Fabian Raum, Finance Expert in Nuremberg, Bavaria, Germany
Fabian is available for hire
Hire Fabian

Fabian Raum

Verified Expert  in Finance

Bio

Fabian is a seasoned IT and growth consultant who has been building strategies for SaaS, AI, FMCG, and service companies and for his own ventures for 10+ years. His fields of expertise include operational excellence, IT strategy, financial analysis, omnichannel marketing, and outbound/inbound sales strategy. Fabian combines his full-stack programming skills with his entrepreneurial acumen to drive results as he enjoys helping businesses plan, analyze, and expand their operations.

Career Highlights

IT and Management Consultant
Freelance Clients
Managing Director | Co-founder
Wingman UG
Head of Digital Sales and Co-founder
Yonder Outdoor Products GbR

Certification Highlights

Financial Accounting
The Wharton School, University of Pennsylvania

Case Studies

Expertise

  • Business Development
  • Digital Strategy
  • Growth Strategy Consultants
  • Lead Generation
  • New Business Development
  • Project Management
  • Team Management
  • Web Development

Work Experience

Operation Lead

2024 - PRESENT
Prem Labs, Inc.
  • Led cross-functional project management after a $14 million seed round, ensuring smooth execution of key initiatives across departments, from product development to customer onboarding, contributing to overall operational efficiency and scalability.
  • Drove enterprise customer acquisition by developing and optimizing strategies tailored for large-scale clients (six-figure deal sizes), significantly expanding the company’s pipeline and improving deal flow.
  • Established a scalable operational OKR and KPI framework to support growth to a headcount of 28, aligning company objectives across departments, driving transparency, accountability, and measurable progress toward business goals.
Focus areas: COO, Process Design, Organizational Design, Business Operations, Chief of Staff, Business Strategy, Customer Success, B2B Partnerships, Request for Proposal (RFP), Competitor Analysis & Profiling, Business Plan Consulting, B2B Lead Generation, CRM Systems, Change Leadership, Communication, Stakeholder Analysis, Competition Research, Benchmarking

IT and Management Consultant

2021 - PRESENT
Freelance Clients
  • Advised digital companies on their growth strategies and management. Managed to fill pipelines, hire key positions, enhance conversion rates, structure organizations, fine-tune positioning, and prepare for fundraising.
  • Worked with clients such as Knowunity GmbH (B2B SaaS), Paul & Lori GmbH (B2C eCommerce), Cong Ty TNHH DH Ventures Vietnam (B2B agency), B2B Accelerator GmbH (B2B consulting), and Monet Financial Technologies GmbH (B2C fintech).
  • Focused on data-driven tactics optimization and operations. Served in marketing, sales, IT, and overall management. Specific strengths in identifying and solving operational bottlenecks.
Focus areas: Project Management, IT Consulting, Management Consulting, Research, Market Sizing, Marketing, Growth Strategy Consultants, Financial Modeling, Pitch Deck Consultant, IT Project Management, Market Research, Growth Marketing, Sales Strategy, Sales Growth, Market Fit, Negotiation, CRM Systems, Product Growth, Miro, Jira, Market Research & Analysis, Product Sales, Sales Funnel, Contract Drafting, SaaS, Pricing, Email Marketing, Tech Sales, Digital Strategy, Outbound Marketing, Inbound Marketing, Team Management, Team Building, Revenue Strategy, New Business Development, Operating Models, Excel 365, Microsoft PowerPoint, Shopify, HubSpot, JavaScript, Python, SQL, Shopify Design, Confluence, Visual Studio Code (VS Code), Development, P&L Analysis, Leadership, Lead Generation, Web Development, Sales, IT Strategy, IT Management, Growth Strategy, Growth, Sales Pitches, Fundraising, Digital Transformation, Business Process Re-engineering, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, Channel Optimization, eCommerce, Business to Business to Consumer (B2B2C), B2B2C, Sales Effectiveness, COO, Sales Commission Structure, Strategy, Marketing Strategy, Strategic Marketing, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Market Assessment, Social Media Marketing (SMM), Sales & Channel Enablement, Customer Segmentation, Go-to-market Plans, Medtech, Scrum, Agile Project Management, Innovation, New Product Development, Digital Product Design, Digital Product Management, Customer Data, Business Intelligence (BI), B2B Lead Generation, Company Strategy, Data Analytics, Human Resources (HR), Recruitment, Recruiting, Team Leadership, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring, Chief of Staff, Fundraising Strategy, Performance Management, Strategic Planning & Execution, Management, Customer Analysis, Executive Coaching, Organizational Design, Financial Transformation, Pitch Decks, Monetization, Monetization Models, Revenue Modeling, Healthcare, Commercialization, Sales Operations, Process Design, Direct to Consumer (D2C), Business Analytics, Consulting, Organizational Effectiveness, Artificial Intelligence (AI), Change Management, Organizational Change Management (OCM), Organizational Structure, Business Services, Business Consulting, Advertising, Business Planning, Objectives & Key Results (OKRs), Sales Pipelines, Sales Pipeline Health Management, Onboarding, Employee Engagement, Employee Experience, Software Development, Fractional COO, Marketplaces, Software Development Management, Cash Flow, Profit & Loss (P&L), B2B Marketing, Market Entry, Marketing Mix, Go-to-market Strategy, Market Research, Monetization, Monetization Models, Market Sizing, Sales Optimization, Revenue Growth, Cosmetics, Customer Success, B2B Partnerships, Competitor Analysis & Profiling, Business Plan Consulting, Offshoring, Change Leadership, Communication, Stakeholder Analysis, Change Impact Assessment, Competition Research, Benchmarking

Chief of Staff | GTM, Growth Strategy, Marketing

2024 - 2024
Bearworks Inc
  • Defined a clear positioning and messaging framework, ensuring that the company’s unique value propositions (USPs) are clearly articulated to differentiate in the competitive SaaS market, targeting both enterprise clients and SMBs.
  • Refined buyer personas and developed targeted messaging that resonated with specific market segments, allowing for a more personalized approach to both inbound and outbound strategies, driving engagement and conversions.
  • Developed an inbound and outbound strategy, combining personalized sales outreach with targeted ABM (account-based marketing), ensuring high-value prospects can be nurtured effectively and efficiently through funnel campaigns.
Focus areas: Strategy, Management Consulting, Chief of Staff, Growth Strategy, Marketing Strategy, Strategic Marketing, Strategic Planning, Customer Success, Competitor Analysis & Profiling, B2B Lead Generation, Communication, Stakeholder Analysis, Competition Research, Benchmarking

Head of IT

2024 - 2024
Interlead GmbH
  • Led a multi-layered IT team, managing the team lead, business intelligence manager, product owners, and full-stack developers as direct reports. Oversaw operational units to ensure project alignment and the achievement of strategic objectives.
  • Oversaw complex migration projects for CRM and BI platforms, involving stakeholder engagement, meticulous planning, and execution, resulting in improved data analytics capabilities and customer relationship management.
  • Directed the complete process of delivering mission-critical software features, including cross-functional team coordination, risk management, and communication, resulting in high-impact solutions that significantly improved business operations.
Focus areas: Agile Project Management, B2C, B2B, ITIL, ITSM, Data, Business Intelligence (BI), Organization, IT Management, Team Management, IT Projects, Performance Management, Strategic Planning & Execution, Management, Customer Analysis, Organizational Design, Financial Transformation, Monetization, Revenue Modeling, Commercialization, Sales Operations, Process Design, Business Analytics, Organizational Effectiveness, Artificial Intelligence (AI), Change Management, Organizational Change Management (OCM), Organizational Structure, Business Services, Advertising, Business Planning, Objectives & Key Results (OKRs), Onboarding, Employee Engagement, Employee Experience, Software Development, Software Development Management, Revenue Growth, Competitor Analysis & Profiling, B2B Lead Generation, CRM Systems, Change Leadership, Communication, Stakeholder Analysis, Change Impact Assessment, Competition Research, Benchmarking

Managing Director | Co-founder

2016 - 2023
Wingman UG
  • Grew a direct-to-consumer (D2C) retail venture to over €1 million in total revenue and 70+ B2B customers, selling on Amazon Marketplace, Shopify web shop, and retail stores.
  • Scaled to 1,000+ retail store listings and 4-digit monthly B2C online order volume across three countries, personally leading conversion rate optimization, lead generation, and sales and marketing campaigns.
  • Developed a team of seven members spanning tech, sales, marketing, and logistics and a company culture emphasizing collaboration and radical honesty.
  • Managed CI/CD processes and UI/UX initiatives with Liquid, JavaScript, Tailwind CSS, and Shopify CLI to develop a unique look and feel and successfully added a B2B merchant sales funnel.
  • Implemented comprehensive reporting structures encompassing business intelligence and leadership. This involved establishing one-on-one meetings, KPIs, and OKRs and developing PowerBI dashboards to track revenues, marketing, and ERP.
Focus areas: Amazon, B2C Marketing, B2B Sales Pipeline, Business Development, Financial Analysis, Leadership, Financial Modeling, Market Research, Growth Marketing, Excel 365, Microsoft PowerPoint, Shopify, WordPress, JavaScript, Python, SQL, Microsoft Power BI, Shopify Design, Confluence, Visual Studio Code (VS Code), P&L Management, Development, Financial Controlling, Balance Sheets, P&L Analysis, Sourcing, Lead Generation, Web Development, Sales, Marketing, Sales Strategy, Market Fit, Market Research & Analysis, Team Management, Digital Strategy, Negotiation, CRM Systems, Email Marketing, Team Building, New Business Development, Operating Models, Revenue Strategy, Project Management, Miro, Product Sales, Contract Drafting, Communication Strategy, Pricing, Outbound Marketing, Inbound Marketing, IT Management, Growth Strategy, Growth, Sales Pitches, Fundraising, Business Process Re-engineering, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, Channel Optimization, eCommerce, Business to Business to Consumer (B2B2C), B2B2C, Sales Effectiveness, COO, Sales Commission Structure, Strategy, Marketing Strategy, Strategic Marketing, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Content Marketing, Market Assessment, Social Media Marketing (SMM), Customer Segmentation, Go-to-market Plans, Scrum, Agile Project Management, Innovation, New Product Development, Customer Data, Business Intelligence (BI), B2B Lead Generation, Consumer Packaged Goods (CPG), Company Strategy, FMCG, Data Analytics, Human Resources (HR), Recruitment, Recruiting, Team Leadership, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring, Fundraising Strategy, Performance Management, Strategic Planning & Execution, Management, Customer Analysis, Organizational Design, Financial Transformation, Pitch Decks, Monetization, Revenue Modeling, Commercialization, Sales Operations, Chief of Staff, Process Design, Direct to Consumer (D2C), Business Analytics, Organizational Effectiveness, Organizational Structure, Business Services, Advertising, Business Planning, Objectives & Key Results (OKRs), Sales Pipelines, Sales Pipeline Health Management, Onboarding, Employee Engagement, Employee Experience, Software Development, Marketplaces, Cash Flow, Profit & Loss (P&L), B2B Marketing, Market Entry, Marketing Mix, Go-to-market Strategy, Market Research, Monetization, Monetization Models, Market Sizing, Sales Optimization, Revenue Growth, Product Sourcing, Customer Success, B2B Partnerships, Request for Proposal (RFP), Three-statement Modeling, Competitor Analysis & Profiling, Communication, Competition Research, Benchmarking

Head of Digital Sales and Co-founder

2016 - 2020
Yonder Outdoor Products GbR
  • Established an eCommerce brand with an order volume exceeding 30,000. This included the creation of a dedicated SEO portal and the supervision of a team of three individuals.
  • Coordinated the configuration and continuous improvement of the end-to-end customer journey, taking care of Amazon listings, creatives, and customer support.
  • Managed a 30%+ reduction in customer acquisition costs (CAC) by driving external SEO and social media traffic.
  • Leveraged full-stack JavaScript skills to build a cross-channel tracking module (UTM ) dashboard.
Focus areas: Amazon, B2C Marketing, Business Development, Sourcing, Market Research, Growth Marketing, Excel 365, Microsoft PowerPoint, WordPress, Visual Studio Code (VS Code), P&L Management, Development, Financial Analysis, Financial Controlling, P&L Analysis, Leadership, Lead Generation, Web Development, Sales, Marketing, Sales Strategy, Market Fit, Market Research & Analysis, Team Management, Digital Strategy, Negotiation, CRM Systems, Email Marketing, Team Building, New Business Development, Operating Models, Revenue Strategy, Project Management, Product Sales, Contract Drafting, Pricing, Inbound Marketing, Outbound Marketing, Growth, Sales Pitches, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, Channel Optimization, eCommerce, Sales Effectiveness, COO, Strategy, Marketing Strategy, Strategic Marketing, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Content Marketing, Market Assessment, Go-to-market Plans, Innovation, New Product Development, Customer Data, Consumer Packaged Goods (CPG), Company Strategy, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring, Performance Management, Strategic Planning & Execution, Customer Analysis, Organizational Design, Revenue Modeling, Commercialization, Sales Operations, Chief of Staff, Process Design, Direct to Consumer (D2C), Business Analytics, Organizational Effectiveness, Organizational Structure, Business Services, Advertising, Business Planning, Objectives & Key Results (OKRs), Onboarding, Employee Engagement, Employee Experience, Marketplaces, Cash Flow, Profit & Loss (P&L), Market Entry, Marketing Mix, Go-to-market Strategy, Market Research, Monetization, Monetization Models, Market Sizing, Sales Optimization, Revenue Growth, Product Sourcing, Customer Success, Competitor Analysis & Profiling, B2B Lead Generation, Competition Research, Benchmarking

IT Project Manager & Co-founder

2013 - 2016
MOMENTVM Content Cloud GmbH (Formerly Efficienseat GmbH)
  • Directed IT contracts with renowned clients like a Bertelsmann subsidiary and led a sales project implementing an outbound acquisition channel, resulting in a 50% improvement in lead generation.
  • Managed a 3-member development team, enhancing project delivery efficiency by 30% using Agile Scrum methodologies and optimizing code reviews.
  • Leveraged a combination of front-end skills, such as HTML, CSS, and JavaScript, and back-end expertise in PHP and SQL to support day-to-day operations.
Focus areas: Web Development, Business Development, Lead Generation, IT Consulting, Growth Strategy Consultants, IT Project Management, Market Research, Growth Marketing, Excel 365, Microsoft PowerPoint, WordPress, JavaScript, SQL, Visual Studio Code (VS Code), P&L Management, Development, Financial Analysis, Financial Controlling, Balance Sheets, P&L Analysis, Leadership, Sales, Marketing, Sales Strategy, Market Fit, Market Research & Analysis, Team Management, Digital Strategy, Negotiation, CRM Systems, Email Marketing, Team Building, New Business Development, Operating Models, Revenue Strategy, Project Management, Product Growth, Product Sales, Contract Drafting, Pricing, Inbound Marketing, Outbound Marketing, IT Strategy, Growth Strategy, Growth, Sales Pitches, Digital Transformation, Business Process Re-engineering, Business Operations, Business Strategy, Startups, Operations, Key Performance Indicators (KPIs), Growth Hacking, Germany, eCommerce, Sales Effectiveness, COO, Strategy, Strategic Planning, Go-to-market Strategy, Value Proposition, Pricing Strategy, Content Marketing, Market Assessment, Customer Segmentation, Go-to-market Plans, Innovation, New Product Development, Customer Data, Company Strategy, Human Resources (HR), Recruitment, Recruiting, Team Leadership, Revenue & Expense Projections, Performance Improvement, Operational Efficiency Improvement, Forecasting, Business Models, Motivation, Team Effectiveness, Team Mentoring, Performance Management, Strategic Planning & Execution, Management, Customer Analysis, Organizational Design, Mergers & Acquisitions (M&A), Pitch Decks, Monetization, Revenue Modeling, Commercialization, Sales Operations, Process Design, Business Analytics, Organizational Effectiveness, Organizational Structure, Business Services, Advertising, Business Planning, Objectives & Key Results (OKRs), Sales Pipelines, Sales Pipeline Health Management, Onboarding, Employee Engagement, Employee Experience, Software Development, Fractional COO, Cash Flow, Profit & Loss (P&L), B2B Marketing, Market Entry, Marketing Mix, Go-to-market Strategy, Market Research, Monetization, Monetization Models, Market Sizing, Sales Optimization, Revenue Growth, Customer Success, B2B Partnerships, Request for Proposal (RFP), Three-statement Modeling, Competitor Analysis & Profiling, B2B Lead Generation, Competition Research, Benchmarking
2011 - 2015

Bachelor of Arts Degree in Business Administration & Informatics

Friedrich-Alexander-University Erlangen-Nuremberg - Nuremberg, Germany

DECEMBER 2014 - PRESENT

Financial Accounting

The Wharton School, University of Pennsylvania

Finance

Market Research, Financial Modeling, Pricing, Fundraising, Business Intelligence (BI), Forecasting, Cash Flow, Profit & Loss (P&L), Three-statement Modeling, Balance Sheets, Pricing Strategy, Revenue & Expense Projections, Mergers & Acquisitions (M&A), Monetization Models, Revenue Modeling

Geographic Expertise

Germany

Output Software

Microsoft PowerPoint, Jira

Data & Analysis Software

SQL

Industry Expertise

Healthcare

Other

B2C Marketing, Project Management, Business Development, Management Consulting, Growth Strategy Consultants, Sales, Marketing, Lead Generation, Sales Strategy, Sales Growth, Market Fit, CRM Systems, Market Research & Analysis, Digital Strategy, Outbound Marketing, Inbound Marketing, Team Management, New Business Development, Growth Strategy, Growth, Sales Pitches, Business Operations, Business Strategy, Startups, Operations, eCommerce, COO, Strategy, Marketing Strategy, Go-to-market Strategy, Go-to-market Plans, B2B Lead Generation, Human Resources (HR), Team Leadership, Performance Improvement, Business Models, Chief of Staff, Fundraising Strategy, Performance Management, Strategic Planning & Execution, Management, Executive Coaching, Organizational Design, Pitch Decks, Sales Operations, Process Design, Direct to Consumer (D2C), Business Analytics, Organizational Effectiveness, Artificial Intelligence (AI), Organizational Structure, Business Services, Business Consulting, Advertising, Business Planning, Fractional COO, Market Entry, Marketing Mix, Go-to-market Strategy, Market Research, Monetization, Monetization Models, Revenue Growth, Customer Success, Request for Proposal (RFP), Competitor Analysis & Profiling, Communication, Competition Research, Benchmarking, Excel 365, Amazon, Shopify, WordPress, HubSpot, Visual Studio Code (VS Code), P&L Management, B2B Sales Pipeline, Development, Financial Analysis, Financial Controlling, P&L Analysis, Growth Marketing, IT Project Management, Pitch Deck Consultant, Leadership, Sourcing, Web Development, Negotiation, Miro, Product Sales, Sales Funnel, Contract Drafting, Email Marketing, Team Building, Revenue Strategy, Operating Models, JavaScript, Shopify Design, Digital Transformation, Business Process Re-engineering, Key Performance Indicators (KPIs), Growth Hacking, Channel Optimization, Business to Business to Consumer (B2B2C), B2B2C, Sales Effectiveness, Sales Commission Structure, Strategic Planning, Value Proposition, Market Assessment, Social Media Marketing (SMM), Customer Segmentation, Scrum, Agile Project Management, Innovation, New Product Development, Digital Product Design, Digital Product Management, Customer Data, Consumer Packaged Goods (CPG), Company Strategy, FMCG, Data Analytics, Recruitment, Recruiting, Operational Efficiency Improvement, Motivation, Team Effectiveness, Team Mentoring, Customer Analysis, Financial Transformation, Monetization, Commercialization, Consulting, Change Management, Organizational Change Management (OCM), Objectives & Key Results (OKRs), Sales Pipelines, Sales Pipeline Health Management, Onboarding, Employee Engagement, Employee Experience, Software Development, Marketplaces, Software Development Management, B2B Marketing, Market Sizing, Sales Optimization, Product Sourcing, B2B Partnerships, Business Plan Consulting, Offshoring, Change Leadership, Stakeholder Analysis, Change Impact Assessment, Confluence, Tech Sales, Market Sizing, IT Consulting, Research, Product Growth, SaaS, Communication Strategy, Python, Microsoft Power BI, IT Strategy, IT Management, Strategic Marketing, Content Marketing, Sales & Channel Enablement, Medtech, B2C, B2B, ITIL, ITSM, Data, Organization, IT Projects, Product Bundling, Cosmetics

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring