Paola Vizcaino, Designer in Puerto Escondido, Mexico
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Paola Vizcaino

Verified Expert  in Design


Puerto Escondido, Mexico
Toptal Member Since
November 29, 2018

Paola is a seasoned creative UI/UX designer who has left her mark over the last 10 years designing and redesigning web and mobile sites for clients like Seaworld, GE HealthCare, Southern New Hampshire University, and Source Atlantic. Paola's work includes hands-on branding, conceptualizing, creative strategy, graphic design, instructional design, responsive web, apps, online campaigns, and across-the-board experience with printed media.


Work Experience

Visual Design with B2C Web Design Experience

2023 - 2023
Pure Freedom Inc
  • Designed the new experience for the True Girl site, revamping the visual approach and creating a more intuitive and engaging user journey.
  • Curated content and helped A/B test headlines, descriptions, and calls to action to improve the site's performance.
  • Built new marketing assets with a refreshed brand guide, applying colors, typography, language, and other elements to social media posts, brochures, marketing banners, email templates, and more.
  • Prepared and edited product images to show in their eCommerce portal.
  • Created and edited animated videos and reels for marketing purposes and website banners.
Technologies: Web UI, Figma, Design, Web Design, Web UX, Product Design, Adobe Creative Suite, Basecamp, Prototyping, User Flows, User Journeys, UIKit, Marketing Design, Digital Marketing, Social Media

Visual Designer

2023 - 2023
Payne Training Solutions LLC dba All In PM Prep
  • Designed the PDF guide for students applying for the PM exam. This guide contains steps for users to fill in forms and recommendations when submitting the PM exam.
  • Rebranded the guide experience and content with imagery and other visual elements to feel modern and renewed.
  • Defined a clear flow for the content pages to improve the user journey by following the guide steps.
Technologies: Visual Design, PDF Design

Presentation and Marketing Designer

2022 - 2023
Mongoose Research, Inc
  • Worked as a presentation and marketing designer for B2B sales projects.
  • Designed marketing assets for ebooks, one-pagers, brochures, and presentations.
  • Built a new visual style for marketing improvement and strategies.
  • Designed infographics and other visuals for pitch decks.
Technologies: Marketing Design, Presentation Design, Visual Design, Social Media Design, Editorial Design, Infographics, B2B, Pitch Decks, Ebook Design, Adobe Creative Suite, Adobe InDesign, PowerPoint Design, Presentations, Microsoft Outlook, Communication Strategy, Marketing Communications (MarCom), Brand Design

Senior UX/UI Designer

2019 - 2022
SAI 360 - Risk & Learning
  • Designed the code of conduct package for clients with extensive content, looking for an engaging experience through a PDF and a living code site.
  • Created branded mockups for customized e-learning courses for clients and continued with their design implementation.
  • Built e-learning media pieces for the SAI library.
Technologies: Graphic Design, Storytelling, Visual Storytelling, Image Manipulation, Style Guides, Social Media, Visual Assets, Photography Styling, Photography, Edtech Design, E-learning, Accessibility, Art Direction, Videos, User Experience (UX), User Interface (UI), Marketing Design, Web, Sitemaps, Educational Platform Design, Learning Strategy, Instructional Design, Articulate Storyline, PowerPoint Design, Microsoft PowerPoint, Microsoft Teams, Presentations, Microsoft Outlook, Communication Strategy, Marketing Communications (MarCom), Brand Design

Experience Designer

2016 - 2019
  • Designed responsive web experiences for companies such as SeaWorld, Bruderhof, Source Atlantic, Suncoast, WilmerHale, Southern New Hampshire University, and Verndale. Worked with their brand guides styling the new visuals of their sites.
  • Created different marketing assets such as ebooks, digital banners, white papers, and brochures for internal marketing campaigns such as Experience is Everything and Whats NECXT? Designed the branding style for the campaigns.
  • Designed a news app experience containing filtered lists of different technology articles found on some of the most popular sites for the internal marketing Verndale campaign NECXT.
  • Redesigned the Bruderhof Comunity website as well as their blog pages and archives. Worked on creating a new responsive experience on each of their pages.
  • Designed the site visuals for other SeaWorld's park sites, such as Aquatica, Busch Gardens, Adventure Island, and Water Country, with their specific and unique branding and tablet and mobile responsive behavior.
Technologies: InVision, Adobe Experience Design (XD), Adobe InDesign, Sketch, Adobe Photoshop, Data Visualization, Presentations, Microsoft Outlook, Communication Strategy, Marketing Communications (MarCom), Brand Design

Senior Designer

2014 - 2016
  • Designed a microsite with a roulette experience for the New Mazda 3 launch in Ecuador. Worked on a very tight schedule, meeting client requirements and creating a dynamic experience for users.
  • Handled the art direction of campaigns for the New Fiat 500, creating digital assets for their socials and site banners.
  • Designed social media content as well as website banners for brands like Bimbo Ecuador, Hyundai Ecuador, GMO Chile, Jeep Ecuador, Mazda Ecuador, Solaris Chile, and Yoplait Mexico.
  • Contributed to photography styling for the social media content of brands like Mazda, Jeep, Chrysler, Dodge, Fiat, and Hyundai in Ecuador.
  • Handled photography direction, styling, and design of the experience and interface of a microsite for the launch of the New Hyundai Sonata 2015.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe Creative Suite, Presentations, Communication Strategy, Marketing Communications (MarCom)
2007 - 2013

Bachelor Degree in Graphic Design

Univesidad De Las Americas - Quito , Ecuador


After Effects

Nueva Escuela de Diseno - Buenos Aires


Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Microsoft Outlook, Sketch 4, Articulate 360, Storyline 360, Articulate Storyline, Microsoft PowerPoint, Articulate Storyline 3, Sketch, Adobe Experience Design (XD), InVision, Manufacturing, Figma, InDesign CC, Photoshop 7, Basecamp


SharePoint, Mobile, Web, WordPress

Industry Expertise





Responsive Web Design (RWD), Visual Design, Graphic Design, UI Design, Branding, Web Design, Desktop Web Design, Mobile App Design, Mobile Web Design, Design, Marketing Design, Style Guides, PowerPoint Design, Microsoft Teams, Presentations, Communication Strategy, Marketing Communications (MarCom), Video Editing, Communication Design, Digital Marketing, Brand Design, UX Design, Responsive, User Experience (UX), Social Media, App Design, Higher Education, Instructional Design, Articulate Rise, eCommerce Design, eCommerce UX, eCommerce Web Design, Dashboards, B2B, B2C, Web UX, Web UI, Mobile eCommerce, eCommerce, Dashboard Design, Data Virtualization, UX Branding, App UX, Social Media Campaigns, Internet of Things (IoT), Responsive Design, Website Redesign, Mobile UX, UI Branding, User Interface (UI), Data Visualization, Mobile UI, Mobile Design, Reports, Packaging, Logo Design, Product Packaging, Package Design, Redesign, Responsive UX Design, Responsive UI, Tablet UI, Tablet UX, Designing for Data, Dashboard Instruments, Style Sheets, Styling, Law, Experience Strategy, B2B2C, Enterprise, Interface Design, Landing Pages, Landing Page Design, Storytelling, Visual Storytelling, Image Manipulation, Visual Assets, Photography Styling, Photography, Edtech Design, E-learning, Accessibility, Art Direction, Videos, Sitemaps, Google SEO, Customer Acquisition, WordPress Themes, WordPress Design, Financial Services, Lead Generation, Annotated Wireframes, Wireframing, Conversion Rate Optimization (CRO), Educational Platform Design, Learning Strategy, Presentation Design, Social Media Design, Editorial Design, Infographics, Pitch Decks, Ebook Design, Business to Business to Consumer (B2B2C), PDF Design, Product Design, Prototyping, User Flows, User Journeys, UIKit

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