Saad Minhas, Designer in Berlin, Germany
Saad Minhas

Designer in Berlin, Germany

Member since May 7, 2020
Saad is a brand expert with over 15 years of experience, a creative thinker, and a skilled design director with a strategist's DNA. Notable clients include DHL, Renault, Dunkin Donuts, the UAE government, banks, and FMCG accounts. Saad enjoys touching customers' hearts with the positive emotional value his work brings. His goal is to align the needs of both client and customer and deliver perfect design solutions.
Saad is now available for hire

Employment

  • Design Director, Creative Strategist

    2019 - PRESENT
    Freelance
    • Designed a platform-based product strategy for DHL in the context of 2030 urban living.
    • Designed a digital solution for offline customers of Kloeckner.
    • Worked on a research and analysis study for solving/recycling the discarded scooters of Lime Scooter.
    • Designed a research qualitative research study for Deutsche Post to enhance customer experience.
    • Art directed the complete brand experience design for a luxury yacht club in Dubai.
    • Discovered complex problems and converted them into easy digital human-centred solutions.
    • Oversaw the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
    • Led the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
    Technologies: Adobe Photoshop, Figma, Adobe Illustrator, InVision Studio, Adobe Experience Design (XD), Adobe InDesign, Visual Design
  • Design Director

    2014 - 2019
    Tango Media Innovation
    • Headed the agency's flagship accounts: Dubai Municipality, ADNOC Petroleum Group, Dunkin Donuts, Diamond Developers, and some FMCG accounts.
    • Led the creative and production team. Worked closely with strategy to develop concrete design solutions that aligned with the brief.
    • Managed B2B, B2C, and B2G design and communication channels across 360 degrees of design and advertising.
    • Led the presentation and briefings for the agency.
    • Art directed still photoshoots and video production for TVCs.
    • Defined core brand KPIs and maintain overall brand growth position.
    • Drove the development and communication of clear design guidelines, patterns, libraries, and assets.
    Technologies: Cinema 4D, InVision Studio, Adobe CC, Adobe InDesign, Adobe Illustrator, Visual Design

Education

  • Master's Degree in Innovation Design Management
    2019 - 2020
    University of Applied Sciences Europe - Berlin, Germany
  • Bachelor of Fine Arts Degree in Communication and Visual Design
    2000 - 2004
    PUCAD - Lahore, Pakistan
  • Diploma in Graphic Design
    1997 - 2000
    Polytechnic Institute for Printing and Graphic Arts - Lahore, Pakistan

Certifications

  • Entreprise Design Thinking
    FEBRUARY 2020 - PRESENT
    IBM
  • Design Thinking and Digital Skills Training
    NOVEMBER 2019 - PRESENT
    Von Digi Forge

Experience

Location

Berlin, Germany

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