Holly Hale

I managed multiple projects across various marketing channels, including Google Ads, Facebook and Instagram Ads, email marketing, social media like Facebook, Instagram, Twitter, and YouTube, pillar cluster style content strategy, event promotion, influencer marketing, speaking engagements, marketing and testimonial videos, SEO, heat mapping, A/B testing, and CRO.

Through these efforts, I demonstrated my ability to design and implement comprehensive marketing strategies that drive business growth, enhance brand awareness, and engage target audiences effectively.

The specialized treatment program consistently achieves monthly sellouts while surpassing all previous registration numbers since the center's establishment in 2012.

I oversaw a multi-faceted initiative designed to optimize our online presence and enhance user experience. To achieve this goal, I spearheaded a series of technical and strategic improvements, including SSL server updates, comprehensive keyword and competitor research, a complete restructuring of title tags and meta descriptions, thorough content analysis and strategy, and backlink analysis to identify new opportunities for improvement.

In addition, I implemented a schema for provider listings and reviews, identified opportunities to improve usability through heat mapping analysis, and executed critical technical SEO updates, including addressing 404 errors, fixing broken canonicals, and updating sitemaps. We also addressed usability issues related to content formatting, font size, and color contrast and explored opportunities for an effective internal linking strategy.

By optimizing the site's technical infrastructure and enhancing its user experience, we drastically improved search engine rankings, increased organic traffic by 1828.1%, and boosted user engagement.

From a design and usability perspective, we made several fundamental changes to the website to better align with the area's demographics and enhance user experience. These changes included updating the website header image, replacing the accordion navigation with a more user-friendly fly-out menu, and organizing the smile gallery into more user-friendly categories with consistent image sizing and proper alignment.

To optimize the website for search engines, we adjusted the SEO strategy, focusing on broader search terms that aligned with the client's target audience. For example, we found that using the phrase "family dentist" generated more search traffic than more specific terms like "cosmetic dentist" or "porcelain veneers."

We were able to achieve significant improvements across key metrics. These included a decrease in bounce rate, a 50% increase in form submissions through the website, and a notable rise in targeted organic traffic.

Overall, these efforts successfully increased website engagement, drove more leads, and positioned the client's business for continued growth and success in their local market.

This digital marketing strategy for a brand launch involved a range of tasks and responsibilities that required expertise in various areas of digital marketing, including website development, content creation, SEO, social media management, and paid advertising.

The key to our success was developing a comprehensive, data-driven strategy focused on achieving the brand's goals and resonating with the target audience. We achieved increased brand awareness, higher engagement rates, increased website traffic, improved brand perception, increased sales, and stronger customer relationships.