Mariano A. Goren, UX Designer in Playa del Carmen, Mexico
Mariano A. Goren

UX Designer in Playa del Carmen, Mexico

Member since May 30, 2017
As a product strategy consultant, Mariano's been helping both Fortune 500 and startups to unite design and technology efforts around a common vision anchored in user needs. With more than 25 years of experience in digital business, he's able to understand and define the big picture, and then jump into the details to deliver. He's also a Singularity University mentor, serial entrepreneur, and teacher influencing 18 000+ students through his book and courses.
Mariano is now available for hire

Portfolio

Digital Design

Employment

  • Founder and Civ Designer

    2022 - PRESENT
    ARCA Self-Sufficient Villages
    • Contributed to ARCA Self-Sufficient Villages, bootstrapped as an opportunity to tackle the emerging opportunities in agro-resilient real estate through the acquisition of farms and ranches to develop residential eco-communities.
    • Researched the vertical, consulted with experts, and developed a large network of industry connections.
    • Assembled a world-class board of directors to lead the strategy.
    • Designed the branding, website, and sales funnel integration with CRM automation.
    • Created a private club as part of the go-to-market strategy and produced monthly live events for members.
    Technologies: Acquisitions, Mergers & Acquisitions (M&A), Commercial Real Estate, Residential Real Estate, Product Design, Construction, Market Research, Web Marketing, Email Marketing, Funnel Marketing, Online Marketing, Digital Marketing, SEO Marketing, B2C Marketing, Drip Marketing, Leadership, Lead Management, Sales Funnel, User Journeys, Customer Journeys, Journey Mapping, Product Journeys, Service Journey Maps, User Journey Maps, Networking, Event Design, Event Organization, Business, Business Design, Business Analysis, Business Planning, Business Research, Business Strategy, User Personas, Personas, Legal Research, Lean Canvas, Figma, XMind, Entrepreneurship, Fundraising, Startup Funding, Seed Fundraising, Branding, Event Branding, Product Branding, Web UI, User Experience (UX), Web UX, Email Design, Drip Email, Visual Design, Management, Copywriting, Landing Page Design, Information Architecture (IA), B2C, Consumer-facing Product Design, Digital Product Design, Minimum Viable Product (MVP), Low-fidelity Prototypes, Finance, Investments, Annotated Wireframes, UX Wireframes, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, Brand Design, User Interface (UI), Service Design, Design Leadership, Data Analysis, Collateral Design, Design Strategy, Design Guidelines, User Validation, Landing Page Optimization
  • Principal

    2013 - PRESENT
    Self-employed
    • Led digital product strategies for Fortune 500 companies and startups.
    • Consulted on digital businesses and provided actionable recommendations on key operating points and methods to increase revenue.
    • Led growth hacking processes by A/B testing, prototyping features in UX design sprints, and optimized landing pages to drive conversions and engagement.
    • Created several online courses and a UX design bootcamp.
    • Mentored design students for multiple projects and organizations.
    Technologies: Business, Business Design, Business Research, Business Coaching, UI Design, UX Design, Design, AI Design, SaaS Design, Mobile Design, Web App Design, Visual Design, Product Design, DesignOps, App Design, MVP Design, Design Thinking, GUI Design, Product Delivery, Digital Product Design, Product Discovery, Digital Production, Digital Product Development, Product Development, Digital Product Styling, Web UI, Website Conversion, WordPress, Web UX, Web Design, Management, Copywriting, Landing Page Design, Information Architecture (IA), B2B, User Journeys, Low-fidelity Prototypes, Annotated Wireframes, Branding, UX Wireframes, User Personas, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, Brand Design, User Interface (UI), Pay-per-Click (PPC), Design Ops, Service Design, Strategic Design, Design Leadership, Data Analysis, Graphic Design, Collateral Design, Digital Design, LinkedIn Marketing, Ad Design, Design Strategy, Design Guidelines, User Validation, HTML

Education

  • Bachelor's Degree in Business Administration
    2006 - 2009
    Universidad de Palermo - Buenos Aires, Argentina
  • Diploma in Corporate Finance
    2007 - 2007
    Universidad de Palermo - Buenos Aires, Argentina
  • Bachelor's Degree in Psychology
    1998 - 2004
    Universidad de Buenos Aires - Buenos Aires, Argentina

Certifications

  • The QLA 7 Steps Deep Dive Boot Camp (Mergers & Acquisition)
    MAY 2020 - PRESENT
    Bruce Whipple
  • Gamification
    NOVEMBER 2012 - PRESENT
    University of Pennsylvania | via Coursera
  • Digital Product Launch Formula
    JULY 2007 - PRESENT
    Jeff Walker Academy
  • Marketing Products and Services Through the Internet
    OCTOBER 1999 - PRESENT
    Professional Services Providers

Experience

Location

Playa del Carmen, Mexico

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