Tomek Nowak, Designer in Gdańsk, Poland
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Tomek Nowak

Verified Expert  in Design

Bio

Tomek is an experienced product designer with 15 years of expertise, primarily focusing on web and native mobile app design. His areas of specialization include web apps (PWAs and desktop apps), native iOS and Android apps, and design systems. He's worked with renowned brands such as Harvard Medical School, Booking.com, Japan Rail Pass, DealDash, Smart Token Labs, and many other small and large startups. Tomek built one of Poland's largest travel web apps, with over five million unique users.

Portfolio

Work Experience

Founder | Senior UI/UX Designer

2011 - PRESENT
Self-employed
  • Planned and designed a website for SBGrids Consortium, working as a freelancer for Harvard Medical School (HBR Labs).
  • Worked as a freelancer for Protenders, the largest e-tendering platform in the Middle East, with 12 billion USD proceeded leads.
  • Planned and designed the whole experience for the Japanese Rail Pass retailer.
  • Created responsive website designs with a user-centered design approach using Photoshop and Illustrator.
  • Translated complex ideas and business needs into wireframes, prototypes, and mockups using Axure, Balsamiq, and InVision.
  • Conducted UX research, including user stories, personas, user journeys, user flows, concept stories, and origin stories.
  • Designed intuitive user interfaces for web, iOS, and Android with Sketch, InVision, and Photoshop.
  • Contributed to conversion rate optimization by performing technical analysis, heuristic analysis, digital analysis, mouse tracking, and user tests.
  • Concisely gathered feedback from stakeholders and team members.
  • Collaborated closely with the development team and provided high-fidelity designs.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, User Interface (UI), UX Design, Web UX, Prototyping, Illustration, Organic SEO, Web UX Design, Visual Design, Web Design, UI Design, Responsive Web Design (RWD), Web UI Design, Lean UX, Photoshop CC, Landing Page Optimization, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Web Illustration, Icon Design, User Interviews, Web App UI, User Flows, SaaS Design, Web UI, Creativity, Search Engine Optimization (SEO), Cartoon Illustration, Sketching, Design Systems, Financial Design, B2B, Personas, Dashboard Design, Cartoon Character Design, User Testing, Atomic Design, Mobile UI, Web App Design, Android App Design, Mobile UX, Figma, Layout Design, Collaboration, Usability Testing, Web Applications, Landing Page Design, Mockups, User Journeys, Product Design, Mobile Apps, Illustrator CC, Data Visualization, MVP Design, Graphic Design, UX Research, Mobile UX Design, Mobile UI Design, User Personas, User Research

CEO | Founder | Product Designer

2019 - 2023
Brate
  • Founded and bootstrapped Brate.com in 2019, it is now one of Poland's largest travel web apps, with over 5 million users.
  • Planned and conducted research (i.e., user interviews, surveys, analytics, usability testing, unmoderated testing, etc.) to evaluate concepts and test assumptions, producing evidence-based insights to influence product decisions.
  • Analyzed heat maps, click maps, and recorded replay sessions. Found bugs and areas of friction in the UX flow.
  • Planned, prototyped, designed, and tested the web app's user interface using Photoshop, Illustrator, Sketch, Figma, Invison, After Effects, and more.
  • Created the whole tokenization model with the token economy flow, tokenomics table with vesting schedules, cliffs, tranches, token emission chart, and full pitch deck.
  • Planned, designed, and deployed a gamification system where users receive postcards as an exchange for their reviews. The result received 4,678 reviews.
  • Conducted repetitive guerilla user tests, which led to improving the user experience and pivoting the company's strategy.
  • Pitched (venture capital) investors at DevCon Bogota, Token2049 in London, and Next Block Expo in Berlin.
  • Found and recruited contractors (mostly copywriters) from Poland, China, Australia, Bulgaria, Sweden, and Brazil. Learned how to manage people and projects.
  • Minted Brate tokens on the Polygon chain and set up a multi-signature for the entire organization.
Technologies: Google Analytics, Hotjar, Adobe Illustrator, Adobe Photoshop, Mapbox, Content Delivery Networks (CDN), Sketch, User Behavior, UX Design, User Interface (UI), Web UX, Prototyping, Website Redesign, Tokenization, Travel & Leisure, Illustration, Non-fungible Tokens (NFT), Utility Tokens, Organic SEO, Blockchain, Web Forms, Web UX Design, Visual Design, Web Design, UI Design, Responsive Web Design (RWD), Web UI Design, Pitch Decks, Figma, SaaS Design, Lean UX, Tokenomics, Cryptocurrency, Landing Page Optimization, Web 3.0, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Web Illustration, Icon Design, User Interviews, Web App UI, Web UI, Creativity, Search Engine Optimization (SEO), Google SEO, Cartoon Illustration, Sketching, Design Systems, Crypto, UI Maps, Ethereum, Personas, Dashboard Design, Apps, Cartoon Character Design, User Testing, Atomic Design, Web3, Mobile UI, Web App Design, Mobile UX, Layout Design, Collaboration, Usability Testing, Web Applications, Landing Page Design, Mockups, User Journeys, Product Design, Illustrator CC, Data Visualization, MVP Design, Graphic Design, UX Research, Mobile UX Design, Mobile UI Design, User Personas, User Research

Product Designer

2021 - 2022
Smart Token Labs
  • Planned and designed CoFiX dApp (decentralized app), an advanced automated market-making protocol and decentralized exchange (DEX).
  • Conducted UX research in the crypto market, especially focused on Ethereum, DeFi projects, NFT tokens, tokenization, attestation on the blockchain, secure enclave, seed phrase backup, and many more.
  • Redesigned the website and worked on SEO (search engine optimization).
  • Created the concept of escrow on a blockchain, where users can deposit funds to an escrow and release when certain smart contract criteria are met.
  • Planned and designed the concept of BrandConnector, a simple website tool that lets any brand customize content, offers, or rewards to any NFTs in any user wallet.
  • Created web applications for multiple Web3 conferences, including Devcon, Edcon, and Devconnect. These applications allowed participants to mint their conference tickets on the blockchain and enjoy permissionless perks.
  • Conducted unmoderated user tests for multiple Web3 projects.
  • Created the user flow, prototype, and high-fidelity design for creating attestation on the Polygon and Ethereum blockchains.
  • Worked in the Lean UX methodology, iterating a lot and checking the results.
  • Concisely gathered feedback from stakeholders and team members.
Technologies: Adobe Illustrator, Sketch, Adobe Photoshop, Drawing, UX Design, User Interface (UI), Web UX, Prototyping, Website Redesign, Tokenization, Google Analytics, Non-fungible Tokens (NFT), Utility Tokens, iOS, Blockchain, Web Forms, Web UX Design, Visual Design, UI Design, Responsive Web Design (RWD), Web UI Design, SaaS, Pitch Decks, Lean UX, Mobile Wallet, Tokenomics, Cryptocurrency, Web 3.0, Figma, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Icon Design, User Interviews, Web App UI, User Flows, SaaS Design, Web UI, Decentralized Finance (DeFi), Creativity, Trading Applications, Cartoon Illustration, Sketching, Design Systems, Crypto, Financial Design, B2B, Ethereum, Finance, Personas, Dashboard Design, Dashboards, User Testing, Atomic Design, Web3, Mobile UI, Web App Design, Android App Design, Mobile UX, Cryptocurrency Wallets, Layout Design, Usability Testing, Web Applications, Landing Page Design, Mockups, Android Material Design, Material Design, User Journeys, Product Design, Mobile Apps, Illustrator CC, Data Visualization, MVP Design, Graphic Design, UX Research, Native Mobile Apps, Mobile UX Design, Mobile UI Design, User Personas, User Research

Senior UI/UX Designer

2019 - 2022
AlphaWallet
  • Conducted UX research in the crypto market, with a particular focus on Ethereum, DeFi projects, NFT tokens, tokenization, attestation on the blockchain, secure enclave, seed phrase backup, and other related areas.
  • Created a design system using Sketch and Zeplin and later transitioned to Figma, ensuring it aligned with the native Material Design and Apple iOS guidelines.
  • Conducted multiple user tests on existing products, competitors, and new features.
  • Forked and redesigned the wallet for multiple side-projects such as Bartercard, FIFA World Cup Tickets, Polygon wallet, and Klaytn wallet.
  • Applied habit-forming product framework created by Nir Eyal called “Hooked” to AlphaWallet.
  • Studied and applied the best practices in data visualization for finance products.
  • Proposed a solution for layer 2 on Ethereum from a UX perspective.
  • Worked in the Lean UX methodology, iterating a lot and checking the results.
  • Drew and designed custom icons and illustrations (pencil, Illustrator).
Technologies: Android App Design, iOS App Design, Design Systems, Adobe Illustrator, Photoshop CC, Sketch, Crypto, Mobile Wallet, Ethereum, Blockchain, UX Design, User Interface (UI), Web UX, Prototyping, Website Redesign, Tokenization, Google Analytics, Illustration, Non-fungible Tokens (NFT), Utility Tokens, Organic SEO, iOS, Web UX Design, Visual Design, UI Design, Lean UX, Tokenomics, Cryptocurrency, Landing Page Optimization, Web 3.0, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Web Illustration, Icon Design, User Interviews, Web App UI, User Flows, Web UI, Decentralized Finance (DeFi), Creativity, Trading Applications, Search Engine Optimization (SEO), Google SEO, Cartoon Illustration, Sketching, Financial Design, Finance, Personas, Dashboard Design, Dashboards, Apps, Cartoon Character Design, iOS UX Design, User Testing, Atomic Design, Web3, Mobile UI, Mobile UX, Figma, Cryptocurrency Wallets, Layout Design, Collaboration, Usability Testing, Web Applications, Landing Page Design, Mockups, iOS UI Design, Android Material Design, Material Design, User Journeys, Product Design, Mobile Apps, Illustrator CC, Data Visualization, MVP Design, Graphic Design, Native Mobile Apps, Mobile UX Design, Mobile UI Design, User Personas, User Research

Senior iOS App Designer

2018 - 2019
ChatQ
  • Created user flow diagrams for the entire app and iterated based on feedback.
  • Designed user interface for iOS native app (more than 250 screens). Many of them contained finance charts and diagrams.
  • Created custom icons (pencil, paper, Illustrator, and Sketch).
  • Planned and designed a gamification model for the app.
  • Created custom avatars for the Japanese market (Manga style).
  • Planned and designed an effective onboarding user flow.
  • Solved complex UX problems creatively and effectively.
  • Worked in Lean UX methodology, iterating a lot and checking the results.
  • Created interactive prototypes (Sketch, InVision).
  • Discovered bugs and areas of frictions in the UX flow.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, iOS, User Interface (UI), UX Design, Web UX, Prototyping, Website Redesign, Illustration, Utility Tokens, Blockchain, Web UX Design, Visual Design, Web Design, UI Design, SaaS, Lean UX, Photoshop CC, Landing Page Optimization, Web 3.0, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Web Illustration, Icon Design, User Interviews, Web App UI, User Flows, Web UI, Creativity, Trading Applications, Cartoon Illustration, Sketching, Design Systems, Crypto, Financial Design, Ethereum, Finance, Personas, Dashboard Design, Dashboards, Apps, Cartoon Character Design, iOS UX Design, User Testing, Mobile UI, iOS App Design, Mobile UX, Layout Design, Collaboration, Usability Testing, Web Applications, Landing Page Design, Mockups, iOS UI Design, Android Material Design, Material Design, User Journeys, Product Design, Mobile Apps, Illustrator CC, Data Visualization, MVP Design, Graphic Design, UX Research, Native Mobile Apps, Mobile UX Design, Mobile UI Design, User Personas, User Research

UI/UX Designer

2016 - 2017
TotalTrivia
  • Designed user interfaces for iOS and Android native apps of more than 100 screens.
  • Produced custom icons, illustrations, and cartoon character designs using pencil, paper, and Illustrator.
  • Planned and designed adequate onboarding user flow.
  • Solved complex UX problems creatively and effectively.
  • Analyzed heat maps, click maps, and recorded replay sessions with Hotjar.
  • Designed 80 different creation of ads that led to high ROI from Facebook ads.
  • Created cover graphics for YouTube, Twitter, Facebook, the App Store, and Google Play.
  • Worked in a Lean UX environment, iterating a great deal and checking the results.
  • Provided interactive prototypes of Sketch and InVision.
  • Established the design style guide to ensure consistency across all platforms and devices.
Technologies: Adobe After Effects, Sketch, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Prototyping, Website Redesign, Illustration, iOS, Web Forms, Web UX Design, Visual Design, UI Design, Lean UX, Photoshop CC, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Web Illustration, Icon Design, User Interviews, User Flows, Mobile Game UI, Web UI, Creativity, Cartoon Illustration, Sketching, Design Systems, Personas, Apps, Cartoon Character Design, iOS UX Design, User Testing, Mobile UI, Web App Design, Mobile UX, Layout Design, Collaboration, Web Applications, Mockups, iOS UI Design, Android Material Design, Material Design, User Journeys, Product Design, Mobile Apps, Illustrator CC, Data Visualization, MVP Design, Graphic Design, UX Research, Native Mobile Apps, Mobile UX Design, Mobile UI Design, User Personas, User Research

UI/UX Designer

2016 - 2016
DealDash
  • Designed user interface for iOS native app.
  • Conducted in-house user tests in the Minneapolis office.
  • Gathered data and feedback from users and team members.
  • Designed and delivered user flows, mockups, and interactive prototypes.
  • Worked closely with the development and product team and provided all the necessary assets.
  • Improved the onboarding process for the native iOS app.
  • Worked remotely in an Agile environment, using Slack and GitHub.
  • Applied established UI patterns to the prototypes and designs to ensure consistency across Photoshop and Sketch platforms.
  • Redesigned the UI elements for the landing page, improving usability and user flow.
  • Provided out-of-box ideas that led to more revenue and profit from confidential data.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Prototyping, Website Redesign, Google Analytics, Web Forms, Web UX Design, Visual Design, UI Design, Web UI Design, Lean UX, Photoshop CC, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Icon Design, User Flows, Mobile Game UI, Web UI, Creativity, Cartoon Illustration, Sketching, Design Systems, UI Maps, Personas, Dashboard Design, Dashboards, User Testing, Web App Design, Mobile UX, Layout Design, Collaboration, Usability Testing, Web Applications, Mockups, iOS UI Design, Android Material Design, Material Design, User Journeys, Product Design, Mobile Apps, Illustrator CC, Data Visualization, MVP Design, Graphic Design, UX Research, Native Mobile Apps, Mobile UX Design, Mobile UI Design, User Personas, User Research

UI/UX Designer

2011 - 2013
TribalVision
  • Planned, prototyped, and designed a website UI for TribalVision clients (mostly the financial/consulting branch). I redesigned or made from scratch more than 12 websites (Photoshop).
  • Handled the full website redesign of the TribalVision landing page and internal pages.
  • Sketched and designed custom icons and illustrations (Illustrator).
  • Found bugs and areas of frictions in the user experience flow.
  • Translated complex ideas and business needs into wireframes, prototypes, and mockups (Axure, Balsamiq, InVision).
  • Created multiple-page PowerPoint presentations for 10 clients.
  • Developed the front-end (HTML5 and CSS3) and iterated based on feedback.
  • Designed with strong attention to details with usability best practices.
Technologies: Adobe Illustrator, Adobe Photoshop, User Interface (UI), Web UX, Prototyping, Website Redesign, Google Analytics, Web Forms, Web UX Design, Web Design, UI Design, Responsive Web Design (RWD), Web UI Design, Lean UX, Photoshop CC, Landing Page Optimization, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Icon Design, User Flows, Web UI, Creativity, Cartoon Illustration, Sketching, Design Systems, B2B, Personas, Dashboard Design, Dashboards, User Testing, Web App Design, Mobile UX, Layout Design, Collaboration, Usability Testing, Web Applications, Landing Page Design, Mockups, Material Design, User Journeys, Product Design, Mobile Apps, Illustrator CC, MVP Design, Graphic Design, UX Research, Mobile UX Design, Mobile UI Design, User Personas, User Research

UI Designer

2010 - 2011
HBR Labs
  • Designed the UI for the new collaborative platform.
  • Planned, prototyped, and designed website user interfaces.
  • Fixed bugs and areas of friction in the user experience flow.
Technologies: Adobe Illustrator, Adobe Photoshop, User Interface (UI), Web UX, Prototyping, Website Redesign, Web UX Design, Visual Design, Web Design, UI Design, Responsive Web Design (RWD), Web UI Design, Lean UX, Photoshop CC, Landing Page Optimization, Critical Thinking, UX Wireframes, User-centered Design (UCD), Wireframing, Zeplin, Web Illustration, Icon Design, User Flows, Web UI, Creativity, Cartoon Illustration, Sketching, Design Systems, User Testing, Web App Design, Layout Design, Collaboration, Usability Testing, Web Applications, Landing Page Design, Mockups, User Journeys, Product Design, Illustrator CC, MVP Design, Graphic Design, UX Research, Mobile UX Design, Mobile UI Design, User Personas, User Research

Education

2018 - 2019

Mini Degree in Conversion Rate Optimization

CXL Insitute - Austin, Texas

2010 - 2011

Master's Degree in Internet Marketing

Warsaw School of Economics - Warsaw, Poland

2006 - 2009

Bachelor's Degree in Graphic Design

University of Computer Science and Skills - Łódź, Poland

Certifications

MAY 2019 - PRESENT

Product-led SaaS Growth

CXL Institute

MAY 2019 - PRESENT

UX for Marketers

CXL Institute

MAY 2019 - PRESENT

Persuasive Websites

CXL Institute

APRIL 2019 - PRESENT

Heuristic Analysis Frameworks for Conversion Optimization Audits

CXL Institute

APRIL 2019 - PRESENT

Psychology and Neuroscience for CRO

CXL Institute

APRIL 2019 - PRESENT

Form Optimization

CXL Institute

APRIL 2019 - PRESENT

Data-driven UX

CXL Institute

APRIL 2019 - PRESENT

Applied Neuromarketing

CXL Institute

APRIL 2019 - PRESENT

eCommerce Growth Masterclass

CXL Institute

APRIL 2019 - PRESENT

Landing Page Optimization

CXL Institute

Skills

Tools

Adobe Photoshop, Adobe Illustrator, Sketch, Zeplin, Google Analytics, Adobe After Effects, Hotjar, Illustrator CC, Photoshop CC

Platforms

Ethereum, iOS, Mapbox, Figma

Industry Expertise

Travel & Leisure

Other

iOS UX Design, User Testing, Sketching, Illustration, Landing Page Design, SaaS, SaaS Design, UX Research, UI Maps, Organic SEO, Web UI, Web Design, Web App Design, Web Applications, Rich User Interfaces, Atomic Design, Dashboard Design, Finance, Cryptocurrency, Crypto, Cryptocurrency Wallets, Wireframing, Blockchain, Mobile Wallet, Design Systems, Android App Design, ERC-20, Tokenization, iOS App Design, Prototyping, Responsive Web Design (RWD), User Flows, Website Redesign, Drawing, Apps, Web Illustration, Icon Design, User Experience (UX), Web UX, User Interface (UI), UI Design, Conversion Rate Optimization (CRO), Data Visualization, Web App UI, Dashboards, User-centered Design (UCD), Lean UX, Landing Page Optimization, Conversion Rate, Form Design, Google SEO, Search Engine Optimization (SEO), Critical Thinking, Creativity, Decentralized Finance (DeFi), User Psychology, Web Forms, User Behavior, UX Design, Non-fungible Tokens (NFT), Utility Tokens, Web UX Design, Visual Design, Web UI Design, UX Wireframes, Trading Applications, Web 3.0, Web3, Mobile UI, Mobile UX, Mobile Apps, Native Mobile Apps, Mobile UX Design, Mobile UI Design, User Research, Product Design, Graphic Design, MVP Design, Mockups, User Personas, Layout Design, Collaboration, Interactive Prototypes, Usability Testing, User Journeys, Lean Startups, Component Libraries, Material Design, iOS UI Design, Android Material Design, Desktop App Design, Cartoon Illustration, B2B, Gamification, Personas, Decentralized Applications, SEO Marketing, User Interviews, Cartoon Character Design, Charts, Financial Design, Chatbots, Conversion, Neuromarketing, Neuroscience, Psychology, Pitch Decks, Tokenomics, Interaction Design (IxD), Mobile Game UI, User Onboarding, Onboarding, AI Design, Artificial Intelligence (AI), Database Backups, Financial Reporting Dashboards, Fintech, Bots, Heuristic Analysis, Social Media Apps, Ethereum Open Source, Google Tag Manager, Content Delivery Networks (CDN), Photography, Logo Design, Airbnb, TripAdvisor API, Event Design, Material UI, Digital Banking

Experience

  • User Experience (UX) - 13 years
  • UI Design - 12 years
  • Web App Design - 8 years
  • Android App Design - 8 years
  • Mobile UI - 8 years
  • iOS App Design - 5 years
  • Web3 - 5 years
  • Figma - 4 years
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