Mariano A. Goren

UX/UI Designer

Santiago, Chile

Member since November 9, 2015

One of the few fintech product and service specialists around with more than nine years of experience, Mariano's designed for Fortune 500 like Wells Fargo, Santander, and J.P. Morgan. Bearing a diploma in corporate finance, he's an avid blockchain technology advocate. He's founded several startups, consulted as a growth hacker, and contributed to the UX/UI community through his book and courses (12,000+ students) on UX specialty.

Process Flows UX Process User Experience (UX)UX Design UX Testing User Interviews Agile UX User Flows Indigo Wireframes Android Prototyping UX Prototyping Lean UX UX Copy App UX Show more

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Portfolio

JP Morgan TalentWall
- Corporate Software
- Talent Management
- Human Resource Management System (HRMS)
- Finance
Wells Fargo Center of Excellence
- Content Management Systems (CMS)
- Learning Management Systems (LMS)
- Gamification
- Corporate Software
- Finance
LATAM Airlines
- Sales Funnel
- Product Comparison
- Dashboard Design
- Micro-interactions
- Micro Interaction Design
- Information Architecture (IA)
- Aeronautics
- eCommerce
Neerva
- Financial Planning & Analysis (FP&A)
- Fintech
- Bitcoin
- Cryptocurrency
- Investment Learning
- Financial Advisory
- Financial Products
- Financial UX
- Financial Markets
- Financial Data
- Banking
- Banking & Finance
- Online Banking
- Mobile Banking
- Investing
- Investment Banking
- Data Visualization
DemocracyOS
- Legislation
- Politics
- Legal
- eGovernment
- e-Government
SystemaD
- Mobile Payments
- Fintech
- Cryptocurrency
- Bitcoin
- Banking & Finance
- Payment Gateways
- Finance
- Financial UX
- Financial Products
- Apps
- Personal Finance
- Personal Finance Management
- Banking
- Unbanked
Zemic Europe
- eCommerce UX
- Growth Hacking
- Industry Analysis
- UX Research
- UX Process
- UX Analysis
- UX Wireframes
- UX Review
- Business Design
- Reports
- Scales & Weight Measurement
Passto
- Ticketing
- eCommerce
- Events
Floating Table UX Pattern
- Dashboard Design
- UX Pattern Design
- Spreadsheets
- eCommerce
- Dashboards
- Pivot Tables
- Microsoft Excel
- Pattern Making
- Design Patterns
- Pattern design
- Pattern Libraries
- Mobile Design Patterns
- Intranets

Employment

UX Design Mentor
DesignLab
2016 - PRESENT
- Mentored students one-on-one for the courses: Design 101, UX Research & Strategy, and UX Interaction Design.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Design Partner
SystemaD
2016 - PRESENT
- Consulted on the business strategy for the CEO.
- Created a digital ecosystem strategy.
- Facilitated product design workshops based on the GV Sprint methodology.
- Led the UX design direction for the SystemaD app—aiming to improve the way unbanked people use the internet for their self-development.
Technologies: Indigo Studio Pro, Draw.io, XMind, Google Ventures Sprint Methodology
UX Design Consultant | Strategist
MAG UX
2013 - PRESENT
- Created several online courses and a UX design bootcamp.
- Mentored design students.
Technologies: N/A
UX Design Manager
Inter-American Development Bank (IDB)
2017 - 2017
- Managed the UX/UI process for the app that will implement the blockchain technology for the bank.
- Implemented the world's first case of blockchain in development banking.
- Created a user-centric design to serve all the actors in the bank's environment.
Technologies: Blockchain, Finance, Fintech, Cryptocurrency, Procurement, Bank, Banking
Corporate Expense Management App Designer
Acesso (via Toptal)
2017 - 2017
- Designed a corporate app for expense tracking and budgeting to be used with their prepaid debit card.
- Created the strategy, UX design, visual design, and user testing.
Technologies: Indigo Studio Pro
UX Strategist and Consultant
Zemic Europe (via a freelance agency)
2015 - 2015
- Worked alongside the agency to improve the UI and UX of an ongoing project.
- Worked on UX research and the wireframing process to help the team to understand the user's life cycle and identify new business opportunities to be tackled through growth hacking techniques.
- Grew quote requests up by 100%.
- Facilitated company growth—after my implementation of the new process—by +12%.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Strategy Consultant
Peru.com
2015 - 2015
- Worked alongside the digital marketing team of the most important media group in Peru to to improve the UX of the newsfeed of Peru.com.
- Proposed several changes to adapt the current strategy to the new ways of digital marketing.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX/UI Designer
Passto
2015 - 2015
- Built a quick and dirty functional prototype to pitch to new investors and clients for the client (one of the hottest startups of the entertainment industry)—resulting in the company being effectively sold to C3 Presents, part of the Live Nation group (2016).
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Design Strategist
LAN (via a freelance agency)
2013 - 2015
- Worked on competitive benchmarking and made an in-depth analysis to define the operation model and customer journey across multiple touchpoints.
- Served as an internal consultant and interaction designer to redefine and upgrade their most important online income channel.
- Analyzed several internal business models and delivered fully functional prototypes.
Technologies: Indigo Studio Pro, Draw.io, XMind
Interaction Designer
Ternium (via a freelance agency)
2014 - 2014
- Worked in the mapping and interaction design of the current web service application—aiming to improve the current platform by making the most impact with little changes.
- Conducted user research, based on meetings and workshops with stakeholders.
- Created wireframes and directed the visual design to meet stakeholder's needs.
- Created the Floating Table UX pattern to solve the problem with spreadsheet data overload.
Technologies: Indigo Studio Pro, XMind
UX and Visual Designer
Scripps Networks (via a freelance agency)
2014 - 2014
- Created the help center interactions and applied the visual style guide.
Technologies: Indigo Studio Pro
UX Design Lead
DemocracyOS
2014 - 2014
- Led a five-person team to create the ultimate app for decision-making.
- Worked in all of the stages of the UX process.
Technologies: Indigo Studio Pro, Draw.io, XMind, Google Ventures Sprint Methodology
Interaction Design and UX Consultancy
Tenaris (via a freelance agency)
2013 - 2014
- Worked as a part of the Tenaris long-term UX team where I developed the full research process of a feedback tool.
- Conducted user research, based on meetings and workshops with stakeholders.
- Benchmarked what were the current canned options, created a conceptual framework to align expectations.
- Created the user flows and a working prototype to show the concept and guide the production team.
- Documented all the information available to create a knowledge transfer tool.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Architect
Wells Fargo (via a freelance agency)
2013 - 2013
- Worked with an elite team to determine the strategy and tactics to create the ultimate knowledge management platform for the wholesale internet services department.
- Consulted with clients and stakeholders.
- Created the user research, wireframes, information architecture, and designed interactions in order to foster UI design work.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Researcher
ViajaNet (via a freelance agency)
2013 - 2013
- Worked on the analysis, issue identification, and problem-solving strategies for the iPad mobile web application of ViajaNet—the leading online travel company from Brazil.
- Consulted with stakeholders.
Technologies: N/A
UX Architect
RR Donnelley's Nimblefish (via a freelance agency)
2013 - 2013
- Worked with a consulting team to determine the UX strategy, tactics, and the initial patterns and interactions to create a backbone tool that would integrate all the areas of the company.
- Designed a tool which constituted of several applications: a customer relationship manager app, a marketing campaign automator, and a statistics report creator.
- Consulted with clients and stakeholders.
- Conducted user research, and created the wireframes, information architecture, patterns, and interactions in order to encourage the growth of the UI design work.
Technologies: Indigo Studio Pro, Draw.io, XMind, Lean UX
Interaction Designer | UX Consultant
Kantar Media (via a freelance agency)
2013 - 2013
- Created a discovery process in order to make a new experience prototype.
- Conducted user research.
- Created the information architecture.
- Designed a prototype with interactions to present the ideas to the client.
Technologies: Indigo Studio Pro, Draw.io, XMind
UX Designer
J.P. Morgan (via a freelance agency)
2012 - 2013
- Worked alongside the tech lead to create a tool for train travel in the city of Buenos Aires, using Android technology.
- Conducted user research and crafted the wireframes, information architecture and interactions.
- Worked on software that was used by the J.P. Morgan CEO Jamie Dimon and 10 other C-level executives.
Technologies: Indigo Studio Pro, Draw.io, XMind

Education

Online Certification in Gamification
University of Pennsylvania via Coursera - Remote
2012 - 2012
Bachelor's degree in Business Administration and Marketing Specialization
Universidad de Palermo - Buenos Aires, Argentina
2006 - 2009
Online Certification in Digital Product Launch Formula
Jeff Walker Academy - Remote
2007 - 2008
Diploma in Corporate Finance
Universidad de Palermo - Buenos Aires, Argentina
2007 - 2007
Bachelor's degree in Psychology
Universidad de Buenos Aires - Buenos Aires, Argentina
1998 - 2004
Diploma in Marketing Products and Services Through the Internet
Professional Services Providers - Buenos Aires, Argentina
1999 - 1999

Experience

Business Strategy10 years
Growth Hacking9 years
User Testing8 years
Fintech8 years
User Experience (UX)8 years
Business Coaching8 years
Cryptocurrency3 years
Blockchain3 years

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