Jernej Horvat
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since October 8, 2021
As a product designer, Jernej covers the complete design process, from UX research to prototyping, testing, visual design, and design implementation. His experience ranges from working with startups like Smarp to meet the needs of their customers, like Google, Amazon, or Salesforce, to established organizations like Welltok (named a top 100 cloud company by Forbes and now part of Virgin Pulse) or ECi Software Solutions (a leading provider of manufacturing ERP software).
Portfolio
Work Experience
Lead Product Designer
Self-employed
- Led the UX research to discover the potential opportunity for a mental health product tackling anxiety disorders in a new way.
- Got the team into a healthcare-focused startup incubator in Berlin.
- Ran the complete UX research and design process, including testing the initial prototypes.
- Set up the team consisting of a mental healthcare expert, an AI expert, and a software engineer.
- Led the team during the process of developing the MVP.
Design Mentor
Designlab Learning
- Acted as a mentor, working with complete newcomers into the UX design industry and helping them on their path.
- Helped aspiring UX designers to get their 1st job in the UX design industry.
- Worked with students on weekly assignments and provided feedback online and during mentoring calls.
Lead Product Designer
Self-employed
- Worked with Y Combinator-funded startups from Silicon Valley.
- Collaborated with larger companies, such as Google, and clients with customers like Amazon, Salesforce, KPMG, and Vodafone.
- Met project goals consistently. One example is the media website ZRCalnik redesign, with a 52% increase in page views per session.
- Covered a wide range of industries, including healthcare, mental health, agriculture, enterprise SaaS, media, automotive, insurance, eCommerce, finance, logistics, and online retail.
- Helped clients implement quantitative and qualitative measurement frameworks to measure the results of the design efforts using tools such as Mixpanel and Hotjar.
- Improved client's design and development process by implementing UX research activities, building design systems, and making products accessible.
- Conducted UX research by using techniques like user interviews, usability testing, card sorting, and observations.
- Created wireframes, prototypes, and production-ready mockups and collaborated with the teams to implement the design.
Lead Product Designer
ECi Software Solutions
- Completed a ground-up redesign of the core manufacturing product M1, resulting in increased sales for the company.
- Implemented user research activities in the company, including user interviews, Pendo implementation, Google Analytics, and usability testing.
- Led the design of a new design system the company is using across its product portfolio.
- Redesigned the Shop Floor Entry software that helps manufacturing facilities track employees and their work assignments.
- Worked on a wide range of company products, including KnowledgeSync, Shop Floor Entry Admin, and JobBOSS (Squared).
- Collaborated with three scrum teams to implement the design.
Lead Product Designer
Lettermin
- Led a team of three people to complete the project following Scrum.
- Covered the complete design process from research, prototyping testing, wireframes, preparing production-ready mockups, and implementation with the development team.
- Conducted user research by implementing qualitative and quantitative UX research methods.
- Conducted a competitive analysis of type foundry websites.
- Used UX research methods like user interviews, usability testing, behavior observation, analytics setup, and secondary research to track relevant metrics.
- Defined the main objectives for the product together with internal stakeholders and the KPIs to monitor.
- Created the Mixpanel tracking plan to track crucial flows and behavior metrics on the platform.
- Implemented Hotjar to collect qualitative data by recording sessions for the critical user flows.
- Created UI animations and implemented them with the development team.
Product Designer
Smarp Oy
- Led improvements in the design process for Smarp Oy and its customers, such as Amazon, DHL, Google, KPMG, Salesforce, and Vodafone.
- Integrated consistent and regular usability testing with customers as part of the design workflow.
- Created a measurement framework for each feature that helps evaluate the success of design efforts and connect those with key business OKRs.
- Worked with internal stakeholders to enable all designers to participate in regular communication with customers.
- Focused on implementing accessibility into the product.
- Designed the complete chat experience for the web app, iOS, and Android.
- Organized and ran interviews with customers for design discovery purposes.
- Ran usability test sessions by creating prototypes and test scripts and analyzing the results with thematic analysis.
- Worked on new features and feature updates for the web app, iOS, and Android apps.
- Created user flows, personas, journey maps, wireframes, prototypes, and mockups.
Product Designer
Welltok Inc. (now Virgin Pulse)
- Led the complete redesign of the Patientology platform targeted for hospitals to run marketing campaigns.
- Worked on the redesign of the company's main product, CaféWell.
- Created prototypes and conducted usability testing sessions with people from the target audience.
- Worked on the new design system for the company and integrated the visual design language into Patientology.
- Joined a separate team as the sole designer to work on potential future products for the company.
- Took actions to make the product accessible one feature at a time.
Lead Product Designer at Audiosume
Self-employed
- Covered the complete design process from research, prototyping, testing, and visual design for the Google-funded project.
- Led a team to complete the project milestones on time following the Scrum methodology.
- Created a unique Learn UI concept in which the UI adapts to the person's behavior.
- Created the product for iOS, iPadOS, and watchOS platforms.
- Completed a competitive analysis of products on the market.
- Designed UI animations with Adobe After Effects and worked together with development to implement the animations into the product.
- Conducted user research activities, including interviews with people from the target audience.
Writer and Editor
Freelance
- Served as the editor of the technology section of the largest Slovenian newspaper, Delo.
- Wrote articles on technology and design for various online and print media companies.
- Reviewed technology products for local media and wrote reviews.
Mobile Marketer
Self-employed
- Created and ran mobile marketing campaigns for clients from various industries, including retail, eCommerce, hospitality, and agriculture, using tools like SMS and in-store marketing activities to grow the customers user base.
- Worked with companies like s.Oliver, PSA Group - Peugeot Citroën, and Raiffeisen Bank to achieve their mobile marketing goals.
- Led a team of four to design a platform for clients to run SMS marketing campaigns. Our tool made it possible for clients to manage and create SMS marketing campaigns on their own.
Education
Bachelor of Science Degree in Economics
University of Ljubljana School of Economics and Business - Ljubljana, Slovenia
Certifications
Information Visualization
Interaction Design Foundation
Get Your Product Used: Adoption and Appropriation
Interaction Design Foundation
Conducting Usability Testing
Interaction Design Foundation
Skills
Tools
Sketch, Figma, InVision, Hotjar, Zeplin, After Effects CC, Photoshop CC, Illustrator CC, Google Analytics, Apple HealthKit, InDesign CC, GitLab
Platforms
Mixpanel, iOS, WatchOS, Android, Firebase, Lyssna
Industry Expertise
Psychology & Mental Health, Marketing
Other
Product Design, UX Design, UI Design, Responsive Web Design (RWD), Design Systems, UX Research, Mobile App Design, Accessible Design, UI Animation, Interaction Design (IxD), Behavioral Design, SaaS Design, Process Design, Usability Testing, Interviews, Information Design, Data Visualization, Gestalt Laws, Visualization Design, Visual Design, eCommerce UX, Responsive UI, Dashboard Design, Design Leadership, Information Architecture (IA), Analytics, Voice, iPadOS, B2B, Enterprise SaaS, Responsive Web Apps, Web App UX, Audio Interaction Design, Surveying, User Interviews, Accessibility, iOS UX Design, Material UI, Web UI, Web UX, UI Prototyping, Task Flows, Sitemaps, Audits, Instant Messaging, App UX, App UI, Chatbots, Web App UI, Apple Watch Design, UI Audits, Typography, Typefaces, Type Design, Minimal UI, Minimalism, Chart Design, MVP Design, Voice UI Design, Text to Speech (TTS), Multi-platform Design, Chatbot Conversation Design, Healthcare IT, Digital Health, Emotional Design, Mobile App UI, App Design, Mobile UX, Mobile UI, User Flows, Mobile Mockups, Wireframing, Mockups, User Interface (UI), Healthcare Services, Web Design, User Experience (UX), Mobile Design, User Personas, Rapid Prototyping, Design, Sound, Healthcare Software, Web UI Design, Websites, Graphic Design, Web App Design, B2C, User-centered Design (UCD), User Research, Remote Usability Testing, Moderated Usability Testing, Iterative Design, UX Wireframes, Customer Interviews, Stakeholder Interviews, User Journeys, Abstracts, Finance, Product Lifecycle Management (PLM), SMS Marketing, Internal Communications, Mindfulness, Meditation, Dashboards, Artificial Intelligence (AI), Economics, Statistics, Live Chat, Health IT, New Media, Podcasting, Adult Education, Digital Publishing, Content Management Systems (CMS), Notion, Mobile Ads, Mobile Marketing, Direct Marketing, Display Advertising, Pendo
Experience
- Healthcare Software - 8 years
- Product Design - 8 years
- UX Design - 8 years
- UX Research - 8 years
- Enterprise SaaS - 8 years
- Psychology & Mental Health - 2 years
- Behavioral Design - 2 years
- Artificial Intelligence (AI) - 1 year
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