Publication
Necessary Friction: The Theatrics of UX Security
https://www.toptal.com/designers/ux/ux-security-using-friction-to-design-safer-products
Nenad is available for hire
Hire NenadNenad Ivanovic
Verified Expert in Design
Designer
Belgrade, Serbia
Toptal member since April 1, 2016
Bio
Nenad is a professional digital product designer specialized in platforms and marketplaces, who lives by the philosophy that creative people have the power, and the duty, to change the world for the better. He has led multidisciplinary teams at many internationally recognized creative agencies, IT firms, and startups. Nenad has spoken at nationally recognized conferences and events, such as UX Belgrade, 99U Local Belgrade, Belgrade Design Week, and VOXXED.
Portfolio
Experience
- User Interface (UI) - 12 years
- Product Design - 12 years
- UI Design - 12 years
- UX Design - 12 years
- User Experience (UX) - 12 years
- Lovable - 2 years
- Claude Design - 1 year
- Claude - 1 year
Tools
- Claude
Work Experience
VP of Product
2022 - PRESENT
Nursa
- Redesigned a critical website, achieving a 10x increase in overall SEO performance and a 35x boost in the website’s most revenue-impactful section within the first year.
- Migrated 40,000 pages to Webflow in 19 days, creating one of the largest enterprise websites on the platform. Enabled 10x faster updates and improved website speed by over 70%.
- Integrated tools and vendors, including Cloudflare, AppsFlyer, Algolia, Segment, AI Chatbot, GTM, GA4, and Data Looker.
- Led the redesign and development of a new website, undertaking a major platform switch to augment user experience, platform functionality, and SEO performance.
- Directed and orchestrated growth-oriented projects and teams with an emphasis on innovative SEO strategies, ensuring consistent growth and enhancement of the brand’s online presence.
- Collaborated closely with cross-functional teams, including marketing, development, and design, to create synergies, enabling the execution of cohesive and effective growth strategies.
Technologies: Webflow, Figma, Ionic, Angular, JSON, APIs, B2B, AI Tools, Logo Design, Website Design, No-code Development, Lovable, Claude, Claude Design, Claude Code, Cursor AI, Product Growth, User Conversion, AI-powered Product Design, Cross-functional Collaboration, AI Design, Agentic AI, Enterprise Software, Artificial Intelligence (AI).Generative Artificial Intelligence (GenAI).Lovable, AI-assisted Development, Artificial Intelligence (AI), Artificial Intelligence (AI).AI-generated Code
Product Design Manager
2015 - 2022
Freja eID
- Provided all strategic design for products at Freja eID, an application for digital identities that the Swedish government approved as official mobile eIDs used by banks, companies, and municipalities that require strong authentication.
- Created design systems, wire-framing, and prototyping cohesive user experience on complex features by developing the system architecture with developers, performing usability testings, and conducting extensive UI/UX research.
- Managed all end-user interactions and user research and formed meaningful relationships with companies to understand their vision.
- Facilitated the UX strategy and direction. Acted as a lead visionary and enforced the quality of the end-user experience and user needs.
- Hired and led a team of five designers, two content managers, and two front-end developers while providing overall direction, pushing high-quality work, and inspiring a strong UX design culture.
- Launched Frejaeid.com from scratch and this year was officially approved by the Swedish e-identification board with the quality mark Svensk e-legitimatization.
- Served as a member of the product board, where we collaboratively decided why, what, and how business goals will be achieved with innovative technology. This is where the strategic direction of the service is defined.
Technologies: Webflow, Analytics, Motion Design, Prototyping, Interactive Design, Product Design, Fintech, User Interface (UI), User Experience (UX), Interactive Prototypes, Xcode, InVision, Sketch, Swift, React, Android, iOS, UX Design, UI Design, Mobile Design, Usability Testing, Overflow, Rapid Prototyping, Holistic UX Design, SaaS, Layout Design, Conversion Rate Optimization (CRO), Webflow CMS, Landing Page Design, Content Management Systems (CMS), Responsive Web Design (RWD), Branding, Mobile App Design, UX Branding, Mobile UX, B2B, Logo Design, Website Design, No-code Development, User Conversion
Product Design Manager
2013 - 2015
AlsterCloud
- Worked for AlsterCloud, a software development and design company that combines innovative and powerful technology with intuitive and creative design to make unparalleled branded and engaging web and mobile experiences.
- Designed and built concepts and solutions for web, Android, iOS, WP, Wearables, and Apple TV.
- Collaborated with a passionate team of engineers, designers, and UI/UX experts to develop high-quality products for customers, align priorities, and identify opportunities for process improvement.
- Collaborated with a dedicated team of engineers, designers, and UI/UX experts to develop high-quality products for customers, align priorities, and identify opportunities for process improvement.
- Encouraged the team to share and implement new techniques and tools to stay current, remain innovative, and express creativity and curiosity.
- Led a full UI/UX design team, creating the company identity and implementing proven design methodologies for various clients.
- Created the company's visual identity across the print and digital world.
Technologies: Webflow, InVision, Analytics, Motion Design, Prototyping, Interactive Design, Product Design, User Interface (UI), User Experience (UX), Interactive Prototypes, Apple TV, Apple Watch, Google Glass, iOS, Android, Sketch, UX Design, UI Design, Mobile Design, Motion Interaction, SaaS, Layout Design, Landing Page Design, Content Management Systems (CMS), Responsive Web Design (RWD), Branding, Mobile App Design, UX Branding, Mobile UX, B2B, Logo Design, Website Design, User Conversion
Senior UI/UX Designer
2013 - 2014
Endava
- Designed the UI and UX applications for all mobile platforms.
- Implemented the GUI in collaboration with developers.
- Created the UI design of an application based on Scrum methodology for developers.
- Created a responsive website for the company at the time.
- Served as an advocate for my clients and the end-user by implementing and guiding design and UI techniques that benefit all stakeholders.
Technologies: InVision, Motion Design, Prototyping, Interactive Design, Product Design, Interactive Prototypes, User Interface (UI), User Experience (UX), Android, iOS, Sketch, UX Design, UI Design, Mobile Design, Layout Design, Visual Design, Landing Page Design, Content Management Systems (CMS), Responsive Web Design (RWD), Branding, Mobile App Design, UX Branding, Mobile UX, B2B, Logo Design, Website Design, User Conversion
UI/UX Designer
2012 - 2013
Wireless Media
- Created the user interface and user experience design for the software, websites, and mobile applications.
- Performed UX research, surveys, analyses, syntheses, and created primary personas.
- Worked on AppBuilder, a software for creating mobile applications (iOS, Android, and Windows Phone); presented at the Mobile World Conference in Barcelona.
- Created the web and mobile design for iOS, Android, and Windows Phone apps and tablet class for Mondo.rs, a news portal.
- Designed mostly for clients, such as the biggest telecom operators in the region: Mobile Telephony of Serbia, m:tel, Telenor, Vip, and more.
Technologies: InVision, Motion Design, Prototyping, Interactive Design, Product Design, Interactive Prototypes, User Interface (UI), User Experience (UX), Android, iOS, Sketch, UX Design, UI Design, Mobile Design, SaaS, Layout Design, Visual Design, Landing Page Design, Content Management Systems (CMS), Responsive Web Design (RWD), Branding, Mobile App Design, UX Branding, Mobile UX, Logo Design, Website Design, User Conversion
Other Experience
Education
2009 - 2012
Bachelor's Degree in Graphic Design
College of Fine and Applied Arts - Belgrade, Serbia
2005 - 2009
High School Diploma in Law and Justice Administration
Economic and Trade School - Zaječar, Serbia
Certifications
OCTOBER 2016 - PRESENT
Responsive Web Design with Vitaly Friedman
Smashing Magazine
OCTOBER 2015 - PRESENT
Youth Heroes — The Best Under 25
Serbia eCommerce Chambers
JUNE 2015 - PRESENT
Website of the Day at the CSS Design Awards
CSS Design Awards
JUNE 2015 - PRESENT
Honorable Mention at AWWWARDS
AWWWARDS
JUNE 2013 - PRESENT
UX Training Week with Janko Jovanovic
Janko at Warp Speed
JUNE 2010 - PRESENT
Ein Wegeleitsystem Für Das Goethe-institute Belgrade
Goethe Institute Belgrade
Skills
Tools
Principle, InVision, Sketch, Claude, AI Tools, Xcode, UX Tools, Jira, Confluence
Platforms
Apple TV, Webflow, Webflow CMS, Figma, Apple Watch, tvOS, webOS, Mobile, iOS, Android
Languages
Swift
Industry Expertise
Games, Education, Banking & Finance
Other
Interactive Design, Product Design, Web App Design, UX Design, UI Design, Branding, Mobile UX, Prototyping, User-centered Design (UCD), User Interface (UI), Interactive Prototypes, User Experience (UX), Responsive, App Design, Design, Fintech, Overflow, Web Design, SaaS, Layout Design, Visual Design, Landing Page Design, Content Management Systems (CMS), Responsive Web Design (RWD), Mobile App Design, UX Branding, B2B, Logo Design, Web UI, Website Design, No-code Development, Lovable, Claude Design, Product Growth, User Conversion, AI-powered Product Design, Cross-functional Collaboration, AI Design, Enterprise Software, Artificial Intelligence (AI).Generative Artificial Intelligence (GenAI).Lovable, Artificial Intelligence (AI), Artificial Intelligence (AI).AI-generated Code, Motion Design, Analytics, User Testing, React, Conversion Rate Optimization (CRO), Framer, Claude Code, Cursor AI, Agentic AI, AI-assisted Development, Google Glass, Apple TV UI, TV, Smart TV, User Flows, Interaction Design (IxD), Human Interface Design, Human-media Interaction, Remote Work, Mobile Design, Rapid Prototyping, Interactive UI, Holistic UX Design, UX Flows, Interactive UX, Interactive Web Design, Usability, Usability Testing, Motion Interaction, Animation, Apps, Enterprise, Future Design, Service Design, Touch Interactions, Educational Videos, Finance, Mobile Banking, Travel, User Research, Currency Exchange, Forex, White Labeling, Remote Control, UX Research, Illustration, Digital Illustration, Learning, Mobile Learning, Mobile Apps, Mobile UI, UI Animation, User Personas, Personas, Platforms, Platform Design, Job Boards, Jobs to be Done (JTBD), Jobs, Job Portals, Wireframing, Annotated Wireframes, Market Research, Market Research & Analysis, Technical Design, Specs, UX Specifications, Diagrams, Flow Diagrams, iOS UX Design, iOS TV, Behavioral Economics, Product Management, Compliance, ROI, Financials, Ionic, Angular, JSON, APIs
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