Saad is available for hire
Hire SaadSaad Minhas
Verified Expert in Design
Designer
Location
Berlin, Germany
Toptal Member Since
May 7, 2020
Saad is a brand expert with over 15 years of experience, a creative thinker, and a skilled design director with a strategist's DNA. Notable clients include DHL, Renault, Dunkin Donuts, the UAE government, banks, and FMCG accounts. Saad enjoys touching customers' hearts with the positive emotional value his work brings. His goal is to align the needs of both client and customer and deliver perfect design solutions.
Work Experience
Design Director | Creative Strategist
2019 - PRESENT
Freelance
- Designed a platform-based product strategy for DHL in the context of 2030 urban living.
- Designed a digital solution for offline customers of Kloeckner.
- Worked on a research and analysis study for solving/recycling the discarded scooters of Lime Scooter.
- Designed a qualitative research study for Deutsche Post to enhance customer experience.
- Art-directed the complete brand experience design for a luxury yacht club in Dubai.
- Discovered complex problems and converted them into easy digital human-centered solutions.
- Oversaw the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
- Led the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
- Delivered environmental design and destination brand identity exercise for Dubai Public Parks under Dubai Municipality.
Technologies: Adobe Photoshop, Figma, Adobe Illustrator, Adobe InDesign, Visual Design, Brand Books, Identity Design, Calligraphy
Graphic Designer
2023 - 2023
Solidarity Hall Inc.
- Uplifted branding and visual language to create a timeless visual direction for the client's needs.
- Created a layout system and grid which can be used for any additional graphic use to maintain a cohesive visual identity.
- Delivered an editable digital document that can be used and edited by the client on Google Docs.
Technologies: Adobe InDesign, Layout, Document Design, Graphic Design, Report Design, Reporting System Design, Visual Design, Adobe Illustrator
Design Director
2014 - 2019
Tango Media Innovation
- Headed the agency's flagship accounts: Dubai Municipality, ADNOC Petroleum Group, Dunkin Donuts, Diamond Developers, and some FMCG accounts.
- Led the creative and production team. Worked closely with strategy to develop concrete design solutions that aligned with the brief.
- Managed B2B, B2C, and B2G design and communication channels across 360 degrees of design and advertising.
- Led the presentation and briefings for the agency.
- Art directed still photoshoots and video production for TVCs.
- Defined core brand KPIs and maintain overall brand growth position.
- Drove the development and communication of clear design guidelines, patterns, libraries, and assets.
Technologies: Cinema 4D, InVision Studio, Adobe InDesign, Adobe Illustrator, Visual Design, Brand Books, Identity Design
Art Director
2010 - 2012
EnjazDezine
- Managed the digital and brand design team and coordinated design projects from concept through successful completion by overseeing the entire design process.
- Collaborated with clients to create the vision, conceive designs, and consistently meet deadlines and requirements. Effectively built, motivated, and directed design and production teams.
- Coordinated freelance designers, consultants, and vendors to meet all project requirements. Created and conducted highly persuasive sales and marketing presentations.
- Converted features to benefits to achieve client objectives. Managed all operational, strategic, financial, quote/bid, staffing, and administrative functions.
- Worked for select clients such as malls, Dubai and Abu Dhabi government departments, service providers, TV channels, aviation, restaurants, educational institutions, real estate, international clients, and banking products.
Technologies: Digital Photography
Senior Designer Branding
2008 - 2010
Tango Media Innovation
- Developed key company accounts as the senior brand designer and pushed projects forward with the added responsibilities of an art director.
- Collaborated closely with clients and consumer research teams to create groundbreaking creatives and brand designs for companies such as; Tom Ford, Estee Lauder, Subway, Costa Coffee, native real estate master developers, and government authorities.
- Successfully translated subject matter into the concrete design for promotional material and corporate designs.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Visual Design, Brand Books, Identity Design
Freelance Designer
2004 - 2007
Freelance
- Communicated directly with executive creative directors in various agencies.
- Delivered graphic and visual design work for clients to help them enrich their brand experience.
- Handled mainly Jumeirah Hospitality Group, Del Monte, Nestle, Rani Juice, and Pearl Dubai for their brand experience design.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Digital Product Design
Education
2019 - 2020
Master's Degree in Innovation Design Management
University of Applied Sciences Europe - Berlin, Germany
2000 - 2004
Bachelor of Fine Arts Degree in Communication and Visual Design
PUCAD - Lahore, Pakistan
1997 - 2000
Diploma in Graphic Design
Polytechnic Institute for Printing and Graphic Arts - Lahore, Pakistan
Certifications
FEBRUARY 2020 - PRESENT
Entreprise Design Thinking
IBM
NOVEMBER 2019 - PRESENT
Design Thinking and Digital Skills Training
Von Digi Forge
Experience
Collaboration That Works
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