Mariano A. Goren

UX Designer in Playa del Carmen, Mexico

Member since November 9, 2015

As a product strategy consultant, Mariano's been helping both Fortune 500 and startups to unite design and technology efforts around a common vision, anchored in user needs. With two decades of experience in digital business, he's able to understand and define the big picture, and then jump into the details to deliver. He's also a Singularity University mentor, serial entrepreneur, and teacher–through his book and courses (18,000+ students).

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Portfolio

Digital Design

Florida International University
- Education
- Learning Management Systems (LMS)
- Landing Pages
- UX Research
- Product Strategy
- Learning Strategy
- UX Strategy
LATAM Airlines
- Sales Funnel
- Product Comparison
- Dashboard Design
- Micro-interactions
- Microinteraction Design
- Information Architecture (IA)
- Aeronautics
- eCommerce
Inter-American Development Bank
- Banking & Finance
- Procurement
- Budget Management
- Corporate Software
- Project Budget Management
- Project Management System (PMS)
Neerva
- Financial Planning & Analysis (FP&A)
- Fintech
- Bitcoin
- Cryptocurrency
- Investment Learning
- Financial Advisory
- Financial Products
- Financial UX
- Financial Markets
- Financial Data
- Banking & Finance
- Online Banking
- Mobile Banking
- Investing
- Investment Banking
- Data Visualization
Systema D
- Mobile Payments
- Fintech
- Cryptocurrency
- Bitcoin
- Banking & Finance
- Payment Gateways
- Financial UX
- Financial Products
- Apps
- Personal Finance
- Personal Finance Management
- Unbanked
Wells Fargo
- Knowledge Management
- Knowledge Bases
- Knowledge Sharing
- Content Management Systems (CMS)
- Learning Management Systems (LMS)
- Gamification
- Corporate Software
- Banking & Finance
Enric Corbera Institute
- Sales Funnels
- UX Design
- Website Redesigns
- Information Architecture (IA)
- Business Design
- E-learning
- eCommerce
- Events
DemocracyOS
- Legislation
- Politics
- Legal
- E-government
Zemic Europe
- eCommerce UX
- Growth Hacking
- Industry Analysis
- UX Research
- UX Process
- UX Analysis
- Wireframing
- UX Review
- Business Design
- Reports
- Scales & Weight Measurement
- UX Design

Employment

UX, Product, and Service Design Mentor
2018 - PRESENT
Singularity University
- Worked on digital business strategies with CEOs of startups in the Erie Innovation District incubator.
- Helped make the design more successful in those companies that in-turn drive value back to the Erie Innovation District and Singularity University.
- Ran individual mentorship sessions and workshops with the startup's teams.
UX Design Consultant | Strategist
2013 - PRESENT
Goren.Design
- Created several online courses and a UX design bootcamp.
- Mentored design students.
- Consulted on digital businesses.
- Led growth hacking.
- Led UX and product design.
Product Designer for Transportation Systems
2020 - 2020
Trapeze
- Developed an innovative digital platform for scheduling and managing training resources. After testing, we calculated a 95% improvement in time savings for the final users over past metrics.
- Integrated an LMS that allows creating, editing, and distributing educational content related to each training.
- Worked closely with product managers and developers.
- Managed the end-to-end product design process, from research to delivery.
- Defined user journeys and customer personas from interviews, business insights, and overall market trends.
- Gathered requirements; kept a backlog defining, researching, and validating each activity.
- Generated user interfaces, prototypes, mock-ups, style guides, and component guides.
- Worked with stakeholders to ensure overall goals and needs were met. Presented proposed solutions to external stakeholders and internal teams.
- Organized and facilitated usability and accessibility testing.
- Worked within brand guidelines and expanded them into design systems appropriate for the new product.
Technologies: Product Design Protocols™️, XMind, Figma
Lead eCommerce Product Designer
2020 - 2020
Belk
- Assisted with improving the overall experience, engagement, and conversion of customers to the business as the lead eCommerce product designer with a focus on UX.
- Owned significant tactical responsibilities for core shopping experiences under the direction of the UX design manager.
- Owned and executed the product design strategy. Guided phased development of the project work with collaborative project planning, brainstorms, sketches, and user flows.
- Led the delivery of feature-level design work in partnership with other UX designers, content strategists, researchers, and product managers through the use of wireframes, prototypes, and high fidelity final designs.
- Tested and validated design concepts in a lean way with end-users.
- Led the development of detailed deliverables to effectively communicate UX designs and product requirements.
- Worked to develop and refine user-centered design processes and best practices while educating other disciplines about their value to both the organization and the user.
Technologies: Attention Insight, Figma
eCommerce and Conversion Rate Optimization Expert
2020 - 2020
Runtime.gg
- Helped Runtime to expand to the US market successfully. Runtime produces, sells, and distributes the next generation of performance-improving meals.
- Worked on several aspects of the platform with the acquisition manager and the CEO.
- Improved conversion rates and the overall experience of online shopping by researching on the users, business model, and existent metrics. Worked in different instances of the Shopify platform like the homepage, product page, and checkout.
- Owned UX/UI audit and design, information architecture, project management, design workshops, wireframing, and conversion rate optimization.
Technologies: XMind, Shopify, Figma
Product Designer | Product Manager
2020 - 2020
Silvio Goren
- Redesigned and rebranded the silviogoren.com website, preparing it to receive more traffic from an ad campaign.
- Simplified navigation with a one-page model and revised both color palette and style to better represent the author's experience, dynamism, and precision. The design was made in Figma and implemented in WordPress using Elementor and essential addons.
- Created two calls-to-action, one to book a free consultancy session and the other to download an e-book. Both initiated two different automated follow-up funnels using Aweber.
- Set up traffic acquisition with a very segmented campaign over Google Search Ads.
- Owned business design, product strategy, project management, card sorting, information architecture, form and funnel design, and conversion rate optimization.
Technologies: Elementor, WordPress, Figma
Digital Business Designer
2020 - 2020
Pandenomics Digital Event
- Partnered in the complete solution for pre-launching Javier Milei's latest book, Pandenomics. Javier Milei is a renowned Argentinian economist devoted to making Austrian economics more understandable for the common people.
- Worked in a comprehensive and quick solution by using Eventbrite as ticketing and payment gateway and Zoom to broadcast the event.
- Created copywriting and promotional material as part of my role.
- Owned business design, product strategy, project management, funnel and visual design, and user research.
Technologies: Zoom, Eventbrite, XMind
UX Researcher
2019 - 2020
Jigsaw VC
- Improved the interface between analysts and the data mining platform of Jigsaw, one of the most innovative early-stage venture funds that uses data, systems, and networks to identify and support gifted entrepreneurial talent.
- Audited the UX of current systems and provided a user journey map and a set of lo-fi wireframes.
- Performed research sprints to set up the bases for the UI design to come.
- Owned product strategy, project management, and user research and interviews.
Technologies: XMind, Figma
Product Designer | User Experience Strategist
2019 - 2020
DEX
- Conducted a UX audit on mockups and developed some research work for DEX, the Middle East's first fully-regulated crypto asset exchange platform, to help them in the process of obtaining their license.
- Provided deep research on the UX, including interviews with traders and investors, and an in-depth competitive benchmark. The results allowed us to iterate a sitemap to navigation-perfection and engage in the UI design of the whole trading platform.
- Built streamlined, simple, and cohesive navigation (working for both desktop and mobile) using behavioral psychology principles to observe the different user journeys of the trading process.
- Crafted unique features for the project, including the only order form in the market that simplifies complex conditional trading, allowing DEX to have one of the most precise and hassle-free order-execution systems around.
- Owned product strategy, project management, design workshops, data visualization, prototyping, information architecture, hi-fi wireframing, and UX, dashboard, and system design.
Technologies: XMind, Figma
Design and Digital Business Advisor
2018 - 2020
StartUp Chile
- Provided the CEOs of Agrapp.cl and Foodiesapps.com with mentorship in digital business, product, and service design.
Technologies: Lean, Design Thinking
Entrepreneur | Product and Service Designer
2019 - 2019
Nightlife Abroad (Lean Startup Experiment)
- Tested an entrepreneurial idea in the entertainment industry consisting of providing concierge services for high net-worth individuals that want to go out in a new city. This project started in 2019 due to my love for electronic music and nightlife.
- Created a simple webpage and set up a ticketing application that allowed tickets selling with Paypal (available at https://buff.ly/3f5JlWv).
- Established partnerships with local hotels to bring them into the initiative. Added them to a HubSpot CRM that provided an automated onboarding and training funnel on how to sell the service.
- Partnered with the best clubs in Buenos Aires and high-end pregame locations.
- Owned business design, user research, product strategy, UX and UI design, branding, conversion rate optimization, direct sales, and project management.
Technologies: XMind, Figma, Lean Startups
User Experience Consultant | Digital Business Strategist | UX & Product Designer
2019 - 2019
Enric Corbera Institute
- Redesigned the content-heavy website of Enric Corbera Institute, the most relevant wellness institution in Hispanic markets, transforming it into a platform to conduct their main business.
- Took a deep dive into user and industry research and came up with a two-sided website design solution: an external side focused on eCommerce for courses, events, and free content promotion; an internal side for e-learning and media consumption.
- Created a new sitemap that reduced friction in the sales funnels (from seven to three steps) and overall navigation (26% improvement, measured in the total amount of pages).
- Managed the project and developed a design system. Implemented a UX/UI audit. Created a lean business canvas and product strategy.
- Performed user research and conducted user and stakeholder interviews. Crafted the personas, sitemap, information architecture, and wireframes.
- Created the UX and form design. Wireframed the walkthrough videos.
Technologies: Lean Canvas, XMind, Figma
Product Designer | Product Manager
2019 - 2019
Espertanos
- Created a gamified volunteer system to support the candidate José Luis Espert to the Argentina Republic presidential election.
- Integrated gamification, email marketing, automation, and social media tools to deliver a meritocratic structure that allowed citizens to have active participation in the political campaign.
- Designed a simple WordPress website, a referral program, and a CRM to keep track of users' collaborations. It was labeled "the most brilliant political strategy in the last 10 years" by Dick Morris, Barack Obama's advisor.
- Combined the existing platforms to deliver a complete system: HubSpot, WordPress, Zapier, MailChimp, Pointagram, and Sociamonials.
Technologies: Sociamonials, Pointagram, Mailchimp, Zapier, WordPress, HubSpot
UX Strategist | Product Designer
2018 - 2019
Florida International University (FIU)
- Helped FIU online in the redesign of their syllabi management and creation tool, CreatorPro.
- Researched the best practices of instructional design and referred to the business model of the digital product.
- Rethought the syllabus as a live, organic study tool that helps both students and faculty members to achieve their goals and keep themselves accountable.
- Designed wireframes (following the Canvas system structure limitations) and pushed the boundaries to offer a superior user experience.
Technologies: XMind, Sketch
Product Designer
2018 - 2019
Quick Jewelry Repairs
- Helped QJR in the redesign of their complex eCommerce tool.
- Researched the best practices in eCommerce customer flow, shopping cart dynamics, and referred to the business model of the digital product.
- Rethought the traditional shopping cart as an organic web app focused on the jewelry repair process to serve elderly users.
- Designed a low-fidelity functional prototype following the material design guidelines.
Technologies: XMind, Sketch, Indigo Studio Pro
UX Design Mentor
2016 - 2019
DesignLab
- Mentored students one-on-one for the courses of Design 101, UX Research & Strategy, and UX Interaction Design.
- Conducted one-on-one mentoring sessions to help the students advance in their careers.
- Worked remotely with students from Asia, Oceania, United States and Europe.
Technologies: XMind, Draw.io, Indigo Studio Pro
UX Strategist | Product Designer
2018 - 2018
Z Advertising Group
- Helped ZAG to bring a new experience to the Florida International University (FIU) online department.
- Researched the best practices of instructional design and went around the business model of the department.
- Designed a UX product strategy to help both students and faculty members achieve their goals.
- Charted a sitemap which reduced the amount of content by 70% without losing any information value for the users.
- Designed wireframes with the new information architecture and content structure, based on the design principle of protocols.
Technologies: InVision, XMind, Sketch, Instructional Design, Lean, Design Thinking
Founder
2018 - 2018
The Global Design Institute
- Bootstrapped a curated financial marketplace connecting companies that solve global-scale problems to funding and government-backed implementations of their solutions.
Technologies: Hashgraph, Hyperledger, Lean, Indigo Studio Pro, Axure, Sketch, Blockchain, Design Thinking
Design Partner for Scale Program Portfolio
2018 - 2018
Startupbootcamp Fintech
- Worked with CEOs from different startups in the SBC's Scale Program portfolio, aiming to help companies that in-turn drive value (back to the companies and the SBC) make their design successful.
- Ran individual mentorship sessions and workshops with the startup teams.
Technologies: Lean Startups, Design Thinking
UX Design Partner
2016 - 2018
SystemaD
- Consulted on the business strategy for the CEO.
- Created a digital ecosystem strategy as part of my role.
- Facilitated product design workshops based on the GV sprint methodology.
- Led the UX design direction for the SystemaD app—aiming to improve the way unbanked people use the internet for their self-development.
Technologies: Google Design Sprints, XMind, Draw.io, Indigo Studio Pro
UX Design Manager
2017 - 2017
Inter-American Development Bank (IDB)
- Managed the UX/UI process for the app that will implement the blockchain technology for the bank.
- Implemented the world's first case of blockchain in development banking.
- Created a user-centered design to serve all the actors in the bank's environment.
Technologies: Banking & Finance, Procurement, Cryptocurrency, Fintech, Finance, Blockchain
Freelance Corporate Expense Management App Designer
2017 - 2017
Acesso (via Toptal)
- Designed a corporate app for expense tracking and budgeting to be used with their prepaid debit card.
- Created the strategy, UX design, visual design, and user testing.
Technologies: Indigo Studio Pro
Freelance UX Strategist and Consultant
2015 - 2015
Zemic Europe (via a freelance agency)
- Worked alongside the agency to improve the UI and UX of an ongoing project.
- Worked on UX research and the wireframing process to help the team to understand the user's life cycle and identify new business opportunities to be tackled through growth hacking techniques.
- Grew quote requests up by 100% and facilitated company growth by 12% after my implementation of the new process.
Technologies: XMind, Draw.io, Indigo Studio Pro
UX Strategy Consultant
2015 - 2015
Peru.com
- Worked alongside the digital marketing team of the most important media group in Peru to improve the UX of the newsfeed of Peru.com.
- Proposed several changes to adapt the current strategy to the new ways of digital marketing.
Technologies: XMind, Draw.io, Indigo Studio Pro
UX/UI Designer
2015 - 2015
Passto
- Built a quick and dirty functional prototype to pitch to new investors and clients for the client (one of the hottest startups of the entertainment industry)—resulting in the company being effectively sold to C3 Presents, part of the Live Nation group (2016).
Technologies: XMind, Draw.io, Indigo Studio Pro
Freelance UX Design Strategist
2013 - 2015
LAN (via a Freelance Agency)
- Worked on competitive benchmarking and made an in-depth analysis to define the operation model and customer journey across multiple touchpoints.
- Served as an internal consultant and interaction designer to redefine and upgrade their most important online income channel.
- Analyzed several internal business models and delivered fully functional prototypes.
Technologies: XMind, Draw.io, Indigo Studio Pro
Freelance Interaction Designer
2014 - 2014
Ternium (via a freelance agency)
- Worked in the mapping and interaction design of the current web service application—aiming to improve the current platform by making the most impact with little changes.
- Conducted user research, based on meetings and workshops with stakeholders.
- Built wireframes and directed the visual design to meet stakeholders' needs.
- Created the floating table UX pattern to solve the problem with spreadsheet data overload.
Technologies: XMind, Indigo Studio Pro
Freelance UX and Visual Designer
2014 - 2014
Scripps Networks (via a freelance agency)
- Created the help center interactions and applied the visual style guide.
Technologies: Indigo Studio Pro
UX Design Lead
2014 - 2014
DemocracyOS
- Led a five-person team to create the ultimate app for decision-making.
- Worked in all of the stages of the UX process.
Technologies: Google Design Sprints, XMind, Draw.io, Indigo Studio Pro
Freelance Interaction Designer and UX Consultant
2013 - 2014
Tenaris (via a freelance agency)
- Worked as a part of the Tenaris long-term UX team, where I developed the full research process of a feedback tool.
- Conducted user research, based on meetings and workshops with stakeholders.
- Benchmarked what were the current canned options and created a conceptual framework to align expectations.
- Created the user flows and a working prototype to show the concept and guide the production team.
- Documented all available information to create a knowledge transfer tool.
Technologies: XMind, Draw.io, Indigo Studio Pro
Freelance UX Architect
2013 - 2013
Wells Fargo (via a freelance agency)
- Worked with an elite team to determine the strategy and tactics to create the ultimate knowledge management platform for the wholesale internet services department.
- Consulted with clients and stakeholders.
- Created the user research, wireframes, information architecture, and designed interactions in order to foster UI design work.
Technologies: XMind, Draw.io, Indigo Studio Pro
Freelance UX Researcher
2013 - 2013
ViajaNet (via a freelance agency)
- Worked on the analysis, issue identification, and problem-solving strategies for the iPad mobile web application of ViajaNet—the leading online travel company from Brazil.
- Consulted with stakeholders.
Freelance UX Architect
2013 - 2013
RR Donnelley's Nimblefish (via a freelance agency)
- Worked with a consulting team to determine the UX strategy, tactics, and the initial patterns and interactions to create a backbone tool that would integrate all the areas of the company.
- Designed a tool made of several applications: a customer relationship management app, a marketing campaign automator, and a statistics report creator.
- Consulted with clients and stakeholders as part of my role.
- Conducted user research, and created wireframes, information architecture, patterns, and interactions in order to encourage the growth of UI design work.
Technologies: Lean UX, XMind, Draw.io, Indigo Studio Pro
Freelance Interaction Designer | Freelance UX Consultant
2013 - 2013
Kantar Media (via a freelance agency)
- Created a discovery process in order to make a new experience prototype.
- Conducted user research.
- Created the information architecture.
- Designed a prototype with interactions to present the ideas to the client.
Technologies: XMind, Draw.io, Indigo Studio Pro
Freelance UX Designer
2012 - 2013
JP Morgan (via a freelance agency)
- Worked alongside the tech lead to create a tool for train travel in the city of Buenos Aires, using Android technology.
- Conducted user research and crafted the wireframes, information architecture and interactions.
- Worked on software that was used by the J.P. Morgan CEO, Jamie Dimon, and ten other C-level executives.
Technologies: XMind, Draw.io, Indigo Studio Pro

Education

Mergers & Acquisitions The QLA 7 Steps Deep Dive Boot Camp in Banking, Corporate, Finance, and Securities Law
2019 - 2020
Bruce Whipple QLA - Remote
Online Certification in Gamification
2012 - 2012
University of Pennsylvania via Coursera - Remote
Bachelor's degree in Business Administration and Marketing Specialization
2006 - 2009
Universidad de Palermo - Buenos Aires, Argentina
Online Certification in Digital Product Launch Formula
2007 - 2008
Jeff Walker Academy - Remote
Diploma in Corporate Finance
2007 - 2007
Universidad de Palermo - Buenos Aires, Argentina
Bachelor's degree in Psychology
1998 - 2004
Universidad de Buenos Aires - Buenos Aires, Argentina
Diploma in Marketing Products and Services Through the Internet
1999 - 1999
Professional Services Providers - Buenos Aires, Argentina

Certifications

Corporate Finance Diploma
NOVEMBER 2007 - PRESENT
University of Palermo

Experience

Conversion Rate Optimization (CRO)20 years
Product Design18 years
Product Strategy15 years
eCommerce12 years
Interaction Design (IxD)11 years
User Experience (UX)8 years
Fintech8 years
Blockchain7 years

Location

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UX Designer in Playa del Carmen, Mexico

Portfolio

Employment

UX, Product, and Service Design Mentor

UX Design Consultant | Strategist

Product Designer for Transportation Systems

Lead eCommerce Product Designer

eCommerce and Conversion Rate Optimization Expert

Product Designer | Product Manager

Digital Business Designer

UX Researcher

Product Designer | User Experience Strategist

Design and Digital Business Advisor

Entrepreneur | Product and Service Designer

User Experience Consultant | Digital Business Strategist | UX & Product Designer

Product Designer | Product Manager

UX Strategist | Product Designer

Product Designer

UX Design Mentor

UX Strategist | Product Designer

Founder

Design Partner for Scale Program Portfolio

UX Design Partner

UX Design Manager

Freelance Corporate Expense Management App Designer

Freelance UX Strategist and Consultant

UX Strategy Consultant

UX/UI Designer

Freelance UX Design Strategist

Freelance Interaction Designer

Freelance UX and Visual Designer

UX Design Lead

Freelance Interaction Designer and UX Consultant

Freelance UX Architect

Freelance UX Researcher

Freelance UX Architect

Freelance Interaction Designer | Freelance UX Consultant

Freelance UX Designer

Education

Certifications

Experience

Location