Mariano A. Goren

UX Designer in Santiago, Chile

Member since November 9, 2015

As a product strategy consultant, Mariano's been helping both Fortune 500 and startups to unite design and technology efforts around a common vision, anchored in user needs. With two decades of experience in digital business, he's able to understand and define the big picture, and then jump into the details to deliver. He's also a Singularity University mentor, serial entrepreneur, and teacher–through his book and courses (18,000+ students).

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Portfolio

Digital Design

Florida International University
- Education
- Learning Management Systems (LMS)
- Landing Pages
- UX Research
- Product Strategy
- Learning Strategy
- UX Strategy
LATAM Airlines
- Sales Funnel
- Product Comparison
- Dashboard Design
- Micro-interactions
- Micro Interaction Design
- Information Architecture (IA)
- Aeronautics
- eCommerce
Inter-American Development Bank
- Banking & Finance
- Procurement
- Budget Management
- Corporate Software
- Project Budget Management
- Project Management System (PMS)
Neerva
- Financial Planning & Analysis (FP&A)
- Fintech
- Bitcoin
- Cryptocurrency
- Investment Learning
- Financial Advisory
- Financial Products
- Financial UX
- Financial Markets
- Financial Data
- Banking & Finance
- Online Banking
- Mobile Banking
- Investing
- Investment Banking
- Data Visualization
Systema D
- Mobile Payments
- Fintech
- Cryptocurrency
- Bitcoin
- Banking & Finance
- Payment Gateways
- Financial UX
- Financial Products
- Apps
- Personal Finance
- Personal Finance Management
- Unbanked
Wells Fargo
- Content Management Systems (CMS)
- Learning Management Systems (LMS)
- Gamification
- Corporate Software
- Banking & Finance
- Knowledge Management
- Knowledge Bases
- Knowledge Sharing
Enric Corbera Institute
- eCommerce
- Events
- Sales Funnels
- UX Design
- Website Redesigns
- Information Architecture (IA)
- Business Design
- E-learning
DemocracyOS
- Legislation
- Politics
- Legal
- E-government
Zemic Europe
- eCommerce UX
- Growth Hacking
- Industry Analysis
- UX Research
- UX Process
- UX Analysis
- Wireframing
- UX Review
- Business Design
- Reports
- Scales & Weight Measurement
- UX Design

Employment

UX, Product, and Service Design Mentor
2018 - PRESENT
Singularity University
- Worked on digital business strategies with CEOs of startups in the Erie Innovation District incubator.
- Helped make design more successful in those companies which in turn drive value back to the companies: the Erie Innovation District and Singularity University.
- Ran individual mentorship sessions and workshops with the startup teams.
Technologies: N/A
UX Design Consultant | Strategist
2013 - PRESENT
Goren.Design
- Created several online courses and a UX design bootcamp.
- Mentored design students.
- Consulted on digital businesses.
- Led growth hacking.
- Led UX and product design.
Technologies: N/A
eCommerce & Conversion Rate Optimization (CRO) Expert
2020 - 2020
Runtime.gg
- Runtime produces, sells, and distributes the next generation of performance-improving meals. Their products will keep you focused, energized, and ready for any challenge.
- They were looking to expand to the US market and wanted to find an expert UX Designer to help them to make that expansion a success.
- We worked on several aspects of the platform with the acquisition manager and the CEO. The focus was to improve conversion rates and the overall experience of online shopping.
- That included research on the users, the business model, and the existent metrics.
- After that, we worked over a few weeks in different instances of the Shopify platform like homepage, product page, and checkout.
- METHODOLOGY:.
- • UX/UI audit.
- • User research.
- • Information architecture.
- • Project management.
- • Design workshops.
- • Wireframing.
- • Conversion Rate Optimization.
- • UX/UI design.
Technologies: Figma, Shopify, Xmind
Product Designer / Product Manager
2020 - 2020
Silvio Goren
- My father’s website (https://silviogoren.com) has been one of the first two websites I’ve ever designed, back in 1996. Also, it was the first site in which I’ve experimented with conversion funnels and e-commerce in 2003.
- Even the site was redesigned a few times, I was planning to give it a total rebranding and prepare it to receive more traffic from an ad campaign, the second part of his gift for Father’s Day of 2020.
- First, we focused on simplifying navigation by changing the model to a one-pager.
- The visual design was the focus, so I’ve taken the color palette of the previous versions and applied it to a geometric style that represents his experience, dynamism, and precision.
- To shorten delivery times, we reutilized the copywrite of the previous version. Unfortunately, we had to do the same with the low-resolution pictures, given no photographer was available during COVID.
- We created two calls-to-action, the primary is booking a free consultancy session, and secondary is the download of an e-book. Both initiate two different automated follow-up funnels using Aweber.
- Traffic acquisition was set up over Google Search Ads, with a very segmented campaign.
- The design was made in Figma and then implemented in WordPress using Elementor and Essential Addons.
- METHODOLOGY:.
- • Business design.
- • Product strategy.
- • Project management.
- • Card sorting.
- • WordPress implementation.
- • Information architecture.
- • Form design.
- • Conversion Rate Optimization.
- • Funnel design.
Technologies: Figma, Wordpress, Elementor
Digital Business Designer
2020 - 2020
Pandenomics Digital Event
- Javier Milei is a renowned Argentinian economist devoted to making Austrian economics more understandable for the common people.
- He was in the need of making a pre-launch of his latest book Pandenomics and needed a complete solution, so we partnered to create it.
- We worked in a comprehensive and quick solution by using Eventbrite as ticketing and payment gateway and Zoom to broadcast the event.
- We also created some copywriting and promotional material.
- METHODOLOGY:.
- • Business design.
- • Product strategy.
- • Project management.
- • Funnel design.
- • Visual design.
- • User research.
Technologies: Xmind, Eventbrite, Zoom
UX Researcher
2019 - 2020
Jigsaw VC
- Jigsaw is one of the most innovative early-stage venture funds, using data, systems & networks to identify and support gifted entrepreneurial talent.
- They were looking to improve the interface between their analysts and the data mining platform they’ve developed.
- We focused on having a few Research sprints, in which we set up the bases for the UI design to come.
- The short project included a UX audit of their current systems, a user journey map, and a set of lo-fi wireframes.
- METHODOLOGY:.
- • Product strategy.
- • Project management.
- • User research.
- • User interviews.
- • UX audit.
- • User journey map.
- • Wireframing.
Technologies: Figma, Xmind
Product Designer / User Experience Strategist
2019 - 2020
DEX
- DEX is the Middle East's first fully-regulated crypto asset exchange platform. When we started working together, they were in the process of obtaining their license and thus were looking for a quick UX Audit on their mockups and some research work.
- SOLUTION:.
- We did a deep research including interviews with a dozen traders and investors, and an in-depth competitive benchmark.
- The results of that phase allowed us to iterate a sitemap to navigation-perfection and finally, engage on the UI design of the whole trading platform.
- Some unique features crafted for this project were:.
- - The most streamlined, simple and cohesive navigation in the market (working for both desktop and mobile). Using behavioral psychology principles, we built the navigation observing the different user journeys of the trading process.
- - The only Order Form in the market that simplifies complex conditional trading, allowing DEX to have one of the most precise & hassle-free order-execution systems around.
- METHODOLOGY:.
- • UX/UI audit.
- • Product strategy.
- • Project management.
- • User research.
- • User interviews.
- • Design workshops.
- • Stakeholder interviews.
- • Personas.
- • User journey map.
- • Data visualization.
- • Prototyping.
- • Form design.
- METHODOLOGY (cont):.
- • Sitemap.
- • Information architecture.
- • Hi-Fi Wireframing.
- • UX design.
- • Dashboard Design.
- • Design system.
Technologies: Figma, Xmind
Design and Digital Business Advisor
2018 - 2020
StartUp Chile
- Provided the CEOs of Agrapp.cl and Foodiesapps.com with mentorship in digital business, product, and service design.
Technologies: Design Thinking, Lean Methodologies
Entrepreneur / Product + Service Designer
2019 - 2019
Nightlife Abroad (Lean Startup Experiment)
- Homepage: https://buff.ly/3f5JlWv.
- In 2019, my love for electronic music and nightlife made me come back to the entertainment industry to test a new idea: to provide concierge services for high net-worth individuals that want to go out in a new city.
- Even though the experiment was declared unsuccessful after three months, the lessons learned were priceless!
- This project was inspired after the motto “Remove all the stress of going out in a new city! Let us take care of logistics and just focus on creating everlasting experiences”.
- That meant we had to unite partygoers and clubs, providing transportation from their residence and back. Quite a logistical nightmare!
- We created a simple webpage and set up a ticketing application that allowed us to sell tickets with Paypal.
- Then, we visited the best hotels in the city and offered them a bounty for each pax that used their coupon code when buying.
- Upon approval of the hotel reception manager, we added them to a Hubspot CRM that provided an automated onboarding funnel to train them on how to sell our service.
- We partnered with the best clubs in Buenos Aires and high-end pregame locations.
- METHODOLOGY:.
- • Business design.
- • User research.
- • Product strategy.
- • UX design.
- • UI Design.
- • Branding.
- • Conversion Rate Optimization.
- • Direct sales.
- • Project management.
Technologies: Striking.ly, Lean Startup, Figma, Xmind
User Experience Consultant (Digital Business Strategist | UX & Product Designer)
2019 - 2019
Enric Corbera Institute
- CHALLENGE.
- Worked for Enric Corbera Institute, the most relevant wellness institution in Hispanic markets—redesigning their content-heavy website and transform it into a platform to conduct their main business.
- Took a deep dive into user and industry research, the design process ended up with a two-sided website: an external side focused on eCommerce (for their courses and events) and free content promotion and an internal side, a platform for e-learning and media consumption.
- Created a new sitemap which reduced friction in the sales funnels (from seven to three steps) and in overall navigation (26% improvement, measured in the total amount of pages).
- Implemented a UX/UI audit.
- Created a lean business canvas and product strategy.
- Managed the project.
- Performed user research and conducted user and stakeholder interviews.
- Crafted the personas, sitemap, Information architecture, and wireframes.
- Created the UX and form design.
- Wireframed the walkthrough videos.
- Developed a design system.
Technologies: Figma, Xmind, Lean Canvas
Product Designer | Product Manager
2019 - 2019
Espertanos
- Created a gamified volunteer system, to support the presidential candidature for the Argentina Republic of José Luis Espert.
- Integrated gamification, email marketing, automation and social media tools to deliver a meritocratic structure that allowed citizens active participation in the political campaign.
- Designed a simple WordPress website, a referral program, and a CRM to keep track of user's collaborations. It was labeled "the most brilliant political strategy in the last 10 years" by Dick Morris, Barack Obama's advisor.
- Combined the existing platforms to deliver a complete system: HubSpot, WordPress, Zapier, Mailchimp, Pointagram, and Sociamonials.
Technologies: HubSpot, WordPress, Zapier, Mailchimp, Pointagram, Sociamonials
UX Strategist | Product Designer
2018 - 2019
Florida International University (FIU)
- Helped FIU Online in the redesign of their syllabi management and creation tool, CreatorPro.
- Researched the best practices of instructional design, and the business model of the digital product.
- Rethought the syllabus as a live, organic study tool that helps both students and faculty members to achieve their goals and keep themselves accountable.
- Designed wireframes (following the Canvas system structure limitations) and pushed the boundaries to offer a superior user experience.
Technologies: Sketch, XMind
Product Designer
2018 - 2019
Quick Jewelry Repairs
- Helped QJR in the redesign of their complex eCommerce tool.
- Researched the best practices in eCommerce customer flow, shopping cart dynamics, and the business model of the digital product.
- Rethought the traditional shopping cart as an organic web app focused on the jewelry repair process to serve elderly users.
- Designed a low-fidelity functional prototype following the Material Design guidelines.
Technologies: Indigo Studio Pro, Sketch, XMind
UX Design Mentor
2016 - 2019
DesignLab
- Mentored students one-on-one for the courses: Design 101, UX Research & Strategy, and UX Interaction Design.
- Conducted one-on-one mentoring sessions to help the students advance in their careers.
- Worked remotely with students from Asia, Oceania, United States and Europe.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Strategist | Product Designer
2018 - 2018
Z Advertising Group
- Helped ZAG to bring a new experience to the Florida International University (FIU) Online department.
- Researched the best practices of instructional design, and the business model of the department.
- Designed a UX product strategy to help both students and faculty members achieve their goals.
- Charted a sitemap which reduced the amount of content by 70% without losing any information value for the users.
- Designed wireframes with the new information architecture and content structure, based on the design principle of protocols.
Technologies: Design Thinking, Lean Methodologies, Instructional Design, Sketch, XMind, InVision
Founder
2018 - 2018
The Global Design Institute
- Bootstrapped a curated financial marketplace connecting companies that solve global-scale problems to funding and government-backed implementations of their solutions.
Technologies: Design Thinking, Lean Methodologies, Blockchain, Hyperledger, Hashgraph, Sketch, Axure, Indigo Studio Pro, QLA
Design Partner for Scale Program Portfolio
2018 - 2018
Startupbootcamp Fintech
- Worked with CEOs of startups in the SBC's Scale Program portfolio to help make the design successful in those companies which in turn drive value back to the companies and to SBC.
- Ran individual mentorship sessions and workshops with the startup teams.
Technologies: Lean Startup, Design Thinking, Lean Product Design Methodologies
UX Design Partner
2016 - 2018
SystemaD
- Consulted on the business strategy for the CEO.
- Created a digital ecosystem strategy.
- Facilitated product design workshops based on the GV Sprint methodology.
- Led the UX design direction for the SystemaD app—aiming to improve the way unbanked people use the internet for their self-development.
Technologies: Indigo Studio Pro, Draw.io, XMind, Google Ventures Sprint Methodology
UX Design Manager
2017 - 2017
Inter-American Development Bank (IDB)
- Managed the UX/UI process for the app that will implement the blockchain technology for the bank.
- Implemented the world's first case of blockchain in development banking.
- Created a user-centered design to serve all the actors in the bank's environment.
Technologies: Blockchain, Finance, Fintech, Cryptocurrency, Procurement, Bank, Banking
Freelance Corporate Expense Management App Designer
2017 - 2017
Acesso (via Toptal)
- Designed a corporate app for expense tracking and budgeting to be used with their prepaid debit card.
- Created the strategy, UX design, visual design, and user testing.
Technologies: Indigo Studio Pro
Freelance UX Strategist and Consultant
2015 - 2015
Zemic Europe (via a freelance agency)
- Worked alongside the agency to improve the UI and UX of an ongoing project.
- Worked on UX research and the wireframing process to help the team to understand the user's life cycle and identify new business opportunities to be tackled through growth hacking techniques.
- Grew quote requests up by 100%.
- Facilitated company growth—after my implementation of the new process—by +12%.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Strategy Consultant
2015 - 2015
Peru.com
- Worked alongside the digital marketing team of the most important media group in Peru to to improve the UX of the newsfeed of Peru.com.
- Proposed several changes to adapt the current strategy to the new ways of digital marketing.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX/UI Designer
2015 - 2015
Passto
- Built a quick and dirty functional prototype to pitch to new investors and clients for the client (one of the hottest startups of the entertainment industry)—resulting in the company being effectively sold to C3 Presents, part of the Live Nation group (2016).
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Design Strategist
2013 - 2015
LAN (via a Freelance Agency)
- Worked on competitive benchmarking and made an in-depth analysis to define the operation model and customer journey across multiple touchpoints.
- Served as an internal consultant and interaction designer to redefine and upgrade their most important online income channel.
- Analyzed several internal business models and delivered fully functional prototypes.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance Interaction Designer
2014 - 2014
Ternium (via a freelance agency)
- Worked in the mapping and interaction design of the current web service application—aiming to improve the current platform by making the most impact with little changes.
- Conducted user research, based on meetings and workshops with stakeholders.
- Built wireframes and directed the visual design to meet stakeholder's needs.
- Created the Floating Table UX pattern to solve the problem with spreadsheet data overload.
Technologies: Indigo Studio Pro, XMind
Freelance UX and Visual Designer
2014 - 2014
Scripps Networks (via a freelance agency)
- Created the help center interactions and applied the visual style guide.
Technologies: Indigo Studio Pro
UX Design Lead
2014 - 2014
DemocracyOS
- Led a five-person team to create the ultimate app for decision-making.
- Worked in all of the stages of the UX process.
Technologies: Indigo Studio Pro, Draw.io, XMind, Google Ventures Sprint Methodology
Freelance Interaction Designer and UX Consultant
2013 - 2014
Tenaris (via a freelance agency)
- Worked as a part of the Tenaris long-term UX team where I developed the full research process of a feedback tool.
- Conducted user research, based on meetings and workshops with stakeholders.
- Benchmarked what were the current canned options, created a conceptual framework to align expectations.
- Created the user flows and a working prototype to show the concept and guide the production team.
- Documented all the information available to create a knowledge transfer tool.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Architect
2013 - 2013
Wells Fargo (via a freelance agency)
- Worked with an elite team to determine the strategy and tactics to create the ultimate knowledge management platform for the wholesale internet services department.
- Consulted with clients and stakeholders.
- Created the user research, wireframes, information architecture, and designed interactions in order to foster UI design work.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Researcher
2013 - 2013
ViajaNet (via a freelance agency)
- Worked on the analysis, issue identification, and problem-solving strategies for the iPad mobile web application of ViajaNet—the leading online travel company from Brazil.
- Consulted with stakeholders.
Technologies: N/A
Freelance UX Architect
2013 - 2013
RR Donnelley's Nimblefish (via a freelance agency)
- Worked with a consulting team to determine the UX strategy, tactics, and the initial patterns and interactions to create a backbone tool that would integrate all the areas of the company.
- Designed a tool which constituted of several applications: a customer relationship manager app, a marketing campaign automator, and a statistics report creator.
- Consulted with clients and stakeholders.
- Conducted user research, and created the wireframes, information architecture, patterns, and interactions in order to encourage the growth of the UI design work.
Technologies: Indigo Studio Pro, Draw.io, XMind, Lean UX
Freelance Interaction Designer | Freelance UX Consultant
2013 - 2013
Kantar Media (via a freelance agency)
- Created a discovery process in order to make a new experience prototype.
- Conducted user research.
- Created the information architecture.
- Designed a prototype with interactions to present the ideas to the client.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Designer
2012 - 2013
JP Morgan (via a freelance agency)
- Worked alongside the tech lead to create a tool for train travel in the city of Buenos Aires, using Android technology.
- Conducted user research and crafted the wireframes, information architecture and interactions.
- Worked on software that was used by the J.P. Morgan CEO Jamie Dimon and 10 other C-level executives.
Technologies: Indigo Studio Pro, Draw.io, XMind

Education

Mergers & Acquisitions The QLA 7 Steps Deep Dive Boot Camp in Banking, Corporate, Finance, and Securities Law
2019 - 2020
Bruce Whipple QLA - Remote
Online Certification in Gamification
2012 - 2012
University of Pennsylvania via Coursera - Remote
Bachelor's degree in Business Administration and Marketing Specialization
2006 - 2009
Universidad de Palermo - Buenos Aires, Argentina
Online Certification in Digital Product Launch Formula
2007 - 2008
Jeff Walker Academy - Remote
Diploma in Corporate Finance
2007 - 2007
Universidad de Palermo - Buenos Aires, Argentina
Bachelor's degree in Psychology
1998 - 2004
Universidad de Buenos Aires - Buenos Aires, Argentina
Diploma in Marketing Products and Services Through the Internet
1999 - 1999
Professional Services Providers - Buenos Aires, Argentina

Certifications

Corporate Finance Diploma
NOVEMBER 2007 - PRESENT
University of Palermo

Experience

Conversion Rate Optimization20 years
Product Design18 years
Product Strategy15 years
eCommerce12 years
Interaction Design (IxD)11 years
Fintech8 years
User Experience (UX)8 years
Blockchain7 years

Location

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UX Designer in Santiago, Chile

Portfolio

Employment

UX, Product, and Service Design Mentor

UX Design Consultant | Strategist

eCommerce & Conversion Rate Optimization (CRO) Expert

Product Designer / Product Manager

Digital Business Designer

UX Researcher

Product Designer / User Experience Strategist

Design and Digital Business Advisor

Entrepreneur / Product + Service Designer

User Experience Consultant (Digital Business Strategist | UX & Product Designer)

Product Designer | Product Manager

UX Strategist | Product Designer

Product Designer

UX Design Mentor

UX Strategist | Product Designer

Founder

Design Partner for Scale Program Portfolio

UX Design Partner

UX Design Manager

Freelance Corporate Expense Management App Designer

Freelance UX Strategist and Consultant

UX Strategy Consultant

UX/UI Designer

Freelance UX Design Strategist

Freelance Interaction Designer

Freelance UX and Visual Designer

UX Design Lead

Freelance Interaction Designer and UX Consultant

Freelance UX Architect

Freelance UX Researcher

Freelance UX Architect

Freelance Interaction Designer | Freelance UX Consultant

Freelance UX Designer

Education

Certifications

Experience

Location