Thai is available for hire
Hire ThaiThai Le
Verified Expert in Design
Designer
Tokyo, Japan
Toptal member since April 21, 2016
Bio
Thai is a product designer focused on creating meaningful and authentic narratives about brand and product experiences. He has experience on various projects, from mobile to desktop, in various industries, such as media, gaming, and SaaS, as well as at organizations ranging from startups to multinationals.
Portfolio
Chet - Ear Training Game
iOSPrototypingSaaS Design
Spiderman Unlimited
Adobe IllustratorAdobe PhotoshopPrototyping
ELSA | English Language Speech Assistant
PrototypingSaaS Design
JIRA Service Desk | Customer Satisfaction Ratings
PrototypingSaaS Design
Experience
- iOS - 7 years
- Adobe InDesign - 5 years
- Adobe Illustrator - 5 years
- Adobe Photoshop - 5 years
- HTML - 5 years
- Sketch 3 - 2 years
- Android - 2 years
- InVision - 1 year
Tools
- Adobe InDesign
- Sketch 3
- InVision
- Adobe Illustrator
- Adobe Photoshop
Work Experience
UI/UX Designer
2017 - PRESENT
Ensemble Education
- Designed a music education application primarily for iOS.
- Created and maintained the application's design system.
- Contributed to various aspects of development. My projects spanned the design spectrum, including marketing, game design, illustration, prototypes, and UI/UX.
- Worked with this client as a long-term contractor.
Technologies: iOS, Android, Gamification, Mobile, Product Design, UX Wireframes, User Flows, Style Guides, Startups, Mockups, User Experience (UX), User Interface (UI), Mobile App Design, Web Design, Graphic Design, Branding, Landing Page Design, Visual Design, UI Design, UX Design, Figma, Mobile Prototypes, Mobile Design, Wireframing, Responsive Web Design (RWD), Sketch, Design Systems, Information Architecture (IA), B2C, Rapid Prototyping, App UI, Prototyping, SaaS, UX Strategy, User Research
Contract Lead Designer
2015 - 2015
ELSA English Language Speech Assistant, USA/VN
- Redesigned an alpha build to prepare for a beta launch on iOS and Android.
- Contributed to visual design, game mechanics, UI menus, and flows.
- Restructured and organized content based on customer interviews.
- Ran student and customer interviews for insights in situ.
- Created a pattern library to optimize development and design.
- Brainstormed new features based on analytics and interviews.
- Worked on a project (ELSA) that was selected as Austin's SXSW educational champion in 2016. It was also selected for the StartX accelerator program.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Gamification, Journey Mapping, Mobile, Product Design, UX Wireframes, User Flows, Style Guides, Startups, Mockups, User Experience (UX), User Interface (UI), Mobile App Design, Graphic Design, Branding, Visual Design, UI Design, UX Design, Mobile Prototypes, Mobile Design, Wireframing, Web App UX, Information Architecture (IA), User Testing, Web App Design, Rapid Prototyping, App UI, Prototyping, SaaS, UX Strategy, User Research
UI Designer
2014 - 2015
Atlassian (JIRA Software)
- Created and designed experiences for Jira and the service desk.
- Facilitated customer interviews for feature requirements, pain points, and validation.
- Ran design training workshops to education development team members.
- Advocated for pattern library continual enhancements. Ran office meet-ups to ideate library additions and improvements.
- Awarded three times the company core value prize during the 24-hour to-ship projects for HipChat messaging and service desk products.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, Journey Mapping, Product Design, UX Wireframes, User Flows, Style Guides, Mockups, User Experience (UX), User Interface (UI), Web Design, Graphic Design, Visual Design, UI Design, UX Design, Mobile Prototypes, Wireframing, Web App UX, Responsive Web Design (RWD), Design Systems, Information Architecture (IA), Web Platforms, User Testing, Web App Design, Rapid Prototyping, Prototyping, SaaS, UX Strategy, User Research
Game User Experience Designer
2013 - 2014
Gameloft NYC studio (Ubisoft's sister company)
- Established user-centered design as their first UX designer among 10-plus studios in their current game production process.
- Sketched and created prototype mobile game flows for user testing.
- Created detailed and annotated wireframes for tech and artist comps.
- Worked with the playtest lab to observe and test users via contextual inquiry.
- Worked on Spiderman Unlimited, which won the Best of 2014 in the App Store and was selected as an Editor's Pick.
- Established UX as a necessary and essential component of the game development process.
Technologies: Microsoft Excel, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Gamification, Journey Mapping, Mobile, Product Design, UX Wireframes, User Flows, Style Guides, Mockups, User Experience (UX), User Interface (UI), Mobile App Design, Graphic Design, Visual Design, UI Design, UX Design, Mobile Prototypes, Mobile Design, Wireframing, Information Architecture (IA), User Testing, Rapid Prototyping, App UI, Prototyping, UX Strategy, User Research
Interaction Designer and User Experience Designer
2011 - 2013
R/GA NY HQ office
- Wireframed concepts from pitch to production and launch.
- Did user journey sketching by hand and digital tools.
- Drafted and iterated highly detailed interaction and user experience specifications for in-house, client-side, and outsourced development teams.
- Created basic HTML and CSS for interactive prototypes as proof of concepts for development teams.
- Involved with projects from Avaya, Johnson and Johnson, McCormick, Facebook, Acuvue, Ritz, Polo, R/GA, Goldman Sachs, and Rexona/Unilever.
- Received the Type Directors Club Award for teamwork on the Axe Body Spray campaign.
Technologies: CSS, HTML, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Journey Mapping, Mobile, UX Wireframes, User Flows, Style Guides, Mockups, User Experience (UX), User Interface (UI), Web Design, Graphic Design, Landing Page Design, Visual Design, UI Design, UX Design, Mobile Prototypes, Wireframing, Web App UX, Responsive Web Design (RWD), Information Architecture (IA), Web Platforms, B2C, Rapid Prototyping, App UI, Prototyping, UX Strategy, User Research
UI Design Intern
2010 - 2011
AOL
- Created tutorials for content publishers using AOL platform.
- Developed custom ad integration for Samsung and "The Interface" web property.
- Created prototypes and developed information dashboards to visualize content metrics such as commenting, sharing, and "up-votes" (forecasting and trending of content).
- Did PHP back-end work for senior developers to create article posts for Engadget mobile.
- Supported and observed usability lab contextual inquiry sessions.
Technologies: Adobe Illustrator, CSS, HTML, UX Wireframes, User Interface (UI), Web Design, Graphic Design, Visual Design, UI Design, UX Design, Wireframing, Web App UX, B2C, Prototyping, User Research
Education
2008 - 2010
Master's Degree in Design and Technology
Parsons the New School for Design - New York City, New York (USA)
1997 - 2002
Bachelor's of Science Degree in Communication - Advertising
University of Texas - Austin, Texas (USA)
Skills
Tools
Adobe InDesign, Sketch 3, Sketch, InVision, Adobe Illustrator, Microsoft Excel, Adobe Photoshop, AutoCAD, Ableton, Illustrator CC, Photoshop 7, Sketch 4, Xcode
Platforms
iOS, Figma, Mobile, Android, Arduino
Languages
HTML, CSS
Other
Web Design, Responsive Web Design (RWD), Gamification, Journey Mapping, Product Design, UX Wireframes, User Flows, Startups, Mockups, User Experience (UX), User Interface (UI), Mobile App Design, Visual Design, UI Design, UX Design, Mobile Prototypes, Mobile Design, Wireframing, Design Systems, Information Architecture (IA), B2C, Rapid Prototyping, App UI, Prototyping, SaaS, SaaS Design, UX Strategy, User Research, Product Branding, Style Guides, Graphic Design, Branding, Landing Page Design, Web App UX, Web Platforms, User Testing, Web App Design, AI Design, Framer
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