Chloe Merriam
Verified Expert in Marketing
Marketing Expert
Chloe is a skilled digital marketer with a passion for content strategy and helping scale growing fintechs. Known for reshaping campaigns, her expertise lies in creating compelling narratives that drive engagement across diverse GTM strategies. With a proven track record in the fintech industry, Chloe excels in content creation, SEO, campaign management, and cross-functional collaboration. Notable projects include pillar page development, website rebuilds, blog management, and video development.
Project Highlights
Expertise
Work Experience
Lead Management Contractor
Netstock
- Automated the sales process by setting up workflows and allowing leads to flow seamlessly from HubSpot into Salesforce.
- Ensured data integrity by scrubbing account data and guaranteeing the accuracy of customer records.
- Audited Salesforce account data to ensure names and domains were correct.
- Reviewed new customer reports for the past year, ensuring all close dates and associated companies were accurate.
Marketing Manager
T-REX
- Established a strategic content framework and introduced a scalable content program for top-of-funnel prospecting, including executive thought leadership, market insights, product updates, and explainer content.
- Pioneered a successful SEO strategy across six separate GTMs and two geographical markets via keyword optimization and targeted content, resulting in several new terms appearing on the 1st SERP and ranking for keywords outside of branded terms.
- Gathered proactively and maintained industry, competitor, and client intelligence, leveraging data-driven insights to identify emerging trends and ensure the company's competitive edge in the market.
- Collaborated closely with the product team on the product roadmap to determine key features to emphasize and create targeted campaigns highlighting new features and solutions.
- Owned brand design management and social media optimization. Created a brand playbook that outlined editorial and visual style guidelines and other requirements when creating branded materials for internal or external use.
- Improved corporate communications by updating internal communication templates covering internal messaging and executive correspondence and ensured consistent messaging alignment across all channels.
Content Marketing Manager
Ocrolus
- Overhauled client-facing materials while developing and organizing a comprehensive content library that supported the entire customer journey and covered the knowledge base, product flyers, email campaigns, loyalty marketing, and blogs.
- Managed client communications across diverse channels, including email, social media, and the company portal, using platforms like Sprout Social to ensure brand cohesion and reinforce brand identity for a seamless and engaging client experience.
- Orchestrated industry-specific webinars, handling programming, content creation, and promotional materials.
- Led the creation of case studies, collaborating across teams to weave cohesive stories highlighting key products.
Content Marketing Specialist
National Debt Relief
- Improved email newsletter open rates to 25%, which was a 30% increase, and helped keep existing clients engaged with the brand.
- Redesigned and launched new core values exemplifying the company mission and goals, helping to solidify the employer brand and improve employee retention.
- Managed creative development processes, including briefing, feedback, and rollout of campaign assets, ensuring brand consistency and messaging effectiveness across video, written content, and graphics.
- Ensured brand consistency by developing extensive style guidelines and finalizing emails, ebooks, blogs, web pages, and other client-facing content.
- Designed and implemented monthly social media reports, leveraging Hootsuite to monitor engagement and track goals.
Project History
SEO Pillar Pages
https://www.ocrolus.com/intelligent-document-processing/Led the content writing and design of company pillar pages, allowing the company to rank on page one for several high-priority keywords.
From there, I outlined the content, including where keywords needed to be used, highlighting what topics should be touched on, and the tone of voice the brand needed to take with each. Then, I worked with several freelancers to ensure the copy matched the brand voice and point of view (POV) and that the keywords were used appropriately.
I also collaborated with designers to ensure the content was engaging and visually appealing before publishing. This strategic approach enhanced online visibility and resulted in a notable increase in conversions.
Visual and Editorial Style Guidelines
Created visual and editorial style guidelines to establish brand look, feel, and voice.
Website Redesign
https://www.trexgroup.com/Oversaw the redesign of the website, including back-end redevelopment and front-end formatting.
Ebook Email Marketing Campaign
I successfully onboarded a new audience and legitimized our product to them via an email campaign highlighting a new ebook.
Partnership Announcement and Messaging
https://www.trexgroup.com/insights/t-rex-xpansiv-closing-gap-esg-financing/Managed all corporate communications surrounding a new partnership launch.
Go-to-market Reprioritization
Managed a GTM reprioritization, slimming the focus from six audiences to three.
Education
Bachelor's Degree in Marketing
Tulane University - New Orleans, LA, USA
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring