Vlad Tirla, Designer in Cluj-Napoca, Cluj County, Romania
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Vlad Tirla

Verified Expert  in Design

Product Designer

Cluj-Napoca, Cluj County, Romania
Toptal Member Since
October 13, 2017

Vlad is an experienced product designer—specializing in helping companies build momentum. His four design principles—framing, acceleration, consolidation, and implementation—has helped global startups to build data-driven models, launch successful products, and generate outcomes in highly competitive markets. He believes that innovation is a consequence of hard and humble work. Vlad works well in agile teams, where transparency is a golden skill.


Work Experience

Freelance Product Designer

2017 - PRESENT
Clients (via Toptal)
  • Worked on product and service design projects for a variety of clients.
Technologies: Apple Keynote, Axure, Marvel, InVision, Zeplin, Moqups, Adobe Photoshop, Sketch

Product Designer

2019 - 2019
  • Built a tool which creates a shared space and a common language between designers, developers, and stakeholders.
  • Performed market research, user interviews, and combined business needs and user behavior.
  • Created the information architecture—brainstorming and iterating features according to user feedback.
  • Used business and UX frameworks to prioritize, identify, and clarify needs.
  • Worked on business and UX development activities.
Technologies: CODE, Design, Figma, Zeplin, Sketch


2017 - 2018
Spherik Accelerator
  • Shared my UX and Product expertise for startups part of the accelerator program.
  • Was involved in 1:1 mentoring activities with product founders on various topics, such as - UX, Product Market Fit, Business Models, Design Frameworks and Tools.
Technologies: Consulting

UX and Product Consultant

2017 - 2018
Jules App
  • Designed a cross-platform app that creates a database of descriptive info pertaining to the physical home itself, personal property and personal information.
  • Worked hand-in-hand with the founder to brainstorm, shape, and iterate the initial idea and product directions.
  • Conducted early-stage research and executed the pilot app to validate the idea.
  • Aided in the business part to generate specs for the alpha version of the application.
  • Executed the end-to-end flows and UX and business decisions.
  • Implemented, validated, and iterated low-fidelity and high-fidelity wireframes.
  • Generated cross platform visual designs and initiated the design system which serves as a base for any further development.
Technologies: Moqups, InVision, Zeplin, Sketch

Head of UX

2015 - 2018
  • Built the design team at Evozon, developed the design thinking culture.
  • Did client work, managed organisational, cultural aspects for the entire design department.
Technologies: Apple Keynote, Axure, Marvel, InVision, Zeplin, Moqups, Adobe Photoshop, Sketch

UX Trainer

2015 - 2017
Informal School of IT
  • My responsibilities included designing the selection process, curricula creation, teaching and mentoring more than 60 people.
  • Helped to leverage their creativity and design skills.
Technologies: Sketch, Apple Keynote, Teaching, User Experience (UX), Training & Training Content Development, Training

UX Trainer

2015 - 2016
Continental Automotive
  • Led UX courses for 20 continental engineers in order to help them improve their working process and collaboration with other internal departments.
  • Implemented course topics that included: UX for enterprises, lean UX, research on heavy/limited environments, user segmentation, sketching and prototyping for atypical users, usability on heavy interfaces, tools, and workshops.
Technologies: Training, Training & Training Content Development, Consulting

Senior UX/UI Designer

2011 - 2015
  • Ensured and took overall responsibility for understanding a stakeholder's brief.
  • Created appealing and highly usable interfaces.
  • Held stakeholder interviews in order to understand the strong and weak points of the business.
  • Took in and digested available analytics and converted it into usable outcomes.
  • Designed flows, diagrams, user journeys and personas.
  • Wireframing activities.
  • Worked with Invision and Marvel App to build high fidelity prototypes.
  • Managed to gather user feedback and translate it into action points.
Technologies: Axure, Marvel, InVision, Zeplin, Moqups, Adobe Photoshop, Sketch

Web Designer

2010 - 2011
  • Executed all visual design stages from concept to final hand-off to engineering teams.
  • Conceptualized original ideas that bring simplicity and user-friendliness to complex design blockers.
  • Ensured that all projects were delivered on schedule.
  • Monitored and communicated project status updates to management and stakeholders.
  • Created original graphical user interface designs for web applications which support product management.
Technologies: Adobe Photoshop
2006 - 2010

Bachelor's Degree in Telecommunications

Technical University of Cluj-Napoca - Cluj-Napoca, Romania


InVision, Sketch, Adobe Creative Suite, Moqups, Zeplin, Marvel App, Figma, Axure RP Pro, Adobe Photoshop, Marvel, Apple Keynote, UX Tools, Lucidchart, Sketch 4


Axure, iOS

Industry Expertise

Insurance, Real Estate, Retail & Wholesale, Transportation & Shipping, Fashion, Healthcare, Health, Fitness, Exercise & Fitness, Restaurants & Dining


Prototyping, Wireframing, App Design, Product Design, User Experience (UX), User Interface (UI), Android App Design, iOS UI Design, Business Strategy, Service Design, Mobile Design, Design Sprints, Growth Strategy, Rapid Prototyping, Business Development, Consulting, Training, Design, CODE, Teaching, Rapid Interactive Prototyping, Home Management, Business Analysis, Sketching, App UI, User Testing, Interaction Design (IxD), Big Data, Machine Learning, UI Prototyping, Field Research, User Research, Brainstorming, Stakeholder Interviews, UX Flows, Ideation, Visual Design, Shopping, Employees, Ecosystem Design, Shopping Carts, Online Shopping, Design Thinking, User Needs, Research, Validation, UI Style Guides, Apps, Fleet Management, Electric Cars, Green Energy, Mobility, User Flows, UX Design, Jewelry, Web App UX, Web App UI, MLM, Multi-level Marketing, UX Process, Business Logic, Consumer-facing Product Design, Mobile UX, Dashboard Design, Cryptocurrency, Lean Startups, Startups, Product Discovery, Nutrition & Supplements, Gamification, Web Applications, Responsive UX Design, Coaching, Design Tools, Tools, App UX, Wireframe to Product, Mind Mapping, Platform Design, User Interviews, Mobile Prototypes, Mobile UI, Web Platforms, Service, Minimum Viable Product (MVP), MVP Design, Pitch Decks, Booking Systems, Booking UX, Personalization, Training & Training Content Development

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