Fabian Raum
Verified Expert in Finance
Management Consulting Expert
Fabian is a seasoned consultant who has been building growth strategies for SaaS, FMCG, and service companies, as well as for his own ventures for 10+ years. His fields of expertise include market research, financial analysis, omnichannel marketing, and outbound and inbound sales strategy. Fabian combines his full-stack programming skills with his entrepreneurial acumen to drive results as he enjoys helping businesses plan, analyze, and expand their operations.
Career Highlights
Certification Highlights
Case Studies
Expertise
Work Experience
Head of IT
Interlead GmbH
- Led a multi-layered IT team, managing the team lead, business intelligence manager, product owners, and full-stack developers as direct reports. Oversaw operational units to ensure project alignment and the achievement of strategic objectives.
- Oversaw complex migration projects for CRM and BI platforms, involving stakeholder engagement, meticulous planning, and execution, resulting in improved data analytics capabilities and customer relationship management.
- Directed the complete process of delivering mission-critical software features, including cross-functional team coordination, risk management, and communication, resulting in high-impact solutions that significantly improved business operations.
IT and Management Consultant
Freelance Clients
- Identified a market niche for early-stage management consulting, developed a €200,000 project pipeline, and delivered approximately €1 million incremental revenues and cost savings for multiple clients.
- Worked with various clients such as Paul & Lori GmbH, Cong Ty TNHH DH Ventures Vietnam, match.care GmbH, B2B Accelerator GmbH, and Monet Financial Technologies GmbH.
- Optimized product bundles and conversion rates, led the establishment of new B2B service branches, designed onboarding and reporting structures, improved lead generation processes, and introduced new contract models.
Managing Director and Co-founder
Wingman UG
- Grew a direct-to-consumer (D2C) retail venture to over €1 million total revenue and 70+ B2B customers, selling on Amazon Marketplace, Shopify web shop, and retail stores.
- Scaled a business through a combination of tech skills such as Scrum and conversion rate optimization and business skills like client acquisition and lead generation to 1,000+ retail store listings and 6,000+ B2C online orders across three countries.
- Developed a team of seven members spanning tech, sales, marketing, and logistics and a company culture emphasizing collaboration and radical candor.
- Managed CI/CD processes and UI/UX initiatives with Liquid, JavaScript, Tailwind CSS, and Shopify CLI to develop a unique look and feel and successfully added a B2B merchant sales funnel.
- Implemented comprehensive reporting structures encompassing business intelligence and leadership. This involved establishing one-on-one meetings, KPIs, and OKRs and developing PowerBI dashboards to track revenues, marketing, and ERP.
Head of Digital Sales and Co-founder
Yonder Outdoor Products GbR
- Established an eCommerce brand with an order volume exceeding 30,000. This included the creation of a dedicated SEO portal and the supervision of a team of three individuals.
- Coordinated the configuration and continuous improvement of the end-to-end customer journey, taking care of Amazon listings, creatives, and customer support.
- Managed a 30%+ reduction in customer acquisition costs (CAC) by driving external SEO and social media traffic.
- Leveraged full-stack JavaScript skills to build a cross-channel tracking module (UTM ) dashboard.
IT Project Manager & Co-founder
MOMENTVM Content Cloud GmbH (Formerly Efficienseat GmbH)
- Directed IT contracts with renowned clients like a Bertelsmann subsidiary and led a sales project implementing an outbound acquisition channel, resulting in a 50% improvement in lead generation.
- Managed a 3-member development team, enhancing project delivery efficiency by 30% using Agile Scrum methodologies and optimizing code reviews.
- Leveraged a combination of front-end skills, such as HTML, CSS, and JavaScript, and back-end expertise in PHP and SQL to support day-to-day operations.
Education
Bachelor of Arts Degree in Business Administration & Informatics
Friedrich-Alexander-University Erlangen-Nuremberg - Nuremberg, Germany
Certifications
Financial Accounting
The Wharton School, University of Pennsylvania
Skills
Finance
Market Research, Business Intelligence (BI), Forecasting, Balance Sheets, Financial Modeling, Pricing, Pricing Strategy, Revenue & Expense Projections, Mergers & Acquisitions (M&A), Monetization Models, Revenue Modeling, Fundraising
Geographic Expertise
Germany
Data & Analysis Software
SQL
Output Software
Microsoft PowerPoint, Jira
Industry Expertise
Healthcare
Other
B2C Marketing, Project Management, Business Development, Growth Strategy Consultants, Sales, Marketing, Lead Generation, Sales Strategy, Sales Growth, Market Fit, Digital Strategy, Outbound Marketing, Inbound Marketing, Team Management, New Business Development, Growth Strategy, Growth, Sales Pitches, Business Operations, Business Strategy, Startups, Operations, eCommerce, COO, Strategy, Go-to-market Strategy, Go-to-market Plans, Team Leadership, Performance Improvement, Business Models, Chief of Staff, Performance Management, Strategic Planning & Execution, Management, Executive Coaching, Organizational Design, Pitch Decks, Sales Operations, Process Design, Direct to Consumer (D2C), Business Analytics, Organizational Effectiveness, Excel 365, Amazon, Shopify, WordPress, HubSpot, Visual Studio Code (VS Code), P&L Management, B2B Sales Pipeline, Development, Financial Analysis, Financial Controlling, P&L Analysis, Growth Marketing, IT Project Management, Management Consulting, Pitch Deck Consultant, Leadership, Sourcing, Web Development, Negotiation, CRM Systems, Miro, Market Research & Analysis, Product Sales, Sales Funnel, Contract Drafting, Email Marketing, Team Building, Revenue Strategy, Operating Models, JavaScript, Shopify Design, Digital Transformation, Business Process Re-engineering, Key Performance Indicators (KPIs), Growth Hacking, Channel Optimization, Business to Business to Consumer (B2B2C), B2B2C, Sales Effectiveness, Sales Commission Structure, Marketing Strategy, Strategic Planning, Value Proposition, Market Assessment, Social Media Marketing (SMM), Customer Segmentation, Scrum, Agile Project Management, Innovation, New Product Development, Digital Product Design, Digital Product Management, Customer Data, B2B Lead Generation, Consumer Packaged Goods (CPG), Company Strategy, FMCG, Data Analytics, Human Resources (HR), Recruitment, Recruiting, Operational Efficiency Improvement, Motivation, Team Effectiveness, Team Mentoring, Customer Analysis, Financial Transformation, Monetization, Commercialization, Consulting, Artificial Intelligence (AI), Change Management, Organizational Change Management (OCM), Confluence, Tech Sales, Market Sizing, IT Consulting, Research, Product Growth, SaaS, Communication Strategy, Python, Microsoft Power BI, IT Strategy, IT Management, Strategic Marketing, Content Marketing, Sales & Channel Enablement, Medtech, B2C, B2B, ITIL, ITSM, Data, Organization, IT Projects, Fundraising Strategy
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