Karen Passmore, Designer in Wake Forest, NC, United States
Karen Passmore

Designer in Wake Forest, NC, United States

Member since March 20, 2017
Karen is a top notch UX designer and industry veteran working with clients like PwC, National Geographic, AOL, Sprint, and AARP to deliver responsive UX designs for apps, websites, back-end data applications, and knowledge management systems. She runs workshops, develops product roadmaps, and delivers world-class UX designs based on deep thinking, research, and user testing.
Karen is now available for hire


  • Senior UX Designer

    2011 - PRESENT
    Predictive UX, LLC
    • Worked with multidisciplinary teams in agile environments with a primary focus on guiding user experience design and product strategy through analysis, research, and usability studies.
    • Led the UX design for internal applications and customer-facing websites for large organizations like USDA, AARP, AOL, Red Hat, PwC, Sprint Nextel, National Geographic, the National Park Service, the World Bank, and more.
    • Created responsive user experience designs for a variety of clients. A typical client was AARP Travel. The work included competitor research, conversion strategies, wireframing, and designing complex group user flows; AARP serves over 40 million subscribers.
    • Designed interactive maps for the Google Maps API for various clients (e.g., The Forest Service visitor map and the AARP travel destination map).
    • Designed the UX for a social-enabled common learning portal for the National Park Service to serve the learning and career development needs for over 22,000 park service employees.
    • Designed the B2C user experience screens and data tables for Red Hat Developers which launched at DevNation to thousands of developers.
    • Worked with Sodexo's HR Portal; the work included taxonomy design, requirements development, content analysis, content type design, and governance development for Sodexo’s new role-based self-service HR Portal serving over 400,000 employees.
    • Led the UX design for PwC’s global Tax Knowledge Management initiative for tax professionals, launched globally to over 9,000 tax professionals. It involved complex topics and deep content repositories.
    • Completed a user experience design concept for the Centers for Medicare and Medicaid Services (CMS) for the Health Information Oversight System (HIOS) to decrease the complexity of the user experience. It involved a back-end data application for Healthcare.gov.
    • Designed product roadmaps, conducted usability testing, and defined the value proposition of projects for C-level executives.
    Technologies: Jira, Adobe Photoshop, InVision, HotGloo




Wake Forest, NC, United States

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