Tomek Nowak

Designer in Warsaw, Poland

Member since December 29, 2015

Tomek is a UI/UX designer with a decade of experience. He specializes in designing rich user interfaces for websites and mobile apps, conversion rate optimization, and translating concepts into mockups and prototypes. Tomek has worked with brands such as Harvard Medical School, Booking.com, Japan Rail Pass, and Dealdash. He is also a founder of Zielonamapa which is the fastest growing travel startup in Poland.

Website Redesigns Prototyping Responsive Web Design (RWD)Web UX User Interface (UI)UI Design Web App UI User Experience (UX)iOS App Design eCommerce Adobe Photoshop Adobe Illustrator iOS Sketch User Flows Show more

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Portfolio

Digital Design

AlphaWallet | Mobile Ethereum Wallet
- Ethereum
- Ethereum Open Source
- Mobile Wallet
- Cryptocurrency
- Cryptocurrency Wallets
- ERC20
- Blockchain
- Decentralized Applications
- Browsers
- Token Design
- Tokenization
Total Trivia | iOS and Android Apps
- iOS App Design
- Icon Design
- Sketch
- Drawing
- Hotjar
- Adobe Suite
- Mobile Game UI
- Trivia
- iOS UX Design
- User Onboarding
- Onboarding
- Adobe Photoshop
- Adobe Illustrator
- InVision
- User Testing
ChatQ | iOS Chat App Built for Finance
- Finance
- Charts
- Chat Support
- Chatbots
- Japan
- Singapore
- Cryptocurrency
- Crypto
- Avatars
- Data Visualization
- Rich User Interfaces
- Big Data
- Investing
- Gamification
- Fintech
- Lean Startups
- Financial UX
- Bots
- Heuristic Analysis
- UX Research
- iOS App Design
- Live Chat
- Social Media Apps
- Video Chat
Sinergia | Web App with Data Vizualization
- Data Visualization
- Web App Design
- Web Applications
- Charts
- Rich User Interfaces
- Database Backups
- Big Data
- Web App UI
- Atomic Design
- Dashboards
- Dashboard Design
- Financial Data
- Financial UX
- Financial Reporting Dashboards
Japan Rail Pass | Travel Website Redesign and Icons
- Responsive Web Design (RWD)
- Icon Design
- Cartoon Illustration
- Drawing
- Sketching
- Adobe Suite
- Travel & Leisure
- Booking
- Illustration
- UI Design
- Prototyping
- Website Redesigns
- User Flows
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- Landing Page Design
- CRO
- Form Design
- User Retention
Crypton | Cryptocurrency Wallet Web App
- Cryptocurrency
- Cryptocurrency Wallets
- Web App Design
- Dashboards
- Charts
- Interactive Charts
- Photoshop CC 2019
- Sketch
- Illustrator CC
- Wireframing
- Sketching
- Web UX
- Currency Exchange
Veezoo | Artificial Intelligence (AI) Website Design
- AI Design
- Artificial Intelligence (AI)
- Web UI
- Big Data
- Machine Learning
- Switzerland
Unatrix | CRM Website Redesign
- Website Redesigns
- Responsive Web Design (RWD)
- User Experience (UX)
- Adobe Suite
- Customer Relationship Management (CRM)
- Adobe Photoshop
- Adobe Illustrator
- Icon Design
- Applicant Tracking Software (ATS)
- Enterprise Resource Planning (ERP)
- SaaS
- Conversion Rate
- Landing Page Optimization
- CRO
- Conversion Rate Optimization (CRO)
- User Retention
- B2B
- SaaS Design
Zielonamapa | Travel Website Design
- Gamification
- UX Research
- Personas
- UI Maps
- Google Maps
- Organic SEO
- Explainer Videos
- Web UI
- User Testing
- Travel & Leisure
- Airbnb
- Conversion Rate
- Conversion Rate Optimization (CRO)
- CRO
- Form Design
- Landing Page Design
- Landing Page Optimization
- Web Design
- Web UX

Employment

Lead UI/UX Designer
2019 - PRESENT
AlphaWallet
- Designed intuitive user interfaces for iOS and Android (Sketch, InVision, Photoshop).
- Planned and designed CoFiX dapp (decentralized app) - an advanced automated market-making protocol, a decentralized exchange (DEX).
- Conducted UX research in the crypto market, especially focused on Ethereum, Defi (decentralized finances) projects, NFT tokens, tokenization, attestation on the blockchain, secure enclave, seed phrase backup, and many more.
- Redesigned the website and worked on SEO (search engine optimization).
- Worked in the Lean UX methodology, iterating a lot and checking the results.
- Gathered feedback from stakeholders and team members.
- Designed with strong attention to detail with usability best practices.
- Drew and designed custom icons and illustrations (pencil, Illustrator).
Technologies: Android App Design, iOS App Design, Design Systems, Adobe Illustrator, Photoshop CC, User Needs, Sketch, Crypto, Mobile Wallet, Ethereum, Blockchain
Product Manager | Founder
2018 - PRESENT
Zielona Mapa
- Founded Zielona Mapa, one of the fastest growing travel startups in Poland.
- Developed the product vision, strategy, and campaigns.
- Planned, prototyped, designed, and tested user interface of the website.
- Worked on search engine optimization, link building which led to a 650% growth in traffic (2018), reduced bounce rate down to 11%.
- Conducted repetitive guerilla user tests which lead to improving user experience and pivot company’s strategy.
- Actively searched for a scalable businesses model, validated them one by one.
- Set up key performance indicators for the project.
- Developed and executed company's strategies—leading to a 358% growth in 2018.
- Found contractors (mostly copywriters) and effectively delegated them tasks.
- Worked closely with the development team in an agile work environment.
- Analyzed heat maps, click maps, and recorded replay sessions (Hotjar).
- Planned, designed, and deployed gamification system where users receive postcards as an exchange for their reviews. The result received 4,678 reviews.
- Found bugs and areas of frictions in the UX flow.
Technologies: WordPress, Google Analytics, Visual Website Optimizer, Hotjar, Adobe Illustrator, Adobe Photoshop
Senior UI/UX Designer | Founder
2011 - PRESENT
Colourfreak
- Designed a responsive website with a user-centered design approach (Photoshop, Illustrator).
- Translated complex ideas and business needs into wireframes, prototypes, and mockups (Axure, Balsamiq, InVision).
- Conducted UX research (user stories, personas, user journeys, user flows, concept stories, and origin stories).
- Designed intuitive user interfaces for the web, iOS, and Android (Sketch, InVision, Photoshop).
- Optimized the conversion rate (with technical analysis, heuristic analysis, digital analysis, mouse tracking, and user tests).
- Concisely gathered feedback from stakeholders and team members.
- Worked closely with development team and provided high-fidelity designs.
- Designed with a strong attention to details with usability best practices.
- Drew and designed custom icons and illustrations (pencil, Illustrator).
- Solved complex UX problems creatively and effectively.
- Prepared and conducted A/B and multivariate tests (Google Optimize, Analytics).
- Analyzed heat maps, click maps, and recorded replay sessions (Hotjar).
- Conducting remote user testing.
- Designed Facebook ads.
Technologies: WordPress, InVision App, Sketch, Adobe Illustrator, Adobe Photoshop
Senior UI/UX Designer
2018 - 2019
ChatQ
- Creating user flow diagrams for the entire app.
- Designing user interface for iOS native app (more than 250 screens). Many of them contained finance charts, diagrams.
- Creating custom icons (pencil, paper, Illustrator, and Sketch).
- Planned and designed a gamification model for the app.
- Created custom avatars for the Japanese market.
- Planned and designed an effective onboarding user flow.
- Solved complex UX problems creatively and effectively.
- Worked in Lean UX methodology, iterating a lot and checking the results.
- Created interactive prototypes (Sketch, InVision).
- Discovered bugs and areas of frictions in the UX flow.
Technologies: Lookback, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, iOS
UI/UX Designer
2016 - 2017
TotalTrivia
- Designed user interfaces for iOS and Android native apps (more than 100 screens).
- Created custom icons, illustrations, and cartoon character designs (pencil and paper, Illustrator).
- Planned and designed effective onboarding user flow.
- Solved complex UX problems creatively and effectively.
- Analyzed heat maps, click maps, and recorded replay sessions (Hotjar).
- Designed Facebook ads (80 different creations) that led to high ROI from Facebook ads.
- Designed cover graphics for YouTube, Twitter, Facebook, the App Store, and Google Play.
- Worked in a Lean UX environment, iterating a great deal and checking the results.
- Created interactive prototypes (Sketch, InVision).
- Found bugs and areas of frictions in the UX flow.
- Created the design style guide to ensure consistency across all platforms and devices.
Technologies: Axure, Adobe After Effects, InVision App, Sketch, Adobe Illustrator, Adobe Photoshop
UI/UX Designer
2016 - 2016
DealDash
- Designed user interface for iOS native app (Sketch).
- Conducted in-house user tests in the Minneapolis office (20 testers).
- Gathered data and feedback from users and team members.
- Designed and delivered user flows, mockups, and interactive prototypes (Sketch, Invison).
- Worked closely with the development and product team and provided all the necessary assets.
- Improved the onboarding process for the native iOS app.
- Remotely worked in an Agile environment (using Slack, GitHub).
- Applied established UI patterns to the prototypes and designs to ensure consistency across all platforms (Photoshop, Sketch).
- Redesigned the UI elements for the landing page—improving usability and user flow.
- Provided out-of-box ideas that led to more revenue and profit (confidential data).
Technologies: Lookback, InVision App, Sketch, Adobe Illustrator, Adobe Photoshop
UI/UX Designer
2011 - 2013
TribalVision
- Planned, prototyped, and designed a website UI for TribalVision clients (mostly the financial/consulting branch). I redesigned or made from scratch more than 12 websites (Photoshop).
- Handled the full website redesign of the TribalVision landing page and internal pages.
- Sketched and designed custom icons and illustrations (Illustrator).
- Found bugs and areas of frictions in the UX flow.
- Translated complex ideas and business needs into wireframes, prototypes, and mockups (Axure, Balsamiq, InVision).
- Created multiple-page PowerPoint presentations.
- Developed the front-end (HTML5 and CSS3).
- Designed with strong attention to details with usability best practices.
Technologies: Adobe Illustrator, Adobe Photoshop
UI Designer
2010 - 2011
HBR Labs
- Designed the UI for the new collaborative platform.
Technologies: Adobe Illustrator, Adobe Photoshop

Education

Mini degree in Conversion Rate Optimization
2018 - 2019
CXL Insitute - Austin, Texas
Master's degree in Internet Marketing
2010 - 2011
Warsaw School of Economics - Warsaw, Poland
Bachelor's degree in Graphic Design
2006 - 2009
University of Computer Science and Skills - Łódź, Poland

Certifications

Product-led SaaS Growth
MAY 2019 - PRESENT
CXL Institute
UX for Marketers
MAY 2019 - PRESENT
CXL Institute
Persuasive Websites
MAY 2019 - PRESENT
CXL Institute
Heuristic Analysis Frameworks for Conversion Optimization Audits
APRIL 2019 - PRESENT
CXL Institute
Psychology and Neuroscience for CRO
APRIL 2019 - PRESENT
CXL Institute
Form Optimization
APRIL 2019 - PRESENT
CXL Institute
Data-driven UX
APRIL 2019 - PRESENT
CXL Institute
Applied Neuromarketing
APRIL 2019 - PRESENT
CXL Institute
eCommerce Growth Masterclass
APRIL 2019 - PRESENT
CXL Institute
Landing Page Optimization
APRIL 2019 - PRESENT
CXL Institute

Experience

Adobe Photoshop10 years
UI Design6 years
User-centered Design (UCD)5 years
Sketch4 years
Conversion Rate Optimization (CRO)4 years
User Experience (UX)4 years
iOS App Design2 years

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Designer in Warsaw, Poland

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