Karo Liang, Designer in Auckland, New Zealand
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Karo Liang

Verified Expert  in Design


Auckland, New Zealand
Toptal Member Since
November 5, 2018

Currently, Karo is mainly working as a consultant in banking environments and helping financial institutions in their digital transformation; this includes new initiatives—starting from ideas to research and prototyping to production. Karo has spent over a decade in an agency environment generating human-centered product designs for products and ideas.


Work Experience

CX Designer

2017 - 2018
Bank of New Zealand
  • Worked as part of a corporate transformation team and was involved with the customer journey team.
  • Created a new initiative to develop and capture future customers and bring in new revenue streams to the business.
  • Was involved in ideation, user research, prototyping, and workshops.
Technologies: Customer Journeys, Prototyping, Sketch, InVision

CX Designer

2016 - 2017
Colenso BBDO
  • Acted as the prototyping specialist in the newly-formed transformation department.
  • Educated global clients on improving their customer experiences in the disputed market, future-proofing these clients, and improving their ongoing brand value and initiative.
Technologies: Data, Research, Prototyping, Design, InVision

Senior Experience Designer

2016 - 2016
Digital Arts Network
  • Led and created digital excellence for Newzealand.com, one of the country’s highest traffic websites, being at the fore of the country for the multibillion-dollar travel industry.
Technologies: Workshops, Design, Research, Sketch

Design Director

2011 - 2015
  • Grew the business rapidly from one self-employed person to a 15-strong team of managers, UX specialists, designers, and developers.
Technologies: Design Workshops, Strategy, Wireframing, Sketch

Design Lead

2011 - 2011
  • Led a team of 10-12 senior designers, animators, and illustrators.
  • Worked in partnership with agency creative directors and provided expertise in the digital field.
Technologies: Art Direction, Design Direction

Digital Design Director

2011 - 2011
  • Led all of the digital design projects across a range of traditional agencies.
  • Led the design direction, the animation studio, and the agencies' client projects.
Technologies: Motion Graphics, 3D Animation, Design

Design Lead | Freelancer

2008 - 2010
  • Started as a freelancer working in the company as a senior and lead designer, eventually working on many award-winning projects which pushed innovation and Flash Papervision3D technologies at the time.
  • Worked on UX, wireframe, art direction, and design production, including some hands-on front-end development and site building.
Technologies: Papervision3D, Flash, HTML, CSS, Adobe Photoshop

Head of Creative

2007 - 2007
  • Acted as the head of creative for JWT digital.
  • Led all of the agency digital projects, including microsite designs, builds, Flash campaigns, and more.
  • Managed freelancers for day-to-day operations.
Technologies: Conceptual Design, Animation, Design, Fireworks, Flash
2001 - 2004

Bachelor's Degree with Honors in Computer Graphic Design

Wanganui School of Design - Wanganui, New Zealand