Saad Minhas
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since May 7, 2020
Saad is a seasoned design leader with over 18 years of expertise in marketing design and branding, including 8+ years specializing in UI/UX design, primarily within the SaaS product space. He is known for leading teams to create impactful digital experiences that drive growth and elevate user engagement.
Portfolio
Work Experience
Design Director | Creative Strategist
Freelance
- Designed a platform-based product strategy for DHL in the context of 2030 urban living.
- Designed a digital solution for offline customers of Kloeckner.
- Worked on a research and analysis study for solving/recycling the discarded scooters of Lime Scooter.
- Designed a qualitative research study for Deutsche Post to enhance customer experience.
- Art-directed the complete brand experience design for a luxury yacht club in Dubai.
- Discovered complex problems and converted them into easy digital human-centered solutions.
- Oversaw the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
- Led the end-to-end design process from quantitative research to creating personas, journey mapping, storyboards, ideation, prototyping, and user testing.
- Delivered environmental design and destination brand identity exercise for Dubai Public Parks under Dubai Municipality.
Graphic Designer
MVP Tech G.T.LLC
- Developed intuitive design layouts to facilitate easy navigation and ensure clear, logical presentation of information.
- Selected and directed the use of high-quality images, icons, and infographics to visually enhance the brochure and effectively convey complex information.
- Ensured all design elements adhered to MVP Tech's brand guidelines, maintaining a consistent and professional look throughout the brochure.
- Enhanced the brochure with custom diagrams and charts that complemented the textual content, making the information more accessible and engaging.
- Prepared the final brochure in a print-ready format, ensuring all elements met professional printing standards for a polished and high-quality end product.
Graphic Designer
Solidarity Hall Inc.
- Uplifted branding and visual language to create a timeless visual direction for the client's needs.
- Created a layout system and grid which can be used for any additional graphic use to maintain a cohesive visual identity.
- Delivered an editable digital document that can be used and edited by the client on Google Docs.
Graphic and Brand Guidelines Designer (via Toptal)
ADLINK Technology
- Orchestrated ADLink's rebranding strategy and engineered a modern identity design and visual language for ADLink for global consistency.
- Transformed ADLink's brand aesthetic to boost stakeholder engagement with a focus on modern design elements.
- Defined and updated ADLink's brand guidelines for enhanced consistency across all touchpoints.
- Developed presentation templates in PowerPoint for ADLink's brand storytelling, enhancing their presence.
- Leveraged Adobe Creative Suite—InDesign and Illustrator—for ADLink's multi-colorway designs, ensuring a cohesive visual identity.
- Created digital design assets for ADLink's online platforms, enhancing user experience and engagement.
- Designed event materials for ADLink, ensuring brand consistency in both digital and physical environments.
- Delivered a comprehensive brand book with source files and usable graphic assets, encompassing all components of complete branding guidelines.
Design Director
Tango Media Innovation
- Headed the agency's flagship accounts: Dubai Municipality, ADNOC Petroleum Group, Dunkin Donuts, Diamond Developers, and some FMCG accounts.
- Led the creative and production team. Worked closely with strategy to develop concrete design solutions that aligned with the brief.
- Managed B2B, B2C, and B2G design and communication channels across 360 degrees of design and advertising.
- Led the presentation and briefings for the agency.
- Art directed still photoshoots and video production for TVCs.
- Defined core brand KPIs and maintain overall brand growth position.
- Drove the development and communication of clear design guidelines, patterns, libraries, and assets.
Art Director
EnjazDezine
- Managed the digital and brand design team and coordinated design projects from concept through successful completion by overseeing the entire design process.
- Collaborated with clients to create the vision, conceive designs, and consistently meet deadlines and requirements. Effectively built, motivated, and directed design and production teams.
- Coordinated freelance designers, consultants, and vendors to meet all project requirements. Created and conducted highly persuasive sales and marketing presentations.
- Converted features to benefits to achieve client objectives. Managed all operational, strategic, financial, quote/bid, staffing, and administrative functions.
- Worked for select clients such as malls, Dubai and Abu Dhabi government departments, service providers, TV channels, aviation, restaurants, educational institutions, real estate, international clients, and banking products.
Senior Designer Branding
Tango Media Innovation
- Developed key company accounts as the senior brand designer and pushed projects forward with the added responsibilities of an art director.
- Collaborated closely with clients and consumer research teams to create groundbreaking creatives and brand designs for companies such as; Tom Ford, Estee Lauder, Subway, Costa Coffee, native real estate master developers, and government authorities.
- Successfully translated subject matter into the concrete design for promotional material and corporate designs.
Freelance Designer
Freelance
- Communicated directly with executive creative directors in various agencies.
- Delivered graphic and visual design work for clients to help them enrich their brand experience.
- Handled mainly Jumeirah Hospitality Group, Del Monte, Nestle, Rani Juice, and Pearl Dubai for their brand experience design.
Education
Master's Degree in Innovation Design Management
University of Applied Sciences Europe - Berlin, Germany
Bachelor of Fine Arts Degree in Communication and Visual Design
PUCAD - Lahore, Pakistan
Diploma in Graphic Design
Polytechnic Institute for Printing and Graphic Arts - Lahore, Pakistan
Certifications
Entreprise Design Thinking
IBM
Design Thinking and Digital Skills Training
Von Digi Forge
Skills
Tools
Adobe Illustrator, Photoshop, Adobe InDesign, Figma, Adobe Creative Suite Design, InVision Studio, Adobe InDesign, Adobe After Effects Design, Adobe Creative Suite Design
Platforms
Adobe Creative Suite Design, WordPress Design, Webflow Design, Mobile App Design, Web Design
Industry Expertise
Marketing Design
Other
Product Design, UX Design, Design Leadership, Customer Journeys, User-centered Design (UCD), Team Leadership, Fintech Development, User Journeys, Packaging, UI Prototyping, Dashboard Design, Empathy Mapping, Mobile App, CX Design, Style Guides, Graphic Design, Graphic Design, Graphic Design, Pattern Design, Mobile Apps, Design Strategy, Image Retouching, Branding, UI Design, UX Design, Digital Branding, Brand Management, Brand Design, Solution Design, Strategic Design, Creative Strategy, Product Strategy, Logo Design, Logo Design, Arabic Typography, Typography, Environmental Design, Event Design, Wayfinding, UX Design, Layout Design, Print Media, Graphic Design, Digital Printing, Brochure Design, WordPress Design, Rebranding, Digital Product Design, Usability Testing, Visual Design, Document Design, Art Direction, Digital Innovation, Brand Design, Digital Brand Identity, UI Design, Presentation Design, Marketing Materials, Print Design, 3D Mockups, Blockchain & Cryptocurrency, Illustration, Presentations, Brochures, Mobile App Design, Web Design, Brand Design, Data Visualization Design, Web Design, Responsive Web Design, Landing Page Design, B2B Design, MVP Design, SaaS Design, B2C, Design Systems, Dashboard, UI Design, UX Design, Print Design, SaaS Design, Color Palettes, Mockups, Creative Direction, Print Marketing, Signage, Agency, Creative Advertising, Signage Design, Marketing Design, Marketing Collateral Development, Print Marketing Design, Mobile App Design, Prototyping, Desktop App Design, SaaS Design, Diagrams, Templates, Digital Marketing, User Flow Design, UI Design, E-commerce UX Design, Advertising Design, Social Media Design, Landing Pages, UI Design, UX Design, UX Design, UIKit, Luxury, Brand Design, Graphic Design, Package Design, Web Design, Design Documentation, UX Wireframes, Agile CRM, Website Design, Web Platforms, Quantitative Research, UX Design, Wireframing, Design Thinking, Icon Design, Calligraphy, Graphic Design, Brand Strategists, B2B2C, Enterprise Design, Digital Marketing Product Management, Rapid Prototyping, Finance, Framer, Mobile App Design, UX Research, Mobile App Design, Virtual Coaching, UI Design, User Empathy, iOS Design, Report Design, Experience Design, App UX, Web UX Design, Production, Brand Identity Design, Educational Videos, Cryptocurrency Design, Crypto, Gamification Design, Template Design, Web Dashboards, Web UI Design, System Design
Experience
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