Pierre E. Poulin, Designer in Oaxaca, Mexico
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Pierre E. Poulin

Verified Expert  in Design

Designer

Location
Oaxaca, Mexico
Toptal Member Since
August 20, 2019

With an early career woven into the rise of the internet, Pierre's experience in digital is vast. Over the last 20 years, he founded one of the first award-winning web shops in Montreal, crafting work for major accounts, such as Burger King. Pierre designed an event app used by Airbnb, Salesforce, and Cisco. He continues to serve on a jury at the prestigious FWA. Typography, smooth interactions, and a glimmer of sassy irony are the driving forces behind his elegant yet highly functional style.

Portfolio

Work Experience

Owner and Product Designer

2021 - PRESENT
MyGreedyBot
  • Built the company, its concept, and a product from A to Z.
  • Developed a digital marketing strategy, including tone of voice, conversion copywriting, landing page optimization, funnel strategy, etc.
  • Created a brand and a design system, including style guide, logo, illustration, UI, components, etc.
  • Handled marketing campaigns, video editing, and motion graphics for YouTube, Instagram, and TikTok.
Technologies: Figma, Adobe CC, Ghost, Webflow, User Interface (UI), Responsive UI, Funnel Marketing, Funnel Optimization, Funnel Analysis, Landing Page Optimization, Interactive Prototypes, Color Palettes, Identity Design, Logotype, Marketing, Infographics, Visual Assets, Brand Design, Brand Logos, Prototyping

Judge

2018 - PRESENT
The FWA
  • Served on an exclusive jury judging the best in digital design worldwide.
  • Needed to be previously recognized by The FWA to be nominated as a judge.
  • The FWA is one of the first, oldest, and most notorious web design awards.
Technologies: Visual Design, WebGL, Web UI, Web UX, Web, UI Design, Web UI Design, UX Design, Web UX Design, Art Direction, Creative Direction, Digital Branding, Digital Creative Direction, Conceptual Design, Product Design, Web Design, User Interface (UI), User Experience (UX), UI Animation, Interactive Design, Typography, Branding, Mobile UI, Digital Brand Identity, Responsive Design, Marketing Design, Graphic Design, Digital Marketing Design, Mobile, Concepting, Corporate Websites, Responsive Web Design (RWD), Motion Design, Illustration, Social Media Design, 3D, Responsive UI, Strategy, Advertising Design, Design, Ad Design, Scroll Animations, Responsive, Responsive Layout, UI Motion, Motion & Animation Design, Web Illustration, Brand Positioning, Brand Strategy, Logo Design, Mobile Design, Mobile UI Design, Mockups, Marketing

Creative/Art Director | Brand Strategist | UI/UX Designer

2011 - PRESENT
Freelance
  • Worked with major brands like Cirque du Soleil, Céline Dion, Montreal Canadiens, Bell, Telus, Ford, CBC, Business Development Bank of Canada, Pfizer, Bombardier, etc.
  • Collaborated with international ad agencies such as BBDO, Y&R, Sid Lee, Publicis, etc.
  • Provided strategy consultancy and strategic planning for small to medium-sized businesses and startups.
  • Provide guidance as a creative director to designer teams.
  • Designed comprehensive brand systems and style guides.
  • Designed countless presentations and pitch decks for big and small clients.
  • Supported agencies in brainstorming and conception phases of their digital campaigns.
  • Worked on agency pitches that required high-end design and high-definition mockups.
Technologies: Adobe Photoshop, Webflow, Lottie, Illustration, Branding, Visual Design, Social Media Design, Marketing Design, Graphic Design, 3D, Responsive UI, Strategy, Email Design, Email Signature Design, Landing Pages, Landing Page Design, Web Design, Web UI Design, Web UI, Web UX, Web UX Design, Presentations, Video Presentations, Presentation Design, Scroll Animations, Digital Branding, UI Motion, Motion & Animation Design, User Engagement, Creative Direction, Digital Creative Direction, Art Direction, Responsive, Responsive Layout, Responsive Design, Responsive Web Apps, Responsive Web Design (RWD), Responsive UX Design, Responsive Email Templates, Style Guides, UI Style Guides, Brand Systems, Figma, User Interface (UI), User Experience (UX), Pitch Decks, Logo Design, Web Components, Template Design, UI Design, UI Animation, Interactive Design, Brand Guidelines, Typography, Design Guidelines, UX Design, Mobile UI, Music Industry, Digital Brand Identity, High-fidelity Prototypes, Adobe After Effects, Adobe CC, Colleges & Universities, Digital Marketing Design, Mobile, Guidelines, Live Entertainment, Concepting, Product Design, Corporate Websites, Wireframing, Motion Design, Advertising Design, Research, Planning, Design, Ad Design, InVision, UX Wireframes, Web Illustration, High-fidelity Mockups, Google Slides, PowerPoint Design, WebGL, Web, Conceptual Design, Web App UI, Web App UX, Event Design, Social Media Kits, UI Branding, Product Branding, Event Branding, Strategy Conception, Viral Marketing, Display Advertising, Social Ad Design, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Strategy, Brand Positioning, Motion Graphics, Mobile Design, Mobile UI Design, WordPress, Mockups, User Flows, Healthcare, Mobile App Design, Mobile App UI, Healthcare Services, Interactive Prototypes, Color Palettes, Identity Design, Logotype, Marketing, Infographics, Visual Assets, Brand Design, Brand Logos, Prototyping

Brand Designer, Art Director, UI/UX Designer

2019 - 2022
Backtracks, Inc
  • Operated a complete brand overhaul, building on their current identity building blocks (logo, colors, typography, etc.).
  • Designed a responsive web dashboard/admin platform.
  • Provided comprehensive style guides and assets in Figma.
  • Designed a set of responsive marketing pages for each of Backtracks products (more than 10).
  • Developed visual concepts to explain otherwise complex products such as the Backtracks Switchboard. Those were then handed off as hi-fi prototypes, including scroll animations and micro-interactions, using Webflow and Lottie.
  • Illustrated a set of conceptual skeuomorphic icons, 2D animations, and a comprehensive set of flat icons representing key benefits of their offer.
  • Redesigned some of their core product UIs like the Backtracks Player and the Backtracks Marketplace.
  • Designed a set of client-facing pages. Unlike the marketing pages, the client-facing pages are tools users can use to search podcasts, find relevant data and analytics on shows, and buy ads/media space.
  • Developed concepts and designed all related social media assets (video and static), physical advertising, trade show assets (rollup banners, floor stickers, media backdrops, t-shirts, etc.), and PDF data sheets of their products.
  • Designed presentation decks and report templates in Google Slide and Microsoft PowerPoint.
Technologies: Visual Design, Creative Direction, Art Direction, Web Design, Marketing Design, Figma, InVision, Adobe After Effects, Scroll Animations, Lottie, UI Design, Web UI Design, Responsive UI, Responsive, Responsive Layout, Web UX, Web UX Design, Web UI, Webflow, UI Motion, Motion Design, Motion & Animation Design, UX Wireframes, Wireframing, Web Illustration, Illustration, 3D, High-fidelity Prototypes, High-fidelity Mockups, Presentations, Presentation Design, Google Slides, PowerPoint Design, Advertising Design, Adobe CC, Branding, UI Branding, Product Branding, Social Media, Social Media Design, Responsive Design, Responsive UX Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Logo Design, Dashboards, Web Dashboards, Dashboard Design, Web Components, Template Design, UI Animation, Interactive Design, Brand Guidelines, Mobile App Design, Typography, Design Guidelines, UX Design, Mobile UI, Digital Branding, Digital Brand Identity, Graphic Design, Digital Marketing Design, Mobile, Guidelines, Concepting, Product Design, Corporate Websites, Strategy, Research, Design, Ad Design, WebGL, Web, Digital Creative Direction, Conceptual Design, Web App UI, Video Presentations, Responsive Web Apps, Style Guides, UI Style Guides, Brand Systems, Social Ad Design, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Positioning, Brand Strategy, Pitch Decks, Motion Graphics, Mobile Design, Mobile UI Design, WordPress, Mockups, User Flows, Mobile App UI, Interactive Prototypes, Color Palettes, Identity Design, Logotype, Marketing, Infographics, Visual Assets, Brand Design, Brand Logos, Prototyping

Creative/Art Director, Brand Strategist, UI/UX Designer

2014 - 2021
e180, Braindate by e180
  • Led a 2-year rebranding project for the mother brand e180 and its flagship product, Braindate, now used by hundreds of thousands. Airbnb, TED, GE, Cannes Lions, Salesforce, and Cisco use Braindate to foster meaningful connections at their events.
  • Defined the brand strategy that would lead to the new positioning of the mother brand and its sub-brands.
  • Acted as the lead designer of the collaborative learning app Braindate.
  • Worked as the lead designer of the native iOS app Braindate.
  • Developed assets and brand guidelines for e180 and Braindate, respectively—and ensured those were respected by the team.
  • Built various marketing landing pages in Webflow and other high-fidelity prototypes.
  • Designed Braindate's set of engagement emails (welcome email, user stats throughout the event, days 1-5, follow-up emails, etc.).
  • Created a B2B website and designed/edited a promotional video for Braindate.
  • Designed the UI/UX of Braindate's own videoconferencing platform, Braindate Virtual.
Technologies: Webflow, Adobe CC, Creative Direction, Illustration, Branding, Visual Design, Social Media Design, Marketing Design, Graphic Design, Responsive UI, Web UI, Web App UI, Web UX, Web App UX, UI Design, Web UI Design, Web UX Design, Art Direction, Email Design, Email Signature Design, UI Motion, Motion Design, Motion & Animation Design, Landing Pages, Landing Page Design, Event Design, Advertising Design, Social Media, Social Media Kits, UI Branding, Product Design, Product Branding, Event Branding, Digital Branding, Responsive, Responsive Layout, Responsive Web Apps, Responsive Design, Responsive UX Design, Responsive Email Templates, Responsive Web Design (RWD), User Engagement, Web Design, Figma, User Interface (UI), User Experience (UX), Pitch Decks, Web Components, Template Design, UI Animation, Interactive Design, Brand Guidelines, Mobile App Design, Typography, Design Guidelines, UX Design, Mobile UI, Web Dashboards, Digital Brand Identity, High-fidelity Prototypes, Adobe After Effects, Digital Marketing Design, Mobile, Guidelines, Learning, E-learning, White Labeling, Concepting, Corporate Websites, Wireframing, Strategy, Research, Planning, Design, Ad Design, InVision, Scroll Animations, UX Wireframes, Web Illustration, High-fidelity Mockups, Presentation Design, Google Slides, PowerPoint Design, WebGL, Web, Conceptual Design, Strategy Conception, Event Planning, Video Presentations, Style Guides, UI Style Guides, Brand Systems, Social Ad Design, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Strategy, Brand Positioning, Logo Design, Dashboards, Dashboard Design, Motion Graphics, Mobile Design, Mobile UI Design, WordPress, Mockups, User Flows, Healthcare, Mobile App UI, Interactive Prototypes, Identity Design, Logotype, Marketing, Infographics, Visual Assets, Brand Design, Brand Logos, Prototyping, Web App Design, Edtech Design, Education Technology (Edtech)

Creative/Art Director and Co-founder

2003 - 2011
Mecano
  • Received international praise for our work, winning many recognitions at Cannes (Cyber Lions), the One Show, the Webby Awards, the FWA, May 1st Reboot, and many more.
  • Got featured in design publications like Taschen, Applied Arts, and Communication Arts.
  • Supported traditional ad agencies in their early digital efforts, creating a viral campaign for Burger King, Ford, Dermtek Pharma (Reversa), Bell, Just for Laughs, etc.
  • Led projects in the industries of youth marketing, fashion, sports, entertainment, and government public-service announcements (PSA).
  • Acted as spokesman for various panels and conferences about social media, youth marketing, and digital advertising.
Technologies: Adobe CC, Lottie, Illustration, Branding, Visual Design, Social Media Design, Marketing Design, Graphic Design, 3D, Responsive UI, Strategy Conception, Strategy, Event Design, Event Branding, Digital Branding, Responsive, Responsive Layout, Responsive Design, Responsive Web Apps, Responsive UX Design, Responsive Web Design (RWD), Responsive Email Templates, Email Design, Email Signature Design, Presentations, Video Presentations, Presentation Design, UI Motion, Motion Design, Motion & Animation Design, Advertising Design, Display Advertising, Social Media, Art Direction, Ad Design, Social Ad Design, Web Design, UI Design, User Interface (UI), User Experience (UX), Pitch Decks, Logo Design, Template Design, UI Animation, Interactive Design, Brand Guidelines, Typography, Design Guidelines, UX Design, Music Industry, Digital Brand Identity, High-fidelity Prototypes, Adobe After Effects, Digital Marketing Design, Guidelines, Concepting, Corporate Websites, Wireframing, Planning, Design, Creative Direction, Scroll Animations, Web UI Design, Web UX, Web UX Design, Web UI, UX Wireframes, Web Illustration, High-fidelity Mockups, Google Slides, PowerPoint Design, WebGL, Web, Digital Creative Direction, Conceptual Design, Web App UX, Landing Pages, Landing Page Design, Social Media Kits, UI Branding, Product Branding, Style Guides, UI Style Guides, Brand Systems, Viral Marketing, Photoshop CC, Illustrator CC, InDesign CC, Mobile Web Design, Blog Design, Brand Strategy, Brand Positioning, Web Components, Motion Graphics, Mobile Design, Mobile UI Design, WordPress, Mockups, User Flows, Healthcare, Mobile App Design, Mobile App UI, Healthcare Services, Interactive Prototypes, Color Palettes, Identity Design, Logotype, Marketing, Infographics, Visual Assets, Brand Design, Brand Logos, Prototyping
2007 - 2010

Master's Degree in Advertising and Marketing

Université de Montréal | HEC Montréal - Montreal, Canada

1996 - 1999

College Degree in Graphic Design

CEGEP de Sainte-Foy - Quebec City, Canada

Tools

Figma, Adobe After Effects, Adobe CC, InVision, Google Slides, Photoshop CC, Illustrator CC, InDesign CC, Adobe Photoshop

Platforms

Webflow, Mobile, Web, WordPress

Industry Expertise

Marketing, Education Technology (Edtech), Healthcare

Other

Typography, Design Guidelines, Responsive Design, Interactive Design, Web Design, Brand Guidelines, Mobile App Design, Art Direction, UI Design, UI Animation, Branding, Mobile UI, Digital Branding, Web Dashboards, Music Industry, Digital Brand Identity, High-fidelity Prototypes, Lottie, Visual Design, Email Design, Marketing Design, Social Media, Graphic Design, Digital Marketing Design, Guidelines, Live Entertainment, Learning, E-learning, White Labeling, Concepting, Corporate Websites, Responsive Web Design (RWD), Social Media Design, 3D, Responsive UI, Strategy, Advertising Design, Analysis, Brand Identity, Animation, Design, Ad Design, Creative Direction, Scroll Animations, Web UI Design, Responsive, Responsive Layout, Web UX, Web UX Design, Web UI, UI Motion, Motion & Animation Design, High-fidelity Mockups, Presentations, Presentation Design, PowerPoint Design, Digital Creative Direction, Conceptual Design, Web App UI, Email Signature Design, Landing Pages, Landing Page Design, Event Design, Social Media Kits, UI Branding, Product Branding, Event Branding, Strategy Conception, Event Planning, User Engagement, Responsive Web Apps, Responsive UX Design, Responsive Email Templates, Style Guides, UI Style Guides, Brand Systems, Viral Marketing, Display Advertising, Social Ad Design, Mobile Web Design, Blog Design, Blogs, Brand Strategy, Brand Positioning, User Interface (UI), Pitch Decks, Logo Design, Dashboards, Dashboard Design, Web Components, Template Design, Mobile App UI, Mobile Design, Mobile UI Design, Mobile UX Design, Mockups, Tone of Voice, Interactive Prototypes, Identity Design, Color Palettes, Apps, Logotype, Infographics, Visual Assets, Brand Design, Brand Logos, Prototyping, Web App Design, UX Design, Mobile UX, Colleges & Universities, Product Design, Wireframing, Motion Design, Illustration, Research, Planning, UX Wireframes, Web Illustration, WebGL, Web App UX, Video Presentations, User Experience (UX), Motion Graphics, User Flows, Healthcare Services, Landing Page Optimization, Funnel Optimization, Funnel Analysis, Funnel Marketing, Ghost, Blogging, Digital Campaigns, Web Marketing, Edtech Design

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