Karen Passmore, Designer in Wake Forest, NC, United States
Karen Passmore

Designer in Wake Forest, NC, United States

Member since March 20, 2017
Karen is a top notch UX designer and industry veteran working with clients like PwC, National Geographic, AOL, Sprint, and AARP to deliver responsive UX designs for apps, websites, back-end data applications, and knowledge management systems. She runs workshops, develops product roadmaps, and delivers world-class UX designs based on deep thinking, research, and user testing.
Karen is now available for hire


  • Senior UX Designer

    2011 - PRESENT
    Predictive UX, LLC
    • Worked with multidisciplinary teams in agile environments with a primary focus on guiding user experience design and product strategy through analysis, research, and usability studies.
    • Led the UX design for internal applications and customer-facing websites for large organizations like USDA, AARP, Red Hat, PwC, the National Park Service, the World Bank, and more.
    • Created responsive designs for a variety of clients. A typical client was AARP Travel. The work included competitor research, conversion strategies, wireframing, and designing complex group user flows; AARP serves over 40 million subscribers.
    • Designed interactive maps for the Google Maps API for various clients (e.g., The Forest Service visitor map and the AARP travel destination map).
    • Designed the UX for a social-enabled common learning portal for the National Park Service to serve the learning and career development needs for over 22,000 park service employees.
    • Designed the B2C user experience screens and data tables for Red Hat Developers which launched at DevNation to thousands of developers.
    • Worked with Sodexo's HR Portal; the work included taxonomy design, requirements development, content analysis, content type design, and governance development for Sodexo’s new role-based self-service HR Portal serving over 400,000 employees.
    • Led the UX design for PwC’s global Tax Knowledge Management initiative for tax professionals, launched globally to over 9,000 tax professionals. It involved complex topics and deep content repositories.
    • Completed a user experience design concept for the Centers for Medicare and Medicaid Services (CMS) for the Health Information Oversight System (HIOS) to decrease the complexity. It involved a back-end data application for Healthcare.gov.
    • Designed product roadmaps, conducted usability testing, and defined the value proposition of projects for C-level executives.
    Technologies: Jira, Adobe Photoshop, Figma, UXPin, Adobe Experience Design (XD), Illustrator CC, Confluence, OptimalSort, Miro, Usertesting.com, Digital Strategy



Wake Forest, NC, United States

To view more profiles

Join Toptal
Share it with others