Lucía Merlo, Designer in Madrid, Spain
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Lucía Merlo

Verified Expert  in Design

Designer

Location
Madrid, Spain
Toptal Member Since
October 17, 2022

A visual designer, Lucía has spent the last ten years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.

Portfolio

Work Experience

Design Consultant (Freelance)

2012 - PRESENT
Lucía Merlo
  • Designed a digital campaign for a private learning institution, which significantly increased the number of students enrolled.
  • Created an animated presentation deck for an innovation hub project, which attracted the interest of multiple collaborators. As a result, the project is now in the process of coming to fruition.
  • Designed animated GIFs and an Apple Watch game for kids, which attracted the interest of several investors.
Technologies: 2D Graphics, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Animation, Art Direction, Editorial Design, Data Visualization, Motion Graphics, Responsive Web Design (RWD), Email Design, Email Templates, Multimedia, Video Design, Multimedia Design, Marketing Collateral Development, Pitch Decks, Visual Assets, Marketing Design, User Interface (UI), User Experience (UX), Advertising Design, Brochure Design, Adobe Creative Suite, 2D Animation, Dashboard Design, Dashboards, Label Design, Character Illustration, Typography, Color Palettes, Package Design, Packaging, UI Branding, Healthcare, Graphic Design, Design, Health IT, Icon Design, Naming, Consumer-facing Product Design, Presentations, Poster Design, Creative Design, PowerPoint Design, Design Leadership, PowerPoint Templates, Microsoft PowerPoint, Landing Pages, Web, Print, Visual Design Language, Executive Presentations, Funding Presentations, eCommerce, Shopify, Fashion & Beauty, Luxury Goods, Mockups, Style Guides, Search Engine Optimization (SEO), Printing Materials, Iconography, Director, Animated GIFs, Videos, Animated Videos, Animated Explainer Videos, B2C, Vector Illustration, Advertising, Maps, Consumer Products, UX Design, Digital Illustration, Web UI, Brand Identity, Brand Strategy, Food & Beverage

Brand Strategist and Designer

2024 - 2024
Puppapets - The Selected Label LLC
  • Developed the complete branding for a new pet product company, including a distinctive logo, comprehensive visual system, and a detailed brand book, ensuring a cohesive and compelling brand identity to effectively represent it across all platforms.
  • Conducted in-depth user interviews with cat owners and the company owner to gather valuable insights, which were used to establish the brand voice, personality, mission, and values, creating a strong foundation for the brand's identity and strategy.
  • Designed innovative packaging concepts and a user-friendly website, producing engaging logo animations to enhance brand visibility and meticulously prepare the brand for a successful launch, with products set to sell before Christmas.
Technologies: Branding, Brand Strategy, eCommerce, Advertising, Consumer Products, Food & Beverage, Workshops, Brand Identity, Logo Design, Color Palettes, Typography, Brand Guidelines, Advertising Design, Visual Design, Marketing Design

Visual Designer

2024 - 2024
Invygo Tech FZ
  • Worked with the chief financial officer, refining presentation slides to communicate the company's challenges and success.
  • Illustrated several concepts and statistics to provide a clear and simple representation of their vision.
  • Contributed to their visual brand with multiple icons and vector drawings that they can use on different presentations.
Technologies: Visual Design, Presentation Design, Presentations, Adobe Creative Suite, Apple Keynote, Graphic Design, Branding, Digital Illustration

Graphic Designer

2024 - 2024
Vadim Klet
  • Created a whole concept for an amusement park proposed within a shopping mall.
  • Carried along tasks such as concept development, market research, visual identity, naming, illustrations, and pitch deck design.
  • Worked on this concept, which won over competitors such as Uniqlo and is currently under development.
Technologies: Presentation Design, Pitch Decks, Graphic Design, Logo Design, Presentations, Mockups, 3D Mockups, Creative Direction

Visual Designer

2023 - 2023
ECONWARD TECH LLC
  • Designed and implemented a visually compelling infographic to communicate a sophisticated waste management model, transforming a complex process into an easily understandable and aesthetically pleasing presentation.
  • Integrated technical insights from the director of operations and sales perspectives to create a cohesive infographic that communicated the environmental advantages and addressed the concerns and needs of key stakeholders.
  • Leveraged the infographic as a catalyst for elevating the brand's communication style, establishing a visually engaging and cohesive illustration style that resonates with the modern and environmentally conscious ethos.
Technologies: Adobe Photoshop, Branding, Infographics, Visual Design, Adobe Illustrator, Environmental Graphics, Professional Services, Iconography, Vector Illustration, Digital Illustration

Visual Designer

2023 - 2023
Invygo Tech FZ-LLC
  • Developed and implemented a creative and innovative design illustration concept for presentation backgrounds based on the client's visual identity, while introducing a new layer of symbolism.
  • Crafted visually compelling illustrations that strategically conveyed the narrative outlined by the client.
  • Produced tailor-made infographics that not only adhered to the client's requirements but also added a unique and impactful visual dimension to the presentation.
  • Received high praise and positive feedback from the client for the delivered design work.
Technologies: Visual Design, Presentation Design, Presentations, Adobe Creative Suite, Apple Keynote, Graphic Design, Branding, Style Guides, Iconography, Vector Illustration, Digital Illustration

Creative Director

2022 - 2023
Talkiatry
  • Refined the pre-existing brand identity by adding innovative motion principles to communicate the brand values in advertising.
  • Created multiple concepts aligned with the new brand identity to infuse deeper meaning into visual assets.
  • Developed a comprehensive digital campaign featuring over 60 assets across five distinct channels, including social media and various TV platforms.
Technologies: Art Direction, Branding, Visual Design, Concepting, Motion Design, Campaign Design, Social Media Design, Social Media, Ad Design, Adobe Photoshop, Digital Design, Digital Graphics, Illustrator CC, Motion Graphics, Multimedia, Sound Design, Video Design, Multimedia Design, Marketing Collateral Development, Design Direction, Visual Assets, Storytelling, Marketing Design, User Interface (UI), Advertising Design, Adobe Creative Suite, 2D Animation, Lottie, Landing Page Design, Color Palettes, Healthcare, Creative Direction, Graphic Design, Design, Icon Design, Presentations, Banner Design, Banner Ads, Animated Banners, Ad Banners, Creative Design, Landing Pages, Web, Print, Visual Design Language, Mockups, Iconography, Animated GIFs, Videos, Animated Videos, Vector Illustration, Advertising, UX Design, Digital Illustration, Web UI, Brand Identity, Brand Strategy

Art Director

2017 - 2022
YOKE
  • Worked with IKEA and LEGO. Delivered visual concepts for various interactive and physical experiences under tight deadlines.
  • Designed a graphic identity for DI Topmødet, an international business event that gathers critical actors in the Danish industry. After a positive process and results, the same project was commissioned by the agency again for three years in a row.
  • Won an international competition to work with Munch Museum in Oslo. The exhibition got positive reviews from the international media as well as enthusiastic comments from visitors from around the world.
  • Developed more than 30 unique character animations for the new Museum of the Future in Dubai. For the same project, I designed 120 animated mandalas, the essence of an interactive installation about the senses.
Technologies: Adobe InDesign, Figma, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Drawing, Graphic Design, Illustration, Photography, Design, Design Thinking, Motion Design, Art Direction, Infographics, After Effects CC, 2D Graphics, Visual Design, Food Illustration, Websites, Brand Design, Logo Design, PDF Design, Web Design, Motion & Animation Design, UX Design, Presentation Design, Interactive UI, UI Design, Pitch Presentations, Web App Design, Prototyping, Logotype, Photoshop CC, Photo Editors, Artwork, Web to Print, Digital Design, Brand Books, Motion Logo Design, Digital Graphics, Print Design, Posters, Illustrator CC, Banner, Canva, Data Visualization, Motion Graphics, Video Editing, Multimedia, Video Design, Multimedia Design, Marketing Collateral Development, Design Direction, Interactive Prototypes, Pitch Decks, Visual Assets, Storytelling, Responsive UI, Marketing Materials, Brochure Design, Adobe Creative Suite, 2D Animation, Mobile Design, Mobile UI Design, Mobile UX Design, Landing Page Design, Character Illustration, Character Design, Typography, Color Palettes, Experience Design, Interactive Videos, UI Branding, Healthcare, Creative Direction, Touchscreens, Interior Design, Museums & Exhibits, Stop-motion Animation, Health IT, User Experience (UX), Gaming, UI Animation, Event Artwork, Icon Design, Presentations, Poster Design, App UI, Mobile, Layout, Interaction Design (IxD), iOS Animations, iOS, App Design, Creative Design, Design Leadership, Workshop Facilitation, Web, Print, Visual Design Language, Executive Presentations, Funding Presentations, WordPress, Mockups, Style Guides, Printing Materials, Iconography, Director, Animated GIFs, Videos, Animated Videos, Adobe Premiere Pro, Mobile App Design, Vector Illustration, Maps, Digital Illustration, Web UI, Brand Identity, Workshops, Brand Strategy

Graphic Designer

2014 - 2017
YOKE
  • Designed illustrations for a permanent exhibition of the largest aquarium in Northern Europe, the National Aquarium Denmark (Den Blå Planet), becoming our regular client since then.
  • Designed an interactive installation for Ørsted, the largest energy company in Denmark. It consisted of projections on a wall that, when triggered by motion sensors, would show an entire cycle of resources until they become heat and electricity.
  • Won an open competition to develop a visual identity for FiSK, a national research and communication project around fish. It would, later on, become a project for two years. This project changed the way Danish children perceive fish in their diet.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Drawing, Graphic Design, Illustration, Photography, Design, Motion Design, Infographics, After Effects CC, 2D Graphics, Visual Design, Brand Design, Logo Design, PDF Design, Web Design, Motion & Animation Design, Presentation Design, Interactive UI, UI Design, Pitch Presentations, Web App Design, Logotype, Photoshop CC, Artwork, Web to Print, Digital Design, Motion Logo Design, Digital Graphics, Print Design, Posters, Illustrator CC, Banner, Motion Graphics, Marketing Collateral Development, Visual Assets, Adobe Creative Suite, 2D Animation, Typography, Color Palettes, Touchscreens, Museums & Exhibits, Stop-motion Animation, User Experience (UX), Event Artwork, Icon Design, Presentations, Poster Design, Creative Design, Web, Print, Visual Design Language, Funding Presentations, Mockups, Style Guides, Printing Materials, Iconography, Vector Illustration, UX Design, Digital Illustration, Web UI

Digital Experience Designer

2014 - 2014
Designit
  • Worked for Novo Nordisk, fine-tuning the design production of three interactive digital experiences at the EASD Annual Meeting, one of the largest scientific congresses in Europe.
  • Designed a social media app for Merial, a US-based animal health company.
  • Became part of a core internal design team, helping out in the company's new graphic identity process.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Graphic Design, Design, Motion Design, 2D Graphics, Visual Design, UI Animation, PDF Design, Motion & Animation Design, Presentation Design, Interactive UI, UI Design, Photoshop CC, Digital Design, Motion Logo Design, Digital Graphics, Illustrator CC, Motion Graphics, Marketing Collateral Development, Brochure Design, Adobe Creative Suite, Color Palettes, Health IT, User Experience (UX), Icon Design, Creative Design, Web, Visual Design Language, Mockups, Iconography, Vector Illustration, Digital Illustration

Graphic Designer

2013 - 2013
Greenpeace
  • Designed several social media pieces that were effectively shared by thousands of users, starting conversations about different environmental problems.
  • Created content for a monthly subscriber's magazine, bringing new donors at a time when the organization needed to increase its income rapidly.
  • Participated in an urgent campaign that brought back 30 activists retained in a boat in the Arctic.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Drawing, Graphic Design, Illustration, Design, Infographics, 2D Graphics, Visual Design, PDF Design, Presentation Design, Data Visualization, Adobe Creative Suite, Typography, Color Palettes, Banner Design, Banner Ads, Animated Banners, Ad Banners, Creative Design, Print, Visual Design Language, Mockups, Printing Materials, Iconography, Vector Illustration, Digital Illustration

Graphic Design Intern

2011 - 2011
IS Creative Studio
  • Designed artwork for an annual photography festival, Getxophoto, which gathered the best young photographers in Europe. The festival's identity was a success, and the studio designed it three years in a row.
  • Produced a design item called Fantone. Carried along the logistics, contacted manufacturers in China, and designed the packaging.
  • Developed the visual production of Caravana, a restaurant chain in Lima, Peru.
Technologies: Adobe InDesign, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Graphic Design, Design, 2D Graphics, Visual Design, Brand Design, Logo Design, PDF Design, Web Design, Presentation Design, Collateral Design, Logotype, Brochure Design, Adobe Creative Suite, Typography, Color Palettes, Package Design, Packaging, Museums & Exhibits, Creative Design, Print, Visual Design Language, Printing Materials, Iconography, Vector Illustration, Advertising, Digital Illustration, Brand Identity
2007 - 2012

Bachelor of Arts Degree in Fine Arts

Complutense University of Madrid - Madrid, Spain

2010 - 2011

Exchange Program in Design

School of Arts, Design, and Architecture | Aalto University - Helsinki, Finland

Tools

Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, After Effects CC, Photoshop CC, Illustrator CC, Banner, Canva, Adobe Creative Suite, Microsoft PowerPoint, Apple Keynote, Adobe Premiere Pro, Figma, Photo Editors

Languages

Visual Design Language

Industry Expertise

Healthcare, Professional Services, Fashion & Beauty, Luxury Goods, Advertising, Consumer Products, Food & Beverage

Platforms

Mobile, iOS, Web, Shopify, Director, WordPress

Other

Graphic Design, Design, Illustration, Motion Design, Art Direction, User Interface (UI), Museums & Exhibits, Motion Graphics, Animation, Visual Design, 2D Graphics, Infographics, Logo Design, PDF Design, Web Design, Branding, Motion & Animation Design, UX Design, Presentation Design, UI Design, Pitch Presentations, Logotype, Social Media Design, Social Media, Ad Design, Artwork, Web to Print, Digital Design, Brand Books, Motion Logo Design, Digital Graphics, Print Design, Posters, Data Visualization, Responsive Web Design (RWD), Multimedia, Video Design, Multimedia Design, Marketing Collateral Development, Pitch Decks, Visual Assets, Storytelling, Marketing Design, Advertising Design, 2D Animation, Label Design, Typography, Color Palettes, Experience Design, Interactive Videos, UI Branding, Creative Direction, Touchscreens, Event Branding, Icon Design, Presentations, Poster Design, Banner Design, Banner Ads, Animated Banners, Ad Banners, App UI, Layout, Interaction Design (IxD), iOS Animations, App Design, Creative Design, PowerPoint Design, Design Leadership, Workshop Facilitation, Landing Pages, Print, Executive Presentations, Funding Presentations, eCommerce, Environmental Graphics, Mockups, Style Guides, Printing Materials, Iconography, Animated GIFs, Videos, Animated Videos, Animated Explainer Videos, B2C, Vector Illustration, Maps, Digital Illustration, Web UI, Drawing, Photography, Brand Design, Event Artwork, Interactive UI, Web App Design, Prototyping, Collateral Design, Book Cover Design, Video Editing, Sound Design, Design Direction, Interactive Prototypes, Responsive UI, Marketing Materials, Brochure Design, Dashboard Design, Dashboards, Lottie, Mobile Design, Mobile UI Design, Mobile UX Design, Landing Page Design, Character Illustration, Character Design, Package Design, Packaging, Consumer-facing Product Design, PowerPoint Templates, Mobile App Design, Brand Identity, Workshops, Brand Strategy, Art History, Philosophy, Design Thinking, Product Design, Ethical Design, Visual Identity, Corporate, Stop-motion Animation, Health IT, Digital Health, Business, Politics, User Experience (UX), Unity, Gaming, Brand Guidelines, UI Animation, Event Design, Food Illustration, Websites, Concepting, Campaign Design, Editorial Design, Email Design, Email Templates, Interior Design, Naming, Search Engine Optimization (SEO), 3D Mockups

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