Fazal is available for hire
Hire FazalFazal Ahamed
Verified Expert in Marketing
Marketing Expert
Location
Toronto, ON, Canada
Toptal Member Since
October 14, 2022
Faz is a published author and seasoned performance marketing and SEO professional with a consolidated experience of seven years and flair to solve growth challenges for brands in SaaS, edtech, fintech, fashion, retail, and FMCG. He is well versed with actionable frameworks for media buying and go-to-market strategy.
Google AdsFacebook AdsEmail MarketingContent CreationSocial Media Marketing (SMM)Marketing StrategyBrand StrategySocial Media ContentSocial MediaSearch Engine Optimization (SEO)Conversion Rate Optimization (CRO)Search Engine Marketing (SEM)Marketing AutomationPerformance MarketingProduct MarketingCompetitor AnalysisIntegrated MarketingGo-to-Market ConsultingMarket ResearchFractional CMOCampaign OptimizationTone of VoiceWebsite OptimizationVoice Search OptimizationApp Store Optimization (ASO)
Project Highlights
Lead Generation for an Edtech Startup
Generated over 180,000 qualified leads, managed a total ad spend of about $500,000 in 12 months, and ranked primary keywords in the top five Google Search results.
Online Presence Growth of a Global Retail Giant
Decreased cost per lead by almost 100% on Facebook, achieved performance marketing goals via Facebook and Google Ads, and ranked primary keywords in the top five organic search results.
Driving App Installs for a Social Commerce App
Applied a comprehensive, integrated marketing strategy and implemented the blueprint for SEO, content and email marketing, and Google and Facebook Ads.
Expertise
Work Experience
Marketing Consultant
2022 - PRESENT
Meta Build Pro
- Involved in content and marketing strategy for launching the website and building a community of Web3 enthusiasts.
- Prepared the deck and marketing kits to pitch to VCs and investors, which helped to secure pre-series A funding.
- Gathered actionable insights from competitors, focus groups, and market research to help make pivotal decisions in the growth framework.
- Provided strategic direction for link building, online reputation management, and enhancing online visibility, including voice search optimization and setting the tone of voice for guest posting and content collaboration initiatives.
Digital Marketing Consultant
2022 - 2022
The Personalized Beauty Company
- Strategized the landing page copy, optimization, and design for a personalized skincare brand to onboard aestheticians for the Formulator program to highlight the USPs and benefits of the brand.
- Increased signups and conversion by up to 200% to onboard medical-graded aestheticians.
- Added a potential revenue of up to $100,000 for the skincare brand.
Digital Marketing Manager
2020 - 2022
Muzigal
- Acted as the digital marketing manager at Muzigal, a VC-funded (Kalari Capital) edtech startup providing online music education. It offers personalized one-on-one coaching, connecting music learners with expert music teachers.
- Generated over 180,000 qualified leads using Google ads and Facebook ads. Oversaw a total ad spend of about $0.5M in 12 months while implementing comprehensive performance marketing and social media management strategies.
- Ranked primary keywords on Page 1 of Google Search organically using SEO, saving up to 30% of monthly advertising costs and contributing to increased profits.
- Performed competitor analysis and profiling. Set up and managed lead generation and optimization for Facebook and Google campaigns for Muzigal and brands like GaadiSaaf, Studio11, Isa Spa, Co-Design, and IOCL.
- Restructured and optimized the Google Search campaigns for the best performance, which yielded five times the number of leads and decreased the cost per lead by up to 300%. This contributed to a three-fold increase in monthly revenues.
Account Manager
2020 - 2020
Odigma
- Decreased cost per lead in Facebook ads by almost 200% through ad optimization. Refined the copy and ad images and optimized the targeting to meet the monthly revenue goals of $150,000—managing an ad spend of $60,000 on Google and Facebook ads.
- Optimized, managed client interactions, and prepared audit reports of 13 websites for SEO in many niches to rank them on page 1 of google organic search results. Niches included real estate, skincare, cosmetics, health supplements, and automobile.
- Head-hunted by this creative and digital agency to be the account manager for performance marketing and SEO clients.
- Managed accounts, SEO, app store optimization (ASO), gamification, and client services for brands like Lafz, SPAR, Emotio, and DNA Digital.
- Tracked daily performance and optimization of Facebook and Google campaigns. Strategized with the delivery team to achieve daily and monthly lead-generation goals.
- Achieved first-page rankings on Google Search for the new brands SPAR India and Lafz.
- Contributed to podcast marketing by editing and launching podcast services through a partner. Some of the podcasts include Into The Wild with Renee Warren, The Hormone Solution Podcast with Karen Martel, and Fearless Practice with Julia Smith.
- Worked with programmatic ad platforms like Audigo, StackAdapt, Google AdMob, and Advertisecast to help podcasters reach their audience.
Senior Digital Marketing Executive
2018 - 2018
Kaodim
- Developed measurable tracking and reporting systems to define monthly, weekly, and daily targets and KPIs such as cost per conversion, conversions, and ad spend pacing.
- Ran a total of 25 campaigns for each country, i.e., Singapore, Malaysia, Philippines, and Indonesia, for key service categories such as movers, cleaning, aircon service, renovation, and other product lines for the company.
- Achieved a 200% increase in net revenue by achieving KPIs and managed a budget of $78,000 per month.
Digital Marketing Specialist
2017 - 2017
GT Robot
- Crafted a comprehensive, integrated marketing and email strategy and implemented a blueprint for SEO, content marketing, email marketing, and Google and Facebook ads—all under the umbrella of performance marketing.
- Launched a "Shopping Fiesta" social media campaign to get traction for the app. The campaign involved a landing page where users have to perform actions to gain points and be rewarded based on points on the leaderboard.
- Organically onboarded more than 30 retail merchants to sign up on the platform, almost 1000 new users, resulting in 100 purchases from the campaign.
- Spearheaded digital marketing strategies to drive installs and increase user retention for the GT Dollar mobile app and GT Robot.
- Built a microsite and launched a campaign in partnership with Aperia Mall, Singapore, to generate 500 new users for the GT Dollar mobile app.
- Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
Digital Marketing Manager
2014 - 2016
Office Empire
- Acted as the chief marketing officer (CMO) and oversaw performance marketing.
- Optimized the website and achieved a number-one ranking for the primary keywords on Google Search.
- Launched offline and online consumer-targeted marketing strategies.
Project History
Lead Generation for an Edtech Startup
http://www.muzigal.com/Generated over 180,000 qualified leads, managed a total ad spend of about $500,000 in 12 months, and ranked primary keywords in the top five Google Search results.
Muzigal is an edtech startup providing online music education. It offers personalized one-to-one coaching, connecting music learners with expert music teachers. This idea was born during the pandemic.
The objective was to scale this minimum viable product from day one and generate consistent and qualified leads through paid channels, primarily via Facebook and Google Ads targeting Asians in India, Singapore, Malaysia, the Middle East, Australia, and North America. Lead generation and revenue were critical to achieving series-A funding, and it had to be done soon. After a steady start with Google Ads, the growth curve declined.
Our solution included creating a pricing strategy and restructuring and optimizing the Google Search campaigns for the best performance. As a result, the number of leads increased by five times within the allocated budget. Meanwhile, the cost per lead decreased by almost 300%, and monthly revenue figures tripled.
The objective was to scale this minimum viable product from day one and generate consistent and qualified leads through paid channels, primarily via Facebook and Google Ads targeting Asians in India, Singapore, Malaysia, the Middle East, Australia, and North America. Lead generation and revenue were critical to achieving series-A funding, and it had to be done soon. After a steady start with Google Ads, the growth curve declined.
Our solution included creating a pricing strategy and restructuring and optimizing the Google Search campaigns for the best performance. As a result, the number of leads increased by five times within the allocated budget. Meanwhile, the cost per lead decreased by almost 300%, and monthly revenue figures tripled.
Online Presence Growth of a Global Retail Giant
Decreased cost per lead by almost 100% on Facebook, achieved performance marketing goals via Facebook and Google Ads, and ranked primary keywords in the top five organic search results.
SPAR India, a global retail giant, wanted to grow their online presence in the competitive Indian market.
The company initiated website migration to a new interface without considering the SEO factors when over 50% of their traffic was organic. This was during the pandemic season. SPAR India wanted to maximize the opportunity to penetrate the Indian market and compete with other major players to become a household brand.
Our solution was implementing the website migration and page redirection checklist for SEO and fixing the on-page, off-page, and technical components. While working on the SEO, we also deployed Facebook and Google Ads to help them achieve revenue and conversion targets.
The company initiated website migration to a new interface without considering the SEO factors when over 50% of their traffic was organic. This was during the pandemic season. SPAR India wanted to maximize the opportunity to penetrate the Indian market and compete with other major players to become a household brand.
Our solution was implementing the website migration and page redirection checklist for SEO and fixing the on-page, off-page, and technical components. While working on the SEO, we also deployed Facebook and Google Ads to help them achieve revenue and conversion targets.
Driving App Installs for a Social Commerce App
Applied a comprehensive, integrated marketing strategy and implemented the blueprint for SEO, content and email marketing, and Google and Facebook Ads.
GT Dollar was a fintech company based in Singapore. It allowed users to claim special discounts and offers from merchants in F&B and retail. The goal was to drive installs and users for the app through offline and online channels.
Education
2011 - 2011
Master of Business Administration (MBA) in Marketing
Newcastle University in Singapore - Singapore
2005 - 2009
Bachelor's Degree in Biomedical Engineering
Vellore Institute of Technology - Vellore, Tamil Nadu, India
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