Fabian Raum, Finance Expert in Nuremberg, Bavaria, Germany
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Fabian Raum

Verified Expert  in Finance

Management Consulting Expert

Location
Nuremberg, Bavaria, Germany
Toptal Member Since
November 16, 2023

Fabian is a seasoned consultant who has been building growth strategies for SaaS, FMCG, and service companies, as well as for his own ventures for 10+ years. His fields of expertise include market research, financial analysis, omnichannel marketing, and outbound and inbound sales strategy. Fabian combines his full-stack programming skills with his entrepreneurial acumen to drive results as he enjoys helping businesses plan, analyze, and expand their operations.

Career Highlights

Head of Digital Sales and Co-founder
Yonder Outdoor Products GbR

Certification Highlights

Financial Accounting
The Wharton School, University of Pennsylvania

Case Studies

Work Experience

IT and Management Consultant

2021 - PRESENT
Freelance Clients
  • Identified a market niche for early-stage management consulting, developed a €200,000 project pipeline, and delivered approximately €1 million incremental revenues and cost savings for multiple clients.
  • Worked with various clients such as Paul & Lori GmbH, Cong Ty TNHH DH Ventures Vietnam, match.care GmbH, B2B Accelerator GmbH, and Monet Financial Technologies GmbH.
  • Optimized product bundles and conversion rates, led the establishment of new B2B service branches, designed onboarding and reporting structures, improved lead generation processes, and introduced new contract models.
Focus areas: Project Management, IT Consulting, Management Consulting, Research, Market Sizing, Marketing, Growth Strategy Consultants, Financial Modeling, Pitch Deck Consultant, IT Project Management, Market Research, Growth Marketing, Sales Strategy, Sales Growth, Market Fit, Negotiation, CRM Systems, Product Growth, Miro, Jira, Market Research & Analysis, Product Sales, Sales Funnel, Contract Drafting, SaaS, Pricing, Email Marketing, Tech Sales, Digital Strategy, Outbound Marketing, Inbound Marketing, Team Management, Team Building, Revenue Strategy, New Business Development, Operating Models, Excel 365, Microsoft PowerPoint, Shopify, HubSpot, JavaScript, Python, SQL, Shopify Design, Confluence, Visual Studio Code (VS Code), Development, P&L Analysis, Leadership, Lead Generation, Web Development, Sales, IT Strategy, IT Management, Growth Strategy, Growth, Sales Pitches, Fundraising, Digital Transformation, Business Process Re-engineering, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, Channel Optimization, eCommerce, Business to Business to Consumer (B2B2C), B2B2C, Sales Effectiveness, COO, Sales Commission Structure, Strategy, Marketing Strategy, Strategic Marketing, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Market Assessment, Social Media Marketing (SMM), Sales & Channel Enablement, Customer Segmentation, Go-to-market Plans, Medtech, Scrum, Agile Project Management, Innovation, New Product Development, Digital Product Design, Digital Product Management, Customer Data, Business Intelligence (BI), B2B Lead Generation, Company Strategy, Data Analytics, Human Resources (HR), Recruitment, Recruiting, Team Leadership, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring, Chief of Staff

Managing Director and Co-founder

2016 - 2023
Wingman UG
  • Grew a direct-to-consumer (D2C) retail venture to over €1 million total revenue and 70+ B2B customers, selling on Amazon Marketplace, Shopify web shop, and retail stores.
  • Scaled a business through a combination of tech skills such as Scrum and conversion rate optimization and business skills like client acquisition and lead generation to 1,000+ retail store listings and 6,000+ B2C online orders across three countries.
  • Developed a team of seven members spanning tech, sales, marketing, and logistics and a company culture emphasizing collaboration and radical candor.
  • Managed CI/CD processes and UI/UX initiatives with Liquid, JavaScript, Tailwind CSS, and Shopify CLI to develop a unique look and feel and successfully added a B2B merchant sales funnel.
  • Implemented comprehensive reporting structures encompassing business intelligence and leadership. This involved establishing one-on-one meetings, KPIs, and OKRs and developing PowerBI dashboards to track revenues, marketing, and ERP.
Focus areas: Amazon, B2C Marketing, B2B Sales Pipeline, Business Development, Financial Analysis, Leadership, Financial Modeling, Market Research, Growth Marketing, Excel 365, Microsoft PowerPoint, Shopify, WordPress, JavaScript, Python, SQL, Microsoft Power BI, Shopify Design, Confluence, Visual Studio Code (VS Code), P&L Management, Development, Financial Controlling, Balance Sheets, P&L Analysis, Sourcing, Lead Generation, Web Development, Sales, Marketing, Sales Strategy, Market Fit, Market Research & Analysis, Team Management, Digital Strategy, Negotiation, CRM Systems, Email Marketing, Team Building, New Business Development, Operating Models, Revenue Strategy, Project Management, Miro, Product Sales, Contract Drafting, Communication Strategy, Pricing, Outbound Marketing, Inbound Marketing, IT Management, Growth Strategy, Growth, Sales Pitches, Fundraising, Business Process Re-engineering, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, Channel Optimization, eCommerce, Business to Business to Consumer (B2B2C), B2B2C, Sales Effectiveness, COO, Sales Commission Structure, Strategy, Marketing Strategy, Strategic Marketing, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Content Marketing, Market Assessment, Social Media Marketing (SMM), Customer Segmentation, Go-to-market Plans, Scrum, Agile Project Management, Innovation, New Product Development, Customer Data, Business Intelligence (BI), B2B Lead Generation, Consumer Packaged Goods (CPG), Company Strategy, FMCG, Data Analytics, Human Resources (HR), Recruitment, Recruiting, Team Leadership, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring

Head of Digital Sales and Co-founder

2016 - 2020
Yonder Outdoor Products GbR
  • Established an eCommerce brand with an order volume exceeding 30,000. This included the creation of a dedicated SEO portal and the supervision of a team of three individuals.
  • Coordinated the configuration and continuous improvement of the end-to-end customer journey, taking care of Amazon listings, creatives, and customer support.
  • Managed a 30%+ reduction in customer acquisition costs (CAC) by driving external SEO and social media traffic.
  • Leveraged full-stack JavaScript skills to build a cross-channel tracking module (UTM ) dashboard.
Focus areas: Amazon, B2C Marketing, Business Development, Sourcing, Market Research, Growth Marketing, Excel 365, Microsoft PowerPoint, WordPress, Visual Studio Code (VS Code), P&L Management, Development, Financial Analysis, Financial Controlling, P&L Analysis, Leadership, Lead Generation, Web Development, Sales, Marketing, Sales Strategy, Market Fit, Market Research & Analysis, Team Management, Digital Strategy, Negotiation, CRM Systems, Email Marketing, Team Building, New Business Development, Operating Models, Revenue Strategy, Project Management, Product Sales, Contract Drafting, Pricing, Inbound Marketing, Outbound Marketing, Growth, Sales Pitches, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, Channel Optimization, eCommerce, Sales Effectiveness, COO, Strategy, Marketing Strategy, Strategic Marketing, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Content Marketing, Market Assessment, Go-to-market Plans, Innovation, New Product Development, Customer Data, Consumer Packaged Goods (CPG), Company Strategy, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring

IT Project Manager & Co-founder

2013 - 2016
MOMENTVM Content Cloud GmbH (Formerly Efficienseat GmbH)
  • Directed IT contracts with renowned clients like a Bertelsmann subsidiary and led a sales project implementing an outbound acquisition channel, resulting in a 50% improvement in lead generation.
  • Managed a 3-member development team, enhancing project delivery efficiency by 30% using Agile Scrum methodologies and optimizing code reviews.
  • Leveraged a combination of front-end skills, such as HTML, CSS, and JavaScript, and back-end expertise in PHP and SQL to support day-to-day operations.
Focus areas: Web Development, Business Development, Lead Generation, IT Consulting, Growth Strategy Consultants, IT Project Management, Market Research, Growth Marketing, Excel 365, Microsoft PowerPoint, WordPress, JavaScript, SQL, Visual Studio Code (VS Code), P&L Management, Development, Financial Analysis, Financial Controlling, Balance Sheets, P&L Analysis, Leadership, Sales, Marketing, Sales Strategy, Market Fit, Market Research & Analysis, Team Management, Digital Strategy, Negotiation, CRM Systems, Email Marketing, Team Building, New Business Development, Operating Models, Revenue Strategy, Project Management, Product Growth, Product Sales, Contract Drafting, Pricing, Inbound Marketing, Outbound Marketing, IT Strategy, Growth Strategy, Growth, Sales Pitches, Digital Transformation, Business Process Re-engineering, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, eCommerce, Sales Effectiveness, COO, Strategy, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Content Marketing, Market Assessment, Customer Segmentation, Go-to-market Plans, Innovation, New Product Development, Customer Data, Company Strategy, Human Resources (HR), Recruitment, Recruiting, Team Leadership, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring
2011 - 2015

Bachelor of Arts Degree in Business Administration & Informatics

Friedrich-Alexander-University Erlangen-Nuremberg - Nuremberg, Germany

DECEMBER 2014 - PRESENT

Financial Accounting

The Wharton School, University of Pennsylvania

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