Mariano A. Goren

UX Designer

Santiago, Chile

Member since November 9, 2015

As a product strategy consultant, Mariano's been helping both Fortune 500 and startups to unite design and technology efforts around a common vision, anchored in user needs. With two decades of experience in digital business, he's able to understand and define the big picture, and then jump into the details to deliver. He's also a Singularity University mentor, serial entrepreneur, and teacher–through his book and courses (18,000+ students).

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Portfolio

Digital Design

Florida International University
- Education
- Learning Management Systems (LMS)
- Landing Pages
- UX Research
- Product Strategy
- Learning Strategy
- UX Strategy
Neerva
- Financial Planning & Analysis (FP&A)
- Fintech
- Bitcoin
- Cryptocurrency
- Investment Learning
- Financial Advisory
- Financial Products
- Financial UX
- Financial Markets
- Financial Data
- Banking & Finance
- Online Banking
- Mobile Banking
- Investing
- Investment Banking
- Data Visualization
Enric Corbera Institute
- Sales Funnels
- UX Design
- Website Redesigns
- Information Architecture (IA)
- Business Design
- E-learning
- eCommerce
- Events
Inter-American Development Bank
- Project Budget Management
- Budget Management
- Project Management System (PMS)
- Procurement
- Corporate Software
- Banking & Finance
LATAM Airlines
- Sales Funnel
- Product Comparison
- Dashboard Design
- Micro-interactions
- Micro Interaction Design
- Information Architecture (IA)
- Aeronautics
- eCommerce
Systema D
- Mobile Payments
- Fintech
- Cryptocurrency
- Bitcoin
- Banking & Finance
- Payment Gateways
- Financial UX
- Financial Products
- Apps
- Personal Finance
- Personal Finance Management
- Unbanked
DemocracyOS
- Legislation
- Politics
- Legal
- E-government
Wells Fargo
- Knowledge Management
- Knowledge Bases
- Knowledge Sharing
- Content Management Systems (CMS)
- Learning Management Systems (LMS)
- Gamification
- Corporate Software
- Banking & Finance
Zemic Europe
- eCommerce UX
- Growth Hacking
- Industry Analysis
- UX Research
- UX Process
- UX Analysis
- Wireframing
- UX Review
- Business Design
- Reports
- Scales & Weight Measurement
- UX Design

Employment

UX, Product, and Service Design Mentor
2018 - PRESENT
Singularity University
- Worked on digital business strategies with CEOs of startups in the Erie Innovation District incubator.
- Helped make design more successful in those companies which in turn drive value back to the companies: the Erie Innovation District and Singularity University.
- Ran individual mentorship sessions and workshops with the startup teams.
Technologies: N/A
Design and Digital Business Advisor
2018 - PRESENT
StartUp Chile
- Provided the CEOs of Agrapp.cl and Foodiesapps.com with mentorship in digital business, product, and service design.
Technologies: Design Thinking, Lean Methodologies
UX Design Mentor
2016 - PRESENT
DesignLab
- Mentored students one-on-one for the courses: Design 101, UX Research & Strategy, and UX Interaction Design.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Design Consultant | Strategist
2013 - PRESENT
MAG UX
- Created several online courses and a UX design bootcamp.
- Mentored design students.
Technologies: N/A
User Experience Consultant (Digital Business Strategist | UX & Product Designer)
2019 - 2019
Enric Corbera Institute
- CHALLENGE.
- Worked for Enric Corbera Institute, the most relevant wellness institution in Hispanic markets—redesigning their content-heavy website and transform it into a platform to conduct their main business.
- Took a deep dive into user and industry research, the design process ended up with a two-sided website: an external side focused on eCommerce (for their courses and events) and free content promotion and an internal side, a platform for e-learning and media consumption.
- Created a new sitemap which reduced friction in the sales funnels (from seven to three steps) and in overall navigation (26% improvement, measured in the total amount of pages).
- Implemented a UX/UI audit.
- Created a lean business canvas and product strategy.
- Managed the project.
- Performed user research and conducted user and stakeholder interviews.
- Crafted the personas, sitemap, Information architecture, and wireframes.
- Created the UX and form design.
- Wireframed the walkthrough videos.
- Developed a design system.
Technologies: Figma, Xmind, Lean Canvas
Product Designer | Product Manager
2019 - 2019
Espertanos
- Created a gamified volunteer system, to support the presidential candidature for the Argentina Republic of José Luis Espert.
- Integrated gamification, email marketing, automation and social media tools to deliver a meritocratic structure that allowed citizens active participation in the political campaign.
- Designed a simple WordPress website, a referral program, and a CRM to keep track of user's collaborations. It was labeled "the most brilliant political strategy in the last 10 years" by Dick Morris, Barack Obama's advisor.
- Combined the existing platforms to deliver a complete system: HubSpot, WordPress, Zapier, Mailchimp, Pointagram, and Sociamonials.
Technologies: HubSpot, WordPress, Zapier, Mailchimp, Pointagram, Sociamonials
UX Strategist | Product Designer
2018 - 2019
Florida International University (FIU)
- Helped FIU Online in the redesign of their syllabi management and creation tool, CreatorPro.
- Researched the best practices of instructional design, and the business model of the digital product.
- Rethought the syllabus as a live, organic study tool that helps both students and faculty members to achieve their goals and keep themselves accountable.
- Designed wireframes (following the Canvas system structure limitations) and pushed the boundaries to offer a superior user experience.
Technologies: Sketch, XMind
Product Designer
2018 - 2019
Quick Jewelry Repairs
- Helped QJR in the redesign of their complex eCommerce tool.
- Researched the best practices in eCommerce customer flow, shopping cart dynamics, and the business model of the digital product.
- Rethought the traditional shopping cart as an organic web app focused on the jewelry repair process to serve elderly users.
- Designed a low-fidelity functional prototype following the Material Design guidelines.
Technologies: Indigo Studio Pro, Sketch, XMind
UX Strategist | Product Designer
2018 - 2018
Z Advertising Group
- Helped ZAG to bring a new experience to the Florida International University (FIU) Online department.
- Researched the best practices of instructional design, and the business model of the department.
- Designed a UX product strategy to help both students and faculty members achieve their goals.
- Charted a sitemap which reduced the amount of content by 70% without losing any information value for the users.
- Designed wireframes with the new information architecture and content structure, based on the design principle of protocols.
Technologies: Design Thinking, Lean Methodologies, Instructional Design, Sketch, XMind, InVision
Founder
2018 - 2018
The Global Design Institute
- Bootstrapped a curated financial marketplace connecting companies that solve global-scale problems to funding and government-backed implementations of their solutions.
Technologies: Design Thinking, Lean Methodologies, Blockchain, Hyperledger, Hashgraph, Sketch, Axure, Indigo Studio Pro, QLA
Design Partner for Scale Program Portfolio
2018 - 2018
Startupbootcamp Fintech
- Worked with CEOs of startups in the SBC's Scale Program portfolio to help make the design successful in those companies which in turn drive value back to the companies and to SBC.
- Ran individual mentorship sessions and workshops with the startup teams.
Technologies: Lean Startup, Design Thinking, Lean Product Design Methodologies
UX Design Partner
2016 - 2018
SystemaD
- Consulted on the business strategy for the CEO.
- Created a digital ecosystem strategy.
- Facilitated product design workshops based on the GV Sprint methodology.
- Led the UX design direction for the SystemaD app—aiming to improve the way unbanked people use the internet for their self-development.
Technologies: Indigo Studio Pro, Draw.io, XMind, Google Ventures Sprint Methodology
UX Design Manager
2017 - 2017
Inter-American Development Bank (IDB)
- Managed the UX/UI process for the app that will implement the blockchain technology for the bank.
- Implemented the world's first case of blockchain in development banking.
- Created a user-centered design to serve all the actors in the bank's environment.
Technologies: Blockchain, Finance, Fintech, Cryptocurrency, Procurement, Bank, Banking
Freelance Corporate Expense Management App Designer
2017 - 2017
Acesso (via Toptal)
- Designed a corporate app for expense tracking and budgeting to be used with their prepaid debit card.
- Created the strategy, UX design, visual design, and user testing.
Technologies: Indigo Studio Pro
Freelance UX Strategist and Consultant
2015 - 2015
Zemic Europe (via a freelance agency)
- Worked alongside the agency to improve the UI and UX of an ongoing project.
- Worked on UX research and the wireframing process to help the team to understand the user's life cycle and identify new business opportunities to be tackled through growth hacking techniques.
- Grew quote requests up by 100%.
- Facilitated company growth—after my implementation of the new process—by +12%.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Strategy Consultant
2015 - 2015
Peru.com
- Worked alongside the digital marketing team of the most important media group in Peru to to improve the UX of the newsfeed of Peru.com.
- Proposed several changes to adapt the current strategy to the new ways of digital marketing.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX/UI Designer
2015 - 2015
Passto
- Built a quick and dirty functional prototype to pitch to new investors and clients for the client (one of the hottest startups of the entertainment industry)—resulting in the company being effectively sold to C3 Presents, part of the Live Nation group (2016).
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Design Strategist
2013 - 2015
LAN (via a Freelance Agency)
- Worked on competitive benchmarking and made an in-depth analysis to define the operation model and customer journey across multiple touchpoints.
- Served as an internal consultant and interaction designer to redefine and upgrade their most important online income channel.
- Analyzed several internal business models and delivered fully functional prototypes.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance Interaction Designer
2014 - 2014
Ternium (via a freelance agency)
- Worked in the mapping and interaction design of the current web service application—aiming to improve the current platform by making the most impact with little changes.
- Conducted user research, based on meetings and workshops with stakeholders.
- Built wireframes and directed the visual design to meet stakeholder's needs.
- Created the Floating Table UX pattern to solve the problem with spreadsheet data overload.
Technologies: Indigo Studio Pro, XMind
Freelance UX and Visual Designer
2014 - 2014
Scripps Networks (via a freelance agency)
- Created the help center interactions and applied the visual style guide.
Technologies: Indigo Studio Pro
UX Design Lead
2014 - 2014
DemocracyOS
- Led a five-person team to create the ultimate app for decision-making.
- Worked in all of the stages of the UX process.
Technologies: Indigo Studio Pro, Draw.io, XMind, Google Ventures Sprint Methodology
Freelance Interaction Designer and UX Consultant
2013 - 2014
Tenaris (via a freelance agency)
- Worked as a part of the Tenaris long-term UX team where I developed the full research process of a feedback tool.
- Conducted user research, based on meetings and workshops with stakeholders.
- Benchmarked what were the current canned options, created a conceptual framework to align expectations.
- Created the user flows and a working prototype to show the concept and guide the production team.
- Documented all the information available to create a knowledge transfer tool.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Architect
2013 - 2013
Wells Fargo (via a freelance agency)
- Worked with an elite team to determine the strategy and tactics to create the ultimate knowledge management platform for the wholesale internet services department.
- Consulted with clients and stakeholders.
- Created the user research, wireframes, information architecture, and designed interactions in order to foster UI design work.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Researcher
2013 - 2013
ViajaNet (via a freelance agency)
- Worked on the analysis, issue identification, and problem-solving strategies for the iPad mobile web application of ViajaNet—the leading online travel company from Brazil.
- Consulted with stakeholders.
Technologies: N/A
Freelance UX Architect
2013 - 2013
RR Donnelley's Nimblefish (via a freelance agency)
- Worked with a consulting team to determine the UX strategy, tactics, and the initial patterns and interactions to create a backbone tool that would integrate all the areas of the company.
- Designed a tool which constituted of several applications: a customer relationship manager app, a marketing campaign automator, and a statistics report creator.
- Consulted with clients and stakeholders.
- Conducted user research, and created the wireframes, information architecture, patterns, and interactions in order to encourage the growth of the UI design work.
Technologies: Indigo Studio Pro, Draw.io, XMind, Lean UX
Freelance Interaction Designer | Freelance UX Consultant
2013 - 2013
Kantar Media (via a freelance agency)
- Created a discovery process in order to make a new experience prototype.
- Conducted user research.
- Created the information architecture.
- Designed a prototype with interactions to present the ideas to the client.
Technologies: Indigo Studio Pro, Draw.io, XMind
Freelance UX Designer
2012 - 2013
JP Morgan (via a freelance agency)
- Worked alongside the tech lead to create a tool for train travel in the city of Buenos Aires, using Android technology.
- Conducted user research and crafted the wireframes, information architecture and interactions.
- Worked on software that was used by the J.P. Morgan CEO Jamie Dimon and 10 other C-level executives.
Technologies: Indigo Studio Pro, Draw.io, XMind

Education

Online Certification in Gamification
2012 - 2012
University of Pennsylvania via Coursera - Remote
Bachelor's degree in Business Administration and Marketing Specialization
2006 - 2009
Universidad de Palermo - Buenos Aires, Argentina
Online Certification in Digital Product Launch Formula
2007 - 2008
Jeff Walker Academy - Remote
Diploma in Corporate Finance
2007 - 2007
Universidad de Palermo - Buenos Aires, Argentina
Bachelor's degree in Psychology
1998 - 2004
Universidad de Buenos Aires - Buenos Aires, Argentina
Diploma in Marketing Products and Services Through the Internet
1999 - 1999
Professional Services Providers - Buenos Aires, Argentina

Certifications

Corporate Finance Diploma
NOVEMBER 2007 - PRESENT
University of Palermo

Experience

Product Strategy15 years
UX Strategy10 years
Growth Hacking9 years
Fintech8 years
User Experience (UX)8 years
User Testing8 years
Interaction Design (IxD)6 years
Blockchain3 years

Mariano A. Goren

Location