Natasha has over 12 years of experience designing applications for desktop, mobile, and web platforms. Her clients include Goldman Sachs, UBS, JP Morgan Chase, advertising agencies, and startups, giving her a breadth of experience from working with a variety of customers. She values innovation and has worked with teams of all sizes.
Led the design team for user experience of financial products from business requirements to development.
Created workflows, personas, interaction flows/information architecture, low fidelity mockups, navigational flows, and high fidelity prototypes.
Developed wireframes with detailed annotations using Axure, functional flows, and UE specifications for simultaneous product releases within my area of responsibility.
Used Agile Methodology to establish a project schedule and milestones, and was responsible for ensuring deliverables met release and sprint/iteration guidelines.
Presented to senior business stakeholders.
Technologies: Photoshop, InDesign
Lead UX Researcher
2013 - 2013
Led user experience research of a wide range of the financial rating products in Europe and the US.
Delivered insights that lead to demonstrable business value, and galvanized user research in the product development.
Developed user personals, workflows, and presentations.
Recommended and spear-headed the most appropriate approaches in getting feedback from our audience including participatory design methods, interviews, ethnographic studies, user initiated feedback tools, in-person and remote focus groups, card-sorting exercises, usability studies off-site, online or in our lab, as well as quantitative methods.
Coached team members and managed their performance.