Tomek Nowak, Designer in Warsaw, Poland
Tomek Nowak

Designer in Warsaw, Poland

Member since December 29, 2015
Tomek is a UI/UX designer with a decade of experience. He specializes in designing rich user interfaces for websites and mobile apps, conversion rate optimization, and translating concepts into mockups and prototypes. Tomek has worked with brands such as Harvard Medical School,, Japan Rail Pass, and Dealdash. He is also a founder of Zielonamapa which is the fastest growing travel startup in Poland.
Tomek is now available for hire


Digital Design


  • Product Manager | Founder

    2018 - PRESENT
    Zielona Mapa
    • Founded Zielona Mapa, one of the fastest growing travel startups in Poland.
    • Developed the product vision, strategy, and campaigns.
    • Planned, prototyped, designed, and tested user interface of the website.
    • Worked on search engine optimization, link building which led to a 650% growth in traffic (2018), reduced bounce rate down to 11%.
    • Conducted repetitive guerilla user tests which lead to improving user experience and pivot company’s strategy.
    • Actively searched for a scalable businesses model, validated them one by one.
    • Set up key performance indicators for the project.
    • Developed and executed company's strategies—leading to a 358% growth in 2018.
    • Found contractors (mostly copywriters) and effectively delegated them tasks.
    • Worked closely with the development team in an agile work environment.
    • Analyzed heat maps, click maps, and recorded replay sessions (Hotjar).
    • Planned, designed, and deployed gamification system where users receive postcards as an exchange for their reviews. The result received 4,678 reviews.
    • Found bugs and areas of frictions in the UX flow.
    Technologies: Adobe Photoshop, Adobe Illustrator, Hotjar, Visual Website Optimizer, Google Analytics, WordPress
  • Senior UI/UX Designer | Founder

    2011 - PRESENT
    • Designed a responsive website with a user-centered design approach (Photoshop, Illustrator).
    • Translated complex ideas and business needs into wireframes, prototypes, and mockups (Axure, Balsamiq, InVision).
    • Conducted UX research (user stories, personas, user journeys, user flows, concept stories, and origin stories).
    • Designed intuitive user interfaces for the web, iOS, and Android (Sketch, InVision, Photoshop).
    • Optimized the conversion rate (with technical analysis, heuristic analysis, digital analysis, mouse tracking, and user tests).
    • Concisely gathered feedback from stakeholders and team members.
    • Worked closely with development team and provided high-fidelity designs.
    • Designed with a strong attention to details with usability best practices.
    • Drew and designed custom icons and illustrations (pencil, Illustrator).
    • Solved complex UX problems creatively and effectively.
    • Prepared and conducted A/B and multivariate tests (Google Optimize, Analytics).
    • Analyzed heat maps, click maps, and recorded replay sessions (Hotjar).
    • Conducting remote user testing.
    • Designed Facebook ads.
    Technologies: Adobe Photoshop, Adobe Illustrator, Sketch, InVision App, WordPress


  • Mini degree in Conversion Rate Optimization
    2018 - 2019
    CXL Insitute - Austin, Texas
  • Master's degree in Internet Marketing
    2010 - 2011
    Warsaw School of Economics - Warsaw, Poland
  • Bachelor's degree in Graphic Design
    2006 - 2009
    University of Computer Science and Skills - Łódź, Poland


  • Product-led SaaS Growth
    MAY 2019 - PRESENT
    CXL Institute
  • UX for Marketers
    MAY 2019 - PRESENT
    CXL Institute
  • Persuasive Websites
    MAY 2019 - PRESENT
    CXL Institute
  • Heuristic Analysis Frameworks for Conversion Optimization Audits
    APRIL 2019 - PRESENT
    CXL Institute
  • Psychology and Neuroscience for CRO
    APRIL 2019 - PRESENT
    CXL Institute
  • Form Optimization
    APRIL 2019 - PRESENT
    CXL Institute
  • Data-driven UX
    APRIL 2019 - PRESENT
    CXL Institute
  • Applied Neuromarketing
    APRIL 2019 - PRESENT
    CXL Institute
  • eCommerce Growth Masterclass
    APRIL 2019 - PRESENT
    CXL Institute
  • Landing Page Optimization
    APRIL 2019 - PRESENT
    CXL Institute



Warsaw, Poland

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