Saad Minhas

Designer in Berlin, Germany

Member since May 7, 2020

Saad is a brand expert with over 15 years of experience, a creative thinker, and a skilled design director with a strategist's DNA. Notable clients include DHL, Renault, Dunkin Donuts, the UAE government, banks, and FMCG accounts. Saad enjoys touching customers' hearts with the positive emotional value his work brings. His goal is to align the needs of both client and customer and deliver perfect design solutions.

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Portfolio

Digital Design

Delivery Platform Product Strategy and Design
- Product Design
- Strategic Design
- Mobile UI Design
- UX Research
- Mobile UX Design
- Research Analysis
- Design
- Quantitative Research
- Personalization
- User Personas
- User Journey Maps
- Usability Testing
- Visual Design
Sphere Capital Branding
- Branding
- Style Guides
- Logo Design
- UI Design
- UX Design
- Color Theory
- Mood Board
- Layout Design
- Brand Guidelines
- iOS App Design
- Graphic Design
- Pattern Design
- Mobile UI Design
- Digital Product Design
- Product Design
- Visual Design
Fintech Product Branding
- UX Tools
- Mobile UX Design
- Mobile UI Design
- Branding
- UI Branding
- Fintech
- User Journeys
- Wireframing
- Logo Design
- Animation
- Card Design
- Visualization Design
- Packaging
- UX Prototyping
- UI Prototyping
- Digital Product Design
- Visual Design
Renault Care Dashboard
- UI Design
- Dashboard Design
- UX Research
- Customer Journeys
- Empathy Mapping
- User Empathy
- App Design
- Cross-functional Design
- Mobile UX Design
- Wireframing
- Customer Experience
- Customer Analysis
- Product Research
- Digital Product Design
- Product Design
iVolunteer System Design and Branding
- UX Design
- Mobile UI Design
- Strategic Planning & Execution
- Project Management
- Design Leadership
- Customer Journeys
- Creative Strategy
- User-centered Design (UCD)
- Team Leadership
Online Baseball Academy
- UI Design
- Mobile UX Design
- Mobile Apps
- Customer Journeys
- Mind Maps
- Strategy
- Image Retouching
- Layout Design
- Strategic Design
- Dashboard Design
- Digital Product Design
- Product Design
EY Club Brand Experience
- Visual Design
MyHive Packaging
- Visual Design

Employment

Design Director, Creative Strategist
2019 - PRESENT
Freelance
- Designed a platform-based product strategy for DHL in the context of 2030 urban living.
- Designed a digital solution for offline customers of Kloeckner.
- Worked on a research and analysis study for solving/recycling the discarded scooters of Lime Scooter.
- Designed a research qualitative research study for Deutsche Post to enhance customer experience.
- Art directed the complete brand experience design for a luxury yacht club in Dubai.
- Discovered complex problems and converted them into easy digital human-centred solutions.
- Oversaw the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
- Led the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
Technologies: Adobe Photoshop, Figma, Adobe Illustrator, InVision Studio, Adobe Experience Design (XD), Adobe InDesign, Visual Design
Design Director
2014 - 2019
Tango Media Innovation
- Headed the agency's flagship accounts: Dubai Municipality, ADNOC Petroleum Group, Dunkin Donuts, Diamond Developers, and some FMCG accounts.
- Led the creative and production team. Worked closely with strategy to develop concrete design solutions that aligned with the brief.
- Managed B2B, B2C, and B2G design and communication channels across 360 degrees of design and advertising.
- Led the presentation and briefings for the agency.
- Art directed still photoshoots and video production for TVCs.
- Defined core brand KPIs and maintain overall brand growth position.
- Drove the development and communication of clear design guidelines, patterns, libraries, and assets.
Technologies: Cinema 4D, InVision Studio, Adobe CC, Adobe InDesign, Adobe Illustrator, Visual Design
Art Director
2010 - 2012
EnjazDezine
- Managed the digital and brand design team and coordinated design projects from concept through successful completion by overseeing the entire design process.
- Collaborated with clients to create the vision, conceive designs, and consistently meet deadlines and requirements. Effectively built, motivated, and directed design and production teams.
- Coordinated freelance designers, consultants, and vendors to meet all project requirements. Created and conducted highly persuasive sales and marketing presentations.
- Converted features to benefits to achieve client objectives. Managed all operational, strategic, financial, quote/bid, staffing, and administrative functions.
- Worked for select clients such as malls, Dubai and Abu Dhabi government departments, service providers, TV channels, aviation, restaurants, educational institutions, real estate, international clients, and banking products.
Technologies: Digital Photography, WordPress, Adobe CC
Senior Designer Branding
2008 - 2010
Tango Media Innovation
- Developed key company accounts as the senior brand designer and pushed projects forward with the added responsibilities of an art director.
- Collaborated closely with clients and consumer research teams to create groundbreaking creatives and brand designs for companies such as; Tom Ford, Estee Lauder, Subway, Costa Coffee, native real estate master developers, and government authorities.
- Successfully translated subject matter into the concrete design for promotional material and corporate designs.
Technologies: Adobe After Effects, Flash, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Visual Design
Freelance Designer
2004 - 2007
Freelance
- Communicated directly with executive creative directors in various agencies.
- Delivered graphic and visual design work for clients to help them enrich their brand experience.
- Handled mainly Jumeirah Hospitality Group, Del Monte, Nestle, Rani Juice, and Pearl Dubai for their brand experience design.
Technologies: WordPress, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Digital Product Design

Education

Master's Degree in Innovation Design Management
2019 - 2020
University of Applied Sciences Europe - Berlin, Germany
Bachelor of Fine Arts Degree in Communication and Visual Design
2000 - 2004
PUCAD - Lahore, Pakistan
Diploma in Graphic Design
1997 - 2000
Polytechnic Institute for Printing and Graphic Arts - Lahore, Pakistan

Certifications

Entreprise Design Thinking
FEBRUARY 2020 - PRESENT
IBM
Design Thinking and Digital Skills Training
NOVEMBER 2019 - PRESENT
Von Digi Forge

Experience

Strategic Design15 years
Brand Guidelines15 years
Branding15 years
Creative Strategy10 years
UX Design8 years
Digital Branding8 years
Solution Design8 years
UI Design8 years

Location

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Designer in Berlin, Germany

Portfolio

Employment

Design Director, Creative Strategist

Design Director

Art Director

Senior Designer Branding

Freelance Designer

Education

Certifications

Experience

Location