Karo Liang, Designer in Auckland, New Zealand
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Karo Liang

Verified Expert  in Design


Auckland, New Zealand
Toptal Member Since
November 5, 2018

Currently, Karo is mainly working as a consultant in banking environments and helping financial institutions in their digital transformation; this includes new initiatives—starting from ideas to research and prototyping to production. Karo has spent over a decade in an agency environment generating human-centered product designs for products and ideas.


Work Experience

CX Designer

2017 - 2018
Bank of New Zealand
  • Worked as part of a corporate transformation team and was involved with the customer journey team.
  • Created a new initiative to develop and capture future customers and bring in new revenue streams to the business.
  • Was involved in ideation, user research, prototyping, and workshops.
Technologies: Customer Journeys, Prototyping, Sketch, InVision

CX Designer

2016 - 2017
Colenso BBDO
  • Acted as the prototyping specialist in the newly-formed transformation department.
  • Educated global clients on improving their customer experiences in the disputed market, future-proofing these clients, and improving their ongoing brand value and initiative.
Technologies: Data, Research, Prototyping, Design, InVision

Senior Experience Designer

2016 - 2016
Digital Arts Network
  • Led and created digital excellence for Newzealand.com, one of the country’s highest traffic websites, being at the fore of the country for the multibillion-dollar travel industry.
Technologies: Workshops, Design, Research, Sketch

Design Director

2011 - 2015
  • Grew the business rapidly from one self-employed person to a 15-strong team of managers, UX specialists, designers, and developers.
Technologies: Design Workshops, Strategy, Wireframing, Sketch

Design Lead

2011 - 2011
  • Led a team of 10-12 senior designers, animators, and illustrators.
  • Worked in partnership with agency creative directors and provided expertise in the digital field.
Technologies: Art Direction, Design Direction

Digital Design Director

2011 - 2011
  • Led all of the digital design projects across a range of traditional agencies.
  • Led the design direction, the animation studio, and the agencies' client projects.
Technologies: Motion Graphics, 3D Animation, Design

Design Lead | Freelancer

2008 - 2010
  • Started as a freelancer working in the company as a senior and lead designer, eventually working on many award-winning projects which pushed innovation and Flash Papervision3D technologies at the time.
  • Worked on UX, wireframe, art direction, and design production, including some hands-on front-end development and site building.
Technologies: Papervision3D, Flash, HTML, CSS, Adobe Photoshop

Head of Creative

2007 - 2007
  • Acted as the head of creative for JWT digital.
  • Led all of the agency digital projects, including microsite designs, builds, Flash campaigns, and more.
  • Managed freelancers for day-to-day operations.
Technologies: Conceptual Design, Animation, Design, Fireworks, Flash
2001 - 2004

Bachelor's Degree with Honors in Computer Graphic Design

Wanganui School of Design - Wanganui, New Zealand


Figma, UXPin, Principle, InVision Studio, InVision, Sketch, Adobe CC, Adobe Photoshop, Flash, Fireworks, Adobe After Effects, Basalmiq, UsabilityHub



Industry Expertise

Banking & Finance, Games




Data Virtualization, Online Banking, Mobile Banking, UX Design, UI Design, Design Systems, Human Interface Design, User Interface (UI), Information Architecture (IA), Interface Design, Digital Strategy, Digital Creative Direction, Visual Design, Mobile UI Design, Chatbot Conversation Design, Prototyping, Customer Journeys, Design, Research, Data, Workshops, Wireframing, Strategy, Design Workshops, 3D Animation, Motion Graphics, Design Direction, Art Direction, Papervision3D, Animation, Conceptual Design, Dashboard Design, Electric Cars, Electric Vehicles, iOS UI Design, iOS UX Design, App UI, Design Thinking, UIKit, UX Flows, Financial UX, Responsive Layout, UX Strategy, Responsive UI, Responsive Design, Financial Design, Iconography, User Research, Design Specifications, Financials, App UX, Mobile UI, Mobile Design, Digital Branding, User Testing, User Experience (UX), Innovation, Platforms, Brainstorming, Ecosystem Design, Web App UI, Web App UX, Lean UX, Icon Design, Complex Data Analysis, User Flows, Platform Design, Big Data, Interaction Design (IxD), Usability, Data Analysis, UX Workshops, Ideation, Infographics, Azure Application Insights, System Design, Web Design, Mobile UX Design, Interactive UI, Interactive Design, Web Applications, iOS App Design, Marketing Design, Data Visualization, Data-informed Visual Design, Award-winning

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