Ellie Dobbie, Designer in London, United Kingdom
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Ellie Dobbie

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
June 26, 2020

Ellie is a senior graphic designer with a rich legacy. She has shaped brands for iconic brands like Hugo Boss and Hims. Her expertise spans brand, digital, and print design, translating brand values into captivating visual stories. Clients commend Ellie for her unique visual language, blending minimalist design with a playful edge. She has an excellent track record of team leadership and impactful collaborations.


Work Experience

Senior Brand Designer

2011 - PRESENT
Various Companies (Freelance)
  • Performed as head designer for Hims UK. Crafted compelling social ads, built brand awareness, designed packaging and leaflets, and art-directed impactful photoshoots.
  • Re-branded Dagny HR recruitment company with a new logo, brand colors, and website. Transformed the UI of their existing desktop and mobile app for enhanced intuitiveness and user-friendliness.
  • Headed design at Rumble Boxing, a prominent US gym, pioneering brand creation across the website, emails, graphics, attire, and at-home exercise app. Witnessed their rapid expansion.
  • Conceived and implemented highly successful social media campaigns, drawing significant traffic and elevating awareness for household brands.
  • Crafted visuals and concepts for Hugo Boss fragrance ad campaigns. Presented detailed mockups using Photoshop to showcase intricate design elements.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Sketch, Figma, Promotional Leaflets & Flyers, Presentation Design, Data Visualization, Web Design, UX Design, Requirements Analysis, User Requirements, Travel, Web App Design

Graphic Design Teacher

2019 - 2020
Shillington College
  • Presented lectures on design history and principles, as well as software demonstrations.
  • Found creative, engaging ways to bring new projects to improve the learning experience while reflecting a real studio environment.
  • Assisted individual students with their projects by encouraging them to try new techniques and ideas.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch

Senior Graphic Designer and Art Director

2009 - 2011
  • Had sole responsibility for the brand including brand guidelines, templates, and new marketing material.
  • Developed concepts for editorial layouts and styling ideas for photoshoots.
  • Art directed photography, managed illustrators, and collaborated with copywriters to ensure initial design concepts were interpreted correctly through completion.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Midweight Graphic Designer

2008 - 2011
Various Companies (Freelance)
  • Created in-depth brand guidelines for the charity, Actionaid. This included selecting the imagery and the color palette and designing icons that reflected the brand.
  • Created successful pitches on a national scale for the Daily Telegraph and Kia.
  • Designed Playstation point of sale campaigns where meticulous attention to detail, speed, and accuracy were key.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, UX Design

Junior Graphic Designer

2004 - 2008
Lucid Graphics
  • Had sole responsibility for web and email designs and completion of a course created in ActionScript.
  • Redesigned a national healthcare magazine and created a clear and concise style sheet for future designers.
  • Designed industry advertising for McVities products.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Junior Graphic Designer

2001 - 2004
Communication Graphics
  • Specialized in the property market, producing high-end brochures, branding, and exhibition graphics for new property developments.
  • Participated in creating pitches including image research, artworking scamps, and brainstorming.
  • Illustrated detailed, stylized maps for brochures.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
2000 - 2003

Bachelor of Arts Degree in Graphic Design

Plymouth University - Plymouth, UK


Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Sketch, Photo Editors, Figma

Industry Expertise

Fitness, Health, Hospitality, Advertising, Food, Fashion, Retail & Wholesale, Technology


MacOS, Android, iOS, Mobile, Webflow


Logo Design, Brochure Design, Web Design, Social Media Design, Infographics, Promotional Leaflets & Flyers, Branding, Mobile Web Design, Digital Design, Print Design, Graphic Design, Website Redesign, Infographs, Digital Branding, Digital Brand Identity, Exercise & Gyms, Mobile Apps, Online Banking, Web UI Design, Investment Banking, Organic, POS, UI Design, Advertisement Design, Social Media Kits, Annotated Wireframes, Landing Page Design, Social Media, Print, Pitch Decks, Board Decks, Visual Design, Typography, Presentation Design, Data Visualization, Process Flow Design, UX Design, Requirements Analysis, User Requirements, Dashboard Design, Travel, Web App Design, Vector Illustration, Email Design, App Design, Presentations, Finance, Packaging, Mobile App Design, Animated GIFs, Package Design, PowerPoint Templates, Icon Design, Icon Sets, Mobile UI Design, Web UI, Illustration, Logotype, UI Branding, Brand Books, Mobile Web, Brand Guidelines, Web Illustration, Brand Logos, Iconography, Art Direction, eCommerce, eCommerce UI, Mobile UI, Wireframing

Collaboration That Works

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