Mariano A. Goren
UX Designer
Location
Playa del Carmen, Mexico
Toptal Member Since
May 30, 2017
As a product strategy consultant, Mariano's been helping both Fortune 500 and startups to unite design and technology efforts around a common vision anchored in user needs. With more than 25 years of experience in digital business, he's able to understand and define the big picture, and then jump into the details to deliver. He's also a Singularity University mentor, serial entrepreneur, and teacher influencing 18 000+ students through his book and courses.
Mariano is available for hire
Hire MarianoPortfolio
Florida International University
EducationLearning Management Systems (LMS)Landing PagesUX ResearchProduct StrategyLearning Strategy+ 34 more
LATAM Airlines
Sales FunnelProduct ComparisonDashboard DesignMicrointeractionsMicrointeraction DesignInformation Architecture (IA)+ 54 more
Inter-American Development Bank
Banking & FinanceProcurementBudget ManagementCorporate SoftwareProject Budget ManagementProject Management System (PMS)+ 32 more
Neerva
Financial Planning & Analysis (FP&A)FintechBitcoinCryptocurrencyInvestment LearningFinancial Advisory+ 51 more
Wells Fargo
Knowledge ManagementKnowledge BasesKnowledge SharingContent Management Systems (CMS)Learning Management Systems (LMS)Gamification+ 35 more
Enric Corbera Institute
Sales FunnelUX DesignWebsite RedesignInformation Architecture (IA)Business DesignE-learning+ 44 more
Work Experience
2022 - PRESENT
Founder and Civ Designer
ARCA Self-Sufficient Villages
- Contributed to ARCA Self-Sufficient Villages, bootstrapped as an opportunity to tackle the emerging opportunities in agro-resilient real estate through the acquisition of farms and ranches to develop residential eco-communities.
- Researched the vertical, consulted with experts, and developed a large network of industry connections.
- Assembled a world-class board of directors to lead the strategy.
- Designed the branding, website, and sales funnel integration with CRM automation.
- Created a private club as part of the go-to-market strategy and produced monthly live events for members.
Technologies: Acquisitions, Mergers & Acquisitions (M&A), Commercial Real Estate, Residential Real Estate, Product Design, Construction, Market Research, Web Marketing, Email Marketing, Funnel Marketing, Online Marketing, Digital Marketing, SEO Marketing, B2C Marketing, Drip Marketing, Leadership, Lead Management, Sales Funnel, User Journeys, Customer Journeys, Journey Mapping, Product Journeys, Service Journey Maps, User Journey Maps, Networking, Event Design, Event Organization, Business, Business Design, Business Analysis, Business Planning, Business Research, Business Strategy, User Personas, Personas, Legal Research, Lean Canvas, Figma, XMind, Entrepreneurship, Fundraising, Startup Funding, Seed Fundraising, Branding, Event Branding, Product Branding, Web UI, User Experience (UX), Web UX, Email Design, Drip Email, Visual Design, Management, Copywriting, Landing Page Design, Information Architecture (IA), B2C, Consumer-facing Product Design, Digital Product Design, Minimum Viable Product (MVP), Low-fidelity Prototypes, Finance, Investments, Annotated Wireframes, UX Wireframes, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, Brand Design, User Interface (UI), Service Design, Design Leadership, Data Analysis, Collateral Design, Design Strategy, Design Guidelines, User Validation, Landing Page Optimization, Websites, Pitch Decks, White Papers, PowerPoint Design, Presentation Design, Startups
2013 - PRESENT
Principal
Goren.Design
- Led digital product strategies for Fortune 500 companies and startups for over two decades.
- Consulted on digital businesses and provided actionable recommendations on key operating points and methods to increase revenue.
- Led growth hacking processes by A/B testing, prototyping features in UX design sprints, and optimized landing pages to drive conversions and engagement.
- Created several online courses and a UX design bootcamp.
- Mentored design students for multiple projects and organizations.
Technologies: Business, Business Design, Business Research, Business Coaching, UI Design, UX Design, Design, AI Design, SaaS Design, Mobile Design, Web App Design, Visual Design, Product Design, DesignOps, App Design, MVP Design, Design Thinking, GUI Design, Product Delivery, Digital Product Design, Product Discovery, Digital Production, Digital Product Development, Product Development, Digital Product Styling, Web UI, Website Conversion, WordPress, Web UX, Web Design, Management, Copywriting, Landing Page Design, Information Architecture (IA), B2B, User Journeys, Low-fidelity Prototypes, Annotated Wireframes, Branding, UX Wireframes, User Personas, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, Brand Design, User Interface (UI), Pay-per-Click (PPC), Design Ops, Service Design, Strategic Design, Design Leadership, Data Analysis, Graphic Design, Collateral Design, Digital Design, LinkedIn Marketing, Ad Design, Design Strategy, Design Guidelines, User Validation, HTML, Websites, Pitch Decks, White Papers, PowerPoint Design, Presentation Design, CSS, Online Banking, Design Principles, Design Sprints, Complex Problem Solving, Concepting, Chatbots, Google Analytics, Financial Design, Startups
2023 - 2023
AI Prompt Engineer | AI Designer
Frasely
- Coded an app that replicates Grammarly functionality inside of Frase.io, an artificial intelligence (AI) platform.
- Worked on an application that offers grammar and syntax correction and delivers a summary of changes at the end of the proofread copy.
- Utilized natural language processing (NLP) to identify syntax errors and mistakes in punctuation, spelling, grammar, and style.
Technologies: Frase.io, Artificial Intelligence (AI), Artificial Intelligence Product Manager, Artificial Intelligence as a Service (AIaaS), AI Design
2023 - 2023
AI Prompt Engineer | AI Designer
Ice-Breaker.AI
- Ran a 24-hour hackathon to develop an AI application with the intention of testing interest in applying AI to dating services.
- Designed and coded an innovative product that helps kickstart conversations with users' matches on dating apps by providing icebreaking message ideas.
- Conceptualized the AI only to help users break the ice, not to do the talking for them—keeping things authentic and meaningful.
- Ran a lean experiment to test the public's interest in artificial intelligence for dating.
Technologies: Frase.io, Artificial Intelligence (AI), Artificial Intelligence Product Manager, Artificial Intelligence as a Service (AIaaS), WordPress, Elementor, Fleeq, Design Sprints, AI Design
2021 - 2022
Product Design Strategist
Thoughtbot
- Collaborated with the award-winning digital agency Thoughtbot on a wide array of projects.
- Led the design of an advanced algorithmic trading tool for crypto hedge funds and managed a team of three designers to tackle their most complex challenge to date.
- Headed the product management for Tradewinds, a platform that allows users to place offers on any home, not just the ones for sale.
- Created a lean prototype for DoneDesk's platform, helping health professionals with the management of their resources.
- Conducted workshops and design sprints and helped with the agency's sales process.
- Designed everything from wireframes, high-end visuals, and information architecture to flows and structures.
Technologies: Product Design, Sprints, Web Design, Web UI, Mobile UI, Consumer Research, Sketch, Agile UX, Digital Agencies, Agency, Fintech, Finance, Financial UX, Trading, Stock Trading, Forex Trading, Options Trading, Trading Systems, Trading Applications, Algorithmic Trading, Website Conversion, UX Design, UI Design, Web UX, Dashboards, Design Systems, Management, Landing Page Design, Information Architecture (IA), B2B, B2C, User Journeys, Consumer-facing Product Design, Digital Product Design, Minimum Viable Product (MVP), Investments, Stock Exchange, Annotated Wireframes, Data Visualization, Bootstrap UI, Branding, UX Wireframes, User Personas, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, Brand Design, User Interface (UI), Pay-per-Click (PPC), Design Ops, Strategic Design, Design Leadership, Data Analysis, Design Strategy, User Validation, Websites, Crypto, Enterprise, Pitch Decks, PowerPoint Design, Presentation Design, User Stories, Financial Records, Cryptocurrency Wallets, Cryptocurrency Exchanges, Design Sprints, AI Design, Financial Design, Startups
2021 - 2021
Product Designer | UI/UX Designer
BizMiner Research Guides
- Collaborated on digital business strategies with the CEO and the CTO of the company.
- Delivered a tactical plan which included a design backlog and a Gantt chart.
- Took a deep dive into user and industry research and came up with the new sitemap navigation that reduced friction in sales funnels.
Technologies: Big Data, Enterprise SaaS, Data Visualization, Product Design, UX Research, User Interface (UI), User Experience (UX), Business Intelligence (BI), Financial Data Analytics, Financial Data, Research, Economics, Web UX, App UX, SaaS, Finance, Market Research, Website Conversion, UX Design, Information Architecture (IA), B2B, eCommerce UX, User Journeys, Annotated Wireframes, UX Wireframes, User Personas, Data Analysis, Data Strategy, Design Strategy, Enterprise, Enterprise Design, Financial Records, Design Consultation, Financial Design
2020 - 2020
Product Designer for Transportation Systems
Trapeze
- Developed an innovative digital platform for scheduling and managing training resources. After testing, we calculated a 95% improvement in time savings for the final users over past metrics.
- Integrated an LMS that allows creating, editing, and distributing educational content related to each training.
- Collaborated closely with product managers and developers.
- Managed the end-to-end product design process, from research to delivery.
- Defined user journeys and customer personas from interviews, business insights, and overall market trends.
- Gathered requirements; kept a backlog defining, researching, and validating each activity.
- Generated user interfaces, prototypes, mockups, style guides, and component guides.
- Worked with stakeholders to ensure overall goals and needs were met. Presented proposed solutions to external stakeholders and internal teams.
- Organized and facilitated usability and accessibility testing.
- Worked within brand guidelines and expanded them into design systems appropriate for the new product.
Technologies: New Products, XMind, Figma, Product Design, UX Design, UI Design, Dashboards, B2B2C, Business to Business to Consumer (B2B2C), Information Architecture (IA), B2B, User Journeys, Digital Product Design, Minimum Viable Product (MVP), Annotated Wireframes, UX Wireframes, User Personas, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Strategic Design, Design Leadership, Data Strategy, Design Strategy, Design Guidelines, User Validation, Enterprise, Enterprise Design, Pitch Decks, PowerPoint Design, Presentation Design, User Stories
2020 - 2020
Lead eCommerce Product Designer
Belk
- Assisted with improving the overall experience, engagement, and conversion of customers to the business as the lead eCommerce product designer focusing on UX.
- Owned significant tactical responsibilities for core shopping experiences under the direction of the UX design manager.
- Executed and owned the product design strategy. Guided phased development of the project work with collaborative project planning, brainstorms, sketches, and user flows.
- Led the delivery of feature-level design work in partnership with other UX designers, content strategists, researchers, and product managers through the use of wireframes, prototypes, and high-fidelity final designs.
- Tested and validated design concepts in a lean way with end-users.
- Led the development of detailed deliverables to effectively communicate UX designs and product requirements.
- Participated in developing and refining user-centered design processes and best practices while educating other disciplines about their value to the organization and the user.
Technologies: Figma, Web UI, Website Conversion, UX Design, Responsive Web Design (RWD), Web UX, Business to Business to Consumer (B2B2C), B2B2C, B2C, eCommerce UX, User Journeys, Consumer-facing Product Design, Digital Product Design, Annotated Wireframes, UX Wireframes, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Design Ops, Strategic Design, Design Leadership, Design Systems, Design Strategy, Landing Page Optimization, eCommerce, Design Sprints
2020 - 2020
eCommerce and Conversion Rate Optimization Expert
Runtime GmbH
- Helped Runtime to expand to the US market successfully. Runtime produces, sells, and distributes the next generation of performance-improving meals.
- Worked on several aspects of the platform with the acquisition manager and the CEO.
- Improved conversion rates and online shopping experience by researching the users, business model, and existent metrics. Worked in different instances of the Shopify platform, like the homepage, product page, and checkout.
- Owned UX/UI audit and design, information architecture, project management, design workshops, wireframing, and conversion rate optimization.
Technologies: XMind, Shopify, Figma, Web UI, Website Conversion, UX Design, Business to Business to Consumer (B2B2C), B2B2C, Landing Page Design, User Engagement, Information Architecture (IA), B2C, eCommerce UX, User Journeys, User Personas, User Interface (UI), Data Analysis, Design Strategy, Design Guidelines, Landing Page Optimization, eCommerce, Startups
2020 - 2020
Product Designer | Product Manager
M. Silvio Goren
- Redesigned and rebranded the silviogoren.com website, preparing it to receive more traffic from an ad campaign.
- Simplified navigation with a one-page model and revised color palette and style to better represent the author's experience, dynamism, and precision. The design was made in Figma and implemented in WordPress using Elementor and essential add-ons.
- Created two calls to action, one to book a free consultancy session and the other to download an e-book. Both initiated two different automated follow-up funnels using AWeber.
- Set up traffic acquisition with a very segmented campaign over Google Search Ads.
- Owned business design, product strategy, project management, card sorting, information architecture, form and funnel design, and conversion rate optimization.
Technologies: Elementor, WordPress, Figma, Website Conversion, Product Design, UX Design, UI Design, Responsive Web Design (RWD), Web UI, Web Design, Copywriting, Landing Page Design, Information Architecture (IA), B2C, User Journeys, Consumer-facing Product Design, Digital Product Design, Branding, UX Wireframes, Style Guides, Mockups, Layout, Responsive UX Design, Brand Design, User Interface (UI), Pay-per-Click (PPC), Design Strategy, Landing Page Optimization, Websites
2020 - 2020
Digital Business Designer
Pandenomics Digital Event
- Partnered in the complete solution for pre-launching Javier Milei's latest book, Pandenomics. Javier Milei is a renowned Argentinian economist devoted to making Austrian economics more understandable for the common people.
- Worked on a comprehensive and quick solution using Eventbrite as a ticketing and payment gateway and Zoom to broadcast the event.
- Created copywriting and promotional material as part of my role.
- Owned business design, product strategy, project management, funnel and visual design, and user research.
Technologies: Zoom, Eventbrite, XMind, Figma, Website Conversion, Product Design, UX Design, Management, Copywriting, Landing Page Design, User Engagement, B2C, eCommerce UX, User Journeys, Consumer-facing Product Design, Digital Product Design, Social Network Mapping, Branding, User Personas, Brand Design, eCommerce
2019 - 2020
UX Researcher
Jigsaw VC
- Improved the interface between analysts and the data mining platform of Jigsaw, one of the most innovative early-stage venture funds that uses data, systems, and networks to identify and support gifted entrepreneurial talent.
- Audited the UX of current systems and provided a user journey map and a set of lo-fi wireframes.
- Performed research sprints to set up the bases for the UI design to come.
- Owned product strategy, project management, and user research and interviews.
Technologies: XMind, Figma, UX Design, B2B, User Journeys, Minimum Viable Product (MVP), Finance, Investments, Data Visualization, UX Wireframes, User Personas, Data Analysis, Data Strategy, Design Strategy, Financial Design, Startups
2019 - 2020
Product Designer | User Experience Strategist
DEX
- Owned product strategy, project management, design workshops, data visualization, prototyping, information architecture, hi-fi wireframing, UX, dashboard, and system design.
- Conducted a UX audit on mockups and developed some research work for DEX, the Middle East's first fully-regulated crypto asset exchange platform, to help them in the process of obtaining their license.
- Provided deep research on the UX, including interviews with traders and investors, and an in-depth competitive benchmark. The results allowed us to iterate a sitemap to navigation perfection and engage in the UI design of the whole trading platform.
- Built streamlined, simple, and cohesive navigation, working for both desktop and mobile, using behavioral psychology principles to observe the different user journeys of the trading process.
- Crafted unique features for the project, including the only order form in the market that simplifies complex conditional trading, allowing DEX to have one of the most precise and hassle-free order-execution systems around.
Technologies: XMind, Figma, Product Design, UX Design, UI Design, Responsive Web Design (RWD), Web UI, Web UX, Dashboards, Information Architecture (IA), B2C, User Journeys, Consumer-facing Product Design, Digital Product Design, Minimum Viable Product (MVP), Finance, Investments, Stock Exchange, Annotated Wireframes, Data Visualization, App Design, UX Wireframes, User Personas, Style Guides, Mockups, Layout, Rapid Interactive Prototyping, User Interface (UI), Design Leadership, Design Systems, Design Strategy, Design Guidelines, Crypto, Mobile Wallet, Financial Records, Cryptocurrency Wallets, Cryptocurrency Exchanges, Financial Design, Startups
2018 - 2020
UX, Product, and Service Design Mentor
Singularity University
- Worked on digital business strategies with CEOs of startups in the Erie Innovation District incubator.
- Participated in making the design more successful in those companies that, in turn, drove value back to the Erie Innovation District and Singularity University.
- Ran individual mentorship sessions and workshops with the startup's teams.
Technologies: User Experience (UX), Psychology, Team Mentoring, Mentorship, UX Mentoring, Mentorship & Coaching, Journey Mapping, User Journeys, Customer Journeys, User Journey Maps, Service Journey Maps, Product Journeys, UX Design, UX Wireframes, Service Design, Strategic Design, Design Consultation, Startups
2018 - 2020
Design and Digital Business Advisor
Start-Up Chile
- Provided the CEOs of Agrapp.cl and Foodiesapps.com with mentorship in digital business, product, and service design.
- Co-created business workflows, customer journeys, and lean canvases.
- Assisted in crafting go-to-market strategies and product-market fit.
Technologies: Lean, Design Thinking, Agile UX, User Flows, Mentorship, Team Mentoring, UX Mentoring, Mentorship & Coaching, User Journeys, Customer Journeys, Journey Mapping, User Journey Maps, Product Journeys, Service Journey Maps, UX Design, Service Design, Strategic Design, Design Consultation, Startups
2019 - 2019
Entrepreneur | Product and Service Designer
Nightlife Abroad (Lean Startup Experiment)
- Tested an entrepreneurial idea in the entertainment industry consisting of providing concierge services for high net-worth individuals who want to go out in a new city. This project started in 2019 due to my love for electronic music and nightlife.
- Created a simple webpage and set up a ticketing application that allowed ticket selling with PayPal.
- Established partnerships with local hotels to bring them into the initiative. Added them to a HubSpot CRM that provided an automated onboarding and training funnel on how to sell the service.
- Partnered with the best clubs in Buenos Aires and high-end pregame locations.
- Owned business design, user research, product strategy, UX and UI design, branding, conversion rate optimization, direct sales, and project management.
Technologies: XMind, Figma, Lean Startups, Trello, Public Relations (PR), Email Marketing, HubSpot, Automation, Business Design, Website Conversion, Product Design, UX Design, UI Design, Web UI, Web UX, B2B2C, Business to Business to Consumer (B2B2C), Management, Copywriting, Landing Page Design, Information Architecture (IA), B2C, eCommerce UX, User Journeys, Digital Product Design, Minimum Viable Product (MVP), Branding, UX Wireframes, User Personas, Style Guides, Mockups, Responsive UX Design, Brand Design, User Interface (UI), Service Design, User Validation, Websites, Startups
2019 - 2019
User Experience Consultant | Digital Business Strategist | UX & Product Designer
Enric Corbera Institute
- Redesigned the content-heavy website of Enric Corbera Institute, the most relevant wellness institution in Hispanic markets, transforming it into a platform to conduct their main business.
- Took a deep dive into user and industry research and came up with a two-sided website design solution: an external side focused on eCommerce for courses, events, and free content promotion; an internal side for e-learning and media consumption.
- Created a new sitemap that reduced friction in sales funnels from seven to three steps and overall navigation, which was a 26% improvement measured in the total number of pages.
- Managed the project and developed a design system. Implemented a UX/UI audit and created a lean business canvas and product strategy.
- Performed user research and conducted user and stakeholder interviews. Crafted the personas, sitemap, information architecture, and wireframes.
- Created the UX and form design. Wireframed walkthrough videos.
Technologies: Lean Canvas, XMind, Figma, Agile UX, Wireframing, User Journeys, Customer Journeys, Journey Mapping, User Journey Maps, Service Journey Maps, Shopper Journeys, Sitemaps, Information Architecture (IA), Business Design, Project Management, Website Conversion, Product Design, UX Design, Web UX, Landing Page Design, User Engagement, B2C, eCommerce UX, Digital Product Design, Annotated Wireframes, UX Wireframes, User Personas, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Strategic Design, Data Analysis, Design Systems, Design Strategy, Design Guidelines, User Validation, Landing Page Optimization, Websites, eCommerce, Pitch Decks
2019 - 2019
Product Designer | Product Manager
Espertanos
- Created a gamified volunteer system to support the candidate José Luis Espert in the Argentina Republic presidential election.
- Integrated gamification, email marketing, automation, and social media tools to deliver a meritocratic structure that allowed citizens to have active participation in the political campaign.
- Designed a simple WordPress website, a referral program, and a CRM to keep track of users' collaborations. It was labeled as "the most brilliant political strategy in the last 10 years" by Dick Morris, Barack Obama's advisor.
- Combined the existing platforms to deliver a complete system: HubSpot, WordPress, Zapier, MailChimp, Pointagram, and Sociamonials.
Technologies: Sociamonials, Pointagram, Mailchimp, Zapier, WordPress, HubSpot, Agile UX, Marketing, Credit Systems, Gamification, Website Conversion, Product Design, UX Design, UI Design, Management, Copywriting, Landing Page Design, User Engagement, Information Architecture (IA), B2C, User Journeys, Digital Product Design, Social Network Mapping, Minimum Viable Product (MVP), Branding, User Personas, Responsive UX Design, Brand Design, User Interface (UI), Strategic Design, Landing Page Optimization, Mobile First, Websites
2018 - 2019
UX Strategist | Product Designer
Florida International University (FIU)
- Helped FIU online in the redesign of their syllabi management and creation tool, CreatorPro.
- Researched the best practices of instructional design and referred to the business model of the digital product.
- Rethought the syllabus as a live, organic study tool that helps students and faculty members achieve their goals and keep themselves accountable.
- Designed wireframes following Canvas system structure limitations and pushed the boundaries to offer a superior user experience.
Technologies: XMind, Sketch, Canvas, Learning Management Systems (LMS), E-learning, Edtech, Adult Education, Higher Education, Information Architecture (IA), Landing Pages, Landing Page Design, Landing Page Optimization, Conversion Rate, Conversion Rate Optimization (CRO), Intranets, Product Design, UX Design, Web UX, B2C, User Journeys, Digital Product Design, Annotated Wireframes, Data Visualization, UX Wireframes, User Personas, Mockups, Layout, Rapid Interactive Prototyping, User Interface (UI), Strategic Design, Design Leadership, Design Strategy, Design Guidelines, User Validation, Websites, User Stories
2018 - 2019
Product Designer
Quick Jewelry Repairs
- Helped QJR in the redesign of their complex eCommerce tool.
- Researched the best practices in the eCommerce customer flow and shopping cart dynamics and referred to the business model of the digital product.
- Rethought the traditional shopping cart as an organic web app focused on the jewelry repair process to serve elderly users.
- Designed a low-fidelity functional prototype following the material design guidelines.
Technologies: XMind, Sketch, Indigo Studio Pro, Conversion Rate, Conversion Rate Optimization (CRO), Apps, Web App UI, Web App UX, Sales Funnel, User Journeys, Customer Journeys, Service Journey Maps, User Journey Maps, Shopper Journeys, Product Journeys, Journey Mapping, Journal Design, Website Conversion, Product Design, UX Design, Responsive Web Design (RWD), Responsive Web Apps, User Engagement, Information Architecture (IA), B2C, eCommerce UX, Digital Product Design, Minimum Viable Product (MVP), Annotated Wireframes, App Design, User Personas, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Pay-per-Click (PPC), Service Design, Strategic Design, Android, iOS, Design Strategy, Mobile First, Websites, eCommerce, iOS App Design
2016 - 2019
UX Design Mentor
Designlab Learning
- Mentored students on a one-on-one basis for the courses Design 101, UX Research and Strategy, and UX Interaction Design.
- Conducted one-on-one mentoring sessions to help the students advance their careers.
- Worked remotely with students from Asia, Oceania, the United States, and Europe.
Technologies: XMind, Draw.io, Indigo Studio Pro, Mentorship, UX Mentoring, Mentorship & Coaching, Coaching, Career Coaching, Business Coaching, Teaching, Content, UX Design, Design Consultation
2018 - 2018
UX Strategist | Product Designer
ZAG Creates
- Helped ZAG to bring a new experience to the Florida International University (FIU) online department.
- Researched the best practices of instructional design and went around the department's business model.
- Designed a UX product strategy to help both students and faculty members achieve their goals.
- Charted a sitemap that reduced the amount of content by 70% without losing any information value for users.
- Designed wireframes with the new information architecture and content structure based on the design principle of protocols.
Technologies: InVision, XMind, Sketch, Instructional Design, Lean, Design Thinking, Edtech, Adult Education, Higher Education, Information Architecture (IA), Landing Pages, Landing Page Design, Landing Page Optimization, Conversion Rate, Conversion Rate Optimization (CRO), Intranets, E-learning, Learning Management Systems (LMS), Website Conversion, Product Design, UX Design, Web UX, B2C, User Journeys, Digital Product Design, User Personas, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Strategic Design, Design Leadership, Design Strategy, Design Guidelines, User Validation, Websites
2018 - 2018
Founder | Product and Service Designer
GlobalDesign.Institute
- Bootstrapped a curated financial marketplace connecting companies that solve global-scale problems to funding and government-backed implementations of their solutions.
- Assembled a world-class board of directors that included Diego Gutierrez Zaldivar, a pioneer in the blockchain development industry.
- Pivoted the project several times to find a product and service market fit, to no avail, which was a great learning experience.
- Created a simple pitch deck webpage, branding, and marketing material.
- Implemented the business design, user research, product strategy, UX and UI design, branding, conversion rate optimization, direct sales, and project management.
Technologies: Hashgraph, Hyperledger, Lean, Indigo Studio Pro, Axure, Sketch, Blockchain, Design Thinking, Business, Business Design, Business Planning, Business Strategy, Business Research, Debt, Blockchain Platforms, Blockchain as a Service, Customized Blockchains, Blockchain & Cryptocurrency, Mergers & Acquisitions (M&A), Bonds, Lean UX, Lean Canvas, Lean Startups, Lean Testing, Lean Inception, Lean Research, Lean Experiments, Website Conversion, Product Design, UX Design, UI Design, WordPress, Web UI, Web UX, Management, Copywriting, Landing Page Design, Information Architecture (IA), User Journeys, Digital Product Design, Minimum Viable Product (MVP), Finance, Investments, Annotated Wireframes, Branding, User Personas, Mockups, Layout, Responsive UX Design, Brand Design, User Interface (UI), Service Design, Strategic Design, User Validation, Landing Page Optimization, Mobile First, Websites, Marketplaces, Pitch Decks, White Papers, PowerPoint Design, Presentation Design, Financial Design, Startups
2018 - 2018
Design Partner for Scale Program Portfolio
Startupbootcamp
- Collaborated with CEOs from different startups in the SBC's Scale Program portfolio—aiming to help companies that drive value back to the companies and the SBC—to make their design successful.
- Ran individual mentorship sessions and workshops with the startup teams.
- Conducted UX audits, audience research, and user journeys with the teams.
Technologies: Lean Startups, Design Thinking, Team Mentoring, UX Mentoring, Mentorship & Coaching, Business Design, Product Design, Figma, Startup Consulting, UX Audits, UX Research, User Journeys, UX Design, Finance, Investments, Service Design, Strategic Design, Design Leadership, Design Strategy, Websites, Crypto, Design Consultation, Financial Design, Startups
2016 - 2018
UX Design Partner
SystemaD
- Consulted on the business strategy for the CEO.
- Created a digital ecosystem strategy as part of my role.
- Facilitated product design workshops based on the GV sprint methodology.
- Led the UX design direction for the SystemaD app to improve how unbanked people use the internet for their self-development.
Technologies: Google Design Sprints, XMind, Draw.io, Indigo Studio Pro, Nonprofits, Social Networks, Blockchain, Blockchain Platforms, Blockchain & Cryptocurrency, Financial UX, Credit Scores, Financial Transactions, Credit Systems, Digital Brand Identity, Gamification, Product Design, UX Design, Dashboards, Copywriting, Information Architecture (IA), B2C, User Journeys, Digital Product Design, Social Network Mapping, Minimum Viable Product (MVP), Finance, Annotated Wireframes, Data Visualization, App Design, Branding, User Personas, Mockups, Rapid Interactive Prototyping, User Interface (UI), Service Design, Strategic Design, Android, Design Leadership, Design Strategy, Crypto, Marketplaces, Financial Records, Cryptocurrency Wallets, Financial Design, Startups
2017 - 2017
UX Design Manager
Inter-American Development Bank
- Managed the UX/UI process of the app that would implement blockchain technology for the bank's procurement system.
- Implemented the world's first case of blockchain in development banking.
- Created a user-centered design to serve all the actors in the bank's environment.
Technologies: Banking & Finance, Procurement, Cryptocurrency, Fintech, Finance, Blockchain, Non-governmental Organizations (NGOs), Loans, Product Design, UX Design, UI Design, Web UX, Copywriting, Information Architecture (IA), B2B, User Journeys, Digital Product Design, Annotated Wireframes, User Personas, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Service Design, Strategic Design, Design Leadership, Design Strategy, Crypto, Enterprise, Enterprise Design, Financial Records, Financial Design
2017 - 2017
Corporate Expense Management Product Designer
Acesso
- Designed a corporate app for expense tracking and budgeting to be used with their prepaid debit card.
- Created the strategy, UX design, visual design, and user testing.
- Collaborated with the project owner on the business structure and implementation of the product.
Technologies: Indigo Studio Pro, Mobile Banking, Online Banking, Digital Banking, Bank Transactions, Billing, Billing Software, Bill Processing, Billing Systems, Compliance, Fintech, Finance, Financial UX, Financial Products, Financials, Card Payments, Online Payments, Electronic Payments, Digital Payments, Budgeting, Budget Management, Project Budget Management, UX Testing, Visual Design, User Experience (UX), UX Design, Product Design, Web UX, Responsive Web Apps, Management, Information Architecture (IA), B2B, User Journeys, Digital Product Design, User Personas, Mockups, Layout, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Service Design, Strategic Design, Design Strategy, Mobile First, Enterprise Design, Financial Records, Financial Design
2015 - 2015
UX Strategist and Consultant
Zemic Europe
- Worked alongside the agency to improve the UI and UX of an ongoing project.
- Collaborated on UX research and the wireframing process to help the team to understand the user's life cycle and identify new business opportunities to be tackled through growth hacking techniques.
- Grew quote requests by 100% and facilitated company growth by 12% after my implementation of the new process.
Technologies: XMind, Draw.io, Indigo Studio Pro, Conversion Rate, Conversion Rate Optimization (CRO), Wireframing, UX Wireflows, UX Wireframes, Website Conversion, UX Design, Landing Page Design, Information Architecture (IA), B2B, B2C, eCommerce UX, User Journeys, Digital Product Design, Annotated Wireframes, User Personas, Design Leadership, Landing Page Optimization, Websites, eCommerce, Enterprise, Enterprise Design, Presentation Design
2015 - 2015
UX Strategy Consultant
Peru.com
- Worked alongside the digital marketing team of the most important media group in Peru to improve the UX of the newsfeed of Peru.com.
- Proposed several changes to adapt the current strategy to the new ways of digital marketing.
- Created user Personas, user flows, and wireframes to explain the strategy.
Technologies: XMind, Draw.io, Indigo Studio Pro, Website Conversion, UX Design, User Journeys, User Personas, Design Leadership, Design Strategy, Landing Page Optimization, Websites, eCommerce, Enterprise, Enterprise Design, Pitch Decks, PowerPoint Design, Presentation Design
2015 - 2015
UX/UI Designer
Passto
- Built a quick and dirty functional prototype to pitch to new investors and clients for the client, one of the hottest startups in the entertainment industry.
- Created a functional prototype successfully for a fast-growing startup in the entertainment industry.
- Contributed to the successful pitch, resulting in the company's selling to C3 Presents, a part of the Live Nation group.
- Worked nonstop for almost 20 hours to create a simple but functional prototype that perfected the sales process, reducing friction from eleven to five funnel steps.
Technologies: XMind, Draw.io, Indigo Studio Pro, Ticketing, Ticket Design, Digital Tickets, Event Ticketing, Ticket Systems, Online Ticketing, Mobile Ticketing, Funnel Analysis, Funnel Marketing, Funnel Optimization, Sales Funnel, Conversion Rate Optimization (CRO), Conversion Rate, eCommerce, eCommerce UX, Mobile eCommerce, eCommerce Design, Website Conversion, Product Design, UX Design, Responsive Web Apps, User Engagement, Information Architecture (IA), B2C, User Journeys, Digital Product Design, Minimum Viable Product (MVP), Annotated Wireframes, App Design, User Personas, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Android, Mobile First, Websites, Startups
2013 - 2015
Product Design Strategist
LATAM Airlines Group
- Contributed to competitive benchmarking and made an in-depth analysis to define the operating model and customer journey across multiple touchpoints.
- Served as an internal consultant and interaction designer to redefine and upgrade their most important online income channel.
- Analyzed several internal business models and delivered fully functional prototypes.
Technologies: XMind, Draw.io, Indigo Studio Pro, Airports, Flight, Flightplan, Flight Management, eCommerce UX, eCommerce, eCommerce UI, eCommerce Design, eCommerce Platforms, Ticketing, Ticket Systems, Ticket Design, Digital Tickets, Website Conversion, Product Design, UX Design, UI Design, Responsive Web Design (RWD), Web UI, Web UX, Copywriting, Landing Page Design, B2C, User Journeys, Digital Product Design, Annotated Wireframes, Data Visualization, App Design, User Personas, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Design Ops, Service Design, Strategic Design, Design Leadership, Design Strategy, User Validation, Landing Page Optimization, Mobile First, Websites, Enterprise, Enterprise Design, User Stories, Point-of-Sale (POS) Systems
2014 - 2014
Interaction Designer
Ternium
- Worked on the mapping and interaction design of the current web service application—aiming to improve the current platform by making the most impact with little changes.
- Conducted user research based on meetings and workshops with stakeholders.
- Built wireframes and directed the visual design to meet stakeholders' needs.
- Created the floating table UX pattern to solve the problem of spreadsheet data overload.
Technologies: XMind, Indigo Studio Pro, Product Design, UX Design, UX Audits, User Research, Service Journey Maps, Sitemaps, Card Sorting, Wireframing, UX Pattern Design, User Experience (UX), Data Visualization, Information Architecture (IA), Prototyping, UX Prototyping, Rapid Prototyping, Web UX, B2B, User Journeys, Digital Product Design, Annotated Wireframes, User Personas, Mockups, Rapid Interactive Prototyping, Responsive UX Design, User Interface (UI), Service Design, Strategic Design, Design Leadership, Design Strategy, User Validation, Enterprise, Enterprise Design, Presentation Design, User Stories, Financial Records
2014 - 2014
UX and Visual Designer
Scripps Networks
- Participated in a cross-functional project for this large network.
- Created the help center UX interactions and applied the visual style guide.
- Worked remotely for the company's team located in London, UK.
Technologies: Indigo Studio Pro, Product Design, UX Design, UX Branding, Web UI, Digital Product Design, User Personas, Design Strategy, Enterprise, Enterprise Design
2014 - 2014
UX Design Lead
DemocracyOS
- Led a five-person team to create the ultimate app for decision-making.
- Worked in all of the stages of the UX design process.
- Contributed to this project that was part of Mariano's "Solutionants" Product Design Bootcamp: https://marianogoren.com/solutionants-ux-design-bootcamp/.
Technologies: Google Design Sprints, XMind, Draw.io, Indigo Studio Pro, Product Design, UX Design, Responsive Web Design (RWD), Educational Videos, Instructional Design, Legislation, Law, Governance, State Government, UX Research, Lean Research, UI Research, User Research, Research, Personas, User Personas, Mind Mapping, Journey Mapping, Story Mapping, Product Mapping, Decision Support Systems, Decision Modeling, Decision Trees, Decision Analysis, Responsive Web Apps, Management, Landing Page Design, B2C, User Journeys, Digital Product Design, Minimum Viable Product (MVP), Annotated Wireframes, Data Visualization, App Design, Mockups, Rapid Interactive Prototyping, User Interface (UI), Strategic Design, Android, Design Leadership, Design Strategy, User Validation, Landing Page Optimization, Mobile First, Websites, Presentation Design
2013 - 2014
Interaction Designer and UX Consultant
Tenaris
- Worked as a part of the Tenaris long-term UX team, where I developed the full research process of a feedback tool.
- Conducted user research based on meetings and workshops with stakeholders.
- Benchmarked what were the current canned options and created a conceptual framework to align expectations.
- Created the user flows and a working prototype to show the concept and guide the production team.
- Documented all available information to create a knowledge transfer tool.
Technologies: XMind, Draw.io, Indigo Studio Pro, Product Design, UX Design, Social Networks, Intranets, User Feedback, User Flows, User Research, Design Workshops, Stakeholder Interviews, UX Flows, Task Flows, Research, Market Research, Competition Research, Competitive Intelligence, Competitor Analysis & Profiling, Competitive Analysis, Competitive Strategy, Knowledge Sharing, Documentation, UX Documentation, Design Documentation, Game Design Documentation, Product Requirements Documentation (PRD), Web UI, B2B, B2C, User Journeys, Digital Product Design, Social Network Mapping, Annotated Wireframes, Data Visualization, User Personas, Mockups, Rapid Interactive Prototyping, User Interface (UI), Design Ops, Service Design, Strategic Design, Design Leadership, Design Strategy, Websites, Enterprise, Enterprise Design, Presentation Design, User Stories
2013 - 2013
UX Architect
Wells Fargo
- Worked with an elite team to determine the strategy and tactics to create the ultimate knowledge management platform for the wholesale internet services department.
- Consulted with clients and stakeholders through workshops and user interviews.
- Created user research, wireframes, and information architecture and designed interactions in order to foster UI design work.
Technologies: XMind, Draw.io, Indigo Studio Pro, Product Design, UX Design, Learning Management Systems (LMS), Learning, Learning Strategy, Adult Learning, Forums & Social Networking Portals, Social Networks, Gamification, Knowledge Bases, Knowledge Sharing, Knowledge Management, UX Strategy, Strategy, Product Strategy, Instructional Design, Workshops, Design Workshops, UX Workshops, User Workshops, Discovery Workshops, Ideation Workshops, User Interviews, User Interface (UI), Graphical User Interface (GUI), Complex Application User Interfaces (UI), B2B, User Journeys, Digital Product Design, Annotated Wireframes, Data Visualization, User Personas, Mockups, Rapid Interactive Prototyping, Service Design, Strategic Design, Design Leadership, Design Strategy, User Validation, Websites, Enterprise, Enterprise Design, Pitch Decks, PowerPoint Design, Presentation Design, User Stories
2013 - 2013
UX Researcher
ViajaNet
- Worked on the analysis, issue identification, and problem-solving strategies for the iPad mobile web application of ViajaNet, Brazil's leading online travel company.
- Consulted with stakeholders and conducted workshops and user interviews.
- Delivered personas and user flows as part of the initiative.
Technologies: Website Conversion, Product Design, UX Design, Web UX, B2C, User Journeys, Digital Product Design, Websites, eCommerce, Enterprise, Enterprise Design
2013 - 2013
UX Architect
RRD
- Worked with the consulting team to determine the UX strategy, tactics, initial patterns, and interactions to create a backbone tool that would integrate all the areas of the company.
- Designed a tool made of several applications: a customer relationship management app, a marketing campaign automator, and a statistics report creator.
- Consulted with clients and stakeholders as part of my role.
- Conducted user research and created wireframes, information architecture, patterns, and interactions in order to encourage the growth of the UI design work.
Technologies: Lean UX, XMind, Draw.io, Indigo Studio Pro, Product Design, UX Design, B2B, User Journeys, Digital Product Design, Annotated Wireframes, Data Visualization, User Personas, Mockups, Rapid Interactive Prototyping, User Interface (UI), Strategic Design, Design Leadership, Design Strategy, User Validation, Enterprise, Enterprise Design, PowerPoint Design, Presentation Design, User Stories
2013 - 2013
Interaction Designer | UX Consultant
Kantar
- Created a discovery process in order to make a new experience prototype.
- Conducted user research to capture qualitative insights and define projects' roadmaps.
- Created the information architecture and user journey maps.
- Designed a prototype with interactions to present the ideas to the client.
Technologies: XMind, Draw.io, Indigo Studio Pro, Product Design, UX Design, B2C, Digital Product Design, User Interface (UI), Enterprise, Enterprise Design
2012 - 2013
UX Designer
JP MORGAN INVEST HOLDINGS
- Worked on software used by the J.P. Morgan CEO, Jamie Dimon, and 10 other C-level executives.
- Collaborate with a full development team to create a tool for VIP HR management.
- Conducted user research and crafted wireframes, information architecture, and interactions.
Technologies: XMind, Draw.io, Indigo Studio Pro, Product Design, UX Design, Web UX, B2B, Digital Product Design, Social Network Mapping, Annotated Wireframes, Data Visualization, User Personas, Rapid Interactive Prototyping, User Interface (UI), Design Ops, Strategic Design, Design Leadership, Design Strategy, User Validation, Enterprise, Enterprise Design, User Stories
Education
2006 - 2009
Bachelor's Degree in Business Administration
Universidad de Palermo - Buenos Aires, Argentina
2007 - 2007
Diploma in Corporate Finance
Universidad de Palermo - Buenos Aires, Argentina
1998 - 2004
Bachelor's Degree in Psychology
Universidad de Buenos Aires - Buenos Aires, Argentina
Certifications
MAY 2020 - PRESENT
The QLA 7 Steps Deep Dive Boot Camp (Mergers & Acquisition)
Bruce Whipple
NOVEMBER 2012 - PRESENT
Gamification
University of Pennsylvania | via Coursera
JULY 2007 - PRESENT
Digital Product Launch Formula
Jeff Walker Academy
OCTOBER 1999 - PRESENT
Marketing Products and Services Through the Internet
Professional Services Providers
Experience
Conversion Rate Optimization (CRO) - 20 yearsProduct Design - 18 yearsProduct Strategy - 15 yearsUser Experience (UX) - 13 yearseCommerce - 12 yearsEnterprise SaaS - 10 yearsFintech - 8 yearsBlockchain - 7 yearsLocation
