Saad Minhas, Designer in Berlin, Germany
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Saad Minhas

Verified Expert  in Design

Bio

Saad is a seasoned design leader with over 18 years of expertise in marketing design and branding, including 8+ years specializing in UI/UX design, primarily within the SaaS product space. He is known for leading teams to create impactful digital experiences that drive growth and elevate user engagement.

Portfolio

Work Experience

Design Director | Creative Strategist

2019 - PRESENT
Freelance
  • Designed a platform-based product strategy for DHL in the context of 2030 urban living.
  • Designed a digital solution for offline customers of Kloeckner.
  • Worked on a research and analysis study for solving/recycling the discarded scooters of Lime Scooter.
  • Designed a qualitative research study for Deutsche Post to enhance customer experience.
  • Art-directed the complete brand experience design for a luxury yacht club in Dubai.
  • Discovered complex problems and converted them into easy digital human-centered solutions.
  • Oversaw the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
  • Led the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
  • Delivered environmental design and destination brand identity exercise for Dubai Public Parks under Dubai Municipality.
Technologies: Photoshop, Figma, Adobe Illustrator, Adobe InDesign, Visual Design, Brand Design, UX Design, Calligraphy, Presentation Design, Marketing Materials, Solution Design, Digital Branding, Rebranding, Adobe InDesign, Blockchain & Cryptocurrency, Graphic Design, Mobile App Design, Web Design, Brand Strategists, WordPress Design, Webflow Design, Design Strategy, CX Design, Web Design, Print Design, Adobe Creative Suite Design, SaaS Design, Creative Direction, Digital Marketing Product Management, Design Leadership, UX Design, SaaS Design, Templates, Digital Marketing, User Flow Design, UI Design, E-commerce UX Design, Landing Pages, UI Design, UX Design, UIKit, Package Design, Web Design, Design Documentation, Agile CRM, Website Design, Web Platforms, Product Strategy

Graphic Designer

2024 - 2024
MVP Tech G.T.LLC
  • Developed intuitive design layouts to facilitate easy navigation and ensure clear, logical presentation of information.
  • Selected and directed the use of high-quality images, icons, and infographics to visually enhance the brochure and effectively convey complex information.
  • Ensured all design elements adhered to MVP Tech's brand guidelines, maintaining a consistent and professional look throughout the brochure.
  • Enhanced the brochure with custom diagrams and charts that complemented the textual content, making the information more accessible and engaging.
  • Prepared the final brochure in a print-ready format, ensuring all elements met professional printing standards for a polished and high-quality end product.
Technologies: Illustration, Adobe InDesign, Report Design, Presentation Design, Graphic Design, Adobe Illustrator

Graphic Designer

2023 - 2023
Solidarity Hall Inc.
  • Uplifted branding and visual language to create a timeless visual direction for the client's needs.
  • Created a layout system and grid which can be used for any additional graphic use to maintain a cohesive visual identity.
  • Delivered an editable digital document that can be used and edited by the client on Google Docs.
Technologies: Adobe InDesign, Document Design, Graphic Design, Report Design, Visual Design, Adobe Illustrator, Marketing Materials, Graphic Design, Data Visualization Design, Web Design, Print Design, Adobe Creative Suite Design, Brochures, Adobe Creative Suite Design, SaaS Design

Graphic and Brand Guidelines Designer (via Toptal)

2020 - 2022
ADLINK Technology
  • Orchestrated ADLink's rebranding strategy and engineered a modern identity design and visual language for ADLink for global consistency.
  • Transformed ADLink's brand aesthetic to boost stakeholder engagement with a focus on modern design elements.
  • Defined and updated ADLink's brand guidelines for enhanced consistency across all touchpoints.
  • Developed presentation templates in PowerPoint for ADLink's brand storytelling, enhancing their presence.
  • Leveraged Adobe Creative Suite—InDesign and Illustrator—for ADLink's multi-colorway designs, ensuring a cohesive visual identity.
  • Created digital design assets for ADLink's online platforms, enhancing user experience and engagement.
  • Designed event materials for ADLink, ensuring brand consistency in both digital and physical environments.
  • Delivered a comprehensive brand book with source files and usable graphic assets, encompassing all components of complete branding guidelines.
Technologies: Branding, Graphic Design, Visual Design, Brand Design, Template Design, Adobe InDesign, Adobe Illustrator, Illustration, Presentations, Brochures, Web Design, Brand Strategists, WordPress Design, Data Visualization Design, CX Design, Print Design, Adobe Creative Suite Design, UX Design, Adobe Creative Suite Design, SaaS Design, Templates, Digital Marketing, User Flow Design, UI Design, UIKit, Agile CRM, Website Design, Web Platforms, Digital Printing, Quantitative Research

Design Director

2014 - 2019
Tango Media Innovation
  • Headed the agency's flagship accounts: Dubai Municipality, ADNOC Petroleum Group, Dunkin Donuts, Diamond Developers, and some FMCG accounts.
  • Led the creative and production team. Worked closely with strategy to develop concrete design solutions that aligned with the brief.
  • Managed B2B, B2C, and B2G design and communication channels across 360 degrees of design and advertising.
  • Led the presentation and briefings for the agency.
  • Art directed still photoshoots and video production for TVCs.
  • Defined core brand KPIs and maintain overall brand growth position.
  • Drove the development and communication of clear design guidelines, patterns, libraries, and assets.
Technologies: InVision Studio, Adobe InDesign, Adobe Illustrator, Visual Design, Brand Design, UX Design, Presentation Design, Marketing Materials, Print Design, Brand Management, Rebranding, Adobe InDesign, Icon Design, Typography, Graphic Design, Brand Identity Design, Brand Strategists, WordPress Design, Data Visualization Design, Design Strategy, CX Design, Web Design, Adobe Creative Suite Design, Enterprise Design, SaaS Design, Print Media, Brochures, Creative Direction, Print Marketing, Marketing Design, Signage, Digital Marketing Product Management, Agency, Creative Advertising, Signage Design, Marketing Design, Marketing Collateral Development, Print Marketing Design, Design Leadership, Adobe Creative Suite Design, SaaS Design, Diagrams, Templates, Digital Marketing, Social Media Design, Landing Pages, UI Design, UX Design, UIKit, Luxury, Brand Design, Graphic Design, Package Design, Web Design, Website Design, Web Platforms, Event Design, Digital Printing, Brochure Design

Art Director

2010 - 2012
EnjazDezine
  • Managed the digital and brand design team and coordinated design projects from concept through successful completion by overseeing the entire design process.
  • Collaborated with clients to create the vision, conceive designs, and consistently meet deadlines and requirements. Effectively built, motivated, and directed design and production teams.
  • Coordinated freelance designers, consultants, and vendors to meet all project requirements. Created and conducted highly persuasive sales and marketing presentations.
  • Converted features to benefits to achieve client objectives. Managed all operational, strategic, financial, quote/bid, staffing, and administrative functions.
  • Worked for select clients such as malls, Dubai and Abu Dhabi government departments, service providers, TV channels, aviation, restaurants, educational institutions, real estate, international clients, and banking products.
Technologies: Presentation Design, Marketing Materials, Print Design, Rebranding, Adobe InDesign, Icon Design, Typography, Graphic Design, Brand Identity Design, CX Design, Print Design, Adobe Creative Suite Design, Print Media, Brochures, Creative Direction, Print Marketing, Marketing Design, Signage, Digital Marketing Product Management, Agency, Creative Advertising, Signage Design, Marketing Design, Marketing Collateral Development, Print Marketing Design, Adobe Creative Suite Design, Diagrams, Templates, Advertising Design, Social Media Design, Landing Pages, Brand Design, Graphic Design, Package Design, Website Design, Digital Printing, Brochure Design

Senior Designer Branding

2008 - 2010
Tango Media Innovation
  • Developed key company accounts as the senior brand designer and pushed projects forward with the added responsibilities of an art director.
  • Collaborated closely with clients and consumer research teams to create groundbreaking creatives and brand designs for companies such as; Tom Ford, Estee Lauder, Subway, Costa Coffee, native real estate master developers, and government authorities.
  • Successfully translated subject matter into the concrete design for promotional material and corporate designs.
Technologies: Adobe After Effects Design, Adobe InDesign, Photoshop, Adobe Illustrator, Visual Design, Brand Design, UX Design, Marketing Materials, Print Design, Adobe InDesign, Graphic Design, Brand Identity Design, CX Design, Print Design, Adobe Creative Suite Design, Enterprise Design, Print Media, Brochures, Print Marketing, Marketing Design, Signage, Agency, Creative Advertising, Marketing Design, Marketing Collateral Development, Print Marketing Design, Adobe Creative Suite Design, Diagrams, User Flow Design, Social Media Design, Luxury, Brand Design, Graphic Design, Package Design, Brochure Design

Freelance Designer

2004 - 2007
Freelance
  • Communicated directly with executive creative directors in various agencies.
  • Delivered graphic and visual design work for clients to help them enrich their brand experience.
  • Handled mainly Jumeirah Hospitality Group, Del Monte, Nestle, Rani Juice, and Pearl Dubai for their brand experience design.
Technologies: Adobe After Effects Design, Adobe InDesign, Adobe Illustrator, Photoshop, Digital Product Design, Marketing Materials, Graphic Design, Brochures, Print Marketing Design, Adobe Creative Suite Design, Advertising Design, Social Media Design, Brochure Design
2019 - 2020

Master's Degree in Innovation Design Management

University of Applied Sciences Europe - Berlin, Germany

2000 - 2004

Bachelor of Fine Arts Degree in Communication and Visual Design

PUCAD - Lahore, Pakistan

1997 - 2000

Diploma in Graphic Design

Polytechnic Institute for Printing and Graphic Arts - Lahore, Pakistan

FEBRUARY 2020 - PRESENT

Entreprise Design Thinking

IBM

NOVEMBER 2019 - PRESENT

Design Thinking and Digital Skills Training

Von Digi Forge

Tools

Adobe Illustrator, Photoshop, Adobe InDesign, Figma, Adobe Creative Suite Design, InVision Studio, Adobe InDesign, Adobe After Effects Design, Adobe Creative Suite Design

Platforms

Adobe Creative Suite Design, WordPress Design, Webflow Design, Mobile App Design, Web Design

Industry Expertise

Marketing Design

Other

Product Design, UX Design, Design Leadership, Customer Journeys, User-centered Design (UCD), Team Leadership, Fintech Development, User Journeys, Packaging, UI Prototyping, Dashboard Design, Empathy Mapping, Mobile App, CX Design, Style Guides, Graphic Design, Graphic Design, Graphic Design, Pattern Design, Mobile Apps, Design Strategy, Image Retouching, Branding, UI Design, UX Design, Digital Branding, Brand Management, Brand Design, Solution Design, Strategic Design, Creative Strategy, Product Strategy, Logo Design, Logo Design, Arabic Typography, Typography, Environmental Design, Event Design, Wayfinding, UX Design, Layout Design, Print Media, Graphic Design, Digital Printing, Brochure Design, WordPress Design, Rebranding, Digital Product Design, Usability Testing, Visual Design, Document Design, Art Direction, Digital Innovation, Brand Design, Digital Brand Identity, UI Design, Presentation Design, Marketing Materials, Print Design, 3D Mockups, Blockchain & Cryptocurrency, Illustration, Presentations, Brochures, Mobile App Design, Web Design, Brand Design, Data Visualization Design, Web Design, Responsive Web Design, Landing Page Design, B2B Design, MVP Design, SaaS Design, B2C, Design Systems, Dashboard, UI Design, UX Design, Print Design, SaaS Design, Color Palettes, Mockups, Creative Direction, Print Marketing, Signage, Agency, Creative Advertising, Signage Design, Marketing Design, Marketing Collateral Development, Print Marketing Design, Mobile App Design, Prototyping, Desktop App Design, SaaS Design, Diagrams, Templates, Digital Marketing, User Flow Design, UI Design, E-commerce UX Design, Advertising Design, Social Media Design, Landing Pages, UI Design, UX Design, UX Design, UIKit, Luxury, Brand Design, Graphic Design, Package Design, Web Design, Design Documentation, UX Wireframes, Agile CRM, Website Design, Web Platforms, Quantitative Research, UX Design, Wireframing, Design Thinking, Icon Design, Calligraphy, Graphic Design, Brand Strategists, B2B2C, Enterprise Design, Digital Marketing Product Management, Rapid Prototyping, Finance, Framer, Mobile App Design, UX Research, Mobile App Design, Virtual Coaching, UI Design, User Empathy, iOS Design, Report Design, Experience Design, App UX, Web UX Design, Production, Brand Identity Design, Educational Videos, Cryptocurrency Design, Crypto, Gamification Design, Template Design, Web Dashboards, Web UI Design, System Design

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