Joshua Nwabogor, Designer in Lagos, Nigeria
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Joshua Nwabogor

Verified Expert  in Design

Designer

Location
Lagos, Nigeria
Toptal Member Since
March 23, 2021

Joshua is a designer with an MSc in Product Business Intelligence and Analytics. He specializes in the design and accessibility of digital products in fintech, healthcare, SAAS and enterprise solutions, eCommerce, mobile applications, and lifestyle products. His data-driven designs have served over 18 million users. With over six years of working experience, he has collaborated to solve problems in industries within the US, England, and West Africa's biggest financial sector.

Portfolio

Work Experience

Conversion Rate Optimization | Product Designer

2022 - PRESENT
Designlab Learning
  • Conducted user research and data analysis. Increased enrollment rate by 10% in the first quarter of 2023. Reduced bounce rates by 20% and optimized the landing page for conversion and user experience.
  • Reduced engineering build cost by at least 40% by building and utilizing reusable web components from the web design system.
  • Collaborated with the marketing and admissions team by increasing the lead generation rate by 10% and the clicked-through rate by 67% in Q1.
  • Participated in multiple CRO split/AB tests to deliver the campaign with an average ROI of 2.5x.
Technologies: A/B Testing, Inspectlet, VWO, Crazy Egg, Figma, Conversion Rate, Microsoft Power BI, Conversion Rate Optimization (CRO), Landing Page Optimization

Senior Technical Design Screener

2022 - PRESENT
Nexton Labs
  • Established hiring criteria and interview process.
  • Ensured talent met the company's culture and technical requirements.
  • Made sure that candidates were bilingual and had at least 75% fluency in English.
Technologies: Miro, Zoom

Senior Product Designer

2022 - 2023
Passion Tree Health Care
  • Optimized the workflow and care worker/user journey.
  • Reduced manual paperwork and increased the accuracy of data collection by optimizing the new application.
  • Streamlined and made workflows more efficient by including scheduling and task assignment features.
Technologies: A/B Testing, Accessibility, Data, Figma, Miro, Balsamiq Mockups, Microsoft Power BI, Arena Rockwell Simulation, Landing Page Optimization

Senior Product Designer

2021 - 2022
Health IQ
  • Established accessibility guidelines and AAA/ADA compliance on all digital products to improve user retention from onboarding to reward claims.
  • Collaborated with the brand and marketing team to structure the design system and improve the contrast ratio to at least 7:1 for normal text and 4.5:1 for large or bold text.
  • Conducted user research using quantitative and qualitative surveys to validate hypotheses and identify new product opportunities in the healthcare system and insurance products within the Agile framework.
Technologies: Accessibility, Figma, Adobe Experience Design (XD), Miro, Agile Sprints, A/B Testing, Hotjar, Inspectlet, Analysis, Health IT, Medtech, Public Health, User Onboarding, Analytics, Gamification

Lead Product Designer

2019 - 2021
Africa Prudential
  • Used highly immersive design experiments and increased user retention by 21%.
  • Led the design vision and designed three fintech apps with over 25 million active users.
  • Managed a team of seven designers and designed new features that took the company's overall visual design from product to market.
  • Created a design system where UX processes, principles, and research guidelines are followed to the letter.
  • Conducted competitive and comparative analysis, user and customer interviews, synthesized results, and defined requirements for various products in different stages to validate user experience and business sustainability.
  • Created the hiring criteria and interview process for the design team while assisting in making managerial decisions.
Technologies: Adobe Experience Design (XD), Miro, Balsamiq, Zeplin, Figma, InVision, Bootstrap, HTML, CSS, Notes, WordPress, User Interface (UI), Adobe Creative Suite, Photoshop CC, Enterprise SaaS, Responsive UX Design, High-fidelity Prototypes, Responsive Web Apps, UI Design, Web & Mobile Applications, Web App Design, UX Design, Dashboard Design, Dashboards, Material Design, Product Design, Prototyping, Marketplaces, Heuristic Evaluation, Leadership, Leadership Development, Agile UX

Product Designer (Remote)

2019 - 2020
SameDayCustom
  • Improved accessibility and the marketplace ROI by 30%.
  • Optimized the web and mobile eCommerce site through A/B testing, heat maps, eye tracking, and scroll-click tracking using the Agile methodology.
  • Redesigned the sitemap and information architecture to fit multiple use cases while matching the business model with user needs.
  • Worked as a sole product designer, collaborating closely with PMs and engineers in an Agile framework to generate series A fundings.
Technologies: Miro, Balsamiq Mockups, Wireframing, User Journey Maps, Adobe Experience Design (XD), HTML, CSS, Zeplin, User Interface (UI), Adobe Creative Suite, Photoshop CC, Enterprise SaaS, Responsive UX Design, High-fidelity Prototypes, Responsive Web Apps, UI Design, Web & Mobile Applications, Web App Design, UX Design, Dashboard Design, Dashboards, Material Design, Product Design, Prototyping, Marketplaces, eCommerce, Heatmaps, Inspectlet, Eye Tracking, ClickFunnels, Heuristic Evaluation, Conversion Rate Optimization (CRO), Landing Page Optimization

Product Designer

2018 - 2019
Myshayo.com
  • Led the product concept, identity design, and UI/UX for an online site and smartphone Android and iOS app. Identified and solved major UX problems like abandoned carts and checkout.
  • Created an empathy map and a user journey map to develop some hypotheses and validate them using A/B testing.
  • Built a dynamic design system that aided the company in transitioning from eCommerce to financial technology.
  • Handled the entire visual design and social media promotion, including video animation and banners.
Technologies: Adobe Experience Design (XD), Figma, InVision, After Effects CC, Photoshop CC, Balsamiq, Premiere Pro CC, Miro, User Interface (UI), Adobe Creative Suite, Enterprise SaaS, Responsive UX Design, High-fidelity Prototypes, Responsive Web Apps, UI Design, Web & Mobile Applications, Web App Design, UX Design, Dashboard Design, Dashboards, Product Design, Prototyping, Marketplaces, eCommerce

Product Designer

2016 - 2018
VoguePay
  • Rebuilt the existing product called SMS Portal Creator (SPC 5.0) using a modular system, which optimized the onboarding flow of over 350,000 users.
  • Designed and improved onboarding and landing page experience for a borderless banking solution.
  • Developed and managed the design team’s productivity and continuous improvement using Trello, Jira, and atomic design systems.
  • Designed a mobile application, established a style guide and roadmap for a borderless banking solution; version 1.
Technologies: Adobe Experience Design (XD), Photoshop CC, InDesign CC, Balsamiq, Zeplin, HTML, CSS, User Interface (UI), Adobe Creative Suite, Enterprise SaaS, Responsive UX Design, High-fidelity Prototypes, Responsive Web Apps, UI Design, Web & Mobile Applications, Web App Design, UX Design, Dashboard Design, Dashboards, Product Design, Prototyping, Marketplaces, eCommerce

Brand identity Designer

2014 - 2016
Comcloud IT Services
  • Managed and coordinated visual design projects from concept through to completion.
  • Managed a team of three talented visual designers.
  • Developed business requirement guidelines to define the client's requirements better.
  • Created and conducted highly persuasive sales and marketing presentations that landed huge clients.
Technologies: Photoshop 2014, Adobe Illustrator, InDesign CC, After Effects CC, Adobe Premiere Pro, HTML, CSS, WordPress, CorelDRAW, User Interface (UI), Adobe Creative Suite, Photoshop CC, High-fidelity Prototypes, Responsive Web Apps, UI Design, Web & Mobile Applications, Web App Design, UX Design
2021 - 2022

Master's Degree in Product Business Intelligence and Analysis

University of Huddersfield - West Yorkshire, England, UK

2019 - 2020

Advanced Diploma in Business

University of Lagos - Lagos, Nigeria

2011 - 2016

Bachelor's Degree in Petroleum Engineering

University of Lagos - Lagos, Nigeria

SEPTEMBER 2018 - PRESENT

Interaction Design

Interaction Design Foundation