publication
Who, What, and Why: A Guide to User Testing Methods
https://www.toptal.com/designers/ux/user-testing-methods
Jeff is available for hire
Hire JeffJeff Bryant
Verified Expert in Design
Designer
Olathe, KS, United States
Toptal member since December 10, 2018
Bio
Jeff specializes in crafting sophisticated and engaging B2B, healthcare, and data visualization experiences. His unlikely journey to a successful UX career began during his time in the military, where he designed battle scenarios for soldiers training for deployment in Iraq. This unique experience laid the foundation for a profession that has led him to create award-winning mobile apps, multilingual enterprise solutions, and user-centric products that are enjoyed by millions across the globe.
Experience
- Usability Testing - 13 years
- Dashboard Design - 13 years
- User Research - 13 years
- User Experience (UX) - 13 years
- Data Visualization - 7 years
- Analytical Dashboards - 7 years
- Data Analytics - 7 years
- Healthcare - 2 years
Portfolio
Globally Connecting PwC Through Data
Microsoft Power BIUsability TestingUser ResearchInformation Architecture (IA)Data VisualizationComponent Libraries+ 51 more
Work Experience
CX Designer
2023 - PRESENT
Wegmans
- Designed Power BI dashboards that track sales and consumption.
- Built a data visualization brand guide, including colors and graphs.
- Worked directly with Wegmans' stakeholders to define needs and requirements.
Technologies: Data Visualization, Dashboard Design, Data-driven Frameworks, Microsoft Power BI, Charts, Interactive Charts, Information Design, Dashboards, Visual Design, Big Data UX Design, Big Data Architecture, Figma, Data Virtualization, Style Guides, Lean UX, Design Documentation, Navigation Design, DataViz, Supply Chain Management (SCM), Data-heavy Design, Layout, Mockups, Complex Web Systems, Design, Analytics, Data-informed Visual Design, Design Sprints, User Experience Strategy, Experience Strategy, UX Prototyping, Stakeholder Engagement, Stakeholder Management, UX Strategy, Content Strategy, Findings & Recommendations Reports, Metadata, Cross-functional Collaboration, Enterprise Application Design, Feature Analysis, UX Audits, Experience Maps, Stakeholder Interviews, User Requirements, Discovery Workshops, Brand Guidelines, Content Creation, Content Design, Content Marketing, Taxonomy, UX Writing, Search Engine Optimization (SEO), Content Writing, Data-driven Design, Reports, User Validation, User Engagement, Pitch Decks, PowerPoint Design, WCAG 2
UX/UI Designer
2022 - 2023
Sonoco Products
- Produced a set of customer journey maps that helped my client determine a CRM platform and get buy-in from internal stakeholders.
- Developed an architecture for smart manufacturing (i.e., Industry 4.0).
- Produced a set of UX templates, including design strategy, user research plan, personas, customer journey maps, and job stories to help the Sonoco team quickly ramp up a design project.
Technologies: UX Design, UX Research, User Personas, UI Design, User Flows, Product Design, User Experience (UX), Corporate Design, Quantitative Research, User-centered Design (UCD), B2B, Digital Product Design, Discovery Workshops, User Experience Design, Storyboarding, Story Mapping, Usability, Design Thinking, User Interviews, User Journeys, MVP Design, User Stories, Lean UX, Design Documentation, Customer Relationship Management (CRM), Supply Chain Management (SCM), Web UX Design, Web UI Design, Research, Journey Mapping, Layout, Web Applications, Mobile, Complex Web Systems, Design, Audits, Design Strategy, Design Workshops, Qualitative Research, Customer Journey, Ethnography, Presentations, User Journey Maps, Design Sprints, User Experience Strategy, Experience Strategy, Executive Presentations, Leadership, Stakeholder Engagement, Stakeholder Management, UX Strategy, CX Strategy, Content Strategy, Findings & Recommendations Reports, MURAL, Business Process Automation, Cross-functional Collaboration, Enterprise Application Design, Feature Analysis, Remote User Testing, UX Audits, Information Design, Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design, Salesforce, Content Creation, Content Design, Content Marketing, Taxonomy, UX Writing, Search Engine Optimization (SEO), Content Writing, User Validation, User Engagement, Content Update, Web Content, PowerPoint Design, Miro, WCAG 2
Lead UX Designer
2020 - 2021
WellSky
- Led the enterprise design initiative to unify multiple product acquisitions into a single experience.
- Ran design sprints with stakeholders and user testing with clinician users.
- Designed an interactive prototype to align the various workflows and collaborated with the development team for implementation.
Technologies: Usability Testing, Figma, Surveys, Statistical Analysis, User Research, UI Design, UX Design, B2B, Design Leadership, Digital Product Design, Discovery Workshops, Web Design, Web UX, User Experience Design, Storyboarding, Interaction Design (IxD), Story Mapping, Usability, User Flows, Visual Design, Wireframing, Accessibility, Agile, Design Thinking, Complex Application User Interfaces (UI), User Interviews, User Journeys, SaaS Design, Web App Design, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Web App UI, User Personas, Layout Design, MVP Design, UX Research, Big Data UX Design, Big Data Architecture, Web UI, Responsive Web Apps, User Stories, White Label Design, UX Assessment, Design Reviews, Lean UX, Design Documentation, Navigation Design, Electronic Health Records (EHR), Customer Relationship Management (CRM), Healthcare Services, Web UX Design, Web UI Design, SaaS, Research, Software as a Service (SaaS), UI Components, Journey Mapping, Layout, Web Applications, User Testing, Mockups, Professional Services, Cross-platform UX, Complex Web Systems, Design, Audits, Design Strategy, Design Workshops, Qualitative Research, Presentations, User Onboarding, Design Sprints, User Experience Strategy, Experience Strategy, Workshops, Responsive Design, UX Prototyping, Executive Presentations, Stakeholder Engagement, Stakeholder Management, UX Leadership, UX Strategy, Android, CX Strategy, Content Strategy, Findings & Recommendations Reports, Metadata, Cross-functional Collaboration, Enterprise Application Design, Feature Analysis, Remote User Testing, UX Audits, Information Design, Creative Strategy, Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design, Salesforce, Digital Design, Brand Guidelines, Content Creation, Content Design, Content Marketing, Taxonomy, UX Writing, Search Engine Optimization (SEO), Content Writing, Data-driven Design, User Validation, User Engagement, Web Content, Website Redesign, Pitch Decks, PowerPoint Design, Miro, WCAG 2
VP and Lead UX Designer
2018 - 2019
Bank of America
- Conducted user and stakeholder interviews to better understand the financial landscape and project requirements.
- Leveraged user analytics to redesign a set of legacy systems used by 250,000+ bank employees and contractors.
- Co-organized and executed phase one of a new identity and access management (IAM) solution with a talented service designer.
- Produced qualitative and quantitative data and collaborated with regulatory teams to balance security with experience for complex user needs.
- Reduced the time managers spent granting employee access.
Technologies: User Research, UX Wireframes, UX Design, High-fidelity Prototypes, Prototyping, Product Design, User Experience (UX), UI Design, Corporate Design, Quantitative Research, User-centered Design (UCD), Surveys, Statistical Analysis, Data-driven Dashboards, B2B, Design Leadership, Digital Product Design, Discovery Workshops, User Experience Design, Interaction Design (IxD), Usability, User Flows, Visual Design, Wireframing, Accessibility, Design Thinking, Complex Application User Interfaces (UI), User Interviews, User Journeys, Web App Design, Rapid Prototyping, Interactive Prototypes, Web App UI, User Personas, Layout Design, UX Research, Big Data UX Design, Big Data Architecture, Web UI, UX Assessment, Design Reviews, Lean UX, Fintech, Design Documentation, Navigation Design, Customer Relationship Management (CRM), Web UX Design, Web UI Design, SaaS, Research, Journey Mapping, Layout, Web Applications, User Testing, Mockups, Professional Services, Cross-platform UX, Complex Web Systems, Design, Design Workshops, Qualitative Research, Ethnography, Presentations, User Onboarding, Design Sprints, User Experience Strategy, Experience Strategy, Workshops, Responsive Design, UX Prototyping, Leadership, Stakeholder Engagement, Stakeholder Management, UX Leadership, UX Strategy, CX Strategy, Content Strategy, Findings & Recommendations Reports, Metadata, Finance, Cross-functional Collaboration, Enterprise Application Design, Feature Analysis, Remote User Testing, UX Audits, Information Design, Creative Strategy, Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design, Digital Design, Content Creation, Content Design, Content Marketing, Taxonomy, UX Writing, Search Engine Optimization (SEO), Content Writing, Data-driven Design, User Validation, User Engagement, Content Update, Website Redesign, Pitch Decks, PowerPoint Design, Miro, WCAG 2, Front-end
Principal Designer, Data Visualization
2017 - 2018
PriceWaterhouseCoopers
- Consulted in a global initiative to unify 800 offices across 157 countries with advanced reporting and analytics through Power BI.
- Customized reports and visualizations to the needs of defined archetypes.
- Helped PriceWaterhouseCoopers connect their global locations to a shared data visualization platform and standards.
- Worked directly with Business Analysts to test BI platforms, personify corporate customers, and produce customer journeys.
- Initiated a campaign to promote a unified data visualization design system and platform, worldwide, with persona-based dashboards, template materials, and training videos.
Technologies: Microsoft Power BI, Usability Testing, UX Wireframes, UX Research, Product Design, User Experience (UX), UI Design, Data Visualization, Responsive Web Design (RWD), Figma, Corporate Design, Quantitative Research, User-centered Design (UCD), Surveys, Statistical Analysis, Data-driven Dashboards, Data-driven Templates, Web Dashboards, User Research, Interactive Dashboards, B2B, Digital Product Design, Usability, User Flows, Visual Design, Agile, User Interviews, System Design, User Journeys, Big Data UX Design, Big Data Architecture, Mobile Design, Mobile UX, iOS, Responsive Web Apps, User Stories, Branding, Data Virtualization, Style Guides, Lean UX, Mobile UX Design, Design Documentation, DataViz, Data-heavy Design, Research, UI Components, Layout, Mockups, Cross-platform UX, Mobile, Complex Web Systems, Design, Analytics, Data-informed Visual Design, Design Workshops, Qualitative Research, Customer Journey, Presentations, User Journey Maps, Management, User Experience Strategy, Experience Strategy, Responsive Design, UX Prototyping, Stakeholder Engagement, Stakeholder Management, UX Strategy, Metadata, Cross-functional Collaboration, Enterprise Application Design, UI Style Guides, Feature Analysis, Remote User Testing, UX Audits, Information Design, Creative Strategy, Experience Maps, Stakeholder Interviews, User Requirements, Discovery Workshops, Digital Design, Brand Guidelines, Content Creation, Taxonomy, Android UI Design, Content Writing, Data-driven Design, Reports, User Validation, User Engagement, Pitch Decks, PowerPoint Design, Miro, WCAG 2
Principal Designer
2015 - 2017
OptumRx
- Conducted an ethnographic study with clinicians and acute specialists to uncover process inefficiencies in the healthcare space.
- Helped OptumRx improve their infusion delivery process from 25 days to 9 days.
- Expanded our healthcare experience team by defining roles/responsibilities, setting team standards, and hiring top designers.
- Produced workflows and create interactive wireframes for a Robotic Process Automation (RPA) solution.
- Helped OptumRx see a 400% productivity improvement and 4x revenue increase.
Technologies: Startups, UX Wireframes, UX Design, High-fidelity Prototypes, Prototyping, Product Design, User Experience (UX), UI Design, Usability Testing, Corporate Design, Quantitative Research, User-centered Design (UCD), User Research, B2B, Digital Product Design, User Experience Design, Storyboarding, User Flows, Visual Design, Wireframing, Accessibility, Agile, Design Thinking, Complex Application User Interfaces (UI), User Interviews, User Journeys, Web App Design, Rapid Prototyping, Interactive Prototypes, Web App UI, User Personas, Layout Design, MVP Design, UX Research, Big Data UX Design, Big Data Architecture, Web UI, User Stories, Branding, White Label Design, Lean UX, Design Documentation, Navigation Design, Electronic Health Records (EHR), Customer Relationship Management (CRM), Referrals, Healthcare Services, Web UX Design, Web UI Design, SaaS, Software as a Service (SaaS), UI Components, Journey Mapping, Layout, Web Applications, User Testing, Mockups, Professional Services, Cross-platform UX, Complex Web Systems, Design, Audits, Design Strategy, Design Workshops, Qualitative Research, Service Design, Presentations, User Onboarding, Design Sprints, Management, User Experience Strategy, Experience Strategy, Responsive Design, UX Prototyping, Stakeholder Engagement, Stakeholder Management, UX Strategy, Android, Content Strategy, Findings & Recommendations Reports, Metadata, Cross-functional Collaboration, Enterprise Application Design, Feature Analysis, Remote User Testing, UX Audits, Information Design, Creative Strategy, Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design, Discovery Workshops, Digital Design, Content Creation, Taxonomy, Content Writing, Data-driven Design, User Validation, User Engagement, Pitch Decks, PowerPoint Design, WCAG 2, Front-end
Design Team Lead
2014 - 2017
Nintendo of America
- Worked as the sole designer on a team of developers, hired to design v1 of the Nintendo Developer Portal.
- Collaborated with cross-disciplinary teams across three continents to design the Nintendo Developer Portal.
- Envisioned and built the first in-house usability lab at Nintendo of America.
- Built an agile design team to optimize the end-to-end game development experience.
- Helped Nintendo and their partners create 1,000+ more Switch titles than Wii U titles in half the lifespan.
Technologies: Usability, UX Wireframes, UX Design, High-fidelity Prototypes, Prototyping, Product Design, User Experience (UX), UI Design, Responsive Web Design (RWD), SaaS Design, Corporate Design, Quantitative Research, User-centered Design (UCD), User Research, B2C, Design Leadership, Digital Product Design, Mobile App Design, Mobile Apps, Discovery Workshops, Web Design, Web UX, User Experience Design, Interaction Design (IxD), Story Mapping, User Flows, Visual Design, Wireframing, Agile, System Design, Admin Panels, Web App Design, Rapid Prototyping, Interactive Prototypes, Web App UI, User Personas, Layout Design, B2B2C, MVP Design, UX Research, Mobile Design, Web UI, Responsive Web Apps, Branding, Logo Design, Lean UX, Design Documentation, Navigation Design, Web UX Design, Web UI Design, SaaS, Research, Software as a Service (SaaS), UI Components, Layout, Web Applications, User Testing, Mockups, Professional Services, Cross-platform UX, Mobile, Complex Web Systems, Design, Design Workshops, Qualitative Research, Presentations, User Onboarding, Employee Experience, Design Sprints, Management, User Experience Strategy, Experience Strategy, Workshops, Responsive Design, UX Prototyping, Executive Presentations, Leadership, Stakeholder Engagement, Stakeholder Management, UX Leadership, UX Strategy, Android, CX Strategy, Content Strategy, Findings & Recommendations Reports, Intranets, SharePoint Designer, SharePoint UI, Metadata, Cross-functional Collaboration, Enterprise Application Design, UI Style Guides, Feature Analysis, UX Audits, Creative Strategy, Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design, PeopleSoft, Digital Design, Brand Guidelines, Content Creation, Taxonomy, Android UI Design, Content Writing, User Validation, SEO Content, Web Content, Website Redesign, Pitch Decks, PowerPoint Design, Confluence, Jira, Miro, WCAG 2, Front-end
Adjunct Professor, School of Web Design and New Media
2013 - 2016
Academy of Art University
- Advised graduate students on their thesis projects, kept them on track for weekly deliverables, and assisted/graded them in their daily work.
- Inspected HTML5, CSS3, and JavaScript for bugs while grading assignments.
- Taught students about jQuery and responsive web frameworks for mobile application development.
- Taught the Responsive Web, Mobile Web Technology, and Graduate Thesis Creation courses.
Technologies: UX Design, Product Design, User Experience (UX), Responsive Web Design (RWD), Usability Testing, Quantitative Research, User-centered Design (UCD), Design Leadership, Mobile App Design, Mobile Apps, Web Design, Web UX, Mobile Design, Mobile UX, iOS, Web UI, Responsive Web Apps, Mobile UX Design, Web UX Design, Web UI Design, Cross-platform UX, Mobile, React, Design, Presentations, Web, CSS, HTML, User Experience Strategy, Experience Strategy, Responsive Design, Leadership, UX Strategy, Android, Creative Strategy, Edtech Design, Education Technology (Edtech), Web Application Design, Marketplaces, Taxonomy, Android UI Design, Content Writing, Reports, SEO Content, Web Content
Senior Experience Architect, Microsoft Team
2013 - 2014
VMLY&R
- Leveraged strategy, insights, user research, and competitive analyses to provide client recommendations.
- Succeeded by working with various team members and stakeholders in an agile setting to produce wireframes, prototypes, and presentations.
- Won a Gold Addy for Interaction Design work on the Gatorade Fierce Collective and a Silver Addy for Korean Air mobile wireframes.
- Conducted user research, which uncovered 74% of businesses and ATMs were still on the Windows XP operating system after Microsoft announced ending support.
Technologies: UX Wireframes, UX Design, High-fidelity Prototypes, Prototyping, Product Design, User Experience (UX), UI Design, Responsive Web Design (RWD), SaaS Design, User-centered Design (UCD), B2C, Digital Product Design, Mobile App Design, Mobile Apps, Discovery Workshops, Web Design, Web UX, User Experience Design, Interaction Design (IxD), Story Mapping, Usability, User Flows, Visual Design, Wireframing, Accessibility, Agile, User Interviews, User Journeys, Admin Panels, Web App Design, Rapid Prototyping, Interactive Prototypes, Web App UI, User Personas, Layout Design, B2B2C, MVP Design, Big Data UX Design, Big Data Architecture, Mobile Design, Mobile UX, iOS, Web UI, Responsive Web Apps, Branding, UX Assessment, Design Reviews, Style Guides, Logo Design, Lean UX, Mobile UX Design, Design Documentation, Navigation Design, Customer Relationship Management (CRM), Referrals, Web UX Design, Web UI Design, SaaS, Research, UI Components, Layout, Graphic Design, Web Applications, Mockups, Professional Services, Cross-platform UX, Mobile, Complex Web Systems, Design, Ethnography, Presentations, User Journey Maps, Employee Experience, User Experience Strategy, Experience Strategy, Workshops, Responsive Design, UX Prototyping, Executive Presentations, Stakeholder Engagement, Stakeholder Management, UX Strategy, Android, CX Strategy, Findings & Recommendations Reports, Intranets, SharePoint Designer, SharePoint UI, Metadata, SharePoint 365, SharePoint Online, Cross-functional Collaboration, Enterprise Application Design, UI Style Guides, Feature Analysis, UX Audits, Creative Strategy, Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design, Digital Design, Brand Guidelines, Taxonomy, Android UI Design, Content Writing, User Validation, SEO Content, Web Content, Website Redesign, WCAG 2
Other Experience
Education
2009 - 2011
Bachelor of Arts Degree in Graphic Design
University of Missouri-Kansas City - Kansas City, Missouri, US
Certifications
FEBRUARY 2016 - PRESENT
Human-Centered Design
University of California, San Diego
Skills
Tools
Microsoft Power BI, SharePoint Designer, Confluence, Jira, Miro, Tableau, MURAL
Platforms
Figma, SharePoint, Mobile, Web, SharePoint 365, iOS, Android, Salesforce
Industry Expertise
Healthcare, Education Technology (Edtech), Professional Services
Languages
CSS, HTML
Other
Quantitative Research, User Research, Interactive Dashboards, Analytical Dashboards, Business Intelligence (BI), Usability Testing, Enterprise, Key Performance Indicators (KPIs), Corporate Design, Consulting, Data, Data Analysis, Dashboards, B2B, Big Data, Onboarding, UX Review, Employee Experience, Information Architecture (IA), User Interface (UI), Dashboard Design, Data Visualization, Complex Data Analysis, Data Analytics, User Experience (UX), Design Systems, Infographs, Enterprise Design, Startups, UX Wireframes, Statistical Analysis, Data-driven Dashboards, Data-driven Templates, Web Dashboards, UI Design, UX Design, B2C, Component Libraries, Design Leadership, Digital Product Design, Human-computer Interaction (HCI), Mobile App Design, Mobile Apps, Product Design, Prototyping, Discovery Workshops, Information Design, App UX, Responsive Web Design (RWD), Web App UX, Web Design, Web UX, User Experience Design, Storyboarding, Interaction Design (IxD), Usability, User Flows, User-centered Design (UCD), Visual Design, Wireframing, Accessibility, Agile, Design Thinking, Complex Application User Interfaces (UI), User Interviews, System Design, User Journeys, Web App Design, Rapid Prototyping, Interactive Prototypes, High-fidelity Prototypes, Web App UI, User Personas, Layout Design, MVP Design, UX Research, Big Data UX Design, Big Data Architecture, Mobile Design, Mobile UX, Web UI, Responsive Web Apps, User Stories, Branding, Data Virtualization, UX Assessment, Design Reviews, Style Guides, Artificial Intelligence (AI), Logo Design, Lean UX, Mobile UX Design, Design Documentation, Navigation Design, Customer Relationship Management (CRM), Healthcare Services, DataViz, Web UX Design, Web UI Design, SaaS, Data-heavy Design, Research, Software as a Service (SaaS), UI Components, Journey Mapping, Layout, Graphic Design, Web Applications, User Testing, Mockups, Cross-platform UX, Complex Web Systems, Design, Presentation Design, Analytics, Audits, Data-informed Visual Design, Design Strategy, Design Workshops, Qualitative Research, Customer Journey, Ethnography, Presentations, User Journey Maps, User Onboarding, Design Sprints, Management, User Experience Strategy, Experience Strategy, Workshops, Responsive Design, UX Prototyping, Executive Presentations, Leadership, Stakeholder Engagement, Stakeholder Management, UX Leadership, UX Strategy, Content Strategy, Findings & Recommendations Reports, Intranets, SharePoint UI, Metadata, SharePoint Online, Finance, Cross-functional Collaboration, Enterprise Application Design, UI Style Guides, Feature Analysis, Remote User Testing, UX Audits, Creative Strategy, Edtech Design, Experience Maps, Stakeholder Interviews, User Requirements, Web Application Design, Digital Design, Marketplaces, Brand Guidelines, Content Creation, Content Design, Content Marketing, Taxonomy, UX Writing, Search Engine Optimization (SEO), Android UI Design, Content Writing, Data-driven Design, Reports, User Validation, User Engagement, Website Redesign, Pitch Decks, PowerPoint Design, WCAG 2, Front-end, Mobile UI, Mobile Data, Enterprise SaaS, Story Mapping, Surveys, Admin Panels, SaaS Design, B2B2C, Fintech, Electronic Health Records (EHR), Referrals, Supply Chain Management (SCM), AI Design, Service Design, CX Strategy, Business Process Automation, PeopleSoft, Content Update, SEO Content, Web Content, Data-driven Frameworks, Charts, Interactive Charts, White Label Design, OpenAI, React
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