Kelechi is available for hire
Hire KelechiKelechi Ibekwe
Verified Expert in Design
Designer
Location
Accra, Greater Accra Region, Ghana
Toptal Member Since
June 3, 2020
Kele Ibekwe is a highly skilled product designer and growth strategist with a passion for crafting exceptional user experiences. He has an impressive track record of over seven years of bringing innovative concepts that resonate with users to life. Kele specializes in user-centric design and growth, working in marketplaces, fintech, enterprise, climate, sports, and medical, among others, designing interfaces that have serviced millions of customers.
Work Experience
Design Lead
2023 - PRESENT
Forbes
- Led the design of growth in international SEM initiatives.
- Worked on wireframing and design implementation on varied projects.
- Conducted UX audits on existing web pages and made recommendations.
Technologies: Figma, Miro
Lead Product Designer
2022 - 2023
Roil
- Designed the MVP of an electric car smart charging app and rewards program, including user flows, wireframes, and high-fidelity mockups.
- Collaborated with cross-functional team to define product vision and strategy.
- Conducted user research and usability testing to gather feedback and iterate on a design.
- Created visual design language and assets for the app, including icons, typography, and color palette.
- Collaborated with developers to implement designs and ensure a seamless user experience.
- Contributed to the development of the app's branding and marketing materials.
- Participated in agile development, including daily stand-ups, sprint planning, and demos.
- Used Figma to create style guides and other assets.
Technologies: Figma
Growth Strategist | Senior Product Designer
2022 - 2023
MVF
- Acted as a bridge between growth, CRO, and design initiatives by designing and developing experiments to improve conversions across various product categories, from auto warranties to home security.
- Redesigned our landing page experiences based on thematic research to improve conversion outcomes by boosting click-through rates (CTR) and improving lead quality.
- Created experiment templates for our design initiatives, which served as a guide for moving from design to experimentation and live testing.
- Designed new features for our product categories, such as trust builders, product ratings and reviews, and forms.
- Improved form conversions across multiple categories through logic adjustments, design changes, and content design.
Technologies: Figma, Optimizely, Jira, Google Analytics
UI and Visual Designer
2022 - 2022
Laerdal Medical AS - Main
- Partnered with Laerdal Medical Norway and Laerdal Medical America to design an MVP for a new service offering for enterprise and DTC clients like the American Heart Association (AHA) in the regulatory observance of OSHA.
- Conducted research workshops on new potential offerings and direct-to-consumer product implementation strategies.
- Worked on subscription segmentation per tier of different customers.
- Conducted UX audits of hands-on learning modules and outlined strategies to fix gaps.
Technologies: Visual Design, UI Design, Prototyping, UI Branding, Illustration, Infographics, Visual Storytelling, Ideation, Stakeholder Engagement, Learning Management Systems (LMS), Edtech Design, Information Architecture (IA), Style Guides, UX Review, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes
Lead UX/UI Designer
2021 - 2022
ConsumerAffairs.com
- Led UX for the company's consumer funnel across two teams and worked with engineers, data analysts, SEO specialists, marketplace reps, and a product manager to redesign a new personalized experience for consumers.
- Developed growth initiatives and conversion optimization, and some of my general tasks included gathering and evaluating user requirements in collaboration with designers, product managers, and engineers.
- Improved conversion rates by analyzing data from Google Analytics and Qlik and combining user testing insights.
- Illustrated design ideas using storyboards, user flows, and sitemaps.
- Created low-fi and hi-fi prototypes that clearly illustrate how sites function and look.
- Conducted various testing scenarios, from multi-variant tests to thematic tests.
- Prepared and presented rough drafts to internal teams and key stakeholders.
- Built and updated design system components in Figma.
Technologies: Figma, Sketch, Adobe Illustrator, Adobe After Effects, Hotjar, UsabilityHub, Qlik Sense, Accessibility, Conversion Rate Optimization (CRO), Web UX Design, Mobile UX Design, UI Design, Design Systems, Google Analytics, Google Analytics 360, Graphic Design, Visual Design, Web App UX, Web Design, Websites, Web UI, Prototyping, User Interviews, User Requirements, Presentations, Marketplaces, SaaS, Software, Two-sided Marketplaces, Web UX, eCommerce UI, Responsive Web Design (RWD), B2B, SEO Audits, Information Architecture (IA), Style Guides, UX Review, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes
Product Designer
2021 - 2021
GiftPass
- Designed the MVP from the ground up, moving from research to ideation over six weeks.
- Conducted an in-depth discovery process that identified and categorized complex user personas.
- Translated unique user needs into corresponding UX features by focusing on user profiles.
- Adopted the path from information architecture (IA) to complete development to strategically prioritize on-site user journey, adopting a functional site experience for all user groups.
Technologies: User Experience (UX), User Interface (UI), Product Design, Mobile App Design, Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes, App Design, Native Mobile Apps
Senior Product Designer
2021 - 2021
Casual Sushi
- Conducted an in-depth discovery process that identified and categorized complex user personas.
- Translated unique user needs into corresponding UX features by focusing on user profiles.
- Adopted the path from information architecture (IA) to full development to strategically prioritize on-site user journey, adopting a functional site experience for all user groups.
- Worked on projects for magformers.com and mutha.com.
Technologies: Figma, ClickUp, Miro, Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes, App Design, Native Mobile Apps
Senior Product Designer
2021 - 2021
FOND
- Conducted a UX audit and updated the design language of the MVP.
- Launched a new search and menu experience for recipes focused on ease of steps and linking timers to each step.
- Designed a community recipe section of the app to help review recipes and outcomes.
Technologies: Figma, iOS, Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes, App Design, Native Mobile Apps
UI Designer
2020 - 2021
Sartorial Group
- Designed the first, second, and third versions of the MVP for a wardrobe management app, launched to the first 100 users on the iOS store.
- Built a design system starting from a style guide, including colors, typography, and other assets.
- Conducted user research and testing on the first set of users.
Technologies: Figma, Amplitude, Firebase, Adobe After Effects, Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes, App Design, Native Mobile Apps
UI/UX Designer
2020 - 2020
Sense (via Toptal)
- Conducted a UX audit of the mobile wireframes and the existing design of Sense, a company that works on the digital shopping experience.
- Created high fidelity mockups for the iOS app, completed with a tutorial during the onboarding process.
- Created illustrations for the iOS onboarding process.
Technologies: MVP Design, Product Design, Color Theory, Android, Prototyping, Cross-platform UX, Fashion & Beauty, Apple Watch Design, UX Audits, iOS UX Design, Motion Design, WatchOS, Health & Wellness, Mobile UX Design, Mobile App Design, Mobile Design, Fashion, Mobile UX, Illustration, Mobile UI Design, iOS, Mobile UI, User Interface (UI), Wireframing, Figma, User Flows, User Experience (UX), Web App UI, iOS UI Design, UI Design, UX Design, After Effects CC, Adobe Illustrator, Fitness Trackers, Exercise & Fitness, Mobile App UI, Fashion Design, Graphic Design, Visual Design, Artificial Intelligence (AI), Design Systems, Accessibility, Logo Design, User Requirements, Iconography, Presentations, Software, Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes, App Design, Native Mobile Apps
Product Designer
2020 - 2020
The Key Clinic
- Updated the brand identity of the mobile app design for the Key Clinic that works to help children and adults with learning difficulties and behavioral and emotional problems, which often go misdiagnosed.
- Created and prototyped wireframes for the UX flow of the iOS app.
- Created and prototyped high-fidelity mockups for the iOS app.
- Conducted a UX audit of the website and the requirements for the mobile app.
Technologies: MVP Design, Android, Prototyping, Health, Cross-platform UX, Product Design, UX Audits, iOS UX Design, Motion Design, Typography, Health & Wellness, Wellness, Mobile UX Design, Mobile App Design, Mobile Design, Mobile UX, Mobile UI Design, iOS, Mobile UI, User Interface (UI), Wireframing, Figma, Brand Identity, User Flows, User Research, User Experience (UX), Web App UI, iOS UI Design, UI Design, UX Design, Color Theory, Mobile App UI, Adobe Illustrator, Adobe After Effects, Graphic Design, Visual Design, Design Systems, Web UX Design, Accessibility, Healthcare, Web App UX, Web Design, Websites, Web UI, User Requirements, Presentations, Wearables, Software, Web UX, Responsive Web Design (RWD), Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), Interaction Design (IxD), UX Wireframes, App Design, Native Mobile Apps
UI/UX Designer
2019 - 2020
TurboRoster
- Redesigned the Apple Watch interface following Apple's Human Interface Guidelines for the Watch operating system.
- Conducted a UX audit of the mobile app and redesigned the mobile app UI to match the new Watch app.
- Redesigned sections of the web portal for trainers and managers and redefined some existing workflows.
- Created a style guide and new logo and brand mark to create a unique brand experience.
- Compiled several videos and edited and color corrected them to create one video with an edgy feel for the onboarding section of the mobile app.
Technologies: MVP Design, Color Theory, Apple Watch, Android, Prototyping, Web UI, Cross-platform UX, Product Design, Video Editing, UX Audits, Wearable Technology, WatchOS UI, Smartwatch Design, iOS UX Design, Fitness, Typography, WatchOS, Wellness, Mobile UX Design, Mobile Design, Mobile UX, Mobile UI Design, iOS, Mobile UI, User Interface (UI), Wireframing, Figma, Brand Identity, User Flows, User Experience (UX), Web App UI, iOS UI Design, UI Design, UX Design, Mobile App UI, Web UI Design, Exercise & Fitness, Fitness Trackers, Graphic Design, Visual Design, Design Systems, Web UX Design, Accessibility, Web App UX, Web Design, User Requirements, Presentations, Wearables, Software, Responsive Web Design (RWD), Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), UX Wireframes, App Design, Native Mobile Apps
Lead Product Designer | Co-founder
2018 - 2020
Red Beryl Media
- Led, designed, and delivered high-end, user-centered mobile and web experiences for tech startups, banks and finance companies, logistics companies, real estate agencies, and more.
- Developed design challenges, benchmark and PACT analysis, user scenarios, user surveys, MoSCoW analysis, user stories, and user flows for digital products.
- Developed wireframes and prototypes for user testing and qualitative research.
- Designed brand identities and guidelines for clients and translated the brand into design systems and websites.
- Designed information architecture and led design thinking sessions to map out UX flows.
- Created Illustrations and marketing materials for brands and products ahead of launch events and marketing schedules.
Technologies: MVP Design, Color Theory, Travel & Leisure, Web UI Design, Finance, Fintech, Android, Prototyping, Health, Web UI, Cross-platform UX, Fashion & Beauty, Product Design, Video Editing, UX Audits, Wearable Technology, WatchOS UI, Smartwatch Design, iOS UX Design, Fitness, Motion Design, Typography, WatchOS, Wellness, Mobile UX Design, Mobile App Design, Mobile Design, Entertainment & Leisure, Real Estate, Fashion, Marketplaces, Mobile UX, Healthcare, Websites, Mobile UI Design, iOS, Mobile UI, User Interface (UI), Wireframing, Figma, Brand Identity, User Flows, User Research, User Experience (UX), Web App UI, iOS UI Design, UI Design, UX Design, Miro, Mobile App UI, ProtoPie, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Notion, Sketch, Graphic Design, Visual Design, Google Analytics 360, Design Systems, Web UX Design, Accessibility, Logo Design, Web App UX, Web Design, User Interviews, User Requirements, Iconography, Presentations, Wearables, SaaS, Software, Two-sided Marketplaces, Conversion Rate Optimization (CRO), Web UX, eCommerce UI, Responsive Web Design (RWD), Information Architecture (IA), Style Guides, UX Review, Mobile Apps, User-centered Design (UCD), UX Wireframes, App Design, Native Mobile Apps
Digital Media Lead | Animator
2016 - 2018
Quadron
- Led and created design directions for advertising projects with social media launches as the focal point.
- Conducted data-driven research on clients' competitors and outlined strategies for improvement with regard to clients' projects.
- Designed website landing pages and worked with marketing teams to drive conversion of social media leads.
- Developed wireframes and prototypes for focus groups and A/B tests.
- Illustrated, created storyboards, planned visuals, and set up animation scenes.
- Wrote scripts for client campaigns ahead of specific marketing events and for animations.
- Planned social media releases and scheduled content for release over a campaign period.
Technologies: Product Design, Color Theory, Prototyping, Web UI, Cross-platform UX, Video Editing, iOS UX Design, Motion Design, Typography, Mobile UX Design, Mobile App Design, Mobile Design, Fashion, Marketplaces, Mobile UX, Illustration, Websites, Mobile UI, User Interface (UI), Wireframing, Figma, Brand Identity, User Flows, User Experience (UX), Mobile App UI, Adobe After Effects, Autodesk Maya, Adobe Photoshop, Adobe Illustrator, Graphic Design, Visual Design, Logo Design, Web Design, Presentations
Visual Designer
2015 - 2016
Life of Lagos
- Made illustrations for marketing campaigns and wrote creative copy to drive engagement on social media.
- Built brand identity guides for clients taking into cognizance their brand mission, vision, and philosophy in developing visuals and logos.
- Modeled 3D animation sets and lighting animation scenes for the production.
Technologies: Color Theory, Video Editing, Typography, Illustration, Autodesk Maya, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Graphic Design, Visual Design, Logo Design, Presentations, Web UX, User-centered Design (UCD), UX Wireframes
Education
2017 - 2017
Micro-master's Degree in Data and Economic Policy
MIT - Boston
2010 - 2015
Bachelor's Degree in Systems Engineering
University of Lagos - Nigeria
Certifications
AUGUST 2017 - PRESENT
Data Analyst Nanodegree
Udacity
Experience
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring