Omotoyosi Adegbite
Verified Expert in Design
UI/UX Designer
Lagos, Nigeria
Toptal member since September 29, 2022
Omotoyosi is a distinguished UI/UX designer renowned for crafting complex SaaS products for emerging and established companies. Her proficiency spans all design stages, from planning and research to wireframing, design systems, UI, and testing, delivering intuitive, engaging applications for edtech, eCommerce, and real estate. Remarkably, her redesign of a B2B edtech platform catalyzed a 60% user base growth. Trust Omotoyosi's human-centered design to elevate your product to its full potential.
Portfolio
Work Experience
Product Designer
Fluent Conveyors
- Redesigned the ERP software for mobile to power the future of conveyor engineering and manufacturing, simplifying engineering and enabling technology to connect our dealers to customers faster and better.
- Created a brand identity guide including typography, buttons, form elements, icons, language, tone, and other assets.
- Conducted stakeholder interviews and competitive analysis, which helped me understand the current problems users are having with the system, the industry trend, and how to improve the software for users.
- Designed the asset management platform, which allows users to manage their help desk tickets, equipment shipping, maintenance tasks, and more.
- Created the sales dashboard that allows the sales team to see sales analytics, goals, and the performance of the marketing campaign they have pushed out.
- Designed the vendor dashboard, which allows a vendor to approve an invoice and pass it to payment. They can also see open and closed invoices.
- Created an email template that ensures consistency in communication and provides a standardized format, layout, and messaging for emails sent out by vendors and customers.
Product Designer
Harvard University
- Designed a personal AI assistant that helps users with day-to-day activities such as daily meeting reminders, calendar reminders for birthdays, writing emails, reviewing meeting notes on the Note app, documents on MS Word, and booking restaurants.
- Built the brand identity guide, including color, images, icons, language, tone, and the design system, consisting of buttons, input fields, navbars, toggle buttons, and more.
- Created over 68 high-fidelity mockup screens to demonstrate how the user interacts with the Personal AI using the interactive prototype on Figma.
Product Designer
Zogo Technologies
- Revamped the latest edition of educational software utilized by 50+ colleges across the United States—a SaaS B2B edtech platform—leading to increased installations and a surge in ratings surpassing all previous versions.
- Collaborated with the client to comprehend their brand vision, target audience, and market positioning. Curated a brand identity by carefully choosing typography, color palettes, and other visual elements that align with the client's objectives.
- Provided guidance and support to the CEO aligning user needs and motivations with the design goals, ensuring a user-centric, inclusive, and delightful product experience. Leveraged competitor analysis and market research to drive the design process.
- Crafted brand identities that truly differentiate in the market. Presented cutting-edge concepts that successfully communicated the brand voice to customers, resulting in heightened brand engagement and satisfaction levels.
- Conducted UX audit and detailed the analysis of usability issues and user challenges, such as navigation, information architecture, layout, and interactions. Fixed these issues, which resulted in a UX score increase of 90%.
- Mapped out user flows and analyzed how clear and efficient it is to complete tasks on the software. This helped identify bottlenecks, confusion points, and unnecessary steps in the user journey.
- Conducted a thorough assessment of the software's adherence to accessibility guidelines, identifying and addressing potential barriers that could impede users with disabilities from accessing and engaging with the product.
- Created an enhanced dashboard template featuring visually captivating and intuitive representations of complex data. This facilitated the effective communication of data-driven insights, empowering end users to make informed decisions confidently.
- Prioritized intuitive navigation by implementing a clear information hierarchy, ensuring consistent design elements, and offering helpful tooltips so users could complete tasks efficiently and independently.
- Contributed to a substantial user base expansion with the inclusive approach implemented in the new design that encompasses individuals with diverse accessibility needs.
UI/UX Designer
Feel Welle
- Created a responsive web application for a beauty marketplace, empowering users to conveniently book various services, including massage, nail services, physical therapy, and professional services.
- Allowed the web app to intelligently match users with service providers based on location, enhancing accessibility and streamlining the booking process.
- Developed a comprehensive brand identity guide covering colors, typography, inputs, modals, dropdowns, icons, tables, grids, spacing, checkboxes, and more. It's a complete toolkit for consistent and impactful brand representation.
- Emulated Uber Eats' functionality, enabling users to conveniently book services, select preferred dates, specify the number of customers, choose from various payment options, and provide location details, ensuring a seamless and tailored experience.
- Compiled insights of end-user data on age, demographics, and unique traits to meet stakeholder expectations. Developed a comprehensive user persona based on this information, ensuring a user-centric approach for effective product development.
- Created marketing materials to enhance brand recognition, communicate key messages, engage users, and drive conversions. This resulted in building trust, highlighting unique offerings, and differentiating the website in a competitive market.
- Crafted captivating high-fidelity mockups to animate the design on all screens and developed an interactive prototype for robust A/B testing. This tool empowered data-driven decisions, enhancing user experience.
- Delivered the approved design precisely and clearly, empowering the development team to execute front and back-end development seamlessly.
- Ensured efficient collaboration with the development team, guaranteeing a smooth transition from design to implementation by providing a well-defined design foundation, resulting in a polished and functional end product.
- Contributed to the seamless launch of the web app, captivating users with effortless interactions. Its exceptional user experience attracted a significant user base that transitioned into loyal, recurrent users.
Product Designer
Accountable TechServe Inc.
- Spearheaded a cross-functional unit working on a SaaS B2B accountability app, comprising a fellow product designer, talented professionals in the back and front end, and a product manager.
- Led the research and discovery phase by interviewing both existing and potential new users. By understanding their needs, desires, and expectations, valuable insights were gleaned to inform the development of customer-centric solutions.
- Collaborated seamlessly with the CEO to design an intuitive and scalable system for accounting, able to blend intuitive design principles with cutting-edge AI technology seamlessly.
- Crafted a scalable solution that revolutionized the way accounting is done. This forward-thinking approach empowered businesses to streamline their financial processes, make data-driven decisions, and unlock unprecedented efficiency.
UI/UX Designer
Smartsafe Consulting
- Provided UX solutions and design concepts based on A/B testing and user interviews and proposed design recommendations for a learning management system platform.
- Increased the website's visit volume by 30% by redesigning the learning management system to adapt to mobile devices and modern aesthetics through more than two rounds of storyboarding, wireframing, and prototyping.
- Attracted more enterprise and candidate users with upgraded modern branding by creating an expandable design system aligned with the new brand guide.
- Improved the website's retention rate by 22%, introducing a more robust design hierarchy that simplified the user flow for customizing a product.
- Produced high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
- Designed UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets. Tested UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
- Adhered to style standards on typography, colors, and images and translated requirements into style guides, design systems, design patterns, and attractive user interfaces.
- Developed and conceptualize a comprehensive UI/UX design strategy for the brand. Provided advice and guidance on implementing UX research methodologies and testing activities to analyze and predict user behavior.
- Created original graphic designs—images, sketches, and tables—and identified and troubleshot UX problems (e.g., responsiveness). Incorporated customer feedback, usage metrics, and usability findings into the design to enhance UX.
- Built the dashboard experience on the platform for admin, enterprise, and candidate users so tutors could manage their tutoring services. Conducted UX audits to help increase the platform's conversion rate and overall experience.
Web Designer
LegalTech, LLC
- Interpreted the project requirement document for a legal software platform, crafting user stories that illuminated user goals, motivations, and pain points, guiding solution creation, resonating with the target audience, and boosting engagement.
- Collaborated with the client to comprehend their brand vision, target audience, and market positioning. Curated a brand identity by carefully choosing typography, color palettes, and other visual elements that align with the client's objectives.
- Conducted UX audit and detailed the analysis of usability issues and user challenges, such as navigation, information architecture, layout, and interactions. Fixed these issues, which resulted in a 90% increase in the UX score.
- Maintained constant communication with the client, providing regular updates and opportunities for feedback. This collaborative approach ensured that the final product met and exceeded the client's expectations.
- Designed wireframes and high-fidelity mockups. and created responsive screens that ensured the design looked stunning across all devices. Using Figma, I crafted interactive prototypes that allowed testing the user flow firsthand.
Product Designer
Condueet
- Accelerated the startup's growth by spearheading the design and launch of its first MVP, an enterprise fintech app for the open banking system. Within two months of joining the team, we successfully transformed the vision into a tangible reality.
- Crafted an impactful product strategy and took ownership of the entire product lifecycle, driving its success from conception to launch. This resulted in a product that exceeded expectations with a seamless user experience.
- Created a unique design for the website in Duda Mobile, the web application for developers, and the admin platform, allowing users to spend more time using the web application on the front and back end.
- Collaborated with the product manager and front-end and back-end engineers, leveraging the power of the Agile development framework. This collaborative approach ensured optimal efficiency and facilitated the delivery of high-quality results.
- Achieved remarkable outcomes, exceeded client expectations, and delivered exceptional solutions by fostering clear communication channels, embracing iterative development cycles, and promoting cross-functional collaboration.
- Created marketing materials to enhance brand recognition, communicate key messages, engage users, and drive conversions. This resulted in building trust, highlighting unique offerings, and differentiating the website in a competitive market.
UI/UX Designer
Niish Cloud
- Crafted visually stunning and engaging landing pages, websites, and mobile and web apps for this web design and development agency that elevated clients' brands and effectively communicated their message to the target audience.
- Conducted in-depth market analysis and competitive research, and gathered valuable customer feedback to derive analytical solutions, harnessing the power of data-driven insights.
- Empowered clients' brands with comprehensive digital advertising solutions by creating captivating assets for social media campaigns, ensuring consistency across all channels with the help of cutting-edge CMS tools.
- Gathered and evaluated user requirements through close collaboration with product managers and engineers. Together, we built exceptional solutions that genuinely resonate with the target audience.
- Designed wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes to deliver exceptional quality products that drove engagement.
- Developed captivating UI elements and tools that enhance digital assets. From sleek navigation menus to intuitive search boxes, tabs, and widgets, I created a seamless user interface that elevates the user experience.
- Ensured optimal performance of UI elements such as CTAs, banners, page layouts, designs, flows, and target links through rigorous testing, resulting in visually stunning and conversion-focused digital experiences.
- Collaborated with the product manager and front and back-end engineers, leveraging the power of the Agile development framework. This collaborative approach ensured optimal efficiency and facilitated the delivery of high-quality results.
Product Designer
Propty.me
- Created the design of the property technology platform, which assisted the company in raising a pre-seed of $1 million from investors.
- Designed static and animated infographics and assets for the real state platform and delivered a 49% opening rate and 11% click rate, which doubled the usual click rate when using a theme for their design.
- Increased design speed by 16% by establishing an expandable design system in Figma while collaborating with the stakeholders, product manager, and a team of developers and quality assurance testers.
- Collaborated with the product manager, front and back-end engineers, and a business analyst using the Agile development framework to ensure efficiency, quality delivery, and intuitive user-centric designs.
- Created mockups and information architecture for the portal by identifying user personas and focus groups. Conducted design testing and iterated the designs based on feedback.
- Produced high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
- Adhered to style standards on typography, colors, and images and translated requirements into style guides, design systems, design patterns, and attractive user interfaces.
- Built a series of pitch decks that resulted in $1+ million in venture funding for a startup.
Product Designer
Qlason
- Led cross-functional collaboration for the B2B, B2C eCommerce marketplace, integrating insights from various team members, such as product managers, engineers, and stakeholders, while creating wireframes and prototypes for the website and mobile app.
- Incorporated diverse perspectives and expertise and ensured a comprehensive and user-centric design solution.
- Achieved a 25% increase in user satisfaction by introducing an innovative live-streaming feature that connects buyers and sellers nationwide. This addition enabled real-time interactions, enhancing overall user experience and a stronger engagement.
- Created detailed user interface patterns and ensured seamless interactions and an intuitive user experience. Designed elegant UI assets, captivating videos, and impactful email campaigns that elevated marketing efforts.
- Created, refined, and tested prototypes for onboarding, home, user shopping checkout, admin system, seller user journey, and live streaming on the platform. Received excellent feedback regarding my work and time management skills from stakeholders.
- Refined and tested prototypes across various key platform areas, including onboarding, home, user shopping checkout, admin system, seller user journey, and live streaming.
Web Designer
Rana Solutions
- Designed and developed websites using the WordPress CMS. Leveraging the power of templates and plugins, I created highly functional and visually appealing websites tailored to users' unique needs.
- Performed UX auditing and pinpointed areas of improvement through heatmaps and behavioral analytics tools. Utilized SEO to increase traffic and tracked KPIs in Google Analytics. Performed quality assurance tests of plugins and widgets.
- Delivered outstanding WordPress websites that met and exceeded clients' expectations. Designed products such as eCommerce, learning management systems, school management systems, and real estate websites.
Education
Bachelor's Degree in Fisheries Technology
Federal College of Fisheries and Marine Technology - Lagos, Nigeria
Certifications
Web Motion: Create a Parallax Effect
Adobe InDesign Master Class
Udemy
The Branding Masterclass The Entire Brand Design Process
Udemy
Certified Logo Designer In Adobe Illustrator
Udemy
Certified UI/UX and Motion Designer
Udemy
Skills
Tools
Figma, Sketch, Adobe Illustrator, Adobe XD Design, Adobe Illustrator, Photoshop, Google Slides, UX Tools, Photoshop, Adobe Creative Suite Design, Adobe Creative Suite Design, Microsoft PowerPoint, Photo Editors, Wix Development, Figma Prototyping, Adobe InDesign, Jira, Trello Development, Proto.io, InVision, Google Web Designer, Adobe After Effects Design, Adobe Creative Suite Design, Adobe InDesign, Microsoft Word, Notepad++, Duda Mobile
Languages
Visual Design, CSS, HTML
Platforms
Android Design, iOS Design, Web Design, WordPress Design, Mobile App Design, Shopify, MacOS, Adobe Creative Suite Design, WooCommerce Design, Webflow Design, Google Ads
Industry Expertise
Education, Healthcare App Design, Consumer Products, Real Estate, Luxury Goods, Education Technology (Edtech), Fashion, Restaurants & Dining, Food & Beverage, Automotive, Health & Wellness, Marketing Design, Advertising Management
Other
Interaction Design (IxD), Wireframing, Prototyping, Usability Testing, Design Thinking, Visual Design, Motion Interaction, Product Design, Card Sorting, Information Architecture, UX Design, Web App Design, UX Strategy, Web Design, Design Systems, Branding, Responsive Web Design, User Journeys, Mobile App Design, UX Design, UI Design, UX Design, Mockups, E-commerce Website Design, UX Design, A/B Testing, WordPress Design, UX Design, Ideation, Accessibility Development, Dashboard Design, SaaS Design, Enterprise SaaS, B2B Design, Mobile App Design, Data Visualization Design, Mobile App Design, Presentations, WordPress Design, UI Design, UX Design, Mobile UX Design, Mobile UI Design, Prototype Design, Minimum Viable Product (MVP), Sustainability, User Flow Design, Rapid Prototyping, Brainstorming, Concepting, Innovation, Usability Analysis, Competitor Analysis & Profiling, UX Design, Competition Research, Responsive Web Development, Mobile App Design, Material Design, Fintech Development, Finance, UX Research, UI Design, iOS UX Design, UI Design, Landing Page Design, Web UI, Web UX Design, User Testing, Dashboard, Admin Panels, Web Platforms, Form Design, Mobile First Design, Profile Design, Social Media Platforms, User Stories, Online Payments, Prototype Design, Graphic Design, Email Design, Blog Design, Email Template Design, Social Media Design, Chart Design, Data Storytelling, Analytical Dashboards, Motion Design, Conversion Rate, Design Strategy, Strategic Design, Conceptual Design, E-commerce UX Design, Instructional Design, Learning Management Systems (LMS), eLearning Design, UX Design, B2B2C, B2C, Mobile App Design, UX Design, SaaS Design, Prototype Design, Brand Design, Shopify Theme, Web Design, UI Prototyping, Desktop App Design, UI Design, CRM Design, User Validation, Content Management Systems (CMS), Web Application, Component Libraries, Presentation Design, Investor Presentations, Presentation Design, Responsive Design, Landing Page Optimization, System Design, Data Flows, Enterprise Development, Brand Identity Design, Clean Design, Logo Design, Company Naming, Competitor Analysis, Quizzes, Instant Messaging, UX Design, Material UI, UI Design, Typography, Accessible Web Design, CRM Design, SaaS Design, UI Design, Style Guides, Customer Portals, UX Wireframes, Mockups, Product Strategy Consulting, Mobile Apps, Marketplace Design, Communication Design, UX Design, Prototype Design, Accessory Design, UX Design, Educational Platform Design, Brand Design, Mobile App, MVP Design, Customer Segmentation, Customer Service Strategy, Customer Journeys, Customer Research, CX Design, Design, Creative Design, Web Design, Infographics, Motion Graphics Design, Gamification Design, Design Sprints, UX Design, Product Strategy, Social Media Apps, Marketing Design, Healthcare Services, Mobile App, Booking Apps, Color Palettes, Blogs, Product Lifecycle Management (PLM), Management, Consumer-facing Product Design, CRO, Layout, Interactive UX, Design Reviews, Web & Mobile Applications, AI Design, Web Design, Web UI Design, Web Design, Creative Direction, Remote User Testing, Design Leadership, Design Strategy, UX Design, UX Design, UI Design, UI Design, Digital Product Design, Human-centered Design, Annotated Wireframes, Prototype Design, Web App Design, Email Marketing, Digital Advertising, Internal Apps, Twitter Bootstrap, Digital Marketing, B2C Marketing, Product Discovery, Design Consultation, Product Roadmaps, Discovery Workshops, Graphic Design, Social Media Design, Machine Learning, Data Science, Landing Pages, Click-through Rates (CTR), SEO, Web Marketing, Startup Development, Iterative Design, Marketplace Design, Design Guidelines, Design Ops, Data Virtualization, Graphic Design, E-commerce Website Design, UI Design, Checkout, User Management, Open Source Development, User Roles, UI Style Guides, UI Design, eCommence Templates, E-commerce Development, Database, PowerPoint Templates, Graphic Design, Website Builders, Responsive Web Design, Web Layout, Layout Design, Minimalism, SaaS Design, Web Design, Delivery, Grocery Delivery, Feature Prioritization, Stakeholder Management, Stakeholder Interviews, Agile Design, Storyboard Design, E-commerce Development, Empathy Mapping, Design Workshops, UI Design, Business to Business to Consumer (B2B2C), Design Principles, Design Thinking Facilitation, UX Design, User Experience Design, Edtech Design, User Surveys, Market Research Analyst, Research, Banner Design, Advertising Design, Design Libraries, Interactive UI, Animated Interactions, Storytelling Design, Digital Marketing Design, Web Accessibility, Growth Strategy, Pixel Perfect, Graphic Design, Communication Design, Audits, Heuristics, Conversion, E-commerce Development, Web Design, UX Design, UX Design, Workshops, Collaboration, User Workshops, Logo Design, User Experience Strategy, No-code Development, Product Ownership, Interactive Design, User-centered Design (UCD), App UI, Web Design, Graphic Design, Elementor Design, Mockups, Grid Systems, Legal, Auditing, Training & Training Content Development, Training, Tone of Voice, Shopify Design, Product Videos, Social Networks, iOS Design, Complex Web Systems, User Workflows, Agriculture, Thumbnail Images, App UX, Beauty Products, Usability, Enterprise Design, User Research, UX Design, UX Design, UX Design, Banner Ads, Illustration, Ad Design, Facebook Ads, Instagram Ads, Graphic Design, Art Direction, Web Content, Qualitative Research, Quantitative Research, Research Reports, Animation Design, Digital Ad Design, Digital Marketing Product Management, UX Design, Brand Strategists, Analytics Development, Data-driven Dashboards, Images, Supply Chain Management, Supply Chain, Economic Development, Print Design, Chatbot Design, Chatbot Design, AI Design, Coding, Logo Design, Digital Illustration, Sketching, Video Editing, UI Design, Visual Identity Design, Digital Brand Identity, Brand Development, Digital Brand Design, Video Ads, Graphic Design, Graphic Design, Video Marketing, Icon Design, Pattern Design, App Icon Design, Childcare, Children's Illustration, Animals, Editorial Design, Print Design, Digital Printing, Magazine Cover Design, Magazine Layout Design, Magazine Ads, Digital Magazines, Documentation, Graphic Design, Graphic Design, Ad Banners, Google Banners, HTML5 Banners, Social Banners, YouTube Banners, Books, Graphic Design, Brochure Design, Brochures, Graphic Design, iPad Design, Digital Marketing, Videos, PDF Branding, Vector Design, Graphics, 2D to 3D, 2D, 3D, Vector Images, Logo Design, Icon Design, Document Design, Web Design, Forms Design, PDF, Brand Design, Product Demonstrations, Video on Demand (VOD), Redesign, Fluent Commerce, Vendor Management, Vendors & Suppliers, Sales Orders, ERP Development, Asset Management, Binary Large Objects (BLOBs), Document Interchange Architecture (DIA), Animation Design
Experience
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