Saad Minhas, Designer in Berlin, Germany
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Saad Minhas

Verified Expert  in Design


Berlin, Germany
Toptal Member Since
May 7, 2020

Saad is a brand expert with over 15 years of experience, a creative thinker, and a skilled design director with a strategist's DNA. Notable clients include DHL, Renault, Dunkin Donuts, the UAE government, banks, and FMCG accounts. Saad enjoys touching customers' hearts with the positive emotional value his work brings. His goal is to align the needs of both client and customer and deliver perfect design solutions.


Work Experience

Design Director, Creative Strategist

2019 - PRESENT
  • Designed a platform-based product strategy for DHL in the context of 2030 urban living.
  • Designed a digital solution for offline customers of Kloeckner.
  • Worked on a research and analysis study for solving/recycling the discarded scooters of Lime Scooter.
  • Designed a research qualitative research study for Deutsche Post to enhance customer experience.
  • Art directed the complete brand experience design for a luxury yacht club in Dubai.
  • Discovered complex problems and converted them into easy digital human-centred solutions.
  • Oversaw the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
  • Led the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
Technologies: Adobe Photoshop, Figma, Adobe Illustrator, InVision Studio, Adobe Experience Design (XD), Adobe InDesign, Visual Design

Graphic Designer

2023 - 2023
Solidarity Hall Inc.
  • Uplifted branding and visual language to create a timeless visual direction for the client's needs.
  • Created a layout system and grid which can be used for any additional graphic use to maintain a cohesive visual identity.
  • Delivered an editable digital document that can be used and edited by the client on Google Docs.
Technologies: Adobe InDesign, Layout, Document Design, Graphic Design, Report Design, Reporting System Design, Visual Design, Adobe Illustrator

Design Director

2014 - 2019
Tango Media Innovation
  • Headed the agency's flagship accounts: Dubai Municipality, ADNOC Petroleum Group, Dunkin Donuts, Diamond Developers, and some FMCG accounts.
  • Led the creative and production team. Worked closely with strategy to develop concrete design solutions that aligned with the brief.
  • Managed B2B, B2C, and B2G design and communication channels across 360 degrees of design and advertising.
  • Led the presentation and briefings for the agency.
  • Art directed still photoshoots and video production for TVCs.
  • Defined core brand KPIs and maintain overall brand growth position.
  • Drove the development and communication of clear design guidelines, patterns, libraries, and assets.
Technologies: Cinema 4D, InVision Studio, Adobe CC, Adobe InDesign, Adobe Illustrator, Visual Design

Art Director

2010 - 2012
  • Managed the digital and brand design team and coordinated design projects from concept through successful completion by overseeing the entire design process.
  • Collaborated with clients to create the vision, conceive designs, and consistently meet deadlines and requirements. Effectively built, motivated, and directed design and production teams.
  • Coordinated freelance designers, consultants, and vendors to meet all project requirements. Created and conducted highly persuasive sales and marketing presentations.
  • Converted features to benefits to achieve client objectives. Managed all operational, strategic, financial, quote/bid, staffing, and administrative functions.
  • Worked for select clients such as malls, Dubai and Abu Dhabi government departments, service providers, TV channels, aviation, restaurants, educational institutions, real estate, international clients, and banking products.
Technologies: Digital Photography, WordPress, Adobe CC

Senior Designer Branding

2008 - 2010
Tango Media Innovation
  • Developed key company accounts as the senior brand designer and pushed projects forward with the added responsibilities of an art director.
  • Collaborated closely with clients and consumer research teams to create groundbreaking creatives and brand designs for companies such as; Tom Ford, Estee Lauder, Subway, Costa Coffee, native real estate master developers, and government authorities.
  • Successfully translated subject matter into the concrete design for promotional material and corporate designs.
Technologies: Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Visual Design

Freelance Designer

2004 - 2007
  • Communicated directly with executive creative directors in various agencies.
  • Delivered graphic and visual design work for clients to help them enrich their brand experience.
  • Handled mainly Jumeirah Hospitality Group, Del Monte, Nestle, Rani Juice, and Pearl Dubai for their brand experience design.
Technologies: WordPress, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Digital Product Design
2019 - 2020

Master's Degree in Innovation Design Management

University of Applied Sciences Europe - Berlin, Germany

2000 - 2004

Bachelor of Fine Arts Degree in Communication and Visual Design

PUCAD - Lahore, Pakistan

1997 - 2000

Diploma in Graphic Design

Polytechnic Institute for Printing and Graphic Arts - Lahore, Pakistan


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