Thai Le, Designer in Tokyo, Japan
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Thai Le

Verified Expert  in Design

Designer

Location
Tokyo, Japan
Toptal Member Since
February 4, 2016

Thai is an interaction technician designing in the context of user experience. He focuses on creating meaningful and authentic narratives about brand and product experiences. Initially starting in architecture, he utilizes his background in constructed environments to design interactions that traverse physical and virtual boundaries.

Web DesignUser Interface (UI)GamificationProduct DesignUser FlowsMockupsUser Experience (UX)Mobile App DesignJourney MappingMobileiOSFigmaSketch 3Adobe IllustratorAndroidAutoCAD

Portfolio

Work Experience

UX/UI Designer

2017 - PRESENT
Ensemble Education,
  • Designed a music education application primarily for iOS.
  • Created and maintained the application's design system.
  • Contributed to different areas, as projects spanned the design spectrum, including marketing, game design, illustration, and UI/UX.
Technologies: iOS, Android, Gamification, Mobile, Product Design, UX Wireframes, User Flows, Style Guides, Startups, Mockups, User Experience (UX), User Interface (UI), Mobile App Design

Contract Lead Designer

2015 - 2015
ELSA English Language Speech Assistant, USA/VN
  • Redesigned an alpha build to prepare for a beta launch on iOS and Android.
  • Contributed to visual design, game mechanics, UI menus, and flows.
  • Restructured and organized content based on customer interviews.
  • Ran student and customer interviews for insights in situ.
  • Created a pattern library to optimize development and design.
  • Brainstormed new features based on analytics and interviews.
  • Worked on a project (ELSA) that was selected as Austin's SXSW educational champion in 2016. It was also selected for the StartX accelerator program.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Gamification, Journey Mapping, Mobile, Product Design, UX Wireframes, User Flows, Style Guides, Startups, Mockups, User Experience (UX), User Interface (UI), Mobile App Design

UI Designer

2014 - 2015
Atlassian (JIRA Software)
  • Created and designed experiences for Jira and the service desk.
  • Facilitated customer interviews for feature requirements, pain points, and validation.
  • Ran design training workshops to education development team members.
  • Advocated for pattern library continual enhancements. Ran office meet-ups to ideate library additions and improvements.
  • Awarded three times the company core value prize during the 24-hour to-ship projects for HipChat messaging and service desk products.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Sketch, Journey Mapping, Product Design, UX Wireframes, User Flows, Style Guides, Mockups, User Experience (UX), User Interface (UI)

Game User Experience Designer

2013 - 2014
Gameloft NYC studio (Ubisoft's sister company)
  • Established user-centered design as their first UX designer among 10-plus studios in their current game production process.
  • Sketched and created prototype mobile game flows for user testing.
  • Created detailed and annotated wireframes for tech and artist comps.
  • Worked with the playtest lab to observe and test users via contextual inquiry.
  • Worked on Spiderman Unlimited, which won the Best of 2014 in the App Store and was selected as an Editor's Pick.
  • Established UX as a necessary and essential component of the game development process.
Technologies: Microsoft Excel, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Gamification, Journey Mapping, Mobile, Product Design, UX Wireframes, User Flows, Style Guides, Mockups, User Experience (UX), User Interface (UI), Mobile App Design

Interaction Designer and User Experience Designer

2011 - 2013
R/GA NY HQ office
  • Wireframed concepts from pitch to production and launch.
  • Did user journey sketching by hand and digital tools.
  • Drafted and iterated highly detailed interaction and user experience specifications for in-house, client-side, and outsourced development teams.
  • Created basic HTML and CSS for interactive prototypes as proof of concepts for development teams.
  • Involved with projects from Avaya, Johnson and Johnson, McCormick, Facebook, Acuvue, Ritz, Polo, R/GA, Goldman Sachs, and Rexona/Unilever.
  • Received the Type Directors Club Award for teamwork on the Axe Body Spray campaign.
Technologies: CSS, HTML, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Journey Mapping, Mobile, UX Wireframes, User Flows, Style Guides, Mockups, User Experience (UX), User Interface (UI)

UI Design Intern

2010 - 2011
AOL
  • Created tutorials for content publishers using AOL platform.
  • Developed custom ad integration for Samsung and "The Interface" web property.
  • Created prototypes and developed information dashboards to visualize content metrics such as commenting, sharing, and "up-votes" (forecasting and trending of content).
  • Did PHP back-end work for senior developers to create article posts for Engadget mobile.
  • Supported and observed usability lab contextual inquiry sessions.
Technologies: Adobe Illustrator, CSS, HTML, UX Wireframes, User Interface (UI)
2008 - 2010

Master's Degree in Design and Technology

Parsons the New School for Design - New York City, New York (USA)

1997 - 2002

Bachelor's of Science Degree in Communication - Advertising

University of Texas - Austin, Texas (USA)

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