Jen Armstrong, Designer in Denver, CO, United States
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Jen Armstrong

Verified Expert  in Design


Denver, CO, United States
Toptal Member Since
November 16, 2015

Jen is a UX designer with 13+ years of experience, including six as a co-owner and creative director of a thriving 30-person digital design agency. Her 30+ ADDY awards reflect her unwavering commitment to excellence. An asset to any team, Jen delivers user-centered solutions, leveraging her expertise in research, prototyping, and usability. Her captivating designs consistently surpass business objectives, making her the ideal choice for companies seeking a dynamic, results-driven professional.


Work Experience

Owner and Designer

2015 - PRESENT
  • Designed over 100 apps and websites in the last eight years.
  • Consulted and provided creative direction for many companies with remote creative teams.
  • Led the branding and creative direction for an ongoing series of webinars and online classes for a company that works with individuals in the film industry.
  • Completed contract UI/UX design work for a web design agency, where I worked on various projects for clients in different industries.
Technologies: Asana, InVision, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Sketch, Adobe Photoshop, UX Design, UI Design, Wireframing, Branding, Print, Print Design, Product Design, App Design, Illustrator CC, Illustration, Ad Design, Advertising Design, B2B, B2C, Business to Business to Consumer (B2B2C), B2B2C, Best Practices in Design, UI Design Standards & Best Practices, Brochure Design, Graphic Design, Digital Marketing, HTML Email, Layout Design, Logo Design, Menu Design, Mockups, Print Marketing Design, Stationery, User Experience (UX), Visual Design, Websites, Design, Information Architecture (IA), iOS, iOS UI Design, MacOS, Agile, Agile Sprints, Agile UX, Android, App UI, App UX, Creative Direction, Data Visualization, Design Leadership, Desktop App Design, Landing Page Design, Mobile, Mobile UX, Mobile UI, Mobile Apps, Mobile App UI, Mobile App Design, Responsive Design, Style Guides, UI Style Guides, User Flows, User Interface (UI), UX Strategy, UX Wireframes, Web App UI, Web App UX, Web UI, eCommerce, eCommerce UX, eCommerce UI, Component Libraries, Dashboard Design, Dashboards, Design Guidelines, Enterprise SaaS, Leadership, Mobile Banking, Mobile UI Design, Mobile UX Design, MVP Design, Responsive, Responsive Web Design (RWD), SaaS, SaaS Design, Scheduling, Web App Design, Web UX, AI Design, Annotated Wireframes, Audits, UX Audits, Design Systems, Fintech, Gamification, Prototyping, Shopify, User Journeys, Interaction Design (IxD), Web Animation, InVision App, Webflow, Interactive Prototypes, Machine Learning, Medical Cannabis, Accessibility, Rapid Prototyping, Figma, Gaming, Gaming Platforms, Artificial Intelligence (AI), WordPress Design, Responsive Web Apps, Proof of Concept (POC), Jewelry, Brand Design

Partner and Creative Director

2010 - 2015
  • Grew the company from two to 25 people, which made it the 22nd fastest-growing company in the city the year I left the agency to venture into my solo career.
  • Oversaw and managed a creative team in addition to daily business operations.
  • Wore many hats, taking on the role of a UI/UX designer, information architect, print designer, rookie animator, and front-end developer on occasion.
  • Won Best of Show for digital at the ADDY Awards for a downtown restaurant website.
  • Developed many products, eCommerce websites, internet systems, business-to-business websites, and client-facing websites.
Technologies: CSS, HTML, Adobe After Effects, InVision, Adobe InDesign, Adobe Illustrator, Sketch, Adobe Photoshop, Proof of Concept (POC), Brand Design

Interactive Designer and Front-end Developer

2009 - 2010
  • Worked as the first web designer at a leading creative agency and performed the work of an entire web department while there.
  • Assisted with print and branding work when needed.
  • Designed a project management system so the agency could keep track of clients and open, plus archived, jobs.
  • Created a variety of websites from start to finish with clients in almost every industry.
  • Coded websites in PHP for clients that didn't need a CMS and developed custom sites, without templates, using Squarespace and WordPress for clients that needed a CMS.
Technologies: WordPress, Squarespace, CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Brand Design

Multimedia Designer

2005 - 2009
  • Joined the company as a multimedia designer and was later promoted to manage all niche publications, including N Style, Look at OKC, and additional smaller publications.
  • Transferred to the web department in late 2006 and started working on web design and development.
  • Served as the sole IA and UI/UX designer for Wimgo, a company from Oklahoma City that provided similar services to Yelp.
  • Collaborated with a team on redesigning, Oklahoma's primary news source.
  • Designed and developed websites for various clients the company obtained through the advertising department.
Technologies: OmniGraffle, CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2001 - 2005

Bachelor of Fine Arts Degree (Magna Cum Laude) in Graphic Design

University of Central Oklahoma - Edmond, Oklahoma


Scaled Agile Framework (SAFe)

Scaled Agile


Adobe Photoshop, Adobe InDesign, Adobe Illustrator, InVision, Sketch, OmniGraffle, Asana, Adobe After Effects, Figma, Illustrator CC, InVision App


iOS, MacOS, Webflow CMS, Mobile, Webflow, Shopify, WordPress, Android


CSS, HTML, Charity

Industry Expertise

Fine Arts, Marketing


Artificial Intelligence (AI), Print, iOS UI Design, User Experience (UX), Interactive Prototypes, UI Design, UX Design, Product Design, App Design, Wireframing, Design, Logo Design, Branding, Web Design, Nonprofits, User Interface (UI), Print Design, Brochure Design, Ad Design, Graphic Design, B2B, B2C, Design Systems, Mobile App Design, eCommerce UX, eCommerce, Mobile Design, Mobile UI, Mobile UX, Audits, Mockups, UX Strategy, Annotated Wireframes, Best Practices in Design, User Flows, Dashboards, Prototyping, Responsive Web Design (RWD), Leadership, Mobile UI Design, Mobile UX Design, Web App Design, Visual Design, MVP Design, Mobile Apps, Design Guidelines, Machine Learning, Dashboard Design, Design Leadership, Landing Page Design, Style Guides, Component Libraries, SaaS, SaaS Design, Enterprise SaaS, Data Visualization, Layout Design, UX Wireframes, Interaction Design (IxD), Responsive Web Apps, Documentation, Proof of Concept (POC), Jewelry, Brand Design, Information Architecture (IA), Illustration, Gaming, Gaming Platforms, Rapid Prototyping, User Journeys, Accessibility, Web Animation, Squarespace, Agile Sprints, Agile, Agile UX, Websites, Responsive, Web UX, Scheduling, Kids & Families, App UI, App UX, Creative Direction, Fintech, Loans, Mobile Banking, Web UI, Web App UX, Web App UI, 3D Games, Cannabis, Medical Cannabis, Stationery, Advertising Design, HTML Email, Menu Design, Digital Marketing Design, Desktop App Design, Responsive Design, Gamification, Mobile First, AI Design, B2B2C, UI Design Standards & Best Practices, Digital Marketing, Print Marketing Design, Mobile App UI, UI Style Guides, eCommerce UI, UX Audits, WordPress Design, Business to Business to Consumer (B2B2C), Document Management, User Journey Maps, Organic, Cosmetics, User Experience Design, iOS UX Design, Digital Creative Direction, Software as a Service (SaaS), UX Branding, Minimum Viable Product (MVP), Web Applications, Apps, React

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